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Internet Giants: Who Owns Who on the Web

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Internet Giants: Who Owns Who on the Web

Internet Giants: Who Owns Who on the Web

View the high resolution version of today’s graphic by clicking here.

In the brick and mortar world, decades of consolidation has led certain conglomerates to wield massive amounts of control in the banking, consumer goods, alcohol, and auto sectors.

And although the internet is incredibly vast in scale and much newer, it’s also heading in a similar direction.

As a result, it’s not unusual to see behemoths like Facebook, Alphabet, and Amazon leveraging their size, networks, and market leading positions to buy up competitors while also making other strategic acquisitions. This ongoing consolidation has created a vast web of subsidiaries, providing each parent organization with additional insurance in maintaining their position at the top of the digital food chain.

The Connected Web

Today’s infographic comes to us from 16Best, and it shows the companies or websites that are owned by the bigger fish.

They fall into two categories, generally:

1. Gobbling Up the Competition
What better way to ensure dominance than to eat up all of the smaller fish that do the same thing you do?

Look at Expedia, a company that owns fellow travel sites Travelocity, Hotels.com, Trivago, Orbitz, Hotwire, and CarRentals.com. Another example is Groupon, a company that bought competitor LivingSocial, as well as Crazeal (originally a local deal site in India).

2. Strategy and Tactics
Whether it is future proofing, apparent synergies, or filling a weakness, this broad category makes up the majority of situations. Here we see the internet giants making strategic acquisitions to ensure future success.

A good example of this is Facebook’s acquisition of Oculus, which allows the social network giant to enter into the VR business – the exact type of new venture that would be nearly impossible to do without help and expertise in a complex technical field.

Correction: A previous version of this graphic listed PayPal as a subsidiary of eBay. PayPal was spun off into a separate publicly traded company in 2015.

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Charted: The Jobs Most Impacted by AI

We visualized the results of an analysis by the World Economic Forum, which uncovered the jobs most impacted by AI.

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Charted: The Jobs Most Impacted by AI

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Large language models (LLMs) and other generative AI tools haven’t been around for very long, but they’re expected to have far-reaching impacts on the way people do their jobs. With this in mind, researchers have already begun studying the potential impacts of this transformative technology.

In this graphic, we’ve visualized the results of a World Economic Forum report, which estimated how different job departments will be exposed to AI disruption.

Data and Methodology

To identify the job departments most impacted by AI, researchers assessed over 19,000 occupational tasks (e.g. reading documents) to determine if they relied on language. If a task was deemed language-based, it was then determined how much human involvement was needed to complete that task.

With this analysis, researchers were then able to estimate how AI would impact different occupational groups.

DepartmentLarge impact (%)Small impact (%)No impact (%)
IT73261
Finance70219
Customer Sales671617
Operations651817
HR57412
Marketing56413
Legal46504
Supply Chain431839

In our graphic, large impact refers to tasks that will be fully automated or significantly altered by AI technologies. Small impact refers to tasks that have a lesser potential for disruption.

Where AI will make the biggest impact

Jobs in information technology (IT) and finance have the highest share of tasks expected to be largely impacted by AI.

Within IT, tasks that are expected to be automated include software quality assurance and customer support. On the finance side, researchers believe that AI could be significantly useful for bookkeeping, accounting, and auditing.

Still interested in AI? Check out this graphic which ranked the most commonly used AI tools in 2023.

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