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The World’s Most Searched Consumer Brands

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Most Searched Consumer Brands in the World

The World’s Most Searched Consumer Brands

View the high resolution of this infographic by clicking here.

Strong brands create an emotional link with consumers, and tech brands are no exception.

In fact, Google, Amazon, Netflix, and even eBay rank as some of the most searched consumer brands worldwide. It’s hard to imagine life without these household names, but how do brand preferences shift and change across internet searches worldwide?

This graphic from Business Financing compiles 12 months of data from the Google Keyword Planner and other sources, to uncover the world’s most searched consumer brands.

Note: Due to data constraints, a number of countries on the map do not have sufficient information available.

In Tech We Trust

By far, the world’s most searched consumer brand is Google, which seems very convenient.

It ranks at the top in 100 countries—that’s nearly half of all countries on the planet. With over 90 billion visits monthly, Google has unparalleled dominance in brand loyalty and website traffic.

Top 3 Most Searched Consumer Brands

  1. Google: 100 countries
  2. Netflix: 45 countries
  3. Amazon: 30 countries

Netflix, falling in second, ranks highest in 45 countries including Turkey, Brazil, and South Korea. In third, Amazon is the most popular in 30 countries. The only non-tech company in the top five is IKEA, in fifth place, after eBay.

Gaming the System

When it comes to sub-sectors of consumer brands, the gaming space tells an interesting story.

Namely, it is Epic Games—creator of Fortnite and Grand Theft Auto—that dominates global charts by a considerable margin. Founded in Potomac, Maryland, the company ranks at the top for 141 countries globally.

Most Searched Gaming Brand in the World 820px
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Additionally, Nintendo tops the list of 24 countries including Japan, Haiti, and Canada, while Paris-based Gameloft comes next in line.

Fast Fashion: Shoe Dog At the Top

Since its founding in 1964, Nike has become a remarkable brand builder. In fact, Nike is the most searched fashion brand among 49 countries.

Interestingly, founder Phil Knight only began to fully understand branding power after the company reached $1 billion in revenues. After a series of failures and missteps in the mid-1980s, Nike switched its focus from marketing and manufacturing, to instead, zeroing in on the consumer.

Most Searched Fashion Brand in the World 820px
View the high resolution of this infographic by clicking here.

Like Nike, Swedish retailer H&M has a long history dating back to 1947. Prior to the pandemic, the fast-fashion retailer operated 5,000 stores globally. Since pandemic tailwinds, however, H&M plans to close 250 physical stores in 2021 and focus more on online sales.

Big Macs are Here to Stay

When you look closer at the most searched fast food chains, McDonald’s ranks highest on a global level, but not by far.

KFC comes in second, topping the list of 65 countries including Russia, Peru, and Thailand. Meanwhile, Pizza Hut, which is owned by the same parent company as KFC, attracted the highest number of searches in America.

Most Searched Fast Food Brand in the World 820px
View the high resolution of this infographic by clicking here

On the other hand, Antarctica curiously ranks Baskin Robbins at the top, but this could be influenced from a low volume of searches in the region.

Consumer Brand Outliers

If there’s one recurring trend across the top consumer brands, it’s that they are unsurprisingly dominated by big players concentrated in America.

However, notable outliers are present. In China, search engine Baidu ranks as the top consumer brand on the internet. On the other hand, the Vatican’s most-searched gaming company is Canada-based BioWare, which developed the Mass Effect series (no pun intended).

Meanwhile, in Saint Helena—the island where Napoleon was exiled and later died—has Burger King as its most searched fast food brand. As it happens, the remote island appears to have no Burger King, or any other fast food chains. Kenya’s top fashion brand is Louis Vuitton, while Turkmenistan’s is Gucci.

Despite these differences, many consumer preferences, at least according to search volume, appear strikingly similar on global levels. As many of these multinational brands continue to gain even greater market share, the implications for the global consumer will be interesting to watch in the next year, or even decade.

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Misc

Infographic: The Next Characters to Enter the Public Domain

This infographic shows which popular characters will be entering the public domain over the next 15 years.

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Infographic showing which popular characters that will enter public domain in coming years

The Next Characters to Enter the Public Domain

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Copyright is a type of intellectual property right that protects authors’ original works, meaning that their art cannot be used without approval. However, copyright protections do not last forever—eventually, all original work will enter the public domain.

In this graphic, we visualize the popular characters that are set to enter the public domain in the next 15 years, using data compiled from several sources.

How Does a Character Enter the Public Domain?

The amount of time a given work is protected by copyright varies, but this window typically lasts 70 years after the author’s death or 95 years after publication. Once the copyright expires, the work enters the public domain, signaling time for anyone to enjoy and interact with them without legal repercussions.

Which Characters Will Have Their Copyrights Expire Next?

The Brothers Grimm version of Snow White has already had its copyright expire. However, Disney’s iconic Snow White and the Seven Dwarfs version will only enter public domain in 2032.

On January 1st, 2024, the Steamboat Willie versions of Mickey and Minnie Mouse entered public domain (and already, content creators are seizing the opportunity). The modern version of Mickey Mouse will follow suit in roughly 15 years.

Below is a list of popular characters that will be entering the public domain in coming years.

CharacterYear expected to enter the public domain
Sleeping Beautyalready public domain
Snow Whitealready public domain
Pinocchioalready public domain
Peter Panalready public domain
Tinkerbellalready public domain
Captain Hookalready public domain
Winnie-the-Poohalready public domain
Mickey Mouse (Steamboat Willie version)already public domain
Minnie Mouse (Steamboat Willie version)already public domain
Popeye2025
Pluto2026
Betty Boop2026
Goofy2028
Donald Duck2029
King Kong2029
Snow White and the Seven Dwarves (Disney version)2032
Superman2034
Bugs Bunny2035
Batman2035
Joker2036
Captain America2036
Wonder Woman2037
Mickey Mouse (Disney version)2037
Bambie2038

Several of Mickey’s companions—including Pluto (2026), Goofy (2028), and Donald Duck (2029)—will be entering public domain in the next five years along with Betty Boop (2026), King Kong (2029), and Bugs Bunny (2035).

The copyright on many of DC Comics’ stars—like Superman, Batman, the Joker, and Wonder Woman—will expire in the 2030s.

If you found this interesting, check out this visualization on the world’s top media franchises of all-time by revenue.

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