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An Army of Swipers: Dating in the Modern Age

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Widespread cultural shifts from generation to generation are nothing new.

The digital era has helped fuel a surge in mobile and online dating among younger, tech-savvy generations. In fact, almost half of Americans today between the ages of 18 and 29 years old report having used a dating site or app to find a partner.

online dating demographics

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For the millions of people around the world diving into the world of digital dating, there are dozens of online dating platforms to choose from. Increasingly though, many of these brands are controlled by a single company.

A Match Made In Heaven

Forget traditional face-to-face interactions—online dating has emerged as the most popular way couples are meeting today. Though the volume of users is increasingly large, the number of companies in the space continues to narrow.

The largest in this space, Match Group, has gone all-in on online dating, acquiring some 20 companies throughout its brief history. As a result, Match Group now has an impressive 45 dating services in its growing roster.

match group timeline

Taking a familiar page out of the Big Tech playbook, Match Group’s big bet has so far paid off.

They’ve managed to execute on an asset-light, software-based subscription model that results in plenty of recurring revenue. This strategy has also led to operating margins that rival those of Big Tech companies like Facebook or Microsoft.

tech vs match operating margins

The result? Since their 2015 IPO, Match Group’s stock is up 600%, reaching a market capitalization of $25 billion, eclipsing many other well-known household names.

Wall Street Swipes Right

While Match Group does frequently boast about its diverse set of dating platforms, much of the success boils down to a few moving parts. One big part in particular, is Tinder and its impressive userbase of 59 million people.

Tinder’s “army of swipers” continues to grow. If the app’s userbase were a country, it would rank 25th in the world. Alternatively, imagine if every citizen of Canada, Jamaica, Ireland, Sweden, and Albania combined decided to pop open their app store and download Tinder at the same time.

tinder userbase compared with countries

Tinder now has upwards of 6 million paid subscribers, charging a subscription fee around $20 per month. These revenues continue to form a large piece of the overall equation.

How important is Tinder for Match? In their investor presentations, they provide separate data on Tinder while labeling all other apps under the “All Other Brands” category.

tinder match revenue

In recent times, Match Group has commented that they see “traditional dating” as their biggest competitor. Socio-cultural, demographic, and tech trends seem to suggest mobile online dating is not just a fad, but a concrete and dominant means through which people connect.

User growth figures have not shown weakness either. Both Millennials and Gen Z make up the bulk of Match Group’s userbase—and both generations are comfortable with digitalization as well as delaying life milestones such as marriage. This may suggest their layover in the so-called “dating period” will be lengthy—good news for giants like Match Group.

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Visualizing Microsoft’s Revenue, by Product Line

This graphic breaks down Microsoft’s revenue by segment—from cloud office software to AI search engine capabilities in 2023.

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Visualizing Microsoft’s Revenue, by Product Line

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Over the last decade, Microsoft’s revenue has more than doubled, driven by key product lines like its intelligent cloud infrastructure.

Adding to this, Microsoft launched its AI-enabled search engine, Copilot last year, which has already generated $12 billion for the company. Beyond this search engine, Microsoft is developing a range of AI-based services, such as Azure Arc, a cloud computing platform with 18,000 customers.

This graphic breaks down Microsoft’s revenue in 2023, based on data from Affinity powered by Syntax.

Microsoft’s Most Lucrative Business Segments

In 2023, Microsoft revenues soared to a record $211 billion as demand for AI services accelerated.

As one of the world’s largest companies by market cap, Microsoft reached a $2.8 trillion valuation as investors flocked to big tech and AI-related stocks last year. Amid strong growth, here’s how much revenue was generated from Microsoft’s product lines in 2023:

Product LIneFY2023 Revenue Share of Revenue
Cloud Computing Services$80B38%
Cloud Office Suite Software$49B23%
Operating Systems$22B10%
Gaming Consoles$15B7%
Employment Listing Platform$15B7%
AI-Enabled Search Engine$12B6%
Other$19B9%
Total Revenue$211B100%

Comprising 38% of total revenues in 2023, Microsoft’s cloud computing services segment earns more than any other by a long shot.

These intelligent cloud services provide the servers, storage, and data centers that enable businesses to run websites and other computing services without the need for buying individual hardware and software.

The second-highest revenue driver was cloud office suite software, with sales of Microsoft 365 bringing in $49 billion in revenue.

Meanwhile, Microsoft’s gaming consoles segment pulled in $15 billion in one of its best years ever. In 2023, the company acquired Activision Blizzard for $68.7 billion, known for World of Warcraft and Call of Duty. It was the company’s biggest acquisition in its history.

Falling after gaming revenues is Copilot, its AI-enabled search engine, making up 6% of 2023 revenues. This productivity tool can be embedded into Microsoft 365, allowing companies to use natural language prompts to gain data on their company, summarize insights from meetings, and a host of other functions.

As AI-related services continue to gain momentum, it remains to be seen whether Microsft’s revenue will continue to see strong growth. So far, investor optimism has remained elevated.

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