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The Rise of Online Dating, and the Company That Dominates the Market

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How couples meet, online dating

The Rise of Online Dating, and the One Company That Dominates the Market

Couples used to meet in real life, but now more and more people are “matching” online.

While online dating was once considered taboo, the number of couples meeting online has more than doubled in the last decade to about 1-in-5. Nowadays, you’re much more likely to meet your next partner online rather than through your family or co-workers. But don’t worry, your friends are still a good help too.

The data used in today’s chart is from the “How Couples Meet and Stay Together” survey by Stanford University. This unique dataset charts a significant shift in the way couples meet each other, and demonstrates how our changing communication habits are driving massive growth in the online dating market.

The Rise of Dating Apps

The rise of online dating in the last decade goes hand in hand with the rise of dating apps.

Tinder globally popularized app-based matchmaking when it launched on iPhones in 2012, and later on Android in 2013. Unlike traditional dating websites, which required lengthy profiles and complicated profile searches, Tinder gamified online dating with quick account setups and its “swipe-right-to-like” approach. By 2017, Tinder had grown to 57 million active users across the globe and billions of swipes per day.

Since the launch of Tinder, hundreds of dating services have appeared on app stores worldwide. Investors are taking notice of this booming market, while analysts estimate the global online dating market could be worth $12 billion by next year.

But it might surprise you that despite the growing variety of dating options online, most popular apps are owned by just one group.

The Big Business of Dating Apps: Match Group

Today, nearly all major dating apps are owned by the Match Group, a publicly-traded pure play that was spun out of IAC, a conglomerate controlled by media mogul Barry Diller.

IAC saw the online dating trend early, purchasing early online dating pioneer Match.com way back in 1999. However, with online dating shifting into the mainstream over recent years, the strategy quickly shifted to aggressively buying up major players in the market.

We’re highly acquisitive, and we’re always talking to companies. If you want to sell, you should be talking to us.

–Mandy Ginsberg, Match Group CEO

In addition to its prized app Tinder – which doubled its revenue in 2018 to $805 million – Match Group owns popular online dating services like OkCupid, Plenty of Fish, Hinge, and has even bought out international competitors like Meetic in Europe, and Eureka in Japan. The dating giant reported revenues of $1.73 billion in 2018.

match group timeline chart

According to reports, Match Group now owns more than 45 dating-related businesses, including 25 acquisitions.

As Match Group continues to swallow up the online dating market, it now boasts dating sites or apps in every possible niche – including the four most-used apps in the United States.

Match Group online dating users in U.S.

Despite Match Group’s dominant efforts, there are still two competitors that remain outside the dating giant’s reach.

The One That Got Away

In 2017, Match Group tried to acquire its last major competitor, Bumble – which had grown to over 23 million users in just three years – for $450 million. Bumble rejected the offer and by the next year, Match Group sued Bumble for patent infringement, for what some felt was a bargaining chip to force an acquisition.

Bumble responded with an ad in the Dallas Morning News denouncing Match Group: “We swipe left on your multiple attempts to buy us, copy us, and, now, to intimidate us. We’ll never be yours. No matter the price tag, we’ll never compromise our values.”

It remains to be seen if Match Group will be able to acquire Bumble, but another tech giant’s decision to launch its own dating service has also complicated Match’s conquest of the online dating market.

New Face in Town

In 2018, social media giant Facebook launched its own dating service—potentially leveraging its 2.2 billion active users—to join the online dating market.

While the announcement initially caused Match Group’s stock to drop 21%, it since has rebounded as Facebook has been slow to roll out their service.

Going forward, Match Group’s dominance may be hindered by anti-trust calls in the U.S., Bumble’s growth and direct competition to Tinder, and whether the sleeping giant Facebook can change the global online dating market with its own service.

Who will win our hearts?

Hat tip to Nathan Yau at Flowing Data, who introduced us to the data on how couples meet. His dynamic chart is worth a look as well.

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How Decentralized Finance Could Make Investing More Accessible

Under the current global financial system, billions of people do not have access to quality assets. Here’s how decentralized finance is changing that.

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Infographic: How Decentralized Finance Could Make Investing More Accessible

Did you know that a majority of the global population doesn’t have access to quality financial assets?

In advanced economies, we are lucky to have simple options to grow and protect our wealth. Banks are all over the place, markets are robust, and we can invest our money into assets like stocks or bonds at the drop of a hat.

In the United States, roughly 52% of people are invested in the stock market – but in a place like India, for example, this portion drops to a paltry 2%. How can we make it possible for people on the “outside” of the financial system to gain access?

Breaking Down Barriers

Today’s infographic comes to us from Abra, and it shows how decentralized finance could make investing a more universal phenomenon, especially for those that don’t have access to the modern financial system.

It lays out four key obstacles that prevent people in developing markets from investing in quality financial assets in the first place:

  1. The Geographic Lottery
    Where you live plays a massive role in determining your ability to build wealth. In advanced Western economies, the average person is much more likely to be invested in financial markets that can help compound wealth.
  2. Financial Literacy and Complexity
    Roughly 3.5 billion adults globally lack an understanding of basic financial concepts, which creates an impenetrable barrier to investing.
  3. Local Market Turmoil
    Even if a person is mentally prepared to invest, local market turmoil (hyperinflation, political crises, closed borders, etc.) can make it difficult to get access to stable assets.
  4. The Cost of Investing in Foreign Markets
    Foreign assets can be pricey. One share of Amazon is $1,800, which is realistically more money than many people around the world can afford.

In other words, there are billions of people globally that can’t take advantage of some of the most effective wealth-building tactics.

This is just one flaw in the current financial system, a paradigm that has created massive amounts of wealth but only for a specific and well-connected group of people.

Enter Decentralized Finance

Could decentralized finance be the alternative to open up access to financial markets?

By combining apps with blockchain technology – specifically through public blockchains such as Bitcoin or Ethereum – decentralized finance makes it possible to get around some of the barriers that are created by more traditional systems.

Here are some of the innovations that are making this possible:

Smart contracts could automate transactions and remove intermediaries, making investing cheaper, faster, and more accessible.

Fractional investing could allow partial or shared ownership of financial assets by using tokenization. This would make expensive stocks like Amazon ($1,800 per share) available to a much wider segment of the population.

Location independent investing is possible through smartphones. This would make it possible for people in remote parts of the developing world to invest, even without access to nearby financial institutions or local markets.

Like the internet with knowledge, decentralized finance could reshape the world by making financial access universal. Who’s ready?

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How Much Data is Generated Each Day?

By 2020, there will be 40x more bytes of data than there are stars in the observable universe. See how much data gets added to the mix each and every day.

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How Much Data is Generated Each Day?

View the full-size version of the infographic by clicking here

You’ve probably heard of kilobytes, megabytes, gigabytes, or even terabytes.

These data units are common everyday amounts that the average person may run into. Units this size may be big enough to quantify the amount of data sent in an email attachment, or the data stored on a hard drive, for example.

In the coming years, however, these common units will begin to seem more quaint – that’s because the entire digital universe is expected to reach 44 zettabytes by 2020.

If this number is correct, it will mean there are 40 times more bytes than there are stars in the observable universe.

A Crash Course in Data

Today’s infographic comes to us from Raconteur, and it gives us a picture of this new data reality.

Before we get to how much data is created each day – both now, and in the future – it’s worth getting acquainted with how data scales in terms of units.

AbbreviationUnitValueSize (in bytes)
bbit0 or 11/8 of a byte
Bbytes8 bits1 byte
KBkilobytes1,000 bytes1,000 bytes
MBmegabyte1,000² bytes1,000,000 bytes
GBgigabyte1,000³ bytes1,000,000,000 bytes
TBterabyte1,000⁴ bytes1,000,000,000,000 bytes
PBpetabyte1,000⁵ bytes1,000,000,000,000,000 bytes
EBexabyte1,000⁶ bytes1,000,000,000,000,000,000 bytes
ZBzettabyte1,000⁷ bytes1,000,000,000,000,000,000,000 bytes
YByottabyte1,000⁸ bytes1,000,000,000,000,000,000,000,000 bytes

There’s no doubt that data literacy will only become more important in the future, so make sure you know your zettabytes from your yottabytes!

A Day of Data

How much data is generated in a day – and what could this look like as we enter an even more data-driven future?

Here are some key daily statistics highlighted in the infographic:

  • 500 million tweets are sent
  • 294 billion emails are sent
  • 4 petabytes of data are created on Facebook
  • 4 terabytes of data are created from each connected car
  • 65 billion messages are sent on WhatsApp
  • 5 billion searches are made

By 2025, it’s estimated that 463 exabytes of data will be created each day globally – that’s the equivalent of 212,765,957 DVDs per day!

If you think the above information is fascinating, see what happens in an internet minute.

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