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What Does 1GB of Mobile Data Cost in Every Country?

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What Does 1GB of Mobile Data Cost in Every Country?

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What Does 1GB of Mobile Data Cost in Every Country?

Billions of people around the world rely on their mobile phones every day.

Even in a saturated market, mobile networks have continued to expand their reach. In the last five years alone, almost one billion additional people have gained access to mobile data services.

Despite the growing prevalence of these networks worldwide, the cost of gaining access can vary greatly from country to country—particularly when it comes to the price of mobile data.

Today’s chart uses figures from Cable.co.uk to showcase the average cost of one gigabyte (GB) of mobile data in 155 different countries and jurisdictions. Despite the vast global reach of the mobile economy, it’s clear it still has a long way to go to reach true accessibility.

Discrepancies in Mobile Data Costs

Researchers have identified several key elements that help explain the cost variation for mobile data between countries:

  1. Existing infrastructure (or lack thereof): This might seem counterintuitive, but most mobile networks rely on a fixed-line connection. As a result, countries with existing infrastructure are able to offer mobile plans with more data, at a cheaper price. This is the case for India and Italy. Countries with minimal or no infrastructure rely on more costly connection alternatives like satellites, and the cost typically gets passed down to the consumer.
  2. Reliance on mobile data: When mobile data is the primary source of internet in a particular region, adoption can become nearly universal. This high demand typically leads to an increase in competing providers, which in turn lowers the cost. Kyrgyzstan is a good example of this.
  3. Low data consumption: Countries with poor infrastructure tend to use less data. With mobile plans that offer smaller data limits, the overall average cost per GB tends to skew higher. Countries like Malawi and Benin are examples of this phenomenon.
  4. Average income of consumer: Relatively wealthy nations tend to charge more for mobile services since the population can generally afford to pay more, and the cost of operating a network is higher. This is apparent in countries like Canada or Germany.

The Cheapest Countries for 1 GB of Data

Even among the cheapest countries for mobile data, the cost variation is significant. Here’s a look at the top five cheapest countries for 1 GB of data:

Overall RankCountryAverage price of 1GB (USD)
1🇮🇳 India
2🇮🇱 Israel11¢
3🇰🇬 Kyrgyzstan 21¢
4🇮🇹 Italy 43¢
5 🇺🇦 Ukraine46¢

India ranks the cheapest at $0.09 per GB, a 65% decrease in price compared to the country’s average cost in 2019.

Why is data so cheap in India? A significant factor is the country’s intense market competition, driven by Reliance Jio—a telecom company owned by Reliance Industries, one of the largest conglomerates in India. Reliance Jio launched in 2016, offering customers free trial periods and plans for less than a $1 a month. This forced other providers to drop their pricing, driving down the overall cost of data in the region.

Because these prices are likely unsustainable for the long term, India’s cheaper-than-usual prices may soon come to an end.

Another country worth highlighting is Kyrgyzstan, which ranks as the third cheapest at $0.21 per GB, ahead of Italy and Ukraine. This ranking is surprising, given the country’s minimal fixed-line infrastructure and large rural population. Researchers suspect the low cost is a result of Kyrgyzstan’s heavy reliance on mobile data as the population’s primary source of internet.

The Most Expensive Countries for 1 GB of Data

On the other end of the spectrum, here are the top five most expensive countries for one gigabyte of mobile data:

Overall RankCountryAverage price of 1GB (USD)
155🇲🇼 Malawi$27.41
154🇧🇯 Benin$27.22
153🇹🇩 Chad$23.33
152🇾🇪 Yemen$15.98
151🇧🇼 Botswana$13.87

A striking trend worth noting is that four out of five of the most expensive countries for mobile data are in Sub-Saharan Africa (SSA).

A significant factor behind the high cost of data in SSA is its lack of infrastructure. With overburdened networks, the data bundles offered in the region are generally smaller. This drives up the average cost per GB when compared to countries with unlimited packages.

Another element that contributes to SSA’s high costs is its lack of market competition. In countries with multiple competing networks, such as Nigeria, the cost of data skews lower.

The Full Breakdown

The below table has a full list of all 155 countries and jurisdictions included in the data set. It helps demonstrate the stark contrast in the cost of mobile data between the most expensive and cheapest countries globally.

RankCountryAverage price of 1GB (USD)
1India
2Israel11¢
3Kyrgyzstan21¢
4Italy43¢
5Ukraine46¢
6Kazakhstan46¢
7Somalia50¢
8Sri Lanka51¢
9Russian Federation52¢
10Vietnam57¢
11China61¢
12Sudan63¢
13Indonesia64¢
14Algeria65¢
15Australia68¢
16Pakistan69¢
17Poland70¢
18Bangladesh70¢
19Chile71¢
20Turkey72¢
21Tanzania73¢
22Dominican Republic74¢
23Mongolia74¢
24Iran75¢
25Kuwait77¢
26Myanmar78¢
27Denmark80¢
28France81¢
29Nepal86¢
30Belarus89¢
31Georgia93¢
32Ghana94¢
33Monaco98¢
34Western Sahara99¢
35Morocco99¢
36Brazil$1.01
37Romania$1.03
38Jordan$1.03
39Kenya$1.05
40Armenia$1.05
41Austria$1.08
42Egypt$1.09
43Moldova$1.12
44Malaysia$1.12
45Thailand$1.23
46Estonia$1.27
47Uzbekistan$1.34
48Ireland$1.36
49Zambia$1.36
50Tunisia$1.37
51Nigeria$1.39
52United Kingdom$1.39
53Philippines$1.42
54El Salvador$1.45
55Argentina$1.45
56Rwanda$1.48
57Slovenia$1.48
58Cambodia$1.50
59Afghanistan$1.55
60Uruguay$1.58
61Serbia$1.60
62Uganda$1.62
63Nicaragua$1.71
64Macedonia$1.75
65Spain$1.81
66Lithuania$1.85
67Azerbaijan$1.86
68Congo$1.94
69Sweden$2.07
70Guinea$2.08
71Timor-Leste$2.08
72Saudi Arabia$2.12
73Burundi$2.12
74Peru$2.13
75Lesotho$2.13
76Finland$2.14
77Guatemala$2.17
78Bulgaria$2.22
79Bahrain$2.27
80Paraguay$2.30
81Ethiopia$2.44
82Singapore$2.47
83Burkina Faso$2.47
84Croatia$2.48
85Mauritius$2.48
86Hong Kong$2.55
87Haiti$2.74
88Costa Rica$2.74
89Cameroon$2.75
90Albania$2.83
91Netherlands$2.98
92Bosnia and Herzegovina$3.04
93Honduras$3.12
94Côte d'Ivoire$3.20
95Ecuador$3.24
96Liberia$3.25
97Palestine$3.26
98Niger$3.30
99Senegal$3.30
100Mozambique$3.33
101Colombia$3.46
102Sierra Leone$3.69
103United Arab Emirates$3.78
104Latvia$3.79
105Lebanon$3.82
106Slovakia$3.84
107Jamaica$3.88
108Japan$3.91
109Germany$4.06
110Qatar$4.12
111Guinea-Bissau$4.12
112Mali$4.12
113Lao PDR$4.16
114Iraq$4.20
115South Africa$4.30
116Togo$4.50
117Oman$4.58
118Mauritania$4.63
119Tajikistan$4.65
120Libya$4.73
121Mexico$4.77
122Namibia$4.78
123Belgium$4.88
124Gabon$4.89
125Portugal$4.97
126Bolivia$5.09
127Gambia$5.10
128Norway$5.28
129Angola$5.29
130Hungary$5.32
131Papua New Guinea$5.40
132Taiwan$5.91
133Trinidad and Tobago$5.92
134New Zealand$6.06
135Syria$6.55
136Panama$6.69
137Czech Republic$7.95
138United States$8.00
139Central African Republic$8.25
140Switzerland$8.38
141Madagascar$8.81
142Puerto Rico$9.17
143South Korea$10.94
144Turkmenistan$11.44
145Greece$12.06
146Canada$12.55
147Equatorial Guinea$12.78
148Eswatini$13.31
149Cuba$13.33
150Cyprus$13.56
151Botswana$13.87
152Yemen$15.98
153Chad$23.33
154Benin$27.22
155Malawi$27.41

Interestingly, the highest average cost is 30,000% more than the cheapest average price.

The Technology Gap

Will we reach a point of equal accessibility across the globe, or will the technology gap between countries continue to widen?

With 5G networks on the rise, just seven countries are expected to make up the majority of 5G related investments. Time will tell what this means for adoption worldwide.

Editor’s Note: The methodology used by Cable.co.uk represents a region’s national average, based on both pre-paid and post-paid plans. While the data correctly represents each region’s average cost on 1 GB based on the chosen methodology, Cable.co.uk acknowledges that it may not reflect the way most people in a country consume data.

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Technology

The World’s Top 50 Influencers Across Social Media Platforms

Which influencers have the most total social media followers? We tally up follower counts across all major platforms, from Twitter to TikTok.

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Most-followed social media influencers across Twitter, Instagram, Facebook, YouTube, TikTok, Twitch

Visualizing the World’s Top 50 Influencers

In the modern digital world, social media reach is power.

The people with the most followers on Twitter, for example, have a massive platform to spread their messages, while those with large, engaged followings on Instagram are an advertiser’s dream sponsor partner.

Social media can also be an equalizer of power. It’s true that many celebrities boast large followings across platforms, but social media has also enabled previously unknown personalities to turn YouTube or TikTok fame into veritable star power and influence.

Who has the biggest reach across the entire social media universe? Instead of looking at who has the most followers on Instagram, Twitter, or other networks, we ranked the most-followed personalities across all major platforms combined.

Who Has the Most Overall Followers on Social Media?

We parsed through hundreds of the most-followed accounts on multiple platforms to narrow down the top influencers across social media as of April 2021.

Sources include trackers of the most followers on Twitter, Instagram, Facebook, YouTube, Twitch, and TikTok, verified directly on site and with social media tracker Socialblade.

The results? A top 50 list of social media influencers consisting of athletes, musicians, politicians, and other personalities.

RankNameCategoryTotal FollowersBiggest Platform
#1Cristiano RonaldoSports517MInstagram
#2Justin BieberMusic455MInstagram
#3Ariana GrandeMusic429MInstagram
#4Selena GomezMusic425MInstagram
#5Taylor SwiftMusic361MInstagram
#6Dwayne JohnsonFilm & TV342MInstagram
#7Katy PerryMusic338MInstagram
#8Kylie JennerOther333MInstagram
#9RihannaMusic332MTwitter
#10Kim KardashianOther319MInstagram
#11Lionel MessiSports298MInstagram
#12NeymarSports283MInstagram
#13ShakiraMusic282MFacebook
#14Jennifer LopezMusic277MInstagram
#15BeyoncéMusic267MInstagram
#16Ellen DeGeneresFilm & TV260MInstagram
#17Miley CyrusMusic235MInstagram
#18Nicki MinajMusic232MInstagram
#19Barack ObamaPolitics221MTwitter
#20Will SmithFilm & TV217MFacebook
#21Kendall JennerOther212MInstagram
#22Demi LovatoMusic211MInstagram
#23Lady GagaMusic210MTwitter
#24Kevin HartFilm & TV201MInstagram
#25Virat KohliSports195MInstagram
#26EminemMusic194MFacebook
#27DrakeMusic192MInstagram
#28Khloé KardashianOther191MInstagram
#29Bruno MarsMusic191MFacebook
#30Chris BrownMusic187MInstagram
#31Vin DieselFilm & TV177MFacebook
#32Narendra ModiPolitics175MTwitter
#33Justin TimberlakeMusic175MTwitter
#34Billie EilishMusic171MInstagram
#35Charli D'AmelioOther169MTikTok
#36Kourtney KardashianOther165MInstagram
#37Cardi BMusic160MInstagram
#38LeBron JamesSports157MInstagram
#39AdeleMusic156MFacebook
#40Priyanka ChopraFilm & TV144MInstagram
#41Germán GarmendiaGaming143MYoutube
#42Wiz KhalifaMusic142MFacebook
#43Felix "PewDiePie" KjellbergGaming141MYoutube
#44Akshay KumarFilm & TV140MInstagram
#45Snoop DoggMusic138MInstagram
#46Deepika PadukoneFilm & TV138MInstagram
#47Britney SpearsMusic137MTwitter
#48Shawn MendesMusic136MInstagram
#49Whindersson Nunes BatistaOther135MInstagram
#50Salman KhanFilm & TV134MFacebook

Unsurprisingly, celebrities reign supreme on social media. As of April 2021, soccer superstar Cristiano Ronaldo was the most-followed person on social media with more than 500 million total followers.

But there are other illuminating highlights, such as the global reach of music. With large and diverse fanbases, artists account for half of the top 50 largest social media followings.

Also notable is the power of Instagram, which was the biggest platform for 67% of the top 50 social media influencers. This includes hard-to-categorize celebrities like the Kardashians and Jenners, which turned reality TV and social media fame into business and media empires.

Download the Generational Power Report (.pdf)

The Generational Power Index

The Most Followers on Twitter, TikTok, and YouTube

However, it’s not only celebrities that dominate social media.

Personalities that started on one social media platform and developed massive followings include TikTok’s most-followed star Charli D’Amelio and YouTubers Germán Garmendia, Felix “PewDiePie” Kjellberg, and Whindersson Nunes Batista.

Politicians were also prominent influencers. Former U.S. President Barack Obama has the most followers on Twitter, and India’s Prime Minister Narendra Modi has more than 175 million followers across social media.

Former U.S. President Donald Trump would have also made the list with more than 140 million followers across social media before being banned from multiple platforms on January 8, 2021.

A Generational Look at Social Media Influence

While older generations have had to adapt to social media platforms, younger generations have grown up alongside them. As a measure of cultural importance, this gives Gen X, Millennials, and Gen Z a rare leg-up on older generations.

Millennials, in particular, hold the lion’s share of spots in this top 50 list:

Generation# of Influencers in GenerationTop Influencer in Generation
Gen Z4Kylie Jenner
Millennial33Cristiano Ronaldo
Gen X10Dwayne (The Rock) Johnson
Baby Boomer3Ellen DeGeneres

The average age of the top 50 influencers was just over 37.

In our Generational Power Index (GPI), which measures the share of power generations hold in various categories, digital platforms were a key area where Millennials derived their power and influence. Overall, Baby Boomers—and to a lesser extent, Gen X—still run the show in most areas of society today.

Social Media Influence, Going Forward

As most fans and advertisers know, not all social media accounts and followings are homogenous.

Many influencers with relatively small followings have more consistent engagement, and are often able to demand high advertising fees as a result.

Conversely, most social media platforms are reckoning with a severe glut of fake accounts or bots that inflate follower counts, impacting everything from celebrities and politicians to personalities and businesses.

Regardless, social media has become a mainstay platform (or soapbox) for today’s cultural influencers. Billions of people turn to social media for news, engagement, recommendations, and entertainment, and new platforms are always on the rise.

Editor’s Note: An earlier version of the data used for this story incorrectly counted Facebook likes instead of followers for some personalities. The content has since been corrected and updated.”

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Technology

Which U.S. Generation Wields the Most Cultural Power?

Visual Capitalist’s first-ever Generational Power Index looks at which U.S. generation holds the most cultural influence in American society.

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cultural power GPI

Which U.S. Generation Wields the Most Cultural Power?

This year, our team put together Visual Capitalist’s inaugural Generational Power Index (GPI), which looks at power dynamics across generations in America.

We considered three categories in our quest to quantify power: economics, political, and cultural. And while it turns out Baby Boomers dominate when it comes to economics and political factors—cultural influence is a different story.

Here’s a look at which U.S. generation holds the most cultural power, and how this power dynamic is expected to shift in the coming years.

Generations and Power, Defined

Before we get started, it’s important to clarify which generations we’ve included in our research, along with their age and birth year ranges.

GenerationAge range (years)Birth year range
The Silent Generation76 and over1928-1945
Baby Boomers57-751946-1964
Gen X41-561965-1980
Millennials25-401981-1996
Gen Z9-241997-2012
Gen Alpha8 and below2013-present

Using these age groups as a framework, we then calculated the Cultural Power category using these distinct equally-weighted variables:

cultural power category breakdown

With this methodology in mind, here’s how the Cultural Power category shakes out, using insights from the GPI.

Share of Cultural Power by Generation

Overall, we found that Gen X captures the largest share of cultural power, at 36%.

GenerationCultural Power Share
The Silent Generation8.8%
Baby Boomers25.1%
Gen X36.0%
Millennials23.9%
Gen Z6.1%
Gen Alpha0.00%
Total99.9%

*Note: figures may not add up to 100% due to rounding.

Gen X is particularly dominant in the film and TV industry, along with news media. For instance, over half of America’s largest news corporations have a Gen Xer as their CEO, and roughly 50% of Oscar winners in 2020 were members of Gen X.

Baby Boomers come in second place, capturing a 25% share of cultural power. They show particular dominance in traditional entertainment like books and art. For example, 42% of the authors on the NYT’s best-selling books list were Baby Boomers.

However, these older generations fall short in one critical category—digital platforms.

The Dominance of Digital

Why is digital so important when it comes to cultural power? Because digital media becoming increasingly more popular than traditional media sources (e.g. TV, radio).

GPI Cultural Power By Generation Supplemental Time Spent on Media

In 2020, Americans spent nearly 8 hours per day consuming digital media, nearly two hours more per day than they spent with traditional media.

This divide is expected to grow even further over the next few years. With younger generations dominating the digital space, Gen X may soon lose its place as the top dog of the culture category.

Celebrity 2.0: The Social Influencer

As audiences flock to online channels, advertisers have followed suit—and they’re willing to spend good money to gain access to their target demographics.

In fact, spend on influencer marketing has steadily increased in the last five years, and it’s expected to reach $13.8 billion by the end of 2021.

GPI Cultural Power By Generation Supplemental Influencer Marketing Spend

This shift to social media advertising is redefining the notion of celebrity, and who reaps the financial benefits of content creation. For instance, six-year-old Vlogger Like Nastya made an estimated $7.7 million per month from her YouTube channel in 2020. And keep in mind, this estimate is purely based on YouTube revenue—it doesn’t even include corporate partnerships and/or merchandise sales.

With all these shifts occurring, culture as we know it is at a crossroads. And as we continue to move towards a digital dominant society, those who hold power in traditional realms will either adapt or pass along the torch.

Download the Generational Power Report (.pdf)

The Generational Power Index

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