Markets

The World’s Most Respected ‘Made In’ Labels

Published

7 years ago

October 20, 2017

Jeff Desjardins

The World's Most Respected 'Made In' Labels, by Country

The World’s Most Respected ‘Made In’ Labels

Countries with the best reputations among consumers.

The Chart of the Week is a weekly Visual Capitalist feature on Fridays.

When you look at the tag of your shirt, and it says “Made in Bangladesh”, what does it mean to you?

For most people, a reputation for each country exists in their brains. The same Bangladeshi shirt coming instead from Germany or Brazil could evoke different perceptions to a consumer – and in aggregate, these views have a substantial impact on the success of goods in international markets.

The Most Respected Countries

Today’s chart shows survey results from 43,034 people in 52 countries on their perceptions of products from various countries of origin. According to Statista, which compiled the Made-in-Country-Index (MICI), each person assessed three countries to give a total of 129,102 individual assessments.

Here are the 10 jurisdictions that rated the highest on the list – we’ve also included each country’s top export for additional reference:

Rank	Jurisdiction	Consumer Perception Index	Top Export
#1	Germany	100	Vehicles
#2	Switzerland	98	Gold
#3	European Union	92	N/A
#4	United Kingdom	91	Vehicles
#5	Sweden	90	Vehicles
#6	Canada	85	Vehicles
#7	Italy	84	Medicine
#8	Japan	81	Vehicles
#9	France	81	Aircraft
#10	United States	81	Refined Oil

European countries generally had the best track record in the minds of consumers, with Germany taking the #1 spot overall and Switzerland following close behind.

Made in the USA

Although the United States ranked #10 after countries like Germany, Japan, Sweden, and Canada, we can still dive a little deeper yet.

In the same survey, Americans were specifically asked about the categories of goods for which they thought the U.S. was a “strong production country”. Here are the results:

Made in the USA

Interestingly, according to 62% of these 1,018 respondents, the good that is best labeled “Made in America” is clothing. While the domestic industry has certainly been dealing with challenges on the business side, it appears American-made clothing is still coveted by consumers when it can be done right.

Related Topics:united states exports countries germany made in goods reputation

Up Next

All of the World’s Money and Markets in One Visualization

Don't Miss

Great Lakes Economy: Examining the Cross-Border Supply Chain

Click for Comments

Markets

The European Stock Market: Attractive Valuations Offer Opportunities

On average, the European stock market has valuations that are nearly 50% lower than U.S. valuations. But how can you access the market?

Graphics & Design

Alejandra Dander

An infographic showing that compared to North American and Asian stocks, the European stock market has lower or comparable valuations and low-to-moderate correlation.

European Stock Market: Attractive Valuations Offer Opportunities

Europe is known for some established brands, from L’Oréal to Louis Vuitton. However, the European stock market offers additional opportunities that may be lesser known.

The above infographic, sponsored by STOXX, outlines why investors may want to consider European stocks.

Attractive Valuations

Compared to most North American and Asian markets, European stocks offer lower or comparable valuations.

Index	Price-to-Earnings Ratio	Price-to-Book Ratio
EURO STOXX 50	14.9	2.2
STOXX Europe 600	14.4	2
U.S.	25.9	4.7
Canada	16.1	1.8
Japan	15.4	1.6
Asia Pacific ex. China	17.1	1.8

Data as of February 29, 2024. See graphic for full index names. Ratios based on trailing 12 month financials. The price to earnings ratio excludes companies with negative earnings.

On average, European valuations are nearly 50% lower than U.S. valuations, potentially offering an affordable entry point for investors.

Research also shows that lower price ratios have historically led to higher long-term returns.

Market Movements Not Closely Connected

Over the last decade, the European stock market had low-to-moderate correlation with North American and Asian equities.

The below chart shows correlations from February 2014 to February 2024. A value closer to zero indicates low correlation, while a value of one would indicate that two regions are moving in perfect unison.

	EURO STOXX 50	STOXX EUROPE 600	U.S.	Canada	Japan	Asia Pacific ex. China
EURO STOXX 50	1.00	0.97	0.55	0.67	0.24	0.43
STOXX EUROPE 600		1.00	0.56	0.71	0.28	0.48
U.S.			1.00	0.73	0.12	0.25
Canada				1.00	0.22	0.40
Japan					1.00	0.88
Asia Pacific ex. China						1.00

Data is based on daily USD returns.

European equities had relatively independent market movements from North American and Asian markets. One contributing factor could be the differing sector weights in each market. For instance, technology makes up a quarter of the U.S. market, but health care and industrials dominate the broader European market.

Ultimately, European equities can enhance portfolio diversification and have the potential to mitigate risk for investors.

Tracking the Market

For investors interested in European equities, STOXX offers a variety of flagship indices:

Index	Description	Market Cap
STOXX Europe 600	Pan-regional, broad market	€10.5T
STOXX Developed Europe	Pan-regional, broad-market	€9.9T
STOXX Europe 600 ESG-X	Pan-regional, broad market, sustainability focus	€9.7T
STOXX Europe 50	Pan-regional, blue-chip	€5.1T
EURO STOXX 50	Eurozone, blue-chip	€3.5T

Data is as of February 29, 2024. Market cap is free float, which represents the shares that are readily available for public trading on stock exchanges.

The EURO STOXX 50 tracks the Eurozone’s biggest and most traded companies. It also underlies one of the world’s largest ranges of ETFs and mutual funds. As of November 2023, there were €27.3 billion in ETFs and €23.5B in mutual fund assets under management tracking the index.

“For the past 25 years, the EURO STOXX 50 has served as an accurate, reliable and tradable representation of the Eurozone equity market.”
— Axel Lomholt, General Manager at STOXX

Partnering with STOXX to Track the European Stock Market

Are you interested in European equities? STOXX can be a valuable partner:

Comprehensive, liquid and investable ecosystem
European heritage, global reach
Highly sophisticated customization capabilities
Open architecture approach to using data
Close partnerships with clients
Part of ISS STOXX and Deutsche Börse Group

With a full suite of indices, STOXX can help you benchmark against the European stock market.

Learn how STOXX’s European indices offer liquid and effective market access.

Click for Comments

Economy2 days ago

Economic Growth Forecasts for G7 and BRICS Countries in 2024

The IMF has released its economic growth forecasts for 2024. How do the G7 and BRICS countries compare?
Markets1 week ago

U.S. Debt Interest Payments Reach $1 Trillion

U.S. debt interest payments have surged past the $1 trillion dollar mark, amid high interest rates and an ever-expanding debt burden.
United States2 weeks ago

Ranked: The Largest U.S. Corporations by Number of Employees

We visualized the top U.S. companies by employees, revealing the massive scale of retailers like Walmart, Target, and Home Depot.
Markets2 weeks ago

The Top 10 States by Real GDP Growth in 2023

This graphic shows the states with the highest real GDP growth rate in 2023, largely propelled by the oil and gas boom.
Markets2 weeks ago

Ranked: The World’s Top Flight Routes, by Revenue

In this graphic, we show the highest earning flight routes globally as air travel continued to rebound in 2023.
Markets2 weeks ago

Ranked: The Most Valuable Housing Markets in America

The U.S. residential real estate market is worth a staggering $47.5 trillion. Here are the most valuable housing markets in the country.