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What Does 1GB of Mobile Data Cost in Every Country?

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What Does 1GB of Mobile Data Cost in Every Country?

What Does 1GB of Mobile Data Cost in Every Country?

Billions of people around the world rely on their mobile phones every day.

Even in a saturated market, mobile networks have continued to expand their reach. In the last five years alone, almost one billion additional people have gained access to mobile data services.

Despite the growing prevalence of these networks worldwide, the cost of gaining access can vary greatly from country to country—particularly when it comes to the price of mobile data.

Today’s chart uses figures from Cable.co.uk to showcase the average cost of one gigabyte (GB) of mobile data in 155 different countries and jurisdictions. Despite the vast global reach of the mobile economy, it’s clear it still has a long way to go to reach true accessibility.

Discrepancies in Mobile Data Costs

Researchers have identified several key elements that help explain the cost variation for mobile data between countries:

  1. Existing infrastructure (or lack thereof): This might seem counterintuitive, but most mobile networks rely on a fixed-line connection. As a result, countries with existing infrastructure are able to offer mobile plans with more data, at a cheaper price. This is the case for India and Italy. Countries with minimal or no infrastructure rely on more costly connection alternatives like satellites, and the cost typically gets passed down to the consumer.
  2. Reliance on mobile data: When mobile data is the primary source of internet in a particular region, adoption can become nearly universal. This high demand typically leads to an increase in competing providers, which in turn lowers the cost. Kyrgyzstan is a good example of this.
  3. Low data consumption: Countries with poor infrastructure tend to use less data. With mobile plans that offer smaller data limits, the overall average cost per GB tends to skew higher. Countries like Malawi and Benin are examples of this phenomenon.
  4. Average income of consumer: Relatively wealthy nations tend to charge more for mobile services since the population can generally afford to pay more, and the cost of operating a network is higher. This is apparent in countries like Canada or Germany.

The Cheapest Countries for 1 GB of Data

Even among the cheapest countries for mobile data, the cost variation is significant. Here’s a look at the top five cheapest countries for 1 GB of data:

Overall RankCountryAverage price of 1GB (USD)
1🇮🇳 India
2🇮🇱 Israel11¢
3🇰🇬 Kyrgyzstan 21¢
4🇮🇹 Italy 43¢
5 🇺🇦 Ukraine46¢

India ranks the cheapest at $0.09 per GB, a 65% decrease in price compared to the country’s average cost in 2019.

Why is data so cheap in India? A significant factor is the country’s intense market competition, driven by Reliance Jio—a telecom company owned by Reliance Industries, one of the largest conglomerates in India. Reliance Jio launched in 2016, offering customers free trial periods and plans for less than a $1 a month. This forced other providers to drop their pricing, driving down the overall cost of data in the region.

Because these prices are likely unsustainable for the long term, India’s cheaper-than-usual prices may soon come to an end.

Another country worth highlighting is Kyrgyzstan, which ranks as the third cheapest at $0.21 per GB, ahead of Italy and Ukraine. This ranking is surprising, given the country’s minimal fixed-line infrastructure and large rural population. Researchers suspect the low cost is a result of Kyrgyzstan’s heavy reliance on mobile data as the population’s primary source of internet.

The Most Expensive Countries for 1 GB of Data

On the other end of the spectrum, here are the top five most expensive countries for one gigabyte of mobile data:

Overall RankCountryAverage price of 1GB (USD)
155🇲🇼 Malawi$27.41
154🇧🇯 Benin$27.22
153🇹🇩 Chad$23.33
152🇾🇪 Yemen$15.98
151🇧🇼 Botswana$13.87

A striking trend worth noting is that four out of five of the most expensive countries for mobile data are in Sub-Saharan Africa (SSA).

A significant factor behind the high cost of data in SSA is its lack of infrastructure. With overburdened networks, the data bundles offered in the region are generally smaller. This drives up the average cost per GB when compared to countries with unlimited packages.

Another element that contributes to SSA’s high costs is its lack of market competition. In countries with multiple competing networks, such as Nigeria, the cost of data skews lower.

The Full Breakdown

The below table has a full list of all 155 countries and jurisdictions included in the data set. It helps demonstrate the stark contrast in the cost of mobile data between the most expensive and cheapest countries globally.

RankCountryAverage price of 1GB (USD)
1India
2Israel11¢
3Kyrgyzstan21¢
4Italy43¢
5Ukraine46¢
6Kazakhstan46¢
7Somalia50¢
8Sri Lanka51¢
9Russian Federation52¢
10Vietnam57¢
11China61¢
12Sudan63¢
13Indonesia64¢
14Algeria65¢
15Australia68¢
16Pakistan69¢
17Poland70¢
18Bangladesh70¢
19Chile71¢
20Turkey72¢
21Tanzania73¢
22Dominican Republic74¢
23Mongolia74¢
24Iran75¢
25Kuwait77¢
26Myanmar78¢
27Denmark80¢
28France81¢
29Nepal86¢
30Belarus89¢
31Georgia93¢
32Ghana94¢
33Monaco98¢
34Western Sahara99¢
35Morocco99¢
36Brazil$1.01
37Romania$1.03
38Jordan$1.03
39Kenya$1.05
40Armenia$1.05
41Austria$1.08
42Egypt$1.09
43Moldova$1.12
44Malaysia$1.12
45Thailand$1.23
46Estonia$1.27
47Uzbekistan$1.34
48Ireland$1.36
49Zambia$1.36
50Tunisia$1.37
51Nigeria$1.39
52United Kingdom$1.39
53Philippines$1.42
54El Salvador$1.45
55Argentina$1.45
56Rwanda$1.48
57Slovenia$1.48
58Cambodia$1.50
59Afghanistan$1.55
60Uruguay$1.58
61Serbia$1.60
62Uganda$1.62
63Nicaragua$1.71
64Macedonia$1.75
65Spain$1.81
66Lithuania$1.85
67Azerbaijan$1.86
68Congo$1.94
69Sweden$2.07
70Guinea$2.08
71Timor-Leste$2.08
72Saudi Arabia$2.12
73Burundi$2.12
74Peru$2.13
75Lesotho$2.13
76Finland$2.14
77Guatemala$2.17
78Bulgaria$2.22
79Bahrain$2.27
80Paraguay$2.30
81Ethiopia$2.44
82Singapore$2.47
83Burkina Faso$2.47
84Croatia$2.48
85Mauritius$2.48
86Hong Kong$2.55
87Haiti$2.74
88Costa Rica$2.74
89Cameroon$2.75
90Albania$2.83
91Netherlands$2.98
92Bosnia and Herzegovina$3.04
93Honduras$3.12
94Côte d'Ivoire$3.20
95Ecuador$3.24
96Liberia$3.25
97Palestine$3.26
98Niger$3.30
99Senegal$3.30
100Mozambique$3.33
101Colombia$3.46
102Sierra Leone$3.69
103United Arab Emirates$3.78
104Latvia$3.79
105Lebanon$3.82
106Slovakia$3.84
107Jamaica$3.88
108Japan$3.91
109Germany$4.06
110Qatar$4.12
111Guinea-Bissau$4.12
112Mali$4.12
113Lao PDR$4.16
114Iraq$4.20
115South Africa$4.30
116Togo$4.50
117Oman$4.58
118Mauritania$4.63
119Tajikistan$4.65
120Libya$4.73
121Mexico$4.77
122Namibia$4.78
123Belgium$4.88
124Gabon$4.89
125Portugal$4.97
126Bolivia$5.09
127Gambia$5.10
128Norway$5.28
129Angola$5.29
130Hungary$5.32
131Papua New Guinea$5.40
132Taiwan$5.91
133Trinidad and Tobago$5.92
134New Zealand$6.06
135Syria$6.55
136Panama$6.69
137Czech Republic$7.95
138United States$8.00
139Central African Republic$8.25
140Switzerland$8.38
141Madagascar$8.81
142Puerto Rico$9.17
143South Korea$10.94
144Turkmenistan$11.44
145Greece$12.06
146Canada$12.55
147Equatorial Guinea$12.78
148Eswatini$13.31
149Cuba$13.33
150Cyprus$13.56
151Botswana$13.87
152Yemen$15.98
153Chad$23.33
154Benin$27.22
155Malawi$27.41

Interestingly, the highest average cost is 30,000% more than the cheapest average price.

The Technology Gap

Will we reach a point of equal accessibility across the globe, or will the technology gap between countries continue to widen?

With 5G networks on the rise, just seven countries are expected to make up the majority of 5G related investments. Time will tell what this means for adoption worldwide.

Editor’s Note: The methodology used by Cable.co.uk represents a region’s national average, based on both pre-paid and post-paid plans. While the data correctly represents each region’s average cost on 1 GB based on the chosen methodology, Cable.co.uk acknowledges that it may not reflect the way most people in a country consume data.

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Technology

Here’s What Happens Every Minute on the Internet in 2020

A lot can happen in an internet minute. This graphic looks at the enormous numbers behind the online services billions use every day.

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What Happens Every Minute on the Internet in 2020

In 2020, an unfathomable amount of digital activity is occurring at any given moment. This ongoing explosion in activity is the aggregate output of 4.5 billion internet users today, a number that’s projected to increase even further in coming years.

This powerful visual from Domo helps capture what happens each minute in today’s hyper-connected internet era, and it’s actually the eighth edition produced since the year 2012.

What can we learn from the evolution of what happens in an internet minute?

How Times Have Changed

Over its relatively short history, the internet has been a catalyst for both the rise and demise of new companies and platforms.

By looking at which brands have appeared in the graphic in earlier years, we can roughly chart the prominence of certain tech segments, as well as observe brands with the most staying power.

data never sleeps wheel over time

As you can see above, platforms like Tumblr, Flickr, and Foursquare showed some promise, but eventually got omitted from the graphic as they dropped off in relevance.

Meanwhile, tech companies like Facebook, Amazon, and Google have had impressive staying power, evolving to become some of the biggest companies in the world. In the process, they’ve caught up to longer-standing titans like Apple and Microsoft at the top of the food chain.

The New “New Thing”

Not surprisingly, much of the internet landscape looks different in 2020. Here are a few of the digital hot spots today.

Cash Transfers
Nearly $240,000 worth of transactions occur on Venmo per minute. This has served as a catalyst for parent company PayPal, which evolved along successfully with fintech trends. PayPal’s stock now trades at near all-time highs.

E-Commerce
Even before COVID-19 resulted in shuttered storefronts and surging online orders, e-commerce was a booming industry. It’s now estimated that $1 million is now spent per minute online. Amazon ships an astounding 6,659 packages every minute to keep up with this demand.

Collaboration Tools
In a predominantly remote-working environment, tools like Zoom and Microsoft Teams host 208,333 and 52,083 users each minute respectively. Particularly in the pandemic era, it seems that this trend is here to stay.

Accelerated Turnover

The accelerated world we are in today means that many companies do not sustain a competitive advantage for as long. Social media companies have dwindled as observed above, and this is similarly reflected in the average lifespan of an S&P 500 company.

A typical company’s tenure on the S&P 500 is expected to shrink rapidly in the next few years:

  • 1964: 33 years
  • 2016: 24 years
  • 2027E: 12 years

Companies are shaving anywhere between 15-20 years off those highs, with estimates of further declines. This metric symbolizes the rapid evolution of the business landscape.

What Lies Ahead

It’s seemingly easy to forget mankind is still very early in the developments when it comes to the internet. But in this short period, its rise to prominence and the broad digitization of the world has left us with a very eventful timeline.

If the last decade serves as a reference point, one can expect further and intensifying competition among tech companies. After all, the reward—winning in today’s digital economy—reaps much greater value.

All signs point to internet activity advancing to further heights, if not because of 5G and its associated breakthroughs, then perhaps due to the steady rise in people gaining internet access.

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Ranked: The Most Popular Websites Since 1993

This animation provides an interesting overview of the websites with the highest traffic over the last few decades, and how the rankings have changed.

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The Most Popular Websites Since 1993

The internet has become an increasingly important part of our everyday lives.

While it’s hard to imagine modern life without Google or YouTube, it’s interesting to reflect on how much the web has changed over the last few decades.

This animation by Captain Gizmo provides a historical rundown of the most popular websites since 1993, showing how much the internet has evolved since the early ’90s.

The Top Websites

While the web has changed drastically over the years, the top-ranking websites have remained relatively consistent. Here’s a look at the websites with the most traffic since 1993, and when each site held the number one spot:

Date RangeTop Ranking Website
Highest Number of Monthly Visits
Jan 1993 - Jun 2000AOL405,000,000
Jul 2000 - May 2006
Yahoo
5,500,000,000
Jun 2006 - Jul 2008
Google8,300,000,000
Aug 2008 - Jun 2010
Yahoo11,600,000,000
Jul 2010 - current
Google81,000,000,000

*Note: Numbers rounded for clarity.

AOL

AOL was one of the first major web portals, back in the era of CD-ROMs and dial-up modems. In its heyday, the company dominated the market, largely due to an aggressive free trial campaign that cost millions (possibly even billions) of dollars to execute.

Despite the large investment, the campaign worked—at its peak, AOL had over 30 million users, and a market cap of over $200 billion. It was the most popular website online until the early 2000s, when broadband started to replace dial-up. As the sands shifted, AOL struggled to stay relevant and was eventually sold to Verizon for just $4.4 billion.

Yahoo

Following AOL’s downfall, Yahoo became the next internet giant.

Starting off as a web directory, Yahoo was the first website to offer localized indexes for major cities. At Yahoo’s zenith, it was worth $125 billion, but a series of missed opportunities and failed acquisitions meant that it could not keep up. Like AOL, Yahoo is now also owned by Verizon, but remains a top 10 website globally.

Google

It’s no surprise that Google currently comes in at number one. It started out in the early ’90s as a university research project. Today, it’s become virtually synonymous with the internet, which makes sense, considering 90% of all internet searches are made on Google-owned properties.

Old School Search Engines

Prior to Google’s success, there were several other go-to search engines that paved the way for Google in many ways:

  • WebCrawler: One of the earlier search engines, WebCrawler was the first search engine to enable full-text search. At one point, the website was so popular, it’s server would constantly crash, making it virtually unusable during peak hours.
  • Lycos: This was another pivotal search engine, created in 1994 (a year before Yahoo). Lycos was the first of its kind to incorporate relevance retrieval, prefix matching, and word proximity.
  • Infoseek: As Netscape’s default search engine, Infoseek was popular during the web browser’s heyday. Eventually, Infoseek was purchased by Disney and rebranded to go.com.

Unlike Infoseek, Lycos and WebCrawler have somehow managed to stick around—both companies still exist today. Of course, they’re nowhere near comparable to Google in terms of revenue or daily search volume.

The Evolution of Social Media

Unless you are a Gen Zer, you probably remember MySpace. Like Lycos and WebCrawler, MySpace technically still exists, although it’s certainly not the high traffic site it used to be.

Created in 2004, MySpace became a hub for musicians and music fans on the web. In just a year, the website saw massive growth, and by 2005, it was acquired by News Corp. MySpace continued to dominate the social media landscape until 2008, when Facebook took over as the internet’s most popular social media platform.

Facebook’s story is well-known at this point. The Zuckerberg-led creation was a social networking site that was exclusive to Harvard students, but it soon opened up to dozens of other universities and then finally the general public in 2006. Just two years later, and the site had 100 million active users, rising to the top of the social media spectrum.

Although Facebook often finds itself mired in controversy today, the site remains the world’s most popular social media platform on the internet with close to 3 billion users.

What’s Next?

It’s hard to predict what the future holds for Facebook, or for any of the other websites currently dominating the web.

If anything is clear from the above animation, it’s that the list of the world’s most popular websites is constantly shifting—and only time will tell what the next few decades will bring.

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