Money Can Buy Happiness After All, According to New Study
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Charted: Money Can Buy Happiness After All

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Can money buy happiness

The Briefing

  • Previous research has indicated that money stops buying happiness after $75,000/year
  • However, new research finds a strong correlation between income and happiness, trending upwards even after $80,000/year

In One Chart: Money Can Buy Happiness After All

What’s the relationship between money and happiness? Previous studies have indicated that, while money can in fact buy happiness, it plateaus at approximately $75,000/year.

However, new research suggests otherwise.

Using over a million real-time reports from a large U.S. sample group, a recent study found that happiness increases linearly with reported income (logarithmic), and continues to rise beyond the $80,000/year mark.

Below, we’ll provide more details on the research methodology, while touching on a few possible reasons why higher incomes may improve people’s happiness levels.

How is Happiness Measured?

Past research on happiness relative to income has relied on retrospective data, which leaves room for human memory errors. In contrast, this new study uses real-time, logged data from a mood tracking app, allowing for a more accurate representation of respondents’ experienced well-being.

Data was also collected by random prompts over a period of time, with dozens of entries logged for each single respondent. This provides a more well-rounded representation of a person’s overall well-being.

Two forms of well-being were measured in this study:

  • Experienced well-being
    A person’s mood and feeling throughout daily life.
  • Evaluative well-being:
    Someone’s perception of their life upon reflection.

Both forms of well-being increased with higher incomes, but evaluative well-being showed a more drastic split between the lower and higher income groups.

The Results (Measured in Standard Deviations from Mean)

Annual IncomeWell-Being (Experienced)Well-Being (Evaluative)
$15,000-0.21-0.34
$25,000-0.11-0.32
$35,000-0.09-0.19
$45,000-0.06-0.15
$55,000-0.05-0.07
$65,000-0.03-0.04
$75,000-0.01-0.02
$85,0000.010.03
$95,0000.030.01
$112,5000.040.08
$137,5000.060.17
$175,0000.080.17
$250,0000.170.24
$400,0000.190.35
$625,0000.150.38

Why Does Money Buy Happiness?

The report warns that any theories behind why happiness increases with income are purely speculative. However, it does list a few possibilities:

  • Increased comfort
    As someone earns more, they may have the ability to purchase things that reduce suffering. This is particularly true when comparing low to moderate income groups—larger incomes below $80,000/year still showed a strong association with reduced negative feelings.
  • More control
    Control seems to be tied to respondents’ happiness levels. In fact, having a sense of control accounted for 74% of the association between income and well-being.
  • Money matters
    Not all respondents cared about money. But for those who did, it had a significant impact on their perceived well-being. In general, lower income earners were happier if they didn’t value money, while higher income earners were happier if they thought money mattered.

Whatever the cause may be, one thing is clear—Biggie Smalls was wrong. Looks like more money doesn’t necessarily mean more problems.

»Like this? Then you might enjoy this article, Which Countries are the Most (and Least) Happy?

Where does this data come from?

Source: Proceedings of the National Academy of Sciences
Details: Participants were 33,391 employed adults living in the United States; median age was 33; median household income was $85,000/y (25th percentile = $45,000; 75th percentile = $137,500; mean = $106,548; SD = $95,393); 36% were male; and 37% were married

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Charting the Continued Rise of Remote Jobs

Remote job postings are up nearly across the board, but a few key industries are have seen a significant shift over the last year.

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which industries are embracing remote work

The Briefing

  • Four industries saw massive growth in the proportion of remote-friendly job postings
  • Nearly one-third of new software and IT service jobs are listed as remote / work-from-home

Charting the Continued Rise of Remote Jobs

When the pandemic first took hold in 2020, and many workplaces around the world closed their doors, a grand experiment in work-from-home began.

Today, well over a year after the first lockdown measures were put in place, there are still lingering questions about whether remote work would now become a commonplace option, or whether things would generally return to the status quo in offices around the world.

New data from LinkedIn’s Workforce Report shows that remote work may be here to stay, and could even become the norm in a few key industries.

Broadly speaking, 12% of all Canadian paid job postings on LinkedIn offered remote work in September 2021. Prior to the pandemic, that number sat at just 1.3%.

While this data was specific to Canada, the country’s similarity to the U.S. means that these trends are likely being seen across the border as well.

Which Industries are Embracing Remote Work?

The nature of work can vary broadly by job type—for example, mining is tough to do from one’s living room sofa—so remote jobs were not distributed equally across industries.

Here are the numbers on job postings that were geared towards remote work:

Industry% Remote (Sept 2020)% Remote (Sept 2021)Change (p.p.)
Software & IT Services12.5%30.0%17.5
Media & Communications12.5%21.3%8.8
Wellness & Fitness3.3%21.2%17.9
Healthcare3.2%14.4%11.2
Nonprofit4.6%14.1%9.5
Hardware & Networking2.2%12.9%10.7
Corporate Services5.2%9.5%4.3
Education9.4%8.8%-0.6
Entertainment3.0%7.7%4.7
Finance1.8%6.5%4.7
Consumer Goods2.2%6.0%3.8
Recreation & Travel0.2%3.7%3.5
Manufacturing1.4%3.0%1.6
Energy & Mining1.0%2.7%1.7
Retail0.5%0.7%0.2

Tech and healthcare industries are showing big shifts towards remote work, with the latter being influenced by a number of tech-driven changes, including telemedicine.

Physical distancing measures forced some industries to pivot quickly. Whether virtual fitness and wellness options (e.g. Peloton and Headspace) would remain popular beyond the pandemic was a big question mark, but this jobs data seems to indicate continued digital growth in these industries.

What the Future Holds

Since COVID-19 outbreaks are still underway, the true test for this trend will be whether these numbers hold up a year or two from now. When offices and gyms are reliably open again, will companies dial back the work-from-home options?

Today, hybrid solutions are proving popular amidst worries that fully distributed teams suffer from lower levels of collaboration and communication between colleagues, and that innovation could be stifled by lack of in-person collaboration.

Of course, employees themselves are reporting being more productive and happy at home, with 98% of people wanting the option to work remotely for the rest of their careers.

It’s clear that the culture of work is undergoing an evolution today, and companies and employees will continue to seek the perfect balance of productivity and happiness.

Where does this data come from?

Source: LinkedIn’s Workforce Report for September 2021 (Canada)
Data Note: LinkedIn analyzed hundreds of thousands of paid remote job postings in Canada posted on LinkedIn between February 2020 and September 21, 2021. A “remote job” is defined as one where either the job poster explicitly labeled it as “remote” or if the job contained keywords like “work from home” in the listing.

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Print Has Prevailed: The Staying Power of Physical Books

When e-books hit the mainstream in the early 2000s, many predicted they’d eventually make print books obsolete. So far, that prediction has not come true.

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Print Books Have Prevailed

The Briefing

  • Survey data from 10 different countries shows that a majority of people still prefer print books over e-books.
  • 42.5% of respondents purchased at least one print book in 2020—that’s significantly more than the 15.5% who’d bought at least one e-book.
  • Out of the 10 countries surveyed, Germany has the most print book lovers. 58% of German respondents bought a print book in 2020.

The Staying Power of Print Books

E-books are certainly not a new phenomenon. In fact, they’ve been around longer than the internet.

Yet, while the emergence of e-books dates back to the early 1970s, they didn’t hit the mainstream until the 2000s, when big companies began launching their own e-book readers, and digital libraries started to become more accessible to the public.

Around this time, sales for e-books started to soar, and by 2013, e-book sales made up 20% of all books sales in America. Many wondered if this was the end for print books.

But fast forward to 2021, and e-books haven’t made print books obsolete. At least, not yet.

E-book versus Print Book Purchases

A recent poll found that people still favor print books over e-books, at least when it comes to their purchasing behavior.

Of the 10 countries included in the survey, an estimated 42% of people had purchased at least one print book in 2020, while only 15.5% had bought an e-book that same year.

Here’s a look at all 10 countries, and the estimated share of their population who bought physical versus e-books in 2020:

CountryPhysical BooksE-books
🇨🇳 China32.0%24.4%
🇺🇸 United States44.5%22.7%
🇬🇧 United Kingdom48.7%20.0%
🇯🇵 Japan40.1%17.3%
🇰🇷 South Korea34.6%16.8%
🇦🇺 Australia41.2%15.9%
🇪🇸 Spain49.3%14.3%
🇩🇪 Germany58.0%10.4%
🇫🇷 France52.1%7.5%
🇮🇳 India24.5%5.6%
Average42.5%15.5%

China had the highest portion of e-book lovers—an estimated 24.4% of its population purchased an e-book in 2020, which is more than 8 percentage points higher than the average across the whole list.

On the other end of the spectrum, e-books are least popular in India, where an estimated 5.6% of the country’s population purchased an e-book in 2020. Keep in mind, the country has a lower percentage of book purchasers in general.

Why Print Has Prevailed

Why are print books still more popular than e-books? There are many theories. One study suggests that readers retain information better from a print book versus an e-book, while other consumer surveys found that e-books haven’t yet managed to fully simulate the tactile experience of a print book.

However, while e-books might not eradicate print books entirely, the market for digital books is expected to grow in the near future. By 2025, global revenue from e-books could reach $18.4 billion, with 1.2 billion users across the globe.

Where does this data come from?

Source: Statista

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