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This Map Shows the Most Valuable Brand for Each Country

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This Map Shows the Most Valuable Brand for Each Country

This Map Shows the Most Valuable Brand for Each Country

The world’s most valuable brand is owned by a company that you likely interact with every day. In fact, you may have even gotten to this web page using it.

That brand is Google – and it dominates the internet with a 64% market share in search, while generating 41% of all digital advertising revenue globally.

According to Brand Finance’s most recent 2017 list, Google’s “brand value” has recently increased to $109.5 billion, which is just enough to supplant Apple’s $107.1 billion brand from the top of the list.

What is “brand value”? According to Brand Finance, it’s an internationally recognized term that represents “a marketing-related intangible asset including, but not limited to, names, terms, signs, symbols, logos and designs, or a combination of these, intended to identify goods, services or entities, or a combination of these, creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefits/value”.

The Most Valuable Brand in Each Country

Today’s infographic comes from HowMuch.net, a cost information site, and it breaks down Brand Finance’s list of the top 500 brands in a different way. It shows the most valuable brand for each country, and has each country sized accordingly to the dollar value of that company’s brand.

It’s interesting to note the drop off in value from country to country.

Google is the world’s most valuable brand at $109.5 billion – and it is followed closely by other U.S. brands like Apple ($107.1B) or Amazon ($106.4B). However, there are only two non-U.S. brands in the top 10, which are South Korean conglomerate Samsung ($66.2B) and Chinese bank ICBC ($47.8B).

Two automakers also rank pretty high. Japan’s Toyota and Germany’s BMW both have significant valuations at $46.3 billion and $37.1 billion.

After that, it’s a pretty steep fall in value for most countries. The top brands in countries like Canada, Italy, Switzerland, Australia, Russia, India, and Spain don’t crack $20 billion in value. On the entire South American continent, the most valuable brand is Brazil’s Itaú, a bank with a brand worth only $6.9 billion.

By our count, a whopping 76 of the top 100 brands were based in either the United States, China, or Japan.

Editor’s note: We added in a definition of “Brand Value” into the article, to make clear that it is different from any other type of value (such as market capitalization).

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Charted: The Jobs Most Impacted by AI

We visualized the results of an analysis by the World Economic Forum, which uncovered the jobs most impacted by AI.

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Charted: The Jobs Most Impacted by AI

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Large language models (LLMs) and other generative AI tools haven’t been around for very long, but they’re expected to have far-reaching impacts on the way people do their jobs. With this in mind, researchers have already begun studying the potential impacts of this transformative technology.

In this graphic, we’ve visualized the results of a World Economic Forum report, which estimated how different job departments will be exposed to AI disruption.

Data and Methodology

To identify the job departments most impacted by AI, researchers assessed over 19,000 occupational tasks (e.g. reading documents) to determine if they relied on language. If a task was deemed language-based, it was then determined how much human involvement was needed to complete that task.

With this analysis, researchers were then able to estimate how AI would impact different occupational groups.

DepartmentLarge impact (%)Small impact (%)No impact (%)
IT73261
Finance70219
Customer Sales671617
Operations651817
HR57412
Marketing56413
Legal46504
Supply Chain431839

In our graphic, large impact refers to tasks that will be fully automated or significantly altered by AI technologies. Small impact refers to tasks that have a lesser potential for disruption.

Where AI will make the biggest impact

Jobs in information technology (IT) and finance have the highest share of tasks expected to be largely impacted by AI.

Within IT, tasks that are expected to be automated include software quality assurance and customer support. On the finance side, researchers believe that AI could be significantly useful for bookkeeping, accounting, and auditing.

Still interested in AI? Check out this graphic which ranked the most commonly used AI tools in 2023.

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