How much happier would you be if were given a 10% raise?
While money can be a crucial indicator of happiness at lower income levels, studies have found that as incomes rise, money becomes a less important part of the overall happiness equation.
In fact, researchers see happiness as a complex measure that involves many variables outside of material wealth, including social support, freedom, and health.
Measuring Global Happiness
Today’s chart uses data from the World Happiness Report 2018 to measure and understand which countries report feeling the most and least happy.
WHAT CONTRIBUTES TO HAPPINESS?
The six key variables used by researchers in this report on global happiness include:
- GDP per capita
- Healthy life expectancy
- Social support
- Freedom of choice
- Perceptions of corruption
While average income and life expectancy definitely carry their weight in explaining happiness levels, what’s more interesting are the Gallup World Poll (GWP) questions about the other, more subjective variables.
- Social support
“If you were in trouble, do you have relatives or friends you can count on to help you whenever you need them?”
- Freedom to make life choices
“Are you satisfied or dissatisfied with your freedom to choose what you do with your life?”
“Have you donated money to a charity in the past month?”
- Perceptions of corruption
“Is corruption widespread throughout the government or not?”
“Is corruption widespread within businesses or not?”
HOW HAPPY IS THE WORLD?
The top tier of happiest countries happen to be Nordic, with Finland, Norway, Denmark, and Iceland making it into the top five. Aside from having a common geographic location, these countries are also well-known for their social safety nets, using a high tax burden to fund government services such as education and healthcare.
A surprising entry near the top of the list might be Costa Rica. It’s the happiest country in the Latin American region, despite persisting income inequality issues. Although it has a lower GDP per capita than other high-ranking entries, the country has more than made up for it through social support; Costa Rica has invested significantly in education and health as a proportion of GDP, and the nation is also known for housing a culture that forms solid social networks of friends, families and neighborhoods.
On the other hand, 18 of the least happy countries are concentrated on the African continent. GDP per capita varies intensely among the bottom countries, and many report a lack of freedom overall. A silver lining is that social support is relatively stable, and there have been steady improvements over time.
Finally, the aftermath of the 2008 financial crisis has had a ripple effect on global happiness. The report demonstrates where the most and fewest advances have been made.
Happiness is on the upswing, as the West African nation climbs 17 places to demonstrate the most improvement.
Meanwhile, the South American country plummeted even further, in part from socio-political changes and dramatic hyperinflation.
Where does your country fare on this scale?
Eudaimonia [happiness] is the meaning and the purpose of life, the whole aim and end of human existence.
Mapped: The World’s Top Countries for Military Spending
Global military spending is now at a 32-year high. We show countries’ military spending by dollars and as a portion of GDP.
Mapped: The World’s Top Countries for Military Spending
By practically any measure, the world today is more peaceful and less war-torn on a global scale, relative to the past.
For instance, declarations of war between nations and soldier casualties have both dropped drastically since the 20th century. Yet, military spending has not followed this trend.
The Top 10 Military Spenders
According to SIPRI, global military spend reached almost $2 trillion in 2020. The top 10 countries represent roughly 75% of this figure, and have increased their spending by $51 billion since the year prior.
Here’s how the worlds top 10 military spenders compare to each other:
|Rank||Country||Military Spend 2020 ($B)||% Change||Military Spend 2019 ($B)|
|#1||🇺🇸 United States||$778.0||+6.2%||$732.0|
|#5||🇬🇧 United Kingdom||$59.2||+21.5%||$48.7|
|#6||🇸🇦 Saudi Arabia||$57.5||-7.1%||$61.9|
|#10||🇰🇷 South Korea||$45.7||+4.1%||$43.9|
The U.S. isn’t labeled as a global superpower for nothing. The country is by far the largest military spender, and its $778 billion budget trumps the remainder of the list’s collective $703.6 billion. On its own, the U.S. represents just under 40% of global military spending.
This year, Saudi Arabia has lost out on a top five seat to the UK, after a 7.1% decline in spending compared to a 21.5% increase for the UK.
Military Spend as a Percentage of GDP
Military expenditures as a percentage of GDP can be used to compare military spending relative to the size of a country’s economy.
Click here to view a high-resolution version of this image.
When looking at things this way, many of the top spenders above do not appear. This may be an indication of their economic prowess or a demonstration that the money might be used for other vital areas such as education, healthcare, or infrastructure.
|Rank||Country||Region||Spend as a % of GDP (2020)|
|#1||🇴🇲 Oman||Middle East||11.0%|
|#2||🇸🇦 Saudi Arabia||Middle East||8.4%|
|#3||🇩🇿 Algeria||North Africa||6.7%|
|#4||🇰🇼 Kuwait||Middle East||6.5%|
|#5||🇮🇱 Israel||Middle East||5.6%|
|#7||🇲🇦 Morocco||North Africa||4.3%|
|#8||🇮🇶 Iraq||Middle East||4.1%|
|#10||🇵🇰 Pakistan||South Asia||4.0%|
It’s pretty rare for countries to reach double digits for military spending as a percentage of GDP. In this case, Oman is an outlier, as the Middle Eastern country’s spending relative to GDP grew from 8.8% last year, to 11% in 2020.
Many of the countries with the highest military spending to GDP are located in the Middle East—a reflection of the escalating conflicts that have persisted in the region for well over two decades.
It’s worth noting that some data for the Middle Eastern region are estimates, due to the aforementioned regional instability.
More Spending to Come?
Global military spending figures are at a 32-year high, despite the pandemic’s effect on shrinking economic output.
Although a major war hasn’t occurred in some time, it’s not to say the geopolitical mood hasn’t been tense.
The last 12 months or so have witnessed some nail-biting moments including:
- Border disputes between China and India
- Heightening tensions between China and Taiwan
- Russia’s military presence in eastern Ukraine
- The hacking of SolarWinds, a Texas-based company, by Russia
- The ongoing Yemen crisis
- An Israel-Iran feud
Will 2021 extend the trend of peace, or will rising military spending mean even higher tensions?
The World’s Top 50 Influencers Across Social Media Platforms
Which influencers have the most total social media followers? We tally up follower counts across all major platforms, from Twitter to TikTok.
Visualizing the World’s Top 50 Influencers
In the modern digital world, social media reach is power.
The people with the most followers on Twitter, for example, have a massive platform to spread their messages, while those with large, engaged followings on Instagram are an advertiser’s dream sponsor partner.
Social media can also be an equalizer of power. It’s true that many celebrities boast large followings across platforms, but social media has also enabled previously unknown personalities to turn YouTube or TikTok fame into veritable star power and influence.
Who has the biggest reach across the entire social media universe? Instead of looking at who has the most followers on Instagram, Twitter, or other networks, we ranked the most-followed personalities across all major platforms combined.
Who Has the Most Overall Followers on Social Media?
We parsed through hundreds of the most-followed accounts on multiple platforms to narrow down the top influencers across social media as of April 2021.
Sources include trackers of the most followers on Twitter, Instagram, Facebook, YouTube, Twitch, and TikTok, verified directly on site and with social media tracker Socialblade.
The results? A top 50 list of social media influencers consisting of athletes, musicians, politicians, and other personalities.
|Rank||Name||Category||Total Followers||Biggest Platform|
|#6||Dwayne Johnson||Film & TV||342M|
|#16||Ellen DeGeneres||Film & TV||254M|
|#20||Will Smith||Film & TV||217M|
|#26||Kevin Hart||Film & TV||191M|
|#31||Vin Diesel||Film & TV||176M|
|#39||Whindersson Nunes Batista||Other||144M|
|#41||Akshay Kumar||Film & TV||140M|
|#43||Felix "PewDiePie" Kjellberg||Gaming||139M||Youtube|
|#46||Deepika Padukone||Film & TV||137M|
|#48||Salman Khan||Film & TV||134M|
|#49||Priyanka Chopra||Film & TV||129M|
Unsurprisingly, celebrities reign supreme on social media. As of April 2021, soccer superstar Cristiano Ronaldo was the most-followed person on social media with almost 500 million total followers.
But there are other illuminating highlights, such as the global reach of music. With large and diverse fanbases, artists account for half of the top 50 largest social media followings.
Also notable is the power of Instagram, which was the biggest platform for 67% of the top 50 social media influencers. This includes hard-to-categorize celebrities like the Kardashians and Jenners, which turned reality TV and social media fame into business and media empires.
Download the Generational Power Report (.pdf)
The Most Followers on Twitter, TikTok, and YouTube
However, it’s not only celebrities that dominate social media.
Personalities that started on one social media platform and developed massive followings include TikTok’s most-followed star Charli D’Amelio and YouTubers Whindersson Nunes Batista, Germán Garmendia, and Felix “PewDiePie” Kjellberg.
Politicians were also prominent influencers. Former U.S. President Barack Obama has the most followers on Twitter, and India’s Prime Minister Narendra Modi has more than 175 million followers across social media.
Former U.S. President Donald Trump would have also made the list with more than 140 million followers across social media before being banned from multiple platforms on January 8, 2021.
A Generational Look at Social Media Influence
While older generations have had to adapt to social media platforms, younger generations have grown up alongside them. As a measure of cultural importance, this gives Gen X, Millennials, and Gen Z a rare leg-up on older generations.
Millennials, in particular, hold the lion’s share of spots in this top 50 list:
|Generation||# of Influencers in Generation||Top Influencer in Generation|
|Gen Z||4||Kylie Jenner|
|Gen X||10||Dwayne (The Rock) Johnson|
|Baby Boomer||3||Ellen DeGeneres|
The average age of the top 50 influencers was just over 37.
In our Generational Power Index (GPI), which measures the share of power generations hold in various categories, digital platforms were a key area where Millennials derived their power and influence. Overall, Baby Boomers—and to a lesser extent, Gen X—still run the show in most areas of society today.
Social Media Influence, Going Forward
As most fans and advertisers know, not all social media accounts and followings are homogenous.
Many influencers with relatively small followings have more consistent engagement, and are often able to demand high advertising fees as a result.
Conversely, most social media platforms are reckoning with a severe glut of fake accounts or bots that inflate follower counts, impacting everything from celebrities and politicians to personalities and businesses.
Regardless, social media has become a mainstay platform (or soapbox) for today’s cultural influencers. Billions of people turn to social media for news, engagement, recommendations, and entertainment, and new platforms are always on the rise.
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