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The 20 Internet Giants That Rule the Web

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The 20 Internet Giants That Rule the Web (1998-Today)

The 20 Internet Giants That Rule the Web (1998-Today)

With each passing year, an increasingly large segment of the population no longer remembers images loading a single pixel row at a time, the earsplitting sound of a 56k modem, or the domination of web portals.

Many of the top websites in 1998 were basically news aggregators or search portals, which are easy concepts to understand. Today, brand touch-points are often spread out between devices (e.g. mobile apps vs. desktop site) and a myriad of services and sub-brands (e.g. Facebook’s constellation of apps). As a result, the world’s biggest websites are complex, interconnected web properties.

Today’s visualization, inspired by an earlier work published by WaPo, looks at which of the internet giants have evolved to stay on top, and which have faded into internet lore.

America Moves Online

For millions of curious people the late ’90s, the iconic AOL compact disc was the key that opened the door to the World Wide Web. At its peak, an estimated 35 million people accessed the internet using AOL.

By 1999, the AOL rode the Dot-com bubble to dizzying heights, with a valuation of $222 billion dollars.

AOL’s brand may not carry the caché it once did, but the brand never completely faded into obscurity. The company continually evolved, finally merging with Yahoo after Verizon acquired both of the legendary online brands. Verizon has high hopes for the company – called Oath – to evolve into a “third option” for advertisers and users who are fed up with Google and Facebook.

A City of Gifs and Web Logs

As internet usage began to reach critical mass, web hosts such as AngelFire and GeoCities made it easy for people to create a new home on the Web.

GeoCities, in particular, made a huge impact on the early internet, hosting millions of websites and giving people a way to actually participate in creating online content. If the web host was a physical place, it would’ve been the third largest city in America, just after Los Angeles.

This early online community was at risk of being erased permanently when GeoCities was finally shuttered by Yahoo in 2009, but the nonprofit Internet Archive took special efforts to create a thorough record of GeoCities-hosted pages.

From A to Z

In December of 1998, long before Amazon became the well-oiled retail machine we know today, the company was in the midst of a massive holiday season crunch.

In the real world, employees were pulling long hours and even sleeping in cars to keep the goods flowing, while online, Amazon.com had become one of the biggest sites on the internet as people began to get comfortable with the idea of purchasing goods online. Demand surged as the company began to expand their offering beyond books.

Amazon.com has grown to be the most successful merchant on the Internet.

– New York Times (1998)

Digital Magazine Rack

Meredith – with the possible exception of Oath – may be the most unrecognizable name to many people looking at today’s top 20 list. While Meredith may not be a household name, the company controls many of the country’s most popular magazine brands (People, Sports Illustrated, Health, etc.) including their sizable digital footprints. The company also has a slew of local television networks around the United States.

After its acquisition of Time Inc. in 2017, Meredith became the largest magazine publisher in the world.

“Hey, Google”

When people have burning questions, they increasingly turn to the internet for answers, but the diversity of sources for those answers is shrinking.

Even as recently as 2013, we can see that About.com, Ask.com, and Answers.com were still among the biggest websites in America. Today though, Google appears to have cemented its status as a universal wellspring of answers.

As smart speakers and voice assistants continue penetrate the market and influence search behavior, Google is unlikely to face any near-term competition from any company not already in the top 20 list.

New Kids on the Block

Social media has long since outgrown its fad stage and is now a common digital thread connecting people across the world. While Facebook rapidly jumped into the top 20 by 2007, other social media infused brands took longer to grow into internet giants.

In 2018, Twitter, Snapchat, and Facebook’s umbrella of platforms were are all in the top 20, with LinkedIn and Pinterest not far behind.

NOTE: This ranking uses ComScore data which is focused on the U.S. and looks at unique visitors/viewers.

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Visualizing the Rise of Investment Tech

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Visualizing the Rise of Investment Tech

For the high resolution version of this infographic, click here.

Investors and wealth managers are always looking to capitalize on their investments—and the latest innovations are arming them with more efficient tools to get there.

Fintech solutions are increasingly being adopted among the digitally active population, as 64% of surveyed wealth managers consider digitization essential in 2019.

Today’s graphic from Raconteur highlights the benefits of investment technology, and touches on shifting sentiments in human vs. digital interactions. Where do investors and wealth managers see the next epoch of investment fintech heading?

Fantastic Features: Top Benefits

According to a TD Ameritrade survey of 1,000 investors, a whopping 90% consider getting tailored investing advice to be the most important feature of any tech tool. In second place, 52% place value in easy access to their data.

Here are the other benefits at top of mind for investors when it comes to investment tech:

  • 45% seek the best possible returns
  • 44% look for customized, quick, and simple analysis
  • 39% are interested in customized portfolios
  • 39% want the benefit of personalized budgets
  • 38% desire regular suggestions for optimizing financial health

But how well are these applications being adopted in everyday investment scenarios?

The Fintech Boom by the Numbers

Investment apps such as RobinHood have drastically risen in popularity, but still lag behind more mainstream segments in the fintech space:

Fintech Categories Ranked by Adoption Rate, 2015 to 2019

Category2015 Adoption Rate2017 Adoption Rate2019 Adoption Rate
Money transfer and payments18%50%75%
Insurance8%24%48%
Savings and investments17%20%34%
Budgeting and financial planning8%10%29%
Borrowing6%10%27%

Source: EY

Borrowing apps have the lowest global usage rates—only 27% of the digitally active global population—whereas nearly 75% have adopted money transfer and payment apps.

Human vs Machine: The Customer Experience

Do humans or machines have the edge in managing your investments?

The aforementioned survey by TD Ameritrade also asked investors which of the following are performed better by each group, with mixed results:

👨 Humans perceived as better  🤖 Robots perceived as better
• Ability to chat about questions or investment concerns• Info in one place that can be accessed at any time to inform best solutions
• Investment experience
• Best returns
• Affordable investment solutions or advice
• Ability to optimize returns and minimize taxes
• Regular suggestions on how to optimize financial life• Quick, simple analysis tailored to unique financial situation
• Personalized budget development• Custom portfolio with regular updates

When it comes to managing tasks such as calculations, updates, and portfolio optimization, the majority of investors consider a computer to be better suited to the tasks at hand. However, when they are discussing investment concerns, personalization, or financial advice, the majority of customers prefer a human opinion.

Interestingly, 81% of U.S. investors believe that investment technology could never replace the “human touch”, compared to 70% of European investors or 64% in Asia.

Wealth Managers are Going Digital

Over time, wealth managers have grown to embrace the digitization of their industry.

The proportion of surveyed high-level executives who see digitization as essential to the industry jumped from just 25% in 2016 to 64% in 2019.

In another recent survey about views on most impactful types of fintech apps, more than 68% of wealth managers agreed that robo-advisors are among the most important developments, with AI-based investing apps following closely behind at 45%.

Towards a More Personalized Future

At the end of the day, investors want better, more personalized advice at their disposal—and for that advice to generate more profitable returns. Along with their wealth managers, investors are increasingly interested in solutions that can simplify portfolio management.

Digitization and automation of manual processes have been a welcome change for many industry professionals. While investment technology is still in early stages, wealth managers can personalize investor experiences through the adoption of tech─and increase their chances of future success by maintaining a seamless customer experience.

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Healthcare

The Future of Nanotechnology in Medicine

This infographic highlights some of the most promising nanotechnology breakthroughs in medicine, from ‘smart pills’ to targeted cancer treatment.

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nanotechnology medicine

The Future of Nanotechnology in Medicine

Around the world, researchers are increasingly thinking smaller to solve some of the biggest problems in medicine.

Though most biological processes happen at the nano level, it wasn’t until recently that new technological advancements helped in opening up the possibility of nanomedicine to healthcare researchers and professionals.

Today’s infographic, which comes to us from Best Health Degrees, highlights some of the most promising research in nanomedicine.

What is Nanotechnology?

Nanotechnology is the engineering of functional systems at the molecular level. The field combines elements of physics and molecular chemistry with engineering to take advantage of unique properties that occur at nanoscale.

One practical example of this technology is the use of tiny carbon nanotubes to transport drugs to specific cells. Not only do these nanotubes have low toxicity and a stable structure, they’re an ideal container for transporting drugs directly to the desired cells.

Small Systems, Big Applications

While many people will be most familiar with nanotech as the technology powering Iron Man’s suit, real world breakthroughs at the nanoscale will soon be saving lives in healthcare.

Here are a few ways nanotechnology is shaping the future of medical treatment:

1. Smart Pills

While smart pill technology is not a new idea — a “pill cam” was cleared by the FDA in 2001 — researchers are coming up with innovative new applications for the concept.

For example, MIT researchers designed an ingestible sensor pill that can be wirelessly controlled. The pill would be a “closed-loop monitoring and treatment” solution, adjusting the dosage of a particular drug based on data gathered within the body (e.g. gastrointestinal system).

An example of this technology in action is the recent FDA-approved smart pill that records when medication was taken. The product, which is approved for people living with schizophrenia and bipolar disorder, allows patients to track their own medication history through a smartphone, or to authorize physicians and caregivers to access that information online.

2. Beating the Big C

Nearly 40% of humans will be diagnosed with cancer at some point in their lifetime, so any breakthrough in cancer treatment will have a widespread impact on society.

On the key issues with conventional chemotherapy and radiation treatments is that the body’s healthy cells can become collateral damage during the process. For this reason, researchers around the world are working on using nano particles to specifically target cancer cells.

Oncology-related drugs have the highest forecasted worldwide prescription drug sales, and targeting will be a key element in the effectiveness of these powerful new drugs.

3. Diagnostics

Medical implants — such as knee and hip replacements — have improved the lives of millions, but a common problem with these implants is the risk of post-surgery inflammation and infection. In many cases, symptoms from an infection are detected so late that treatment is less effective, or the implant will need to be replaced all together.

Nanoscale sensors embedded directly into the implant or surrounding area could detect infection much sooner. As targeted drug delivery becomes more feasible, it could be possible to administer treatment to an infected area at the first sign of infection.

Examples like this show the true promise of nanotechnology in the field of medicine. Before long, gathering data from within the body and administering treatments in real-time could move from science fiction to the real world.

10,000 years ago, man domesticated plants and animals, now it’s time to domesticate molecules.

– Professor Susan Lindquist

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