The Companies that Defined 2021
Attention is an increasingly valuable form of currency in the Information Age.
In 2021, a handful of companies stood out from the pack, dominating the conversation and influencing society in both positive and negative ways. After vigorous internal debate, here is Visual Capitalist’s list of companies that defined 2021:
We looked at a number of metrics to select these companies, including Google search and news volume, performance relative to competitors, industry-specific indicators, and more.
Many of these are digital companies, and all have massive reach, scale, and influence. Interestingly, many of these companies also faced controversies along with their success, and were caught up in movements that were bigger than themselves.
With this context in mind, let’s dive in.
Robinhood’s eventful year reached its peak when the stock trading app was caught in a frenzy involving retail traders, short sellers, and “meme stonks”. It did not take long for Robinhood to go from hero to villain in this story. As the Gamestop stock shot up past $400, trading was halted and position limits were initiated on the app.
As well, Robinhood’s stated goal of democratizing finance came under scrutiny due to their pay-for-order-flow business model, where sensitive user trade activity data is sold to the highest bidder who then gets ahead of the trade, otherwise known as “front-running”.
Despite the controversy, Robinhood’s platform now has over 22 million users, many of whom are younger, first-time investors. While they have key attractions like zero commission trades, they were also accused of gamifying investing with features like confetti shooting across the screen after a trade is made (a feature that was removed after media criticism).
The company frequently made front page financial news in early 2021, and while the often negative press didn’t get in the way of their IPO—which commenced in late July—it has affected investor sentiment. Since their 52-week high of $70 per share in August, the stock has fallen some 70% towards the $18 range.
Furthermore, the SEC is rumored to be launching an investigation into them. With these headwinds, investing on Robinhood has probably fared better so far than investing in Robinhood.
Perhaps there was no bigger story in 2021 than COVID-19 vaccines.
Early in the year, the race to secure vaccines was on. Wealthy countries scrambled to buy stock and roll out widespread vaccination programs ahead of spring.
And the companies that managed to produce efficient vaccines saw the biggest benefits, like pharmaceutical giant Pfizer. The company’s COVID-19 vaccine, made in partnership with German firm BioNTech, ended up becoming the world’s most-preferred vaccine to fight the pandemic.
The company is forecasting revenue of $36 billion from its vaccine this year.
Competing vaccines from Moderna and AstraZeneca also saw their parent companies rise in both market cap and newsworthiness. All of the involved pharma companies have also faced constant scrutiny, with many countries in the world struggling to secure COVID-19 vaccines, and others dealing with vaccine hesitancy.
As the pandemic continues with the Omicron variant quickly spreading around the globe, Pfizer and its competitors will continue to be impactful into the new year. The company announced a COVID-19 antiviral pill that is planned to be released in the near future, and more effective vaccines and boosters against other variants are still a hot commodity.
2021 was a pivotal year for cryptocurrency. Prices reached new highs, and institutions and retail investors alike poured into the market.
With its user-friendly app and focus on security, Coinbase was well positioned to benefit from this surge in interest. The exchange started off the year by more than doubling its transacting user base as Bitcoin prices shot to new heights.
It’s easy to underestimate the influence of the company’s IPO—especially as its share price slid as the crypto market cooled off—but the exchange’s very entry into the public markets was a huge boost in legitimacy for crypto, paving the way for similar companies to IPO in the future.
Nobody captures attention and creates controversy quite like Tesla’s CEO, Elon Musk.
Most of Tesla’s actions are tied closely to the famous entrepreneur, who’s known for his brazen online presence. Musk’s social media persona is so strong, one tweet can send Tesla’s stock plummeting, like it did last year after Musk told Twitter that “Tesla’s stock is too high imo.”
While naysayers are quick to criticize Tesla and Musk, the company has some impressive numbers to back up its hype. 2020 was already a ridiculous year for Tesla—its stock surged by nearly 700%, and with a valuation of $630 billion, it became one of the most valuable companies in the world.
This momentum carried over into 2021. This year, revenue rose each quarter, and in October, the company’s market value surpassed $1 trillion.
Tesla was also intertwined within other societal narratives over the course of the year. The automaker’s move from California to Texas was part of a larger conversation about the “Bay Area exodus”, as jurisdictions in Texas and Florida looked to steal Silicon Valley’s thunder.
Musk’s Tesla stock sales generated a lot of buzz in Q4 as well.
Seemingly in response to criticism over inequality and tax avoidance, Musk ran a Twitter poll to decide whether or not to sell a significant portion of his Tesla holdings. After a majority “yes” vote, the Tesla CEO now appears to have sold off enough stock to hold up his end of the bargain.
TikTok was already popular in 2020, but this year truly solidified its status as a cultural phenomenon.
The app topped a billion users in 2021, just five years after its launch in 2016. For context, it took Facebook and Instagram nearly eight years to hit that same milestone.
What’s so appealing about TikTok? Experts have many theories, but in an interview with Forbes, John Holdridge, GM of Fullscreen, puts its simply: “TikTok’s success can be attributed to how it flips what we think of as social media on its head, while at the same time returning us all to roots of the original appeal–the ability to go viral.”
TikTok’s short-style video format has become so popular that it’s inspired a slew of copycat apps, especially in regions like India where TikTok is banned.
Even established companies like Meta have tried to mimic TikTok’s success. In 2020, Instagram launched “reels,” its own short-form video feature where users can create and share 30 second videos. But Instagram reels failed to overtake TikTok’s growth—instead, reels has become a place for users to share and promote their TikTok videos.
Facebook frequently finds itself in the news, given its status as the world’s largest social network. In 2021, however, it was for two different reasons.
The first was the U.S. Capitol Riot on January 6, 2021. In the aftermath of this event, many blamed Facebook for not doing enough to mitigate the negative effects of its platform—mainly polarization, conspiracy theories, and hate speech.
The controversy reached its peak in September 2021, when internal files leaked by whistleblower Frances Haugen were published. These documents exposed Facebook’s internal struggles with combating misinformation, as well as employee dissent.
Ultimately, Facebook weathered the storm and opted to shed its baggage with a new name. Not only does this help the company disassociate from its previous scandals, it also lines up with Mark Zuckerberg’s ambitions of pioneering the metaverse.
Following the announcement, “metaverse” exploded overnight and became one of the hottest topics of 2021. The word “Meta” has also become incredibly valuable—Meta (the company) recently completed a $60 million deal to acquire the trademark assets of Meta Financial Group, a regional U.S. bank.
While the companies highlighted above were undeniably influential in 2021, any list like this is bound to be subjective and open to debate. Here is a shortlist of other companies that we considered for the Companies that Defined 2021 list:
The surge in investment that propelled Robinhood and Coinbase to new heights was partially fueled by communities on Reddit. One of the most fascinating moments of the year came when Reddit user u/deepfuckingvalue appeared before the House Committee on Financial Services proclaiming, “I am not a cat” and “I like the stock”.
On the business front, the “Front Page of the Internet” saw double-digit user growth during the pandemic, and now has a valuation of $10 billion after a hefty round of funding.
NFTs had a Cambrian explosion alongside the crypto bull run, with OpenSea emerging as the dominant marketplace this past year. In the second half of 2021, OpenSea made up 95% of NFT trading volume on major marketplaces, and has transacted $1.42B in volume in December so far.
While it seemed OpenSea was planning an IPO after their CFO Brian Roberts commented how “you’d be foolish not to think about it [OpenSea] going public,” user backlash resulted in Roberts later tweeting that the company is not actively planning an IPO. Whether or not OpenSea does set sail onto the public markets, they’ll soon have some serious competition from Coinbase’s own NFT marketplace currently in the works.
Despite intense competition from rival streaming platforms, Netflix will finish the year on top once again. The company has a number of impressive tallies in the win column this year.
First, Squid Game was a cultural phenomenon, quickly becoming the streaming service’s number one show, and also the world’s most Googled TV show of 2021.
Next, Netflix’s Red Notice is likely the most watched new movie of 2021, logging well over 300 million hours of viewing time. Not bad, considering its tepid score of 36% on Rotten Tomatoes. It remains to be seen whether deep-pocketed competitors like Disney+ are able to dethrone Netflix, but for now, the company is as culturally relevant as ever.
The fact that Elon Musk has two companies in this conversation points to why he was named Time’s Most Influential Person for 2021.
SpaceX has made launching rockets drastically cheaper in recent years, which helps explain its massive reported valuation of $200 billion. The company, which is the top commercial launch provider in the U.S., will round out the year with 31 launches.
Which companies would you add to this list?
Infographic: 11 Tech Trends to Watch in 2023
This infographic highlights eleven exciting areas within the world of technology worth keeping an eye on in 2023.
Infographic: 11 Tech Trends to Watch in 2023
It can be tough to keep up with the rapid pace of innovation.
Each new year delivers the full spectrum of progress from game-changing breakthroughs to incremental advancements in a wide variety of fields.
In a noisy media landscape fueled by hype and speculation, it can be tough to know where true value is being created. The infographic above, which draws from CB Insights’ recent report on 11 Tech Trends To Watch Closely in 2023, helps narrow down some areas of focus:
- The secret invasion of super apps
- Fintech’s rapid regeneration
- Bots in the house
- Virtual power plants
- Healthcare’s invisibility trick
- Smell goes digital
- Femtech turns to menopause
- The bio-based materials boom
- India’s tech ascent
- Regenerative agtech takes root
The report draws information from earnings transcripts, media mentions, investment activity, patents, and more to arrive at the trends listed.
We’ll examine three of these trends below in a bit more detail.
Setting the Stage: Clash of the Super Apps
The concept of a super app—an all-in-one smartphone application that integrates a wide range of services—is far from new. In fact, for years now, WeChat has been the go-to app for many Chinese citizens to chat, order services, pay bills, and more.
A natural question comes to mind: why doesn’t an app like that exist in Western countries yet? Well, there are a couple of key reasons:
- Consumers and regulators alike are wary of providers holding so much personal information and power. In China, WeChat actually had government support, integrating public services into the app. As well, expectations of personal privacy are completely different in China than in Western countries
- Unlike China, which rapidly adopted digital payments, North America and Europe had preexisting near-ubiquitous financial networks in place. Super apps were a game changer for millions of unbanked consumers in China and beyond.
The situation is changing rapidly though, and 2023 could be the year that the foundations are laid for a clash of various Big Tech incarnations of the super app.
In late 2022, Microsoft was rumored to be building a super app using Bing as the foundation, and recent investment into ChatGPT adds fuel to that fire. Even Elon Musk hinted at his ambitions to turn Twitter into a one-stop-shop for just about everything.
There are still significant barriers to bundling a plethora of services into a single app, but that isn’t stopping companies from racing to be the one to do it. To the victor go the spoils.
The Resiliency of Life Extension
The concepts of immortality and age reversal have been a preoccupation of mankind since the dawn of time, so it stands to reason that technology that promises extra lifespan and quality of life continues to be compelling for individuals and investors alike.
Players in this space can approach life extension and anti-aging from a number of different angles, from supplements to tinkering at the cellular level.
Two high-profile examples in this space are Calico, which is a subsidiary of Alphabet, and the Jeff Bezos-backed Altos Labs. Other billionaires have expressed an interest in life extension as well, including Peter Thiel, who has definitive views on mortality.
I believe if we could enable people to live forever, we should do that. […] I think it is against human nature not to fight death. – Peter Thiel
In 2023, look for more investment and news from startups focused on gene therapy, genome analysis, regenerative medicine, or “longevity in a pill”.
Beyond Plastic: The Bio-Based Materials Boom
Public pressure is mounting for producers of consumer goods to change the way they manufacture their products.
The good news is that many of the largest producers of consumer packaged goods and apparel have some kind of plan in place to use more post-consumer recycled plastic in their products. The bad news is that not enough plastic is recycled globally for companies to source enough material to produce their products more sustainably. As a result, many companies are exploring the option of ditching plastic entirely.
For example, materials derived from seaweed are an active area of innovation right now. Mushrooms and algae are also commonly-used materials from nature that are being used to create biodegradable products. In one particularly interesting example, a company called MycoWorks recently began working with GM Ventures to explore the use of mycelium-based leather alternatives in GM’s vehicles.
While researchers and companies are just scratching the surface of what’s possible, consumers are likely to see more tangible examples of bio-based materials popping up in stores. After all, brands will be very eager to talk about their increasingly plastic-free product lines.
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