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The Rise of Online Dating, and the Company That Dominates the Market

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How couples meet, online dating

The Rise of Online Dating, and the One Company That Dominates the Market

Couples used to meet in real life, but now more and more people are “matching” online.

While online dating was once considered taboo, the number of couples meeting online has more than doubled in the last decade to about 1-in-5. Nowadays, you’re much more likely to meet your next partner online rather than through your family or co-workers. But don’t worry, your friends are still a good help too.

The data used in today’s chart is from the “How Couples Meet and Stay Together” survey by Stanford University. This unique dataset charts a significant shift in the way couples meet each other, and demonstrates how our changing communication habits are driving massive growth in the online dating market.

The Rise of Dating Apps

The rise of online dating in the last decade goes hand in hand with the rise of dating apps.

Tinder globally popularized app-based matchmaking when it launched on iPhones in 2012, and later on Android in 2013. Unlike traditional dating websites, which required lengthy profiles and complicated profile searches, Tinder gamified online dating with quick account setups and its “swipe-right-to-like” approach. By 2017, Tinder had grown to 57 million active users across the globe and billions of swipes per day.

Since the launch of Tinder, hundreds of dating services have appeared on app stores worldwide. Investors are taking notice of this booming market, while analysts estimate the global online dating market could be worth $12 billion by next year.

But it might surprise you that despite the growing variety of dating options online, most popular apps are owned by just one group.

The Big Business of Dating Apps: Match Group

Today, nearly all major dating apps are owned by the Match Group, a publicly-traded pure play that was spun out of IAC, a conglomerate controlled by media mogul Barry Diller.

IAC saw the online dating trend early, purchasing early online dating pioneer Match.com way back in 1999. However, with online dating shifting into the mainstream over recent years, the strategy quickly shifted to aggressively buying up major players in the market.

We’re highly acquisitive, and we’re always talking to companies. If you want to sell, you should be talking to us.

–Mandy Ginsberg, Match Group CEO

In addition to its prized app Tinder – which doubled its revenue in 2018 to $805 million – Match Group owns popular online dating services like OkCupid, Plenty of Fish, Hinge, and has even bought out international competitors like Meetic in Europe, and Eureka in Japan. The dating giant reported revenues of $1.73 billion in 2018.

match group timeline chart

According to reports, Match Group now owns more than 45 dating-related businesses, including 25 acquisitions.

As Match Group continues to swallow up the online dating market, it now boasts dating sites or apps in every possible niche – including the four most-used apps in the United States.

Match Group online dating users in U.S.

Despite Match Group’s dominant efforts, there are still two competitors that remain outside the dating giant’s reach.

The One That Got Away

In 2017, Match Group tried to acquire its last major competitor, Bumble – which had grown to over 23 million users in just three years – for $450 million. Bumble rejected the offer and by the next year, Match Group sued Bumble for patent infringement, for what some felt was a bargaining chip to force an acquisition.

Bumble responded with an ad in the Dallas Morning News denouncing Match Group: “We swipe left on your multiple attempts to buy us, copy us, and, now, to intimidate us. We’ll never be yours. No matter the price tag, we’ll never compromise our values.”

It remains to be seen if Match Group will be able to acquire Bumble, but another tech giant’s decision to launch its own dating service has also complicated Match’s conquest of the online dating market.

New Face in Town

In 2018, social media giant Facebook launched its own dating service—potentially leveraging its 2.2 billion active users—to join the online dating market.

While the announcement initially caused Match Group’s stock to drop 21%, it since has rebounded as Facebook has been slow to roll out their service.

Going forward, Match Group’s dominance may be hindered by anti-trust calls in the U.S., Bumble’s growth and direct competition to Tinder, and whether the sleeping giant Facebook can change the global online dating market with its own service.

Who will win our hearts?

Hat tip to Nathan Yau at Flowing Data, who introduced us to the data on how couples meet. His dynamic chart is worth a look as well.

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Bitcoin

Mapping the Major Bitcoin Forks

Bitcoin forks play a key role in Bitcoin’s evolution as a blockchain. While some have sparked controversy, most Bitcoin forks have been a sign of growth.

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Mapping the Major Bitcoin Forks

The emergence of Bitcoin took the world by storm through its simplicity and innovation. Yet, plenty of confusion remains around the term itself.

The Bitcoin blockchain—not to be confused with the bitcoin cryptocurrency—involves a vast global network of computers operating on the same distributed database to process massive volumes of data every second.

These transactions tell the network how to alter this distributed database in real-time, which makes it crucial for everyone to agree on how these changes should be applied. When the community can’t come to a mutual agreement on what changes, or when such rule changes should take effect, it results in a blockchain fork.

Today’s unique subway-style map by Bitcoin Magazine shows the dramatic and major forks that have occurred for Bitcoin. But what exactly is a Blockchain fork?

Types of Blockchain Forks

Forks are common practice in the software industry and happen for one of two reasons:

  • Split consensus within the community
    These forks are generally disregarded by the community because they are temporary, except in extreme cases. The longer of the two chains is used to continue building the blockchain.
  • Changes to the underlying rules of the blockchain
    A permanent fork which requires an upgrade to the current software in order to continue participating in the network.

There are four major types of forks that can occur:

1. Soft Forks

Soft forks are like gradual software upgrades—bug fixes, security checks, and new features—for those that upgrade right away.

These forks are “backwards compatible” with the older software; users who haven’t upgraded still have access to the network but may not be able to use all functionality in the current version.

2. Hard Forks

Hard forks are like a new OS release—upgrading is mandatory to continue using the software. Because of this, hard forks aren’t compatible with older versions of the network.

Hard forks are a permanent division of the blockchain. As long as enough people support both chains, however, they will both continue to exist.

The three types of hard forks are:

  • Planned
    Scheduled upgrades to the network, giving users a chance to prepare. These forks typically involve abandoning the old chain.
  • Contentious
    Caused by disagreements in the community, forming a new chain. This usually involves major changes to the code.
  • Spin-off Coins
    Changes to Bitcoin’s code that create new coins. Litecoin is an example of this—key changes included reducing mining time from 10 minutes to 2.5 minutes, and increasing the coin supply from 21 million to 84 million.

3. Codebase Forks

Codebase forks copy the Bitcoin code, allowing developers to make minor tweaks without having to develop the entire blockchain code from scratch. Codebase forks can create a new cryptocurrency or cause unintentional blockchain forks.

4. Blockchain Forks

Blockchain forks involve branching or splitting a blockchain’s whole transaction history. Outcomes range from “orphan” blocks to new cryptocurrencies.

Splitting off the Bitcoin network to form a new currency is much like a religious schism—while most of the characteristics and history are preserved, a fork causes the new network to develop a distinct identity.

Summarizing Major Bitcoin Forks

Descriptions of major forks that have occurred in the Bitcoin blockchain:

  • Bitcoin / Bitcoin Core
    The first iteration of Bitcoin was launched by Satoshi Nakamoto in 2009. Future generations of Bitcoin (aka Bitcoin 0.1.0) were renamed Bitcoin Core, or Bitcore, as other blockchains and codebases formed.
  • BTC1
    A codebase fork of Bitcoin. Developers released a hard fork protocol called Segwit2x, with the intention of having all Bitcoin users eventually migrate to the Segwit2x protocol. However, it failed to gain traction and is now considered defunct.
  • Bitcoin ABC
    Also a codebase fork of Bitcoin, Bitcoin ABC was intentionally designed to be incompatible with all Bitcoin iterations at some point. ABC branched off to form Bitcoin Cash in 2017.
  • Bitcoin Gold, Bitcoin Diamond, Other Fork Coins
    After the successful yet contentious launch of Bitcoin Cash, other fork coins began to emerge. Unlike the disagreement surrounding Bitcoin Cash, most were simply regarded as a way to create new coins.

Some of the above forks were largely driven by ideology (BTC1), some because of mixed consensus on which direction to take a hard fork (Bitcoin ABC), while others were mainly profit-driven (Bitcoin Clashic)—or a mix of all three.

Where’s the Next Fork in the Road?

Forks are considered an inevitability in the blockchain community. Many believe that forks help ensure that everyone involved—developers, miners, and investors—all have a say when disagreements occur.

Bitcoin has seen its fair share of ups and downs. Crypto investors should be aware that Bitcoin, as both a protocol and a currency, is complex and always evolving. Even among experts, there is disagreement on what constitutes a soft or hard fork, and how certain geopolitical events have played a role in Bitcoin’s evolution.

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Technology

Why Big Data Keeps Getting Bigger

Visualizing the vast amount of data produced every single minute, and why it’s still early days in the big data era of technology.

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Why Big Data Keeps Getting Bigger

The sun never sets on the creation of new data.

Yes, the rate of generation may slow down at night as people send fewer emails and watch fewer videos. But for every person hitting the hay, there is another person on the opposite side of the world that is turning their smartphone on for the day.

As a result, the scale of data being generated—even when we look at it through a limited lens of one minute at a time—is quite mind-boggling to behold.

The Data Explosion, by Source

Today’s infographic comes to us from Domo, and it shows the amount of new data generated each minute through several different platforms and technologies.

Let’s start by looking at what happens every minute from a broad perspective:

  • Americans use 4,416,720 GB of internet data
  • There are 188,000,000 emails sent
  • There are 18,100,000 texts sent
  • There are 390,030 apps downloaded

Now lets look at platform-specific data on a per minute basis:

  • Giphy serves up 4,800,000 gifs
  • Netflix users stream 694,444 hours of video
  • Instagram users post 277,777 stories
  • Youtube users watch 4,500,000 videos
  • Twitter users send 511,200 tweets
  • Skype users make 231,840 calls
  • Airbnb books 1,389 reservations
  • Uber users take 9,772 rides
  • Tinder users swipe 1,400,000 times
  • Google conducts 4,497,420 searches
  • Twitch users view 1,000,000 videos

Imagine being given the task to build a server infrastructure capable of handling any of the above items. It’s a level of scale that’s hard to comprehend.

Also, imagine how difficult it is to make sense of this swath of data. How does one even process insights from the many billions of Youtube videos watched per day?

Why Big Data is Going to Get Even Bigger

The above statistics are already mind-bending, but consider that the global total of internet users is still growing at roughly a 9% clip. This means the current rate of data creation is still just scratching the surface of its ultimate potential.

In fact, as We Are Social’s recent report on internet usage reveals, a staggering 367 million new internet users were added in between January 2018 and January 2019:

Internet user growth

Global internet penetration sits at 57% in 2019, meaning that billions of more people are going to be using the above same services—including many others that don’t even exist yet.

Combine this with more time spent on the internet per user and technologies like 5G, and we are only at the beginning of the big data era.

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