Forecasting the Investing Habits of the Millennial Generation
According to Accenture, millennials are set to inherit the biggest wealth transfer in history, amounting to an estimated $30 trillion over the course of 30 to 40 years.
While it’s hard to know what this newest generation of investors will do once the funds hit their accounts, there is no shortage of speculation about the habits and attitudes that will characterize their collective approach to wealth management as they age.
Surveying Millennial Investors
Today’s infographic is the result of a partnership with our friends at Morning Brew, a daily business briefing newsletter that skews towards a millennial audience.
It showcases the results of their recent audience survey, which had 9,800 respondents from North America and Europe. All respondents fell between the ages of 18 and 35, representing a group that roughly equates to the business leaders of tomorrow.
The survey’s aim: to get a peek at their current financial habits and attitudes towards investing.
Who is Investing?
Of the respondents, a majority of 68.1% is employed full-time while another 27.6% identified as students. The remaining 4.2% is employed part-time or answered “other”.
Financial goals for these respondents were quite diversified, as seen below.
Primary financial goal:
- 23.8% – Earning a graduate/master’s degree
- 21.5% – Buying a car
- 19.6% – Getting married
- 19.0% – Buying a primary home
- 7.3% – Opening a business
- 6.4% – Having a child
- 2.3% – Buying a vacation home
It’s worth keeping in mind that people in this segment can be at very different stages in their lives. Those at the lower end (18-22 years) are just starting their adult years, while those at the higher end (30-35 years) can be quite a ways into their professional careers.
Portfolio Size and Composition
The vast majority of the cohort surveyed said they invest (89%), with the most common bracket of money invested rising steadily as respondents got older:
- 18 to 22 years old: $1,001-$5,000 (31.7%)
- 23 to 27 years old: $10,001-$50,000 (36.7%)
- 28 to 35 years old: $50,000+ (42.0%)
Not surprisingly, technology was the preferred sector to invest in for many in the pool of respondents. Nearly half of people (49.7%) said tech was their favorite sector, with healthcare (12.1%), energy (11.5%), and real estate (9.9%) appearing on the radar as well.
Many sectors were underrepresented here, with financial services (5.6%), consumer staples (4.8%), and consumer discretionary (3.1%) having a relatively low amount of interest. Even worse off were the utilities, industrials, telecommunications, and materials sectors, which held virtually no interest (<2%) among millennial investors.
Millennial Investing Habits
Millennials rate their level of expertise in investing as pretty limited, with only 18.3% of respondents expressing that they had high confidence in their own investment abilities. This is a finding that is consistent with the growing financial literacy problem in America.
The respondents preferred the human touch of financial advisors (70.2%) to robo advisors (29.9%), and were lukewarm towards social impact investing with only 21.1% seeing it as being very important.
As a final exclamation point on the survey results, millennial investors were very clear on what was important to them, and it’s low fees.
When asked how they decide on a professional service, 42.4% saw low fees as a top three deciding factor. At the same time, simplicity (11.6%) and breadth of asset classes (13.1%) were well behind in importance.
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Interest Rate Hikes vs. Inflation Rate, by Country
Inflation rates are reaching multi-decade highs in some countries. How aggressive have central banks been with interest rate hikes?
Interest Rate Hikes vs. Inflation Rate, by Country
Imagine today’s high inflation like a car speeding down a hill. In order to slow it down, you need to hit the brakes. In this case, the “brakes” are interest rate hikes intended to slow spending. However, some central banks are hitting the brakes faster than others.
This graphic uses data from central banks and government websites to show how policy interest rates and inflation rates have changed since the start of the year. It was inspired by a chart created by Macrobond.
How Do Interest Rate Hikes Combat Inflation?
To understand how interest rates influence inflation, we need to understand how inflation works. Inflation is the result of too much money chasing too few goods. Over the last several months, this has occurred amid a surge in demand and supply chain disruptions worsened by Russia’s invasion of Ukraine.
In an effort to combat inflation, central banks will raise their policy rate. This is the rate they charge commercial banks for loans or pay commercial banks for deposits. Commercial banks pass on a portion of these higher rates to their customers, which reduces the purchasing power of businesses and consumers. For example, it becomes more expensive to borrow money for a house or car.
Ultimately, interest rate hikes act to slow spending and encourage saving. This motivates companies to increase prices at a slower rate, or lower prices, to stimulate demand.
Rising Interest Rates and Inflation
With inflation rates hitting multi-decade highs in some countries, many central banks have announced interest rate hikes. Below, we show how the inflation rate and policy interest rate have changed for select countries and regions since January 2022. The jurisdictions are ordered from highest to lowest current inflation rate.
|Jurisdiction||Jan 2022 Inflation||May 2022 Inflation||Jan 2022 Policy Rate||Jun 2022 Policy Rate|
The Euro area has 3 policy rates; the data above represents the main refinancing operations rate. Inflation data is as of May 2022 except for New Zealand and Australia, where the latest quarterly data is as of March 2022.
The U.S. Federal Reserve has been the most aggressive with its interest rate hikes. It has raised its policy rate by 1.5% since January, with half of that increase occurring at the June 2022 meeting. Jerome Powell, the Federal Reserve chair, said the committee would like to “do a little more front-end loading” to bring policy rates to normal levels. The action comes as the U.S. faces its highest inflation rate in 40 years.
On the other hand, the European Union is experiencing inflation of 8.1% but has not yet raised its policy rate. The European Central Bank has, however, provided clear forward guidance. It intends to raise rates by 0.25% in July, by a possibly larger increment in September, and with gradual but sustained increases thereafter. Clear forward guidance is intended to help people make spending and investment decisions, and avoid surprises that could disrupt markets.
Pacing Interest Rate Hikes
Raising interest rates is a fine balancing act. If central banks raise rates too quickly, it’s like slamming the brakes on that car speeding downhill: the economy could come to a standstill. This occurred in the U.S. in the 1980’s when the Federal Reserve, led by Chair Paul Volcker, raised the policy rate to 20%. The economy went into a recession, though the aggressive monetary policy did eventually tame double digit inflation.
However, if rates are raised too slowly, inflation could gather enough momentum that it becomes difficult to stop. The longer high price increases linger, the more future inflation expectations build. This can result in people buying more in anticipation of prices rising further, perpetuating high demand.
“There’s always a risk of going too far or not going far enough, and it’s going to be a very difficult judgment to make.” — Jerome Powell, U.S. Federal Reserve Chair
It’s worth noting that while central banks can influence demand through policy rates, this is only one side of the equation. Inflation is also being caused by supply chain issues, a problem that is more or less outside of the control of central banks.
3 Insights From the FED’s Latest Economic Snapshot
Stay up to date on the U.S. economy with this infographic summarizing the most recent Federal Reserve data released.
3 Insights From the Latest U.S. Economic Data
Each month, the Federal Reserve Bank of New York publishes monthly economic snapshots.
To make this report accessible to a wider audience, we’ve identified the three most important takeaways from the report and compiled them into one infographic.
1. Growth figures in Q2 will make or break a recession
Generally speaking, a recession begins when an economy exhibits two consecutive quarters of negative GDP growth. Because U.S. GDP shrank by -1.5% in Q1 2022 (January to March), a lot rests on the Q2 figure (April to June) which should be released on July 28th.
Referencing strong business activity and continued growth in consumer spending, economists predict that U.S. GDP will grow by +2.1% in Q2. This would mark a decisive reversal from Q1, and put an end to recessionary fears for the time being.
Unfortunately, inflation is the top financial concern for Americans, and this is dampening consumer confidence. Shown below, the consumer confidence index reflects the public’s short-term outlook for income, business, and labor conditions.
Falling consumer confidence suggests that more people will delay big purchases such as cars, major appliances, and vacations.
2. The COVID-era housing boom could be over
Housing markets have been riding high since the beginning of the COVID-19 pandemic, but this run is likely coming to an end. Here’s a summary of what’s happened since 2020:
- Lockdowns in early 2020 created lots of pent-up demand for homes
- Greater household savings and record-low mortgage rates pushed demand even further
- Supply chain disruptions greatly increased the cost of materials like lumber
- Construction of new homes couldn’t keep up, and housing supply fell to historic lows
Today, home prices are at record highs and the cost of borrowing is rapidly rising. For evidence, look no further than the 30-year fixed mortgage rate, which has doubled to more than 6% since the beginning of 2022.
Given these developments, the drop in the number of home sales could be a sign that many Americans are being priced out of the market.
3. Don’t expect groceries to become any cheaper
Inflation has been a hot topic this year, especially with gas prices reaching $5 a gallon. But there’s one category of goods that’s perhaps even more alarming: food.
The following table includes food inflation over the past three years, as the percent change over the past 12 months.
|Date||CPI Food Component (%)|
From this data, we can see that food inflation really picked up speed in April 2020, jumping to +3.5% from +1.9% in the previous month. This was due to supply chain disruptions and a sudden rebound in global demand.
Fast forward to today, and food inflation is running rampant at 10.1%. A contributing factor is the impending fertilizer shortage, which stems from the Ukraine war. As it turns out, Russia is not only a massive exporter of oil, but wheat and fertilizer as well.
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