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An Army of Swipers: Dating in the Modern Age

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Widespread cultural shifts from generation to generation are nothing new.

The digital era has helped fuel a surge in mobile and online dating among younger, tech-savvy generations. In fact, almost half of Americans today between the ages of 18 and 29 years old report having used a dating site or app to find a partner.

online dating demographics

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For the millions of people around the world diving into the world of digital dating, there are dozens of online dating platforms to choose from. Increasingly though, many of these brands are controlled by a single company.

A Match Made In Heaven

Forget traditional face-to-face interactions—online dating has emerged as the most popular way couples are meeting today. Though the volume of users is increasingly large, the number of companies in the space continues to narrow.

The largest in this space, Match Group, has gone all-in on online dating, acquiring some 20 companies throughout its brief history. As a result, Match Group now has an impressive 45 dating services in its growing roster.

match group timeline

Taking a familiar page out of the Big Tech playbook, Match Group’s big bet has so far paid off.

They’ve managed to execute on an asset-light, software-based subscription model that results in plenty of recurring revenue. This strategy has also led to operating margins that rival those of Big Tech companies like Facebook or Microsoft.

tech vs match operating margins

The result? Since their 2015 IPO, Match Group’s stock is up 600%, reaching a market capitalization of $25 billion, eclipsing many other well-known household names.

Wall Street Swipes Right

While Match Group does frequently boast about its diverse set of dating platforms, much of the success boils down to a few moving parts. One big part in particular, is Tinder and its impressive userbase of 59 million people.

Tinder’s “army of swipers” continues to grow. If the app’s userbase were a country, it would rank 25th in the world. Alternatively, imagine if every citizen of Canada, Jamaica, Ireland, Sweden, and Albania combined decided to pop open their app store and download Tinder at the same time.

tinder userbase compared with countries

Tinder now has upwards of 6 million paid subscribers, charging a subscription fee around $20 per month. These revenues continue to form a large piece of the overall equation.

How important is Tinder for Match? In their investor presentations, they provide separate data on Tinder while labeling all other apps under the “All Other Brands” category.

tinder match revenue

In recent times, Match Group has commented that they see “traditional dating” as their biggest competitor. Socio-cultural, demographic, and tech trends seem to suggest mobile online dating is not just a fad, but a concrete and dominant means through which people connect.

User growth figures have not shown weakness either. Both Millennials and Gen Z make up the bulk of Match Group’s userbase—and both generations are comfortable with digitalization as well as delaying life milestones such as marriage. This may suggest their layover in the so-called “dating period” will be lengthy—good news for giants like Match Group.

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Charted: The Jobs Most Impacted by AI

We visualized the results of an analysis by the World Economic Forum, which uncovered the jobs most impacted by AI.

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Charted: The Jobs Most Impacted by AI

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Large language models (LLMs) and other generative AI tools haven’t been around for very long, but they’re expected to have far-reaching impacts on the way people do their jobs. With this in mind, researchers have already begun studying the potential impacts of this transformative technology.

In this graphic, we’ve visualized the results of a World Economic Forum report, which estimated how different job departments will be exposed to AI disruption.

Data and Methodology

To identify the job departments most impacted by AI, researchers assessed over 19,000 occupational tasks (e.g. reading documents) to determine if they relied on language. If a task was deemed language-based, it was then determined how much human involvement was needed to complete that task.

With this analysis, researchers were then able to estimate how AI would impact different occupational groups.

DepartmentLarge impact (%)Small impact (%)No impact (%)
IT73261
Finance70219
Customer Sales671617
Operations651817
HR57412
Marketing56413
Legal46504
Supply Chain431839

In our graphic, large impact refers to tasks that will be fully automated or significantly altered by AI technologies. Small impact refers to tasks that have a lesser potential for disruption.

Where AI will make the biggest impact

Jobs in information technology (IT) and finance have the highest share of tasks expected to be largely impacted by AI.

Within IT, tasks that are expected to be automated include software quality assurance and customer support. On the finance side, researchers believe that AI could be significantly useful for bookkeeping, accounting, and auditing.

Still interested in AI? Check out this graphic which ranked the most commonly used AI tools in 2023.

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