The Rise of Online Dating, and the One Company That Dominates the Market
Couples used to meet in real life, but now more and more people are “matching” online.
While online dating was once considered taboo, the number of couples meeting online has more than doubled in the last decade to about 1-in-5. Nowadays, you’re much more likely to meet your next partner online rather than through your family or co-workers. But don’t worry, your friends are still a good help too.
The data used in today’s chart is from the “How Couples Meet and Stay Together” survey by Stanford University. This unique dataset charts a significant shift in the way couples meet each other, and demonstrates how our changing communication habits are driving massive growth in the online dating market.
The Rise of Dating Apps
The rise of online dating in the last decade goes hand in hand with the rise of dating apps.
Tinder globally popularized app-based matchmaking when it launched on iPhones in 2012, and later on Android in 2013. Unlike traditional dating websites, which required lengthy profiles and complicated profile searches, Tinder gamified online dating with quick account setups and its “swipe-right-to-like” approach. By 2017, Tinder had grown to 57 million active users across the globe and billions of swipes per day.
Since the launch of Tinder, hundreds of dating services have appeared on app stores worldwide. Investors are taking notice of this booming market, while analysts estimate the global online dating market could be worth $12 billion by next year.
But it might surprise you that despite the growing variety of dating options online, most popular apps are owned by just one group.
The Big Business of Dating Apps: Match Group
Today, nearly all major dating apps are owned by the Match Group, a publicly-traded pure play that was spun out of IAC, a conglomerate controlled by media mogul Barry Diller.
IAC saw the online dating trend early, purchasing early online dating pioneer Match.com way back in 1999. However, with online dating shifting into the mainstream over recent years, the strategy quickly shifted to aggressively buying up major players in the market.
We’re highly acquisitive, and we’re always talking to companies. If you want to sell, you should be talking to us.
–Mandy Ginsberg, Match Group CEO
In addition to its prized app Tinder – which doubled its revenue in 2018 to $805 million – Match Group owns popular online dating services like OkCupid, Plenty of Fish, Hinge, and has even bought out international competitors like Meetic in Europe, and Eureka in Japan. The dating giant reported revenues of $1.73 billion in 2018.
According to reports, Match Group now owns more than 45 dating-related businesses, including 25 acquisitions.
As Match Group continues to swallow up the online dating market, it now boasts dating sites or apps in every possible niche – including the four most-used apps in the United States.
Despite Match Group’s dominant efforts, there are still two competitors that remain outside the dating giant’s reach.
The One That Got Away
In 2017, Match Group tried to acquire its last major competitor, Bumble – which had grown to over 23 million users in just three years – for $450 million. Bumble rejected the offer and by the next year, Match Group sued Bumble for patent infringement, for what some felt was a bargaining chip to force an acquisition.
Bumble responded with an ad in the Dallas Morning News denouncing Match Group: “We swipe left on your multiple attempts to buy us, copy us, and, now, to intimidate us. We’ll never be yours. No matter the price tag, we’ll never compromise our values.”
It remains to be seen if Match Group will be able to acquire Bumble, but another tech giant’s decision to launch its own dating service has also complicated Match’s conquest of the online dating market.
New Face in Town
In 2018, social media giant Facebook launched its own dating service—potentially leveraging its 2.2 billion active users—to join the online dating market.
While the announcement initially caused Match Group’s stock to drop 21%, it since has rebounded as Facebook has been slow to roll out their service.
Going forward, Match Group’s dominance may be hindered by anti-trust calls in the U.S., Bumble’s growth and direct competition to Tinder, and whether the sleeping giant Facebook can change the global online dating market with its own service.
Who will win our hearts?
Hat tip to Nathan Yau at Flowing Data, who introduced us to the data on how couples meet. His dynamic chart is worth a look as well.
Animation: How Tech is Eating the Brand World
Changing consumer expectations have created a harsh environment for traditional brands to operate in—will tech companies make them obsolete?
How Technology is Eating the Brand World
Building a brand with an imperishable competitive edge can be difficult.
Technology companies however, are redefining what that edge means. By hastily responding to emerging consumer needs and leveraging the power of brand, these companies can continuously create meaningful solutions for real problems with scale.
Today’s animated chart highlights the most valuable brands in 2019 versus 2001, according to the annual “Best Global Brands” ranking by Interbrand. It illustrates the degree to which technology companies have been able to scale into massive brands over a short time frame, supplanting some of the best known companies in the world.
What is Brand Value, and How is it Measured?
Interbrand has created and consistently used a robust formula to measure brand value. Brand value is the Net Present Value (NPV) or the present value of the earnings that a brand is forecasted to generate in the future.
The formula evaluates brands based on their financial forecast, brand role, and brand strength. The full methodology can be found here.
Tech Reigns Supreme
In 2001, the cumulative brand value was $988 billion. Today, that value stands at $2.1 trillion and represents an average CAGR of 4.4%. Over the years, global tech giants have swiftly climbed the ranks, and now represent a significant amount of the total brand value.
In fact, with a combined brand value of almost $700 billion, tech companies account for half of the top 10 most valuable brands in the world. Perhaps unsurprisingly, Apple holds the title for the world’s most valuable brand in 2019—for the seventh year running.
Only 31 brands from the 2001 ranking remain on the Best Global Brands list today, including Disney, Nike, and Gucci. Coca-Cola and Microsoft are the few who have remained in the top 10.
Below is the full list of the world’s most valuable brands:
|Rank||Brand||Brand Value ($B)||1-Yr Value Change||Industry|
|#71||Hewlett Packard Enterprise||$8B||-3%||Technology|
|#86||Johnson & Johnson||$6B||-8%||Retail|
|#94||Tiffany & Co||$5B||-5%||Fashion|
Since 2001—the first year the report featured 100 brands—several tech companies have joined and climbed their way to the top of the list, while 137 notable brands dropped off entirely, including Nokia and MTV.
In an interesting turn of events, Facebook dropped out of the top 10, and into 14th place after a volatile year. The move however, is not surprising. The tech giant has been mired in controversies, ranging from data privacy issues to prioritizing political influence.
Which Brands Are Growing the Fastest?
2019’s fastest growing brands also signals tech domination, with Mastercard, Salesforce and Amazon leading the charge.
The companies in this ranking experienced a significant increase in their brand value year-over-year (YoY).
|Rank||Brand||Brand Value ($B)||YoY Growth|
According to Interbrand, the success of these brands may be attributed to their ability to anticipate rapidly changing customer expectations.
While the relationship between business performance and brand equity has been a widely debated topic for decades, it is clear that customer satisfaction bolsters brand equity, and encourages impressive financial results.
Disrupt, or Be Disrupted
Beyond anticipating changing needs, some of the most successful brands also cater to a younger customer base. This is the most evident in luxury and retail—the two fastest growing sectors for the second consecutive year.
This audience is tech-first in their buying habits and increasingly demand more elevated and shareable experiences. As a result, traditional brands across all sectors are innovating to keep up with this audience, and some are essentially becoming tech companies in the process.
For example, Gucci attributes their success to finding the perfect blend between creativity and technology. The company that once relied on its heritage, now focuses heavily on ecommerce and social media to engage with their Gen Z customers.
Similarly, Walmart recently announced that they are employing virtual reality headsets and machine-learning-powered robots in an attempt to compete with Amazon.
Will traditional companies ultimately become tech companies, or simply get eaten alive?
A Visual Timeline of AI Predictions in Sci-Fi
AI is shaping the global economy in unprecedented ways, and transforming life as we know it—but science fiction has predicted this all along.
They say you shouldn’t believe everything you see on the big screen.
However, in the case of science fiction, the human imagination has gotten a few things right—especially when it comes to futuristic forecasts. Today, the artificial intelligence (AI) revolution is transforming everything, but it turns out we had a hunch about it all along.
When AI Comes to Life
Today’s infographic from Noodle.ai takes a look at how some movie and television predictions for AI’s capabilities have taken hold in the real world.
Many early “predictions” about future technologies certainly missed the mark—but it seems science fiction was able to accurately forecast a thing or two about AI.
AI Basics: Making Life Better
Artificial intelligence is all about equipping machines with the ability to mimic human decision-making processes. It has a wide range of applications, from basic automation to advanced machine learning models.
AI has proliferated into virtually every aspect of life, and in the graphic, it’s clear that several sci-fi-turned-real inventions are aimed at making things more convenient for us humans.
|Sci Fi Prediction||AI in Reality|
|1962: The Jetsons cartoon shows video calls on a tv screen, and a robot maid.||2002: iRobot Roomba is the first robotic vacuum.
2018: Facebook Portal is a video-calling smart display.
2019: Moley robotic kitchen is able to prep meals from scratch and clean up afterwards.
|1966: Star Trek inspired several tech innovations that have become commonplace.||Examples include: Bluetooth headsets, voice assistants, cellphones, and automatic sliding doors.|
|1989: Back to the Future features smart glasses for television and phone calls, and a smart watch which can precisely predict weather.||2012: The Dark Sky app provides custom alerts on the weather to the minute.
2013: Google Glass is able to make calls, send texts, display photos, and provide directions.
2015: Apple Watch comes enabled with WiFi, Bluetooth, a GPS, and even a heart sensor.
|1999: Smart House showcases a fully automated house that is able to respond to verbal requests, cook and clean, and control thermostat settings.||2019: A HGTV contest lets people win a WiFi connected smart house, complete with voice-enabled thermostat and security systems.|
Of course, these have had varying degrees of success. While Google Glass didn’t initially resonate with the wider public, the augmented reality smart glasses have now proved useful in businesses such as manufacturing.
Elsewhere, sci-fi-inspired advances in industries like healthtech are providing a new lease of life for many patients—and continuously reinventing the frontier of what we think is possible.
Sci-Fi Helps Us Push Boundaries
One monumental event in AI history occurred in 1997, when IBM’s Deep Blue beat a chess master at his own game. This event shook the world when we realized what AI could truly be capable of—even though sci-fi had in fact anticipated it 20 years prior.
But as the graphic shows, not all is rosy in science fiction’s likeness of AI. It’s often depicted as something to fear, and certain predictions have proved to be eerily accurate.
|Sci Fi Prediction||AI in Reality|
|1977: K9, a robotic dog in Doctor Who, beats its master at a chess game.||1997: IBM’s Deep Blue computer beats a Russian chess master, Garry Kasparov.|
|1984: Skynet from Terminator, a self-aware AI program, attempts to extinguish humanity.||2019: The U.S. Army creates an autonomous system to “acquire, identify, and target threats” (ATLAS AI).|
|2011: AI monitors surveillance cameras and predicts future criminals in Person of Interest.||2018: The National Data Analytics Solution (NDAS)|
While not all of these are causes for alarm, they clearly demonstrate that sci-fi has the capacity to influence the breakthrough technology we could end up seeing a few years down the line. However, turning reel to real can raise some curious dilemmas.
Rights for Robots?
Last year, the European Parliament debated an interesting question: do robots qualify as people?
The resolution considered granting “personhood” to sophisticated, autonomous robots. However, over 150 AI experts strongly warned against this proposal, arguing it would “blur the relation between man and machine” in a way that is too unethical.
Nevertheless, this thought experiment proves that artificial intelligence is matching our wildest imagined predictions for it.
AI is whatever hasn’t been done yet.
As we move ever closer towards a world where AI is inextricably linked with the everyday, how else could science fiction shape our expectations of the future?
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