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The Death of Soda: 11 Slides on Why the Industry Has Gone Flat

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The Death of Soda: 11 Slides on Why the Industry Has Gone Flat

When you think of the iconic American brands of the 20th century, names like Coca-Cola and Pepsi have to rank pretty highly on any list.

Both fizzy beverages became household names nearly 100 years ago and even butted heads in one of the most infamous and long-lasting marketing battles of all-time. In the process, both brands have sold billions of bottles of product, creating powerful foundations for their sprawling beverage empires of today.

While the soda industry has seen incredible global growth over the years, it seems all good things must come to an end.

Today’s slides on The Death of Soda come to us from Dynamic Wealth Research, and they show how new consumer preferences have left the soda industry flat, forcing its titans to scramble to recapture market share. We also see what is replacing sugary beverages, and the market potential behind some of these new segments.

1. U.S. Soda Consumption is at a 30-year low

U.S. Soda Consumption is at a 30-year low

Soda consumption in the U.S. has dropped from 50 gallons to 37.5 gallons per capita between 2000 and 2017. It’s now at a 30-year low.

2. Bottled water is taking over

Bottled water is taking over

For the first time in U.S. history, more bottled water is being sold than soda per person. It’s a fundamental shift in consumer habits – if you look at the graph, you can see that as recent as the mid-2000s, people drank twice as much soda per capita.

3. Calorie consumption is changing

Calorie consumption

Most of us are eating differently these days, but these changes are extremely evident when looking at calorie consumption of children. As you can see, sugar sweetened drinks are falling off the map in a big way.

4. People are drinking water, instead

Why people are drinking water

What’s getting substituted for sugar sweetened drinks?

Water is a big one: it’s healthy, convenient, and natural – all things that appeal to today’s health-conscious consumers.

5. The water market is maturing

Water market maturation

As the market matures, different segments an niches are being carved out. For example, water can be plain, sparkling, enhanced, or premium.

6. Consumers want more than plain water

Consumer water preferences

Plain water can also be poured from a tap, so it’s not surprising that consumers want to see their water enhanced in some way. Many are also sensitive to price.

7. The bottled water market is worth billions

Bottled water market size

In 2017, the global bottled water market was worth $199 billion.

8. Soda brands are scrambling

Soda brands scrambling to take action

Soda brands pushed their diet products, but this backfired as consumers became concerned about the impact of artificial sweeteners on their diets.

9. Coca-Cola is diversifying its business

Coca-Cola diversifying business

In response to the death of soda, companies like Coca-Cola are adding brands to their portfolio that can compete in less traditional segments. Examples of these brands include everything from energy drinks to coconut water.

10. Big brands are buying up smaller companies

M&A in the beverage sector

Big fish like Coca-Cola and PepsiCo are gobbling up innovative beverage startups in order to compete in these new and emerging segments.

11. The trend is your friend

Future trends

As the beverage industry continues to get turned upside down by the death of soda, it creates opportunities for savvy investors. The global bottled water market will reach an impressive $307 billion by 2021, and new segments will continue to emerge as consumers become even more health-conscious.

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Markets

The World’s 20 Most Profitable Companies

Saudi Aramco, the state oil producer in Saudi Arabia, rakes in $304 million of profit per day – putting it atop the list of the world’s most profitable companies.

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The World’s 20 Most Profitable Companies

The biggest chunk of the earnings pie is increasingly split by fewer and fewer companies.

In the U.S. for example, about 50% of all profit generated by public companies goes to just 30 companies — back in 1975, it took 109 companies to accomplish the same feat:

YearNumber of Firms Generating 50% of EarningsTotal Public Companies (U.S.)Portion (%)
19751094,8192.2%
2015303,7660.8%

This power-law dynamic also manifests itself at a global level — and perhaps it’s little surprise that the world’s most profitable companies generate mind-bending returns that would make any accountant blush.

Which Company Makes the Most Per Day?

Today’s infographic comes to us from HowMuch.net, and it uses data from Fortune to illustrate how much profit top global companies actually rake in on a daily basis.

The 20 most profitable companies in the world are listed below in order, and we’ve also broken the same data down per second:

RankCompanyCountryProfit per DayProfit Per Second
#1Saudi Aramco🇸🇦 Saudi Arabia$304,039,726$3,519
#2Apple🇺🇸 United States$163,098,630$1,888
#3Industrial & Commercial Bank of China🇨🇳 China$123,293,973$1,427
#4Samsung Electronics🇰🇷 South Korea$109,301,918$1,265
#5China Construction Bank🇨🇳 China$105,475,068$1,221
#6JPMorgan Chase & Co.🇺🇸 United States$88,969,863$1,030
#7Alphabet🇺🇸 United States$84,208,219$975
#8Agricultural Bank of China🇨🇳 China$83,990,411$972
#9Bank of America Corp.🇺🇸 United States$77,115,068$893
#10Bank of China🇨🇳 China$74,589,589$863
#11Royal Dutch Shell🇬🇧 🇳🇱 UK/Netherlands$63,978,082$740
#12Gazprom🇷🇺 Russia$63,559,178$736
#13Wells Fargo🇺🇸 United States$61,350,685$710
#14Facebook🇺🇸 United States$60,580,822$701
#15Intel🇺🇸 United States$57,679,452$668
#16Exxon Mobil🇺🇸 United States$57,095,890$661
#17AT&T🇺🇸 United States$53,068,493$614
#18Citigroup🇺🇸 United States$49,438,356$572
#19Toyota Motor🇯🇵 Japan$46,526,027$538
#20China Development Bank🇨🇳 China$45,874,795$531

The Saudi Arabian Oil Company, known to most as Saudi Aramco, is by far the world’s most profitable company, raking in a stunning $304 million of profits every day. When translated to a more micro scale, that works out to $3,519 per second.

You’ve likely seen Saudi Aramco in the news lately, though for other reasons.

The giant state-owned company has been rearing to go public at an aggressive $2 trillion valuation, but it’s since delayed that IPO multiple times, most recently stating the listing will take place in December 2019 or January 2020. Company-owned refineries were also the subject of drone attacks last month, which took offline 5.7 million bpd of oil production temporarily.

Despite these challenges, Saudi Aramco still stands pretty tall — after all, such blows are softened when you churn out the same amount of profit as Apple, Alphabet, and Facebook combined.

Numbers on an Annual Basis

Bringing in over $300 million per day of profit is pretty hard to comprehend, but the numbers are even more unfathomable when they are annualized.

RankCompanyCountryProfit
#1Saudi Aramco🇸🇦 Saudi Arabia$110,974,500,000
#2Apple🇺🇸 United States$59,531,000,000
#3Industrial & Commercial Bank of China🇨🇳 China$45,002,300,000
#4Samsung Electronics🇰🇷 South Korea$39,895,200,000
#5China Construction Bank🇨🇳 China$38,498,400,000
#6JPMorgan Chase & Co.🇺🇸 United States$32,474,000,000
#7Alphabet🇺🇸 United States$30,736,000,000
#8Agricultural Bank of China🇨🇳 China$30,656,500,000
#9Bank of America Corp.🇺🇸 United States$28,147,000,000
#10Bank of China🇨🇳 China$27,225,200,000
#11Royal Dutch Shell🇬🇧 🇳🇱 UK/Netherlands$23,352,000,000
#12Gazprom🇷🇺 Russia$23,199,100,000
#13Wells Fargo🇺🇸 United States$22,393,000,000
#14Facebook🇺🇸 United States$22,112,000,000
#15Intel🇺🇸 United States$21,053,000,000
#16Exxon Mobil🇺🇸 United States$20,840,000,000
#17AT&T🇺🇸 United States$19,370,000,000
#18Citigroup🇺🇸 United States$18,045,000,000
#19Toyota Motor🇯🇵 Japan$16,982,000,000
#20China Development Bank🇨🇳 China$16,744,300,000

On an annual basis, Saudi Aramco is raking in $111 billion of profit per year, and that’s with oil prices sitting in the $50-$70 per barrel range.

To put this number in perspective, take a look at Chevron. The American oil giant is one of the 20 biggest companies on the S&P 500, but it generated just $15 billion in profit in 2018 and currently sits at a $221 billion market capitalization.

That puts Chevron’s profits at roughly 10% of Aramco’s — and if Aramco does IPO at a $2 trillion valuation, that would put Chevron at roughly 10% of its market cap, as well.

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Cities

Mapped: The World’s Top 10 Cities in 2035

Cities are heavy hitters in the global economy. Where will the top 10 cities be in 2035—based on GDP, population, and annual growth?

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Mapped: Where Will The Top 10 Cities Be in 2035?

Cities are the engines of the modern economy. Over half of the world now lives in urban areas, and urbanization continues to shape the trajectory of global growth in unprecedented ways.

However, the most important cities of today may be quite different than those leading the charge in the future. This week’s chart looks forward to 2035, using a report by Oxford Economics to forecast the top 10 cities by measures of economic size, population, and GDP growth rate.

Each map is categorized by one of these metrics—and depending on which one you look at, the leaders vary greatly.

Top 10 Cities by Projected GDP

The top 10 cities by gross domestic product (GDP) in 2035 will be fairly widespread. Three cities are expected to be in the U.S.—New York, Los Angeles, and Chicago. The Big Apple’s forecasted $2.5 trillion GDP likely stems from its strong banking and finance sectors.

RankCityCountry2035 GDP
#1New York🇺🇸 United States$2.5T
#2Tokyo🇯🇵 Japan$1.9T
#3Los Angeles🇺🇸 United States$1.5T
#4London🇬🇧 United Kingdom$1.3T
#5Shanghai🇨🇳 China$1.3T
#6Beijing🇨🇳 China$1.1T
#7Paris🇫🇷 France$1.1T
#8Chicago🇺🇸 United States$1.0T
#9Guangzhou🇨🇳 China$0.9T
#10Shenzhen🇨🇳 China$0.9T

Four cities will be found in China, while London, Paris, and Tokyo are set to round out the last three. Interestingly, Tokyo is the #1 city today, with an estimated $1.6 trillion GDP in 2019.

Altogether, these top 10 cities will contribute an impressive $13.5 trillion in GDP by 2035. Clusters of such metropolitan areas are typically considered megaregions—which account for a large share of global economic activity.

Top 10 Cities by Future Population

Next, it’s clear that top cities by population will follow a distinct global distribution. By 2035, the most highly-populated cities will shift towards the East, with seven cities located in Asia.

RankCityCountry2035 Population
#1Jakarta🇮🇩 Indonesia38 million
#2Tokyo🇯🇵 Japan37.8 million
#3Chongqing🇨🇳 China32.2 million
#4Dhaka🇧🇩 Bangladesh31.2 million
#5Shanghai🇨🇳 China25.3 million
#6Karachi🇵🇰 Pakistan24.8 million
#7Kinshasa🇨🇩 DR Congo24.7 million
#8Lagos🇳🇬 Nigeria24.2 million
#9Mexico City🇲🇽 Mexico23.5 million
#10Mumbai🇮🇳 India23.1 million

While Jakarta’s 38 million-strong population is expected to emerge in first place, the city may not retain its status as Indonesia’s capital for much longer. Rising sea levels and poor water infrastructure management mean that Jakarta is rapidly sinking—and the government now plans to pivot the capital to Borneo island.

On the African continent, Kinshasa and Lagos are already among the world’s largest megacities (home to over 10 million people), and will hold top spots by the turn of the century.

Population and demographics can be major assets to a country’s growth. For example, India’s burgeoning working-age demographics will present a unique advantage—and the country is projected to contain several of the fastest growing cities in the coming years.

Top 10 Cities By Estimated Annual GDP Growth

When comparing cities based on their pace of economic growth, there are some clear standouts. Average annual GDP growth across cities is 2.6%, but the top 10 surpass this by a fair amount.

The kicker? All of 2035’s major players will be found in Asia: four of the fastest-growing cities will be in mainland China, another four in India, and the last two in Southeast Asia.

RankCityCountryAnnual Growth
#1Bengaluru🇮🇳 India8.5%
#2Dhaka🇧🇩 Bangladesh7.6%
#3Mumbai🇮🇳 India6.6%
#4Delhi🇮🇳 India6.5%
#5Shenzhen🇨🇳 China5.3%
#6Jakarta🇮🇩 Indonesia5.2%
#7Manila🇵🇭 Philippines5.2%
#8Tianjin🇨🇳 China5.1%
#9Shanghai🇨🇳 China5.0%
#10Chongqing🇨🇳 China4.9%

At #1 by 2035 is Bangalore with an expected 8.5% annual growth forecast—its high-quality talent pool makes the city a breeding ground for tech startups. Jakarta makes another appearance, with its projected 5.2% growth at double the city average.

Shanghai finds its way onto all three lists. The commercial capital hosts the world’s busiest port, and one of China’s two major stock exchanges. These sectors could help boost Shanghai’s annual GDP growth to 5% in 2035.

Looking to the Future

Of course, any number of variables could impact these 2035 projections, from financial recessions and political uncertainty, to rapid urbanization and technological advances.

But one thing’s certain—in the coming decades, cities are where many of these factors will converge and play out.

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