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5G Revolution: Unlocking the Digital Age

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5G Revolution Unlocking the Digital Age

5G Revolution: Unlocking the Digital Age

Imagine if you were to jump straight from using a typewriter one day, to typing on a laptop the next. The speed and ease at which it would improve your tasks is undeniable.

With 5G, we’re on the cusp of a similar transition in the global communications system. Total connectivity could soon be at our fingertips.

Today’s infographic breaks down the potential that 5G promises, and the immense opportunities stemming from its implications for smart tech and the Internet of Things (IoT).

A Timeline of Wireless Generations

The world’s appetite for wireless speed has been insatiable. We’ve powered through five generations of wireless connectivity in just 40 years.

  • 1982-1990s: Analog 1G
    1G only supported voice calls, and little else.
    Data bandwidth: 1.9 kbps
  • 1990s: Digital 2G
    2G supported text, picture, and multimedia messaging (SMS, MMS).
    Data bandwidth: 14.4 kbps – 384 kbps
  • 2000s: 3G Smartphone Era
    The first 3G networks go online, supporting high-quality audio and video, and international roaming.
    Data bandwidth: 2 Mbps
  • 2010: 4G Streaming Era
    4G and LTE supported HD video streaming, and is deployed in Europe, and later in the U.S.
    Data bandwidth: 2 Mbps – 1 Gbps
  • 2019-Present: Full Speed Ahead to 5G?
    South Korea first launches 5G across the country, followed by 50 cities in China. The U.S., UK, and Germany also roll out 5G on a limited basis.
    Data bandwidth: 1 Gbps – >10 Gbps
  • *k/M/Gbps: kilobytes/ megabytes/ gigabytes per second.

The global 5G market is projected to reach $668 billion at a 122% compound annual growth rate (2020-2026), with nearly half this growth coming from Asia-Pacific.

4G versus 5G: What’s the Difference?

5G is on the verge of taking off. What sets it apart from its predecessor?

For starters, 5G’s speed improvements are something to behold—it is up to 20x faster than 4G. On 4G, an average movie takes 6 minutes to download. With 5G, it will take less than 20 seconds.

 4G5G
Faster downloads
Peak data date
125 megabytes/second2,500 Mbs
Increased connectivity
Devices supported per km²
100,000 devices/km²1,000,000 devices/km²
Lower Latency
Delay/ lag time
50 milliseconds <2 ms

In other benefits, 5G supports 10x more devices per square kilometer. As a result, 5G will be able to seamlessly handle many more devices, within the same area as before. This is pivotal for its use in the imminent Internet of Things (IoT).

Finally, latency is the delay (lag), or the time that it takes to send data from point A to point B. With 5G, latency plunges 25x compared to 4G. This results in almost instantaneous data transfers.

5G will go from promise to roll-out in 2020.

Morgan Stanley

Beyond the Smartphone

5G is one of the most anticipated technologies of our time, and with good reason. In the coming years, the partnership between 5G and the IoT could bring about a boom in smart tech, and this effect could trickle into growth for the economy and investor portfolios.

The 5G network is the perfect backbone for the IoT—supporting increasing device numbers, facilitating growing data transfers, and improving response time among connected devices.

According to McKinsey, 5G will likely speed up the mainstream adoption of the IoT across multiple industries:

1. Transport

5G enables self-driving cars to make “split second” decisions, making them safer. These cars can also connect to buildings, street lights, other cars, and even pedestrians in smart cities—responding rapidly to any issues and improving traffic flow.

These two use cases are estimated to bring a $170-$280 billion global GDP boost to the mobility sector by 2030.

2. Manufacturing

5G could usher in high-tech industry, using AR/VR to boost productivity and precision. Analytics and advanced robotics in smart factories can streamline manufacturing processes, leading to efficiency gains and cost savings. Altogether, the impact could be a $400-$650 billion GDP boost to the industry by 2030.

3. Healthcare

While robotic surgeries are not new, 5G could allow these procedures to occur remotely.

Wearables and other smart medical devices provide real-time updates on patients, and make accurate diagnoses. These two applications will contribute an additional $250-$450 billion in GDP to the healthcare space by 2030.

A New Wireless Era

5G is only scratching the surface of its full potential, though a few caveats remain before it can scale successfully. A whole new lineup of infrastructure will be needed to support this latest wireless generation, including enabled devices, network density and access, and getting telecoms operators and carriers on board.

The complete uptake of 5G will take a few years to realize. But as the technological shift continues to unfold, investors can take advantage of the wave of opportunities it presents.

5G is more than an upgrade—it’s a crucial transformation of major segments of the economy.

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Which U.S. Generation Wields the Most Cultural Power?

Visual Capitalist’s first-ever Generational Power Index looks at which U.S. generation holds the most cultural influence in American society.

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cultural power GPI

Which U.S. Generation Wields the Most Cultural Power?

This year, our team put together Visual Capitalist’s inaugural Generational Power Index (GPI), which looks at power dynamics across generations in America.

We considered three categories in our quest to quantify power: economics, political, and cultural. And while it turns that out Baby Boomers dominate when it comes to economics and political factors—the are of cultural influence is a different story.

Here’s a look at which U.S. generation holds the most cultural power, and how this power dynamic is expected to shift in the coming years.

Generations and Power, Defined

Before we get started, it’s important to clarify which generations we’ve included in our research, along with their age and birth year ranges.

GenerationAge range (years)Birth year range
The Silent Generation76 and over1928-1945
Baby Boomers57-751946-1964
Gen X41-561965-1980
Millennials25-401981-1996
Gen Z9-241997-2012
Gen Alpha8 and below2013-present

Using these age groups as a framework, we then calculated the Cultural Power category using these distinct equally-weighted variables:

cultural power category breakdown

With this methodology in mind, here’s how the Cultural Power category shakes out, using insights from the GPI.

Share of Cultural Power by Generation

Overall, we found that Gen X captures the largest share of cultural power, at 36%.

GenerationCultural Power Share
The Silent Generation8.8%
Baby Boomers25.1%
Gen X36.0%
Millennials23.9%
Gen Z6.1%
Gen Alpha0.00%
Total99.9%

*Note: figures may not add up to 100% due to rounding.

Gen X is particularly dominant in the film and TV industry, along with news media. For instance, over half of America’s largest news corporations have a Gen Xer as their CEO, and roughly 50% of Oscar winners in 2020 were members of Gen X.

Baby Boomers come in second place, capturing a 25% share of cultural power. They show particular dominance in traditional entertainment like books and art. For example, 42% of the authors on the NYT’s best-selling books list were Baby Boomers.

However, these older generations fall short in one critical category—digital platforms.

The Dominance of Digital

Why is digital so important when it comes to cultural power? Because digital media becoming increasingly more popular than traditional media sources (e.g. TV, radio).

GPI Cultural Power By Generation Supplemental Time Spent on Media

In 2020, Americans spent nearly 8 hours per day consuming digital media, nearly two hours more per day than they spent with traditional media.

This divide is expected to grow even further over the next few years. With younger generations dominating the digital space, Gen X may soon lose its place as the top dog of the culture category.

Celebrity 2.0: The Social Influencer

As audiences flock to online channels, advertisers have followed suit—and they’re willing to spend good money to gain access to their target demographics.

In fact, spend on influencer marketing has steadily increased in the last five years, and it’s expected to reach $13.8 billion by the end of 2021.

GPI Cultural Power By Generation Supplemental Influencer Marketing Spend

This shift to social media advertising is redefining the notion of celebrity, and who reaps the financial benefits of content creation. For instance, six-year-old Vlogger Like Nastya made an estimated $7.7 million per month from her YouTube channel in 2020. And keep in mind, this estimate is purely based on YouTube revenue—it doesn’t even include corporate partnerships and/or merchandise sales.

With all these shifts occurring, culture as we know it is at a crossroads. And as we continue to move towards a digital dominant society, those who hold power in traditional realms will either adapt or pass along the torch.

Download the Generational Power Report (.pdf)

The Generational Power Index

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Ranked: The Most Popular Paid Subscription News Websites

Many consumers are reluctant to pay for their news, but those that do turn to trusted sources. Here’s a look at the most subscribed to news websites.

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Ranked: The Most Popular Subscription News Websites

While paywalls are becoming increasingly more popular among news websites, most consumers still aren’t willing to pay for their online news.

In fact, a recent survey by the Reuters Institute for the Study of Journalism reveals that only 20% of Americans pay for digital news, and of those that do, the majority subscribe to only one brand.

This begs the question—which news outlets are audiences willing to pay for?

Using data from FIPP and CeleraOne, this graphic looks at the most popular news websites across the globe, based on their total number of paid subscriptions.

*Note: This report relies on publicly available data, and should not be considered an exhaustive list.

The Full Breakdown

With 7.5 million subscriptions, The New York Times (NYT) takes the top spot on the list. 2020 was an exceptionally strong year for the outlet—by Q3 2020, the NYT had generated the same amount of revenue from digital subscriptions as it had for the entire year of 2019.

RankPublicationPaid Subscriptions
1🇺🇸 The New York Times7,500,000
2🇺🇸 The Washington Post3,000,000
3🇺🇸 The Wall Street Journal2,400,000
4🇺🇸 Game Informer2,100,000
5🇬🇧 Financial Times1,100,000
6🇺🇸 The Athletic1,000,000
7🇬🇧 The Guardian790,000
8🇯🇵 Nikkei769,000
9🇬🇧 The Economist516,000
10🇨🇳 Caixin510,000
11🇩🇪 Bild494,000
12🇬🇧 The Sunday Times337,000
13🇬🇧 The Telegraph320,000
14🇺🇸 The Atlantic300,000
15🇮🇹 Corriere Della Sera300,000
16🇫🇷 Le Monde300,000
17🇺🇸 The Boston Globe270,000
18🇦🇷 La Nacion260,000
19🇦🇷 Clarin260,000
20🇫🇷 L'equipe259,000
21🇺🇸 Los Angeles Times253,000
22🇸🇪 Aftonbladet250,000
23🇺🇸 The New Yorker240,000
24🇵🇱 Wyborcza240,000
25🇧🇷 Folha de S.Paulo236,000
26🇸🇪 Dagens Nyheter208,000
27🇺🇸 Business Insider200,000
28🇫🇷 Mediapart170,000
29🇳🇴 VG150,000
30🇺🇸 Wired142,000
31🇨🇦 The Globe and Mail139,000
32🇩🇪 Welt132,000
33🇳🇴 Aftenposten119,000
34🇫🇷 Le Figaro110,000
35🇺🇸 Chicago Tribune100,000
36🇺🇸 Star Tribune100,000
37🇳🇴 Dagbladet100,000
38🇫🇮 Helsingin Sanomat100,000

The Times is the most popular by a landslide—it has over double the number of subscriptions than the second outlet on the list, The Washington Post. Yet, while WaPo is no match for NYT, it still boasts a strong following, with approximately 3 million paid subscriptions as of Q4 2020.

Japanese outlet Nikkei ranks number one among the non-English news websites. It’s the largest business newspaper in Japan, mainly focusing on markets and finance, but also covering politics, sports, and health.

Legacy Papers: Which Websites Come From Traditional Media?

Most of the websites on this list stem from traditional media. Because of this, they’ve had years to establish themselves as trusted sources, and win over loyal readers.

Interestingly, more than half of the outlets included in this ranking are at least 100 years old.

PublicationYear LaunchedAge (Years)
🇬🇧 The Guardian1821200
🇬🇧 The Sunday Times1821200
🇫🇷 Le Figaro1826195
🇸🇪 Aftonbladet1830190
🇬🇧 The Economist1843178
🇺🇸 Chicago Tribune1847173
🇺🇸 NYT1852169
🇬🇧 The Telegraph1855166
🇺🇸 The Atlantic1857164
🇳🇴 Aftenposten1860160
🇸🇪 Dagens Nyheter1864157
🇺🇸 Star Tribune1867154
🇳🇴 Dagbladet1869152
🇦🇷 La Nacion1870151
🇺🇸 The Boston Globe1872149
🇮🇹 Corriere Della Sera1876145
🇺🇸 Washington Post1877144
🇯🇵 Nikkei.com1876144
🇺🇸 LA Times1881140
🇬🇧 Financial Times1888133
🇺🇸 Wall Street Journal1889132
🇫🇮 Helsingin Sanomat1889132
🇧🇷 Folha de S.Paulo1921100
🇺🇸 The New Yorker192596
🇨🇦 The Globe and Mail193685
🇫🇷 Le Monde194477
🇦🇷 Clarin194576
🇳🇴 VG194576
🇫🇷 L'equipe194675
🇩🇪 Welt194675
🇩🇪 Bild195269
🇵🇱 Wyborcza198932
🇺🇸 Game Informer199130
🇺🇸 Wired199328
🇺🇸 Business Insider200714
🇫🇷 Mediapart200813
🇨🇳 Caixin200912
🇺🇸 The Athletic20165

Yet, undeterred by these well-established outlets, a few scrappy websites made the cut despite a shorter history. Four out of the 38 websites are less than 20 years old.

The Athletic is the newest outlet to make the ranking. Established in 2016, the outlet’s target demographic is die-hard sports fans who miss the days of in-depth, quality sports writing.

The Need For Trusted Sources

Amidst the global pandemic, issues involving misinformation and fake news have helped reaffirm the important role that trusted news sources play in the dissemination of public information.

With this in mind, it’ll be interesting to see what the future holds for digital media consumption. With paywalls becoming increasingly more common, will consumers jump on board and eventually be more willing to pay for their news?

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