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The Rise of Online Dating, and the Company That Dominates the Market

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How couples meet, online dating

The Rise of Online Dating, and the One Company That Dominates the Market

Couples used to meet in real life, but now more and more people are “matching” online.

While online dating was once considered taboo, the number of couples meeting online has more than doubled in the last decade to about 1-in-5. Nowadays, you’re much more likely to meet your next partner online rather than through your family or co-workers. But don’t worry, your friends are still a good help too.

The data used in today’s chart is from the “How Couples Meet and Stay Together” survey by Stanford University. This unique dataset charts a significant shift in the way couples meet each other, and demonstrates how our changing communication habits are driving massive growth in the online dating market.

The Rise of Dating Apps

The rise of online dating in the last decade goes hand in hand with the rise of dating apps.

Tinder globally popularized app-based matchmaking when it launched on iPhones in 2012, and later on Android in 2013. Unlike traditional dating websites, which required lengthy profiles and complicated profile searches, Tinder gamified online dating with quick account setups and its “swipe-right-to-like” approach. By 2017, Tinder had grown to 57 million active users across the globe and billions of swipes per day.

Since the launch of Tinder, hundreds of dating services have appeared on app stores worldwide. Investors are taking notice of this booming market, while analysts estimate the global online dating market could be worth $12 billion by next year.

But it might surprise you that despite the growing variety of dating options online, most popular apps are owned by just one group.

The Big Business of Dating Apps: Match Group

Today, nearly all major dating apps are owned by the Match Group, a publicly-traded pure play that was spun out of IAC, a conglomerate controlled by media mogul Barry Diller.

IAC saw the online dating trend early, purchasing early online dating pioneer Match.com way back in 1999. However, with online dating shifting into the mainstream over recent years, the strategy quickly shifted to aggressively buying up major players in the market.

We’re highly acquisitive, and we’re always talking to companies. If you want to sell, you should be talking to us.

–Mandy Ginsberg, Match Group CEO

In addition to its prized app Tinder – which doubled its revenue in 2018 to $805 million – Match Group owns popular online dating services like OkCupid, Plenty of Fish, Hinge, and has even bought out international competitors like Meetic in Europe, and Eureka in Japan. The dating giant reported revenues of $1.73 billion in 2018.

match group timeline chart

According to reports, Match Group now owns more than 45 dating-related businesses, including 25 acquisitions.

As Match Group continues to swallow up the online dating market, it now boasts dating sites or apps in every possible niche – including the four most-used apps in the United States.

Match Group online dating users in U.S.

Despite Match Group’s dominant efforts, there are still two competitors that remain outside the dating giant’s reach.

The One That Got Away

In 2017, Match Group tried to acquire its last major competitor, Bumble – which had grown to over 23 million users in just three years – for $450 million. Bumble rejected the offer and by the next year, Match Group sued Bumble for patent infringement, for what some felt was a bargaining chip to force an acquisition.

Bumble responded with an ad in the Dallas Morning News denouncing Match Group: “We swipe left on your multiple attempts to buy us, copy us, and, now, to intimidate us. We’ll never be yours. No matter the price tag, we’ll never compromise our values.”

It remains to be seen if Match Group will be able to acquire Bumble, but another tech giant’s decision to launch its own dating service has also complicated Match’s conquest of the online dating market.

New Face in Town

In 2018, social media giant Facebook launched its own dating service—potentially leveraging its 2.2 billion active users—to join the online dating market.

While the announcement initially caused Match Group’s stock to drop 21%, it since has rebounded as Facebook has been slow to roll out their service.

Going forward, Match Group’s dominance may be hindered by anti-trust calls in the U.S., Bumble’s growth and direct competition to Tinder, and whether the sleeping giant Facebook can change the global online dating market with its own service.

Who will win our hearts?

Hat tip to Nathan Yau at Flowing Data, who introduced us to the data on how couples meet. His dynamic chart is worth a look as well.

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Technology

The 50 Most Visited Websites in the World

Just three websites get 152 billion visits monthly, outpacing the rest of the internet. Here, we rank the most visited websites worldwide.

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Most Visited Websites

The 50 Most Visited Websites In the World

View the high-resolution of the infographic by clicking here.

If you spend any time online, it’s likely you’re familiar with some of the world’s most visited websites. On today’s internet, a handful of giants have unmatched dominance.

Top Three Websites (Monthly visits):

  • Google: 92.5 billion
  • YouTube: 34.6 billion
  • Facebook: 25.5 billion

Together, the top three websites rake in 152 billion visits monthly, outpacing the next 47 websites combined. What’s more, as the pandemic transformed everything from the way we work, learn, communicate, and shop—a majority of these activities migrated online.

In this new visualization, we look at the most visited websites around the world, drawing data from SimilarWeb (as of November 2020).

The Top Global Websites

Servicing over two trillion search queries annually through its network, Alphabet-owned Google ranks highest with its flagship domain, Google.com. Google derives approximately 80% of its earnings from ad revenues.

RankWebsite
Monthly Visitors
Country of Origin
Category
1Google.com92.5BU.S.Search Engines
2Youtube.com34.6BU.S.TV Movies and Streaming
3Facebook.com25.5BU.S.
Social Networks and Online Communities
4Twitter.com6.6BU.S.
Social Networks and Online Communities
5Wikipedia.org6.1BU.S.Dictionaries and Encyclopedias
6Instagram.com6.1BU.S.
Social Networks and Online Communities
7Baidu.com5.6BChinaSearch Engines
8Yahoo.com3.8BU.S.News and Media
9xvideos.com3.4BCzech RepublicAdult
10pornhub.com3.3BCanadaAdult
11Yandex.ru3.2BRussiaSearch Engines
12Whatsapp.com3.1BU.S.
Social Networks and Online Communities
13Amazon.com2.9BU.S.Marketplace
14xnxx.com2.9BCzech RepublicAdult
15Zoom.us2.7BU.S.
Computers Electronics and Technology
16Live.com2.5BU.S.Email
17Netflix.com2.4BU.S.TV Movies and Streaming
18Yahoo.co.jp2.4BJapanNews and Media
19Vk.com1.8BRussia
Social Networks and Online Communities
20Reddit.com1.6BU.S.
Social Networks and Online Communities
21Office.com1.6BU.S.Programming and Developer Software
22Naver.com1.5BSouth KoreaNews and Media
23Pinterest.com1.3BU.S.
Social Networks and Online Communities
24Discord.com1.2BU.S.
Social Networks and Online Communities
25Linkedin.com1.2BU.S.
Social Networks and Online Communities
26Cnn.com1.2BU.S.News and Media
27xhamster.com1.2BCyprusAdult
28Microsoft.com1.1BU.S.Programming and Developer Software
29Mail.ru1.1BRussiaEmail
30Globo.com1.0BBrazilNews and Media
31Bing.com1.0BU.S.Search Engines
32Twitch.tv1.0BU.S.
Video Games Consoles and Accessories
33Google.com.br1.0BBrazilSearch Engines
34QQ.com981.3MChinaNews and Media
35
Microsoftonline.com
968.9MUnknownProgramming and Developer Software
36ebay.com957.1MU.S.Marketplace
37Msn.com885.4MU.S.News and Media
38News.yahoo.co.jp839.8MJapanNews and Media
39Duckduckgo.com819.4MU.S.Search Engines
40Ok.ru764.9MRussia
Social Networks and Online Communities
41Walmart.com718.6MU.S.Marketplace
42Bilibili.com686.0MChinaAnimation and Comics
43Tiktok.com663.2MChina
Social Networks and Online Communities
44Paypal.com657.2MU.S.Financial Planning and Management
45Google.de624.5MGermanySearch Engines
46Amazon.co.jp619.2MJapanMarketplace
47Aliexpress.com611.0MChinaMarketplace
48Amazon.de608.8MGermanyMarketplace
49Rakuten.co.jp593.4MJapanMarketplace
50Amazon.co.uk579.7MUnited KingdomMarketplace

Coming in second, social networking platform Facebook has a user base of 2.7 billion. On average, users spend 34 minutes on the site daily, while 36% of users say it’s also where they get their news—higher than any other social network.

As the leading search engine in China, Baidu (#7) received 5.6 billion visitors in November. Baidu is also branching out its business— venturing into electric vehicles (EVs) in a partnership with China-based automaker Geely.

As video conferencing vaulted in demand during the pandemic, Zoom (#15), launched into the most visited websites with 2.7 billion visitors monthly. Similarly, TikTok (#43) became a freshly minted addition.

The Most Visited Websites, By Country of Origin

With 27 sites on the list, the U.S. remains a dominant player. While its reach is highly concentrated on a global level, just a handful of companies own a majority of these sites.

Most Visited Websites by Country of Origin GIF
See the static version of each regional graphic here.

Microsoft (#28), for instance, owns seven of the top sites in the world including LinkedIn (#25) and Live.com (#16). Amazon (#13), on the other hand owns five including Twitch.tv (#32), along with popular Amazon-focused domains in Japan, U.K., and Germany.

China holds five top websites: Baidu (#7), QQ (#34), Bilibili (#42), TikTok (#43), and AliExpress (#47). The Tencent-owned QQ.com, ranks as the top news site in China, with over 981 million monthly visits. Like WeChat, QQ also provides a popular messaging platform.

Just four of the most visited websites globally are based in both Russia and Japan, while the rest of the world account for 10 top sites altogether.

ℹ️ Where’s WeChat? China’s most prolific platform is primarily app-based, so the company’s website doesn’t make this global top 50 list.

Reaching New Heights

While global internet patterns are clearly dominated by a few titans, what can we make of their recent traffic growth?

Between June 2019 and November 2020, Google’s monthly visitors increased 52.9%. Among the most visited websites globally, this rate of growth falls only behind Instagram (#6) at 89.1% and Twitter (#4) at 67.1%.

top 5 most visited websites traffic growth

Wikipedia (#5), a non-profit website that originated in 2001 by Larry Sanger and Jimmy Wales realized over 30% growth.

While large tech companies have only accelerated their market share—Google makes up roughly 90% of the search ad market—several regulatory bodies are placing greater scrutiny on them. An October 2020 antitrust report suggested that Big Tech is in fact anti-competitive, drawing comparisons with oil tycoons of the 19th and 20th centuries.

With these key forces in mind, it raises a critical question: is there a limit to their growth?

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The World’s Top Car Manufacturers by Market Capitalization

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The World’s Top Car Manufacturers by Market Cap

View the high-resolution of the infographic by clicking here.

Ever since Apple and other Big Tech companies hit a market capitalization of $1 trillion, many sectors are revving to follow suit—including the automotive industry.

But among those car brands racing to reach this total valuation, some are closer to the finish line than others. This visualization uses data from Yahoo Finance to rank the world’s top car manufacturers by market capitalization.

What could this spell for the future of the automotive industry?

A special hat-tip to Brandon Knoblauch for compiling the original, regularly-updated spreadsheet.

The World’s Top Car Manufacturers

It’s clear one company is pulling far ahead of the pack. In the competition to clinch this coveted title, Tesla is the undoubted favorite so far.

The electric vehicle (EV) and clean energy company first became the world’s most valuable car manufacturer in June 2020, and shows no signs of slowing its trajectory.

RankCompanyMarket Cap (US$B)Country
#1Tesla$795.8🇺🇸 U.S.
#2Toyota$207.5🇯🇵 Japan
#3Volkswagen$96.7🇩🇪 Germany
#4BYD$92.7🇨🇳 China
#5NIO$89.5🇨🇳 China
#6Daimler$72.8🇩🇪 Germany
#7General Motors$71.3🇺🇸 U.S.
#8BMW$54.2🇩🇪 Germany
#9Stellantis$54.2🇳🇱 Netherlands
#10Ferrari$52.5🇮🇹 Italy
#11Honda$46.9🇯🇵 Japan
#12Hyundai$46.8🇰🇷 South Korea
#13SAIC$45.2🇨🇳 China
#14Geely$39.5🇨🇳 China
#15Ford$39.4🇺🇸 U.S.
#16Xpeng$33.9🇨🇳 China
#17Maruti Suzuki$33.1🇮🇳 India
#18Li Auto$29.5🇨🇳 China
#19Suzuki$23.7🇯🇵 Japan
#20Nissan$20.1🇯🇵 Japan
#21Subaru$15.2🇯🇵 Japan
#22Changan$14.6🇨🇳 China
#23Mahindra$13.9🇮🇳 India
#24Renault$12.0🇫🇷 France

All data as of January 15, 2021 (9:30AM PST)

Tesla’s competitive advantage comes as a result of its dedicated emphasis on research and development (R&D). In fact, many of its rivals have admitted that Tesla’s electronics far surpass their own—a teardown revealed that its batteries and AI chips are roughly six years ahead of other industry giants such as Toyota and Volkswagen.

The Green Revolution is Underway

The sheer growth of Tesla may spell the inevitability of a green revolution in the industry. Already, many major brands have followed in the company’s tracks, announcing their own ambitious plans to add more EVs to their vehicle line-ups.

Here’s how a selection of car manufacturers are embracing the electric future:

Toyota: Ranked #2

The second-most valuable car manufacturer in the world, Toyota is steadily ramping up its EV output. In 2020, it produced 10,000 EVs and plans to increase this to 30,000 in 2021.

Through this gradual increase, the company hopes to hit an expected target of 500,000 EVs by 2025. Toyota also aims to debut 10 new models internationally to achieve this goal.

Volkswagen: Ranked #3

By 2025, Volkswagen plans to invest $86 billion into digital and EV technologies. Considering the car manufacturer generates the most gross revenue per second of all automakers, it’s no wonder Volkswagen is looking to the future in order to keep such numbers up.

The company is also well-positioned to ride the wave of a potential consumer shift towards EVs in Europe. In response to the region’s strict emissions targets, Volkswagen upped its planned sales proportions for European hybrid and EV sales from 40% to 60% by 2030.

BYD and Nio: Ranked #4-5

China jumped on the electric bandwagon early. Eager to make its mark as a global leader in the emerging technology of lithium ion batteries (an essential component of any EV), the Chinese government handed out billions of dollars in subsidies—fueling the growths of domestic car manufacturers BYD and Nio alike.

BYD gained the interest and attention of its billionaire backer Warren Buffett, while Nio is China’s response to Tesla and an attempt to capture the EV market locally.

General Motors: Ranked #7

Also with a 2025 target year in mind, General Motors is investing $27 billion into electric and fully autonomous vehicles. That’s just the tip of the iceberg, too—the company also hopes to launch 30 new fully electric vehicles by the same year.

One particular factor is giving GM confidence: its new EV battery creations. They will be able to extend the range of its new EVs to 400 miles (644km) on a single charge, at a rate that rivals Tesla’s Model S.

Stellantis: Ranked #9

In a long-anticipated move, Fiat Chrysler and Peugeot S.A. finalized their merger into Stellantis N.V. on January 16, 2021.

With the combined forces and funds of a $52 billion deal, the new Dutch-based car manufacturer hopes to rival bigger brands and race even more quickly towards the electric shift.

Honda: Ranked #11

Speaking of fast-paced races, Honda has decided to bow out of future Formula One (F1) World Championships. As these competitions were usually a way for the company to show off its engineering prowess, the move was a surprising one.

However, there’s a noble reason behind this decision. Honda is choosing instead to focus on its commitment to become carbon neutral by 2050. To do so, it’ll be shifting its financial resources away from F1 and towards R&D into fuel cell vehicle (FCV) and battery EV (BEV) technologies.

Ford: Ranked #15

Ford knows exactly what its fans want. In that regard, its electrification plans begin with its most popular commercial cars, such as the Mustang Mach-E SUV. This is Ford’s major strategy for attracting new EV buyers, part of a larger $11.5 billion investment agenda into EVs through 2022.

While the car’s specs compare to Tesla’s Model Y, its engineers also drew from the iPhone and Netflix to incorporate an infotainment system and driver profiles to create a truly tech-first specimen.

Speeding into the Horizon

As more and more companies enter the racetrack, EV innovation across the entire industry may power the move to lower overall costs, extend the total range of vehicles, and put any other concerns by potential buyers to rest.

While Tesla is currently in the best position to become the first car manufacturer to reach the $1 trillion milestone, how long will it be for the others to catch up?

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