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Visualizing the Boom in the CBD Beverage Market

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Visualizing the Boom in the CBD Beverage Market

Visualizing the Boom in the CBD Beverage Market

It’s safe to say that the cascade of cannabis legislation has sent the world into a constant state of flux. We are witnessing a seismic shift in culture, as cannabis steps out of the black market and into unexpected industries—from big pharma, to beauty, and now to beverages.

According to Zenith Global, the U.S. CBD-infused drinks market will reach an estimated $1.4 billion by 2023, making it one of the fastest-growing segments in the overall industry.

Today’s infographic comes to us from Trait Biosciences, and outlines the magnitude of the CBD-infused beverage segment, along with some of the subsequent challenges and opportunities that will shape the future of cannabis.

CBD and its Benefits

CBD is an abbreviated term for cannabidiol, a type of cannabinoid that makes up 40% of a cannabis plant’s extract. It has become increasingly popular for relieving pain, promoting relaxation, and lifting mood without the psychoactive properties that come with THC (Tetrahydrocannabinol), the other major cannabinoid.

Recent studies suggest that CBD’s properties may be useful in combating a variety of health conditions such as epilepsy, schizophrenia, multiple sclerosis, migraines, arthritis, and even side effects of cancer.

The New Wave of Beverages

CBD-infused beverages will open the floodgates to new audiences who want to consume cannabis in different formats. They have many benefits, that will rival other methods of ingestion:

  • Easy to Administer
    Beverages are seen as the healthier way to consume CBD, especially compared to smoking.
  • More Accessible
    They are becoming more easily available in restaurants, bars, supermarkets, and online sites.
  • Functionality
    There is some evidence to suggest that CBD in caffeinated products can curtail the feeling of being on “edge”.
  • Higher Precision
    Dosage is controlled and, much like alcohol, consumers will be able to determine how much CBD content they want.
    • Both alcoholic and non-alcoholic product categories are currently being explored, resulting in some unexpected partnerships, such as Molson Coors—the world’s seventh largest brewer—and Hexo Corp, a Canadian cannabis product company.

      Trends Shaping the Future of CBD Beverages

      The CBD product landscape is constantly evolving. Demand for CBD-infused beverages will be fueled by three key trends.

      1. Changing Consumer Preferences: The decline of alcohol sales globally is evidence of changing consumer tastes. Sales are expected to fall further as more people exchange alcohol for cannabis products.
      2. Product Innovation: Sustainable packaging, transparency around ingredients, more convenient ready-to-drink solutions, and personalized strains are driving the furious pace of product innovation.
      3. Big Players and Influencers: Growing knowledge and increasing brand/celebrity endorsements are creating an established CBD industry in mainstream culture. Already, singer Willie Nelson and former NFL star Terrell Davis have put their names to two seperate lines of CBD-infused beverages.

      As these trends evolve, consumers will benefit from more education around CBD, which could lead to more CBD products, like beverages, entering the mainstream across numerous industries.

      What’s Next for the CBD-infused Beverage Market?

      CBD purity is a primary focus area of current scientific studies. For consumers, more transparency is needed around ingredients, dosage levels, and product labeling. For example, the state of Indiana now mandates that manufacturers must label CBD products with QR codes that can be scanned to show whether they contain acceptable levels of THC, CBD, pesticides, and other compounds.

      Most notably, new methods of CBD infusion will transform the beverages market. Many industry players have used nano-emulsion to infuse CBD. However, these fat-based nanoparticles have been known to accumulate in organs, causing health concerns. That’s why creating water-soluble CBD has been an emerging industry priority.

      CBD-infused beverages are poised to become the next big thing and create massive economic growth—despite strict industry regulations. Scientific advancements and changing laws will unlock the potential of the CBD market, potentially disrupting the entire beverage industry.

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United States

Mapped: Countries Where Recreational Cannabis is Legal

In total, only nine countries have fully legalized recreational cannabis use.

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This map shows the countries where recreational cannabis use is allowed as of April 2024.

Countries Where Recreational Cannabis is Legal

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

In 2024, Germany became the third European Union country to legalize cannabis for personal use, following Malta and Luxembourg.

Here, we map the countries where recreational cannabis use is allowed as of April 2024, based on data from Wikipedia.

Limited to Few Countries

In total, only nine countries have legalized recreational cannabis use nationwide. However, just a few of them have licensed sales.

CountryEffective dateLicensed sales since
🇺🇾 UruguayDecember 2013July 2017
🇬🇪 Georgia30 July 2018Never authorized
🇿🇦 South Africa18 September 2018Never authorized
🇨🇦 Canada17 October 201817 October 2018
🇲🇽 Mexico28 June 2021Never authorized
🇲🇹 Malta14 December 2021Never authorized
🇹🇭 Thailand9 June 20229 June 2022
🇱🇺 Luxembourg21 July 2023Never authorized
🇩🇪 Germany1 April 2024Never authorized
🇺🇸 U.S.Varies by stateVaries by state
🇦🇺 AustraliaVaries by jurisdictionNever authorized

At the federal level, cannabis is still considered an illegal substance in the United States. That said, individual states do have the right to determine their laws around cannabis sales and usage. Currently, cannabis is allowed in 24 states, 3 territories, and the District of Columbia.

Interestingly, the oldest legal text concerning cannabis dates back to the 1600s—when the colony of Virginia required every farm to grow and produce hemp.

Since then, cannabis use was fairly widespread until the 1930s when the Marihuana Tax Act was enforced, prohibiting marijuana federally but still technically allowing for medical use.

Today, the U.S. cannabis market is a $30 billion business. By the end of the decade, that number is expected to be anywhere from $58 billion to as much as $72 billion.

Similar to the U.S., Australia does not allow the use at the national level, but cannabis can be used legally in the Australian Capital Territory, which includes the capital Canberra.

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