Technology
Is Your Startup Idea Already Taken?
There’s an ongoing joke in the startup world about how aspiring founders pitch their new ventures. Every startup idea is reduced to an “Uber for _____” or a “Tinder for _______”, where some niche untapped market is inserted in the blank space.
Much to the chagrin of many venture capitalists, this formulaic phraseology is so pervasive that it actually may hinder the creation of any actual original ideas. That’s because entrepreneurs are expected to be able to communicate their brilliant startup idea in just a few words, and it’s easier to go this route than to try and explain something complex and unique.
That said, if you do want to venture down this path, there are a few semi-successful companies on the following list. You may have even heard of some of them, such as Dollar Beard Club, TaskRabbit, or The League.
There’s also a few available slots, if you don’t mind running with an idea like the “Tinder for Boats” or the “Airbnb for Pizza”.
Original graphic by: Buzzfeed
Markets
Charted: What are Retail Investors Interested in Buying in 2023?
What key themes and strategies are retail investors looking at for the rest of 2023? Preview: AI is a popular choice.
Charted: Retail Investors’ Top Picks for 2023
U.S. retail investors, enticed by a brief pause in the interest rate cycle, came roaring back in the early summer. But what are their investment priorities for the second half of 2023?
We visualized the data from Public’s 2023 Retail Investor Report, which surveyed 1,005 retail investors on their platform, asking “which investment strategy or themes are you interested in as part of your overall investment strategy?”
Survey respondents ticked all the options that applied to them, thus their response percentages do not sum to 100%.
Where Are Retail Investors Putting Their Money?
By far the most popular strategy for retail investors is dividend investing with 50% of the respondents selecting it as something they’re interested in.
Dividends can help supplement incomes and come with tax benefits (especially for lower income investors or if the dividend is paid out into a tax-deferred account), and can be a popular choice during more inflationary times.
| Investment Strategy | Percent of Respondents |
|---|---|
| Dividend Investing | 50% |
| Artificial Intelligence | 36% |
| Total Stock Market Index | 36% |
| Renewable Energy | 33% |
| Big Tech | 31% |
| Treasuries (T-Bills) | 31% |
| Electric Vehicles | 27% |
| Large Cap | 26% |
| Small Cap | 24% |
| Emerging Markets | 23% |
| Real Estate | 23% |
| Gold & Precious Metals | 23% |
| Mid Cap | 19% |
| Inflation Protection | 13% |
| Commodities | 12% |
Meanwhile, the hype around AI hasn’t faded, with 36% of the respondents saying they’d be interested in investing in the theme—including juggernaut chipmaker Nvidia. This is tied for second place with Total Stock Market Index investing.
Treasury Bills (30%) represent the safety anchoring of the portfolio but the ongoing climate crisis is also on investors’ minds with Renewable Energy (33%) and EVs (27%) scoring fairly high on the interest list.
Commodities and Inflation-Protection stocks on the other hand have fallen out of favor.
Come on Barbie, Let’s Go Party…
Another interesting takeaway pulled from the survey is how conversations about prevailing companies—or the buzz around them—are influencing trades. The platform found that public investors in Mattel increased 6.6 times after the success of the ‘Barbie’ movie.
Bud Light also saw a 1.5x increase in retail investors, despite receiving negative attention from their fans after the company did a beer promotion campaign with trans influencer Dylan Mulvaney.
Given the origin story of a large chunk of American retail investors revolves around GameStop and AMC, these insights aren’t new, but they do reveal a persisting trend.
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