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The COVID-19 Impact on App Popularity

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App popularity COVID-19 in North America

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The COVID-19 Impact on App Popularity

Pandemic-induced social isolation has altered the relationship consumers have with technology.

With the physical world now slowly receding, consumers are suddenly more reliant on apps for communication, shopping, staying healthy, and entertainment.

Today’s graphic pulls data from a new report by MoEngage and Apptopia, and it plots the winners and losers of the pandemic from the app world in North America.

Embracing the App Economy with Open Arms

Consumers are looking for different ways to manage their lives while in lockdown, and in some cases, apps could provide the perfect solution.

In fact, people spent 20% more time using apps in the first quarter of 2020 compared to 2019. During that time, consumers also spent over $23 billion in app stores—the largest spend per quarter recorded to date.

While consumers across the globe lean on apps to support them in times of crisis, what exactly are consumers in North America using?

Climbing to the Top

Given the sheer volume of people working remotely, it’s no surprise to see video chat and online conference apps experiencing explosive growth. In North America, these apps witnessed an astronomical 627% increase in downloads, and a 121% increase in daily active users (DAUs).

Video conferencing app Zoom expanded its worldwide user base by 300% in just under a month. Upwards of 500 participants can attend a meeting at any one time, hence why it has become a popular option for virtual conferences, festivals and even religious sermons. As we adapt to life indoors, the Zoom boom shows no signs of slowing, even despite the app’s recent data privacy and security scandal.

Slowing to a Standstill

Unfortunately, indoor living is not conducive to globetrotting. As travel and hospitality app downloads in North America decline by 12%, this is the harsh reality that the industry needs to come to terms with for the foreseeable future.

Interestingly, airlines in the U.S. did not see a reduction in app downloads until early March, which may be attributed to the later timing of the COVID-19 shutdowns as in comparison to other countries around the world.

In the short-term rentals space, Airbnb has experienced a drastic decline in bookings, and is adopting new cleaning protocols in an attempt to appease both hosts and guests. The tech company has since lowered its internal evaluation, from $31 billion to $26 billion, which could disrupt the company’s plan to go public in 2020.

Emerging Victorious

Because the largest social media networks already boast a significantly large audience, new downloads is not necessarily a metric that could make or break this cohort. Instead, DAUs are a much better indicator of success, and from what the report suggests, people have become more devoted to these platforms.

For U.S. adults, social media usage jumped from 20% of total mobile app usage in the early part of the year, to 25% in mid-March. In fact, between January and March, daily active users on Instagram and Facebook rose to 127 million and 195 million, respectively.

Measuring the Global Impact

When we look at the popularity of apps across different parts of the world, some interesting observations appear. First of all, healthcare apps in South East Asia are categorized as emerging—meaning they show promise, but have minimal active users.

App popularity COVID-19 Globally

Although DAUs of healthcare apps in South East Asia are declining, fascinatingly, there has been a 110% increase in spend on these apps during the outbreak. The report suggests that this could be attributed to the user base becoming more loyal as a result of trust-building advertising campaigns in this space.

Real estate is a sector seeing a simultaneous increase and decrease in users worldwide. In Middle-East Asia for instance, these apps are exploding in popularity, but in other parts of the world they are experiencing a slowdown. This could be due to restrictions in certain parts of the world slowly starting to lift.

An Unsung Hero

Technology is becoming an increasingly divisive topic. Data security scandals, the spread of false information, and its impact on mental health are just some of the reasons why technology’s role in society regularly comes into question.

However, it has allowed us to remain connected in a time of crisis, and has also been pivotal in facilitating the spread of reliable information during lockdown.

If anything, the pandemic has shown us how vulnerable we are without technology—and how instrumental apps are in keeping us busy, informed, and sane.

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Which U.S. Generation Wields the Most Cultural Power?

Visual Capitalist’s first-ever Generational Power Index looks at which U.S. generation holds the most cultural influence in American society.

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cultural power GPI

Which U.S. Generation Wields the Most Cultural Power?

This year, our team put together Visual Capitalist’s inaugural Generational Power Index (GPI), which looks at power dynamics across generations in America.

We considered three categories in our quest to quantify power: economics, political, and cultural. And while it turns that out Baby Boomers dominate when it comes to economics and political factors—the are of cultural influence is a different story.

Here’s a look at which U.S. generation holds the most cultural power, and how this power dynamic is expected to shift in the coming years.

Generations and Power, Defined

Before we get started, it’s important to clarify which generations we’ve included in our research, along with their age and birth year ranges.

GenerationAge range (years)Birth year range
The Silent Generation76 and over1928-1945
Baby Boomers57-751946-1964
Gen X41-561965-1980
Millennials25-401981-1996
Gen Z9-241997-2012
Gen Alpha8 and below2013-present

Using these age groups as a framework, we then calculated the Cultural Power category using these distinct equally-weighted variables:

cultural power category breakdown

With this methodology in mind, here’s how the Cultural Power category shakes out, using insights from the GPI.

Share of Cultural Power by Generation

Overall, we found that Gen X captures the largest share of cultural power, at 36%.

GenerationCultural Power Share
The Silent Generation8.8%
Baby Boomers25.1%
Gen X36.0%
Millennials23.9%
Gen Z6.1%
Gen Alpha0.00%
Total99.9%

*Note: figures may not add up to 100% due to rounding.

Gen X is particularly dominant in the film and TV industry, along with news media. For instance, over half of America’s largest news corporations have a Gen Xer as their CEO, and roughly 50% of Oscar winners in 2020 were members of Gen X.

Baby Boomers come in second place, capturing a 25% share of cultural power. They show particular dominance in traditional entertainment like books and art. For example, 42% of the authors on the NYT’s best-selling books list were Baby Boomers.

However, these older generations fall short in one critical category—digital platforms.

The Dominance of Digital

Why is digital so important when it comes to cultural power? Because digital media becoming increasingly more popular than traditional media sources (e.g. TV, radio).

GPI Cultural Power By Generation Supplemental Time Spent on Media

In 2020, Americans spent nearly 8 hours per day consuming digital media, nearly two hours more per day than they spent with traditional media.

This divide is expected to grow even further over the next few years. With younger generations dominating the digital space, Gen X may soon lose its place as the top dog of the culture category.

Celebrity 2.0: The Social Influencer

As audiences flock to online channels, advertisers have followed suit—and they’re willing to spend good money to gain access to their target demographics.

In fact, spend on influencer marketing has steadily increased in the last five years, and it’s expected to reach $13.8 billion by the end of 2021.

GPI Cultural Power By Generation Supplemental Influencer Marketing Spend

This shift to social media advertising is redefining the notion of celebrity, and who reaps the financial benefits of content creation. For instance, six-year-old Vlogger Like Nastya made an estimated $7.7 million per month from her YouTube channel in 2020. And keep in mind, this estimate is purely based on YouTube revenue—it doesn’t even include corporate partnerships and/or merchandise sales.

With all these shifts occurring, culture as we know it is at a crossroads. And as we continue to move towards a digital dominant society, those who hold power in traditional realms will either adapt or pass along the torch.

Download the Generational Power Report (.pdf)

The Generational Power Index

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Technology

Ranked: The Most Popular Paid Subscription News Websites

Many consumers are reluctant to pay for their news, but those that do turn to trusted sources. Here’s a look at the most subscribed to news websites.

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Ranked: The Most Popular Subscription News Websites

While paywalls are becoming increasingly more popular among news websites, most consumers still aren’t willing to pay for their online news.

In fact, a recent survey by the Reuters Institute for the Study of Journalism reveals that only 20% of Americans pay for digital news, and of those that do, the majority subscribe to only one brand.

This begs the question—which news outlets are audiences willing to pay for?

Using data from FIPP and CeleraOne, this graphic looks at the most popular news websites across the globe, based on their total number of paid subscriptions.

*Note: This report relies on publicly available data, and should not be considered an exhaustive list.

The Full Breakdown

With 7.5 million subscriptions, The New York Times (NYT) takes the top spot on the list. 2020 was an exceptionally strong year for the outlet—by Q3 2020, the NYT had generated the same amount of revenue from digital subscriptions as it had for the entire year of 2019.

RankPublicationPaid Subscriptions
1🇺🇸 The New York Times7,500,000
2🇺🇸 The Washington Post3,000,000
3🇺🇸 The Wall Street Journal2,400,000
4🇺🇸 Game Informer2,100,000
5🇬🇧 Financial Times1,100,000
6🇺🇸 The Athletic1,000,000
7🇬🇧 The Guardian790,000
8🇯🇵 Nikkei769,000
9🇬🇧 The Economist516,000
10🇨🇳 Caixin510,000
11🇩🇪 Bild494,000
12🇬🇧 The Sunday Times337,000
13🇬🇧 The Telegraph320,000
14🇺🇸 The Atlantic300,000
15🇮🇹 Corriere Della Sera300,000
16🇫🇷 Le Monde300,000
17🇺🇸 The Boston Globe270,000
18🇦🇷 La Nacion260,000
19🇦🇷 Clarin260,000
20🇫🇷 L'equipe259,000
21🇺🇸 Los Angeles Times253,000
22🇸🇪 Aftonbladet250,000
23🇺🇸 The New Yorker240,000
24🇵🇱 Wyborcza240,000
25🇧🇷 Folha de S.Paulo236,000
26🇸🇪 Dagens Nyheter208,000
27🇺🇸 Business Insider200,000
28🇫🇷 Mediapart170,000
29🇳🇴 VG150,000
30🇺🇸 Wired142,000
31🇨🇦 The Globe and Mail139,000
32🇩🇪 Welt132,000
33🇳🇴 Aftenposten119,000
34🇫🇷 Le Figaro110,000
35🇺🇸 Chicago Tribune100,000
36🇺🇸 Star Tribune100,000
37🇳🇴 Dagbladet100,000
38🇫🇮 Helsingin Sanomat100,000

The Times is the most popular by a landslide—it has over double the number of subscriptions than the second outlet on the list, The Washington Post. Yet, while WaPo is no match for NYT, it still boasts a strong following, with approximately 3 million paid subscriptions as of Q4 2020.

Japanese outlet Nikkei ranks number one among the non-English news websites. It’s the largest business newspaper in Japan, mainly focusing on markets and finance, but also covering politics, sports, and health.

Legacy Papers: Which Websites Come From Traditional Media?

Most of the websites on this list stem from traditional media. Because of this, they’ve had years to establish themselves as trusted sources, and win over loyal readers.

Interestingly, more than half of the outlets included in this ranking are at least 100 years old.

PublicationYear LaunchedAge (Years)
🇬🇧 The Guardian1821200
🇬🇧 The Sunday Times1821200
🇫🇷 Le Figaro1826195
🇸🇪 Aftonbladet1830190
🇬🇧 The Economist1843178
🇺🇸 Chicago Tribune1847173
🇺🇸 NYT1852169
🇬🇧 The Telegraph1855166
🇺🇸 The Atlantic1857164
🇳🇴 Aftenposten1860160
🇸🇪 Dagens Nyheter1864157
🇺🇸 Star Tribune1867154
🇳🇴 Dagbladet1869152
🇦🇷 La Nacion1870151
🇺🇸 The Boston Globe1872149
🇮🇹 Corriere Della Sera1876145
🇺🇸 Washington Post1877144
🇯🇵 Nikkei.com1876144
🇺🇸 LA Times1881140
🇬🇧 Financial Times1888133
🇺🇸 Wall Street Journal1889132
🇫🇮 Helsingin Sanomat1889132
🇧🇷 Folha de S.Paulo1921100
🇺🇸 The New Yorker192596
🇨🇦 The Globe and Mail193685
🇫🇷 Le Monde194477
🇦🇷 Clarin194576
🇳🇴 VG194576
🇫🇷 L'equipe194675
🇩🇪 Welt194675
🇩🇪 Bild195269
🇵🇱 Wyborcza198932
🇺🇸 Game Informer199130
🇺🇸 Wired199328
🇺🇸 Business Insider200714
🇫🇷 Mediapart200813
🇨🇳 Caixin200912
🇺🇸 The Athletic20165

Yet, undeterred by these well-established outlets, a few scrappy websites made the cut despite a shorter history. Four out of the 38 websites are less than 20 years old.

The Athletic is the newest outlet to make the ranking. Established in 2016, the outlet’s target demographic is die-hard sports fans who miss the days of in-depth, quality sports writing.

The Need For Trusted Sources

Amidst the global pandemic, issues involving misinformation and fake news have helped reaffirm the important role that trusted news sources play in the dissemination of public information.

With this in mind, it’ll be interesting to see what the future holds for digital media consumption. With paywalls becoming increasingly more common, will consumers jump on board and eventually be more willing to pay for their news?

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