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The World’s Most Searched Consumer Brands

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Most Searched Consumer Brands in the World

The World’s Most Searched Consumer Brands

View the high resolution of this infographic by clicking here.

Strong brands create an emotional link with consumers, and tech brands are no exception.

In fact, Google, Amazon, Netflix, and even eBay rank as some of the most searched consumer brands worldwide. It’s hard to imagine life without these household names, but how do brand preferences shift and change across internet searches worldwide?

This graphic from Business Financing compiles 12 months of data from the Google Keyword Planner and other sources, to uncover the world’s most searched consumer brands.

Note: Due to data constraints, a number of countries on the map do not have sufficient information available.

In Tech We Trust

By far, the world’s most searched consumer brand is Google, which seems very convenient.

It ranks at the top in 100 countries—that’s nearly half of all countries on the planet. With over 90 billion visits monthly, Google has unparalleled dominance in brand loyalty and website traffic.

Top 3 Most Searched Consumer Brands

  1. Google: 100 countries
  2. Netflix: 45 countries
  3. Amazon: 30 countries

Netflix, falling in second, ranks highest in 45 countries including Turkey, Brazil, and South Korea. In third, Amazon is the most popular in 30 countries. The only non-tech company in the top five is IKEA, in fifth place, after eBay.

Gaming the System

When it comes to sub-sectors of consumer brands, the gaming space tells an interesting story.

Namely, it is Epic Games—creator of Fortnite and Grand Theft Auto—that dominates global charts by a considerable margin. Founded in Potomac, Maryland, the company ranks at the top for 141 countries globally.

Most Searched Gaming Brand in the World 820px
View the high resolution of this infographic by clicking here.

Additionally, Nintendo tops the list of 24 countries including Japan, Haiti, and Canada, while Paris-based Gameloft comes next in line.

Fast Fashion: Shoe Dog At the Top

Since its founding in 1964, Nike has become a remarkable brand builder. In fact, Nike is the most searched fashion brand among 49 countries.

Interestingly, founder Phil Knight only began to fully understand branding power after the company reached $1 billion in revenues. After a series of failures and missteps in the mid-1980s, Nike switched its focus from marketing and manufacturing, to instead, zeroing in on the consumer.

Most Searched Fashion Brand in the World 820px
View the high resolution of this infographic by clicking here.

Like Nike, Swedish retailer H&M has a long history dating back to 1947. Prior to the pandemic, the fast-fashion retailer operated 5,000 stores globally. Since pandemic tailwinds, however, H&M plans to close 250 physical stores in 2021 and focus more on online sales.

Big Macs are Here to Stay

When you look closer at the most searched fast food chains, McDonald’s ranks highest on a global level, but not by far.

KFC comes in second, topping the list of 65 countries including Russia, Peru, and Thailand. Meanwhile, Pizza Hut, which is owned by the same parent company as KFC, attracted the highest number of searches in America.

Most Searched Fast Food Brand in the World 820px
View the high resolution of this infographic by clicking here

On the other hand, Antarctica curiously ranks Baskin Robbins at the top, but this could be influenced from a low volume of searches in the region.

Consumer Brand Outliers

If there’s one recurring trend across the top consumer brands, it’s that they are unsurprisingly dominated by big players concentrated in America.

However, notable outliers are present. In China, search engine Baidu ranks as the top consumer brand on the internet. On the other hand, the Vatican’s most-searched gaming company is Canada-based BioWare, which developed the Mass Effect series (no pun intended).

Meanwhile, in Saint Helena—the island where Napoleon was exiled and later died—has Burger King as its most searched fast food brand. As it happens, the remote island appears to have no Burger King, or any other fast food chains. Kenya’s top fashion brand is Louis Vuitton, while Turkmenistan’s is Gucci.

Despite these differences, many consumer preferences, at least according to search volume, appear strikingly similar on global levels. As many of these multinational brands continue to gain even greater market share, the implications for the global consumer will be interesting to watch in the next year, or even decade.

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Business

How Powerful is Your Passport in a Post-Pandemic World?

Ranking the the world’s most powerful passports based on access to visa-free destinations. Where does your country fall on the list?

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How Powerful is Your Passport in a Post-Pandemic World?

With COVID-19 cases falling in many parts of the world and vaccination programs ramping up at warp speed, international travel no longer seems like a distant dream.

The Henley Passport Index, which has been regularly monitoring the world’s most travel-friendly passports since 2006, has released its latest rankings and analysis.

The most recent data provides insight into what travel freedom will look like in a post-pandemic world as countries selectively begin to open their borders to international visitors.

Prominent Countries Still Holding Strong

The rankings are based on the visa-free score of a particular country. A visa-free score refers to the number of countries that a passport holder can visit without a visa, with a visa on arrival, or by obtaining an electronic travel authorization (ETA).

Without considering the constantly changing COVID-19 restrictions, Japan firmly holds its position as the country with the strongest passport for the 4th year in a row.

This positioning is based on exclusive data from the International Air Transport Association (IATA)—with Japanese passport holders theoretically able to access a record 193 destinations from around the world visa-free.

The last time Japan didn’t hold the number one position was back in 2017, when it shared the 5th spot with countries like the United States, New Zealand, and Switzerland.

Rank (2021)CountryVisa-Free Score (2021)Rank (2011)Visa-Free Score (2011)
1🇯🇵 Japan1934170
2🇸🇬 Singapore1929164
3🇩🇪 Germany1912172
3🇰🇷 South Korea19110163
4🇫🇮 Finland1901173
4🇮🇹 Italy1903171
4🇱🇺 Luxembourg1903171
4🇪🇸 Spain1904170
5🇦🇹 Austria1896168
5🇩🇰 Denmark1891173

Singapore remains in 2nd place, with a visa-free score of 192, while Germany and South Korea again share joint-3rd place, each with access to 191 destinations.

Throughout the 16-year history of the Henley Index, EU countries have maintained a dominant position in the passport strength reports. Finland, Italy, Luxembourg and Spain all hold the 4th position while Austria and Denmark round up the top 5 with a visa-free score of 189.

CountryRank (2011)Rank (2021)Difference
🇺🇸 United States57-2
🇨🇦 Canada990
🇲🇽 Mexico29236
🇬🇧 United Kingdom37-4
🇧🇷 Brazil25178

The United States and the United Kingdom jointly share the 7th position with a visa-free score of 187 destinations. Canada, Mexico and Brazil hold the 9th, 23rd and 17th positions respectively, with Brazil experiencing a significant jump of eight places over the last 10 years.

Editor’s note: Visit the Henley Passport Index site for a full list and ranking of all countries around the world.

The Countries With The Least Travel Freedom

Afghanistan continues to be the country with the least amount of travel freedom, coming in last place (110th rank) with a visa-free score of 26 destinations. Iraq, Syria, Pakistan and Yemen have access to slightly more visa-free travel, but still linger at the bottom of the overall ranking.

Rank (2021)CountryVisa-Free Score (2021)Rank (2011)Visa-Free Score (2011)
110🇦🇫 Afghanistan2610124
109🇮🇶 Iraq2810028
108🇸🇾 Syria299337
107🇵🇰 Pakistan329931
106🇾🇪 Yemen339139

The latest report indicates that the gap in travel freedom is now at its largest since the index began in 2006. Japanese passport holders can access 167 more destinations than citizens of Afghanistan, who can visit only 26.

The Biggest Gainers In a Decade

Over time, small annual moves in the Henley Passport Index can make a big impact—and in the last decade, countries like China and the UAE have been the biggest movers:

China has risen by 22 places in the ranking since 2011 by going from a visa-free/visa-on-arrival score of 40 destinations to now 77.

The most remarkable turnaround story on the index by far, however, is the UAE. In 2011, the UAE was ranked 65th with a visa-free score of 67 destinations. Today, thanks to the Emirates’ ongoing efforts to strengthen diplomatic ties with countries across the globe, it is now ranked 15th with a remarkable visa-free score of 174 destinations.

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Maps

A Map of the Online World in Incredible Detail

This unique map provides an in-depth snapshot of the state of the world wide web, highlighting the most popular websites on the internet.

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A Map of the Online World in Incredible Detail

The internet is intangible, and because you can’t see it, it can be hard to comprehend its sheer vastness. As well, it’s difficult to gauge the relative size of different web properties. However, this map of the internet by Halcyon Maps offers a unique solution to these problems.

Inspired by the look and design of historical maps, this graphic provides a snapshot of the current state of the World Wide Web, as of April 2021. Let’s take a closer look!

But First, Methodology

Before diving into an analysis, it’s worth touching on the methodology behind this graphic’s design.

This map highlights thousands of the world’s most popular websites by visualizing them as “countries.” These “countries” are organized into clusters that are grouped by their content type (whether it’s a news website, search engine, e-commerce platform, etc).

Visual Capitalist on the mapEditor’s fun fact: Can you spot Visual Capitalist? We’re right in between TechCrunch and The Guardian above.

The colored borders represent a website’s logo or user interface. In terms of scale, each website’s territory size is based on its average Alexa web traffic ranking. The data is a yearly average, measured from January 2020 to January 2021.

Along the borders of the map, you can find additional information, from ranked lists of social media consumption to a mini-map of average download speeds across the globe.

According to the designer Martin Vargic, this map took about a year to complete.

Top 50 Most Popular Websites

Google and YouTube take up a lot of space, which is unsurprising—they’re the two highest-ranked websites on the list:

RankWebsiteCountry
1Google.com🇺🇲 U.S.
2Youtube.com🇺🇲 U.S.
3Tmall.com🇨🇳 China
4Baidu.com🇨🇳 China
5QQ.com🇨🇳 China
6Sohu.com🇨🇳 China
7Facebook.com🇺🇲 U.S.
8Taobao.com🇨🇳 China
9Amazon.com🇺🇲 U.S.
10360.cn🇨🇳 China
11Yahoo.com🇺🇲 U.S.
12Jd.com🇨🇳 China
13Zoom.us🇺🇲 U.S.
14Wikipedia.com🇺🇲 U.S.
15Weibo.com🇨🇳 China
16Sina.com.cn🇨🇳 China
17Live.com🇺🇲 U.S.
18Xinhuanet.com🇨🇳 China
19Microsoft.com🇺🇲 U.S.
20Reddit.com🇺🇲 U.S.
21Office.com🇺🇲 U.S.
22Netflix.com🇺🇲 U.S.
23Microsoftonline.com🇺🇲 U.S.
24Panda.tv🇨🇳 China
25Zhanqi.tv🇨🇳 China
26Instagram.com🇺🇲 U.S.
27Force.com🇺🇲 U.S.
28Google.com.hk🇭🇰 Hong Kong
29VK.com🇷🇺 Russia
30Alipay.com🇨🇳 China
31Csdn.net🇨🇳 China
32Myshopify.com🇨🇦 Canada
33Okezone.com🇮🇩 Indonesia
34Bing.com🇺🇲 U.S.
35Yahoo.co.jp🇯🇵 Japan
36Naver.com🇰🇷 South Korea
37Adobe.com🇺🇲 U.S.
38Salesforce.com🇺🇲 U.S.
39Ebay.com🇺🇲 U.S.
40Twitch.tv🇺🇲 U.S.
41Bongacams.com🇳🇱 Netherlands
42Twitter.com🇺🇲 U.S.
43Apple.com🇺🇲 U.S.
44Amazon.in🇮🇳 India
45Amazon.co.jp🇯🇵 Japan
46Aliexpress.com🇨🇳 China
47Aparat.com🇮🇷 Iran
48Linkedin.com🇺🇲 U.S.
49Huanqiu.com🇨🇳 China
50YY.com🇨🇳 China

Google has held the title as the internet’s most popular website since 2010. While Google’s popularity is well understood, the company’s dominance might be even more widespread than you’d think—across all Google-owned platforms (including YouTube) the company accounts for 90% of all internet searches.

The third highest ranked website is Tmall. For those who don’t know, Tmall is a Chinese e-commerce platform, owned by Alibaba Group. It focuses on Business-to-Consumer (B2C) transactions, and has established itself as the most popular e-commerce website in China—in Q1 2021, Tmall accounted for more than 50% of China’s B2C online transactions.

A High Level Look

When it comes to the top 50 websites overall, a majority are either social networking platforms, search engines, or online marketplaces—while this may not come as a surprise, it’s still powerful to see visualized. For instance, even a huge, well-known website like the New York Times is just a tiny country on this map.

And of course, a map of the internet isn’t complete without mention of the dark web.

While it’s challenging to determine its true size, research indicates that the dark web accounts for a large portion of the internet’s true size. And apparently, it’s growing steadily, with the help of anonymous cryptocurrencies like Bitcoin.

For the most part, it’s believed that the dark web is used for unsavory reasons—however, it’s not all bad. Because of its anonymous nature, it can be used as a safe space for whistleblowing or activism.

Overall, this map, and the internet as a whole, has many places for us to explore. When you dive in, what “countries” catch your eye?

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