Markets
The World’s Most Respected ‘Made In’ Labels
The World’s Most Respected ‘Made In’ Labels
Countries with the best reputations among consumers.
The Chart of the Week is a weekly Visual Capitalist feature on Fridays.
When you look at the tag of your shirt, and it says “Made in Bangladesh”, what does it mean to you?
For most people, a reputation for each country exists in their brains. The same Bangladeshi shirt coming instead from Germany or Brazil could evoke different perceptions to a consumer – and in aggregate, these views have a substantial impact on the success of goods in international markets.
The Most Respected Countries
Today’s chart shows survey results from 43,034 people in 52 countries on their perceptions of products from various countries of origin. According to Statista, which compiled the Made-in-Country-Index (MICI), each person assessed three countries to give a total of 129,102 individual assessments.
Here are the 10 jurisdictions that rated the highest on the list – we’ve also included each country’s top export for additional reference:
| Rank | Jurisdiction | Consumer Perception Index | Top Export |
|---|---|---|---|
| #1 | Germany | 100 | Vehicles |
| #2 | Switzerland | 98 | Gold |
| #3 | European Union | 92 | N/A |
| #4 | United Kingdom | 91 | Vehicles |
| #5 | Sweden | 90 | Vehicles |
| #6 | Canada | 85 | Vehicles |
| #7 | Italy | 84 | Medicine |
| #8 | Japan | 81 | Vehicles |
| #9 | France | 81 | Aircraft |
| #10 | United States | 81 | Refined Oil |
European countries generally had the best track record in the minds of consumers, with Germany taking the #1 spot overall and Switzerland following close behind.
Made in the USA
Although the United States ranked #10 after countries like Germany, Japan, Sweden, and Canada, we can still dive a little deeper yet.
In the same survey, Americans were specifically asked about the categories of goods for which they thought the U.S. was a “strong production country”. Here are the results:
Interestingly, according to 62% of these 1,018 respondents, the good that is best labeled “Made in America” is clothing. While the domestic industry has certainly been dealing with challenges on the business side, it appears American-made clothing is still coveted by consumers when it can be done right.
Debt
Visualizing $97 Trillion of Global Debt in 2023
Global debt has soared since the pandemic. Which countries have the biggest stockpile of debt outstanding in 2023?
Visualizing $97 Trillion of Global Debt in 2023
Global debt is projected to hit $97.1 trillion this year, a 40% increase since 2019.
During the COVID-19 pandemic, governments introduced sweeping financial measures to support the job market and prevent a wave of bankruptcies. However, this has exposed vulnerabilities as higher interest rates are amplifying borrowing costs.
This graphic shows global debt by country in 2023, based on projections from the International Monetary Fund (IMF).
Debt by Country in 2023
Below, we rank countries by their general government gross debt, or the financial liabilities owed by each country:
| Country | Gross Debt (B) | % of World Total | Debt to GDP |
|---|---|---|---|
| 🇺🇸 U.S. | $33,228.9 | 34.2% | 123.3% |
| 🇨🇳 China | $14,691.7 | 15.1% | 83.0% |
| 🇯🇵 Japan | $10,797.2 | 11.1% | 255.2% |
| 🇬🇧 UK | $3,468.7 | 3.6% | 104.1% |
| 🇫🇷 France | $3,353.9 | 3.5% | 110.0% |
| 🇮🇹 Italy | $3,141.4 | 3.2% | 143.7% |
| 🇮🇳 India | $3,056.7 | 3.1% | 81.9% |
| 🇩🇪 Germany | $2,919.3 | 3.0% | 65.9% |
| 🇨🇦 Canada | $2,253.3 | 2.3% | 106.4% |
| 🇧🇷 Brazil | $1,873.7 | 1.9% | 88.1% |
| 🇪🇸 Spain | $1,697.5 | 1.7% | 107.3% |
| 🇲🇽 Mexico | $954.6 | 1.0% | 52.7% |
| 🇰🇷 South Korea | $928.1 | 1.0% | 54.3% |
| 🇦🇺 Australia | $875.9 | 0.9% | 51.9% |
| 🇸🇬 Singapore | $835.0 | 0.9% | 167.9% |
| 🇧🇪 Belgium | $665.2 | 0.7% | 106.0% |
| 🇦🇷 Argentina | $556.5 | 0.6% | 89.5% |
| 🇮🇩 Indonesia | $552.8 | 0.6% | 39.0% |
| 🇳🇱 Netherlands | $540.9 | 0.6% | 49.5% |
| 🇵🇱 Poland | $419.4 | 0.4% | 49.8% |
| 🇬🇷 Greece | $407.2 | 0.4% | 168.0% |
| 🇹🇷 Türkiye | $397.2 | 0.4% | 34.4% |
| 🇷🇺 Russia | $394.8 | 0.4% | 21.2% |
| 🇦🇹 Austria | $393.6 | 0.4% | 74.8% |
| 🇪🇬 Egypt | $369.3 | 0.4% | 92.7% |
| 🇨🇭 Switzerland | $357.7 | 0.4% | 39.5% |
| 🇹🇭 Thailand | $314.5 | 0.3% | 61.4% |
| 🇮🇱 Israel | $303.6 | 0.3% | 58.2% |
| 🇵🇹 Portugal | $299.4 | 0.3% | 108.3% |
| 🇲🇾 Malaysia | $288.3 | 0.3% | 66.9% |
| 🇿🇦 South Africa | $280.7 | 0.3% | 73.7% |
| 🇵🇰 Pakistan | $260.9 | 0.3% | 76.6% |
| 🇸🇦 Saudi Arabia | $257.7 | 0.3% | 24.1% |
| 🇮🇪 Ireland | $251.7 | 0.3% | 42.7% |
| 🇵🇭 Philippines | $250.9 | 0.3% | 57.6% |
| 🇫🇮 Finland | $225.0 | 0.2% | 73.6% |
| 🇳🇴 Norway | $204.5 | 0.2% | 37.4% |
| 🇨🇴 Colombia | $200.1 | 0.2% | 55.0% |
| 🇹🇼 Taiwan | $200.0 | 0.2% | 26.6% |
| 🇸🇪 Sweden | $192.9 | 0.2% | 32.3% |
| 🇷🇴 Romania | $178.7 | 0.2% | 51.0% |
| 🇧🇩 Bangladesh | $175.9 | 0.2% | 39.4% |
| 🇺🇦 Ukraine | $152.8 | 0.2% | 88.1% |
| 🇨🇿 Czech Republic | $152.2 | 0.2% | 45.4% |
| 🇳🇬 Nigeria | $151.3 | 0.2% | 38.8% |
| 🇦🇪 UAE | $149.7 | 0.2% | 29.4% |
| 🇻🇳 Vietnam | $147.3 | 0.2% | 34.0% |
| 🇭🇺 Hungary | $140.0 | 0.1% | 68.7% |
| 🇨🇱 Chile | $132.2 | 0.1% | 38.4% |
| 🇩🇰 Denmark | $126.7 | 0.1% | 30.1% |
| 🇮🇶 Iraq | $125.5 | 0.1% | 49.2% |
| 🇩🇿 Algeria | $123.5 | 0.1% | 55.1% |
| 🇳🇿 New Zealand | $115.0 | 0.1% | 46.1% |
| 🇮🇷 Iran | $112.1 | 0.1% | 30.6% |
| 🇲🇦 Morocco | $102.7 | 0.1% | 69.7% |
| 🇶🇦 Qatar | $97.5 | 0.1% | 41.4% |
| 🇵🇪 Peru | $89.7 | 0.1% | 33.9% |
| 🇦🇴 Angola | $79.6 | 0.1% | 84.9% |
| 🇰🇪 Kenya | $79.1 | 0.1% | 70.2% |
| 🇸🇰 Slovakia | $75.4 | 0.1% | 56.7% |
| 🇩🇴 Dominican Republic | $72.1 | 0.1% | 59.8% |
| 🇪🇨 Ecuador | $65.9 | 0.1% | 55.5% |
| 🇸🇩 Sudan | $65.5 | 0.1% | 256.0% |
| 🇬🇭 Ghana | $65.1 | 0.1% | 84.9% |
| 🇰🇿 Kazakhstan | $60.7 | 0.1% | 23.4% |
| 🇪🇹 Ethiopia | $59.0 | 0.1% | 37.9% |
| 🇧🇭 Bahrain | $54.5 | 0.1% | 121.2% |
| 🇨🇷 Costa Rica | $53.9 | 0.1% | 63.0% |
| 🇭🇷 Croatia | $51.2 | 0.1% | 63.8% |
| 🇺🇾 Uruguay | $47.0 | 0.0% | 61.6% |
| 🇯🇴 Jordan | $46.9 | 0.0% | 93.8% |
| 🇸🇮 Slovenia | $46.8 | 0.0% | 68.5% |
| 🇨🇮 Côte d'Ivoire | $45.1 | 0.0% | 56.8% |
| 🇵🇦 Panama | $43.5 | 0.0% | 52.8% |
| 🇲🇲 Myanmar | $43.0 | 0.0% | 57.5% |
| 🇴🇲 Oman | $41.4 | 0.0% | 38.2% |
| 🇹🇳 Tunisia | $39.9 | 0.0% | 77.8% |
| 🇷🇸 Serbia | $38.5 | 0.0% | 51.3% |
| 🇧🇴 Bolivia | $37.8 | 0.0% | 80.8% |
| 🇹🇿 Tanzania | $35.8 | 0.0% | 42.6% |
| 🇺🇿 Uzbekistan | $31.7 | 0.0% | 35.1% |
| 🇿🇼 Zimbabwe | $30.9 | 0.0% | 95.4% |
| 🇧🇾 Belarus | $30.4 | 0.0% | 44.1% |
| 🇬🇹 Guatemala | $29.1 | 0.0% | 28.3% |
| 🇱🇹 Lithuania | $28.7 | 0.0% | 36.1% |
| 🇸🇻 El Salvador | $25.8 | 0.0% | 73.0% |
| 🇺🇬 Uganda | $25.3 | 0.0% | 48.3% |
| 🇸🇳 Senegal | $25.2 | 0.0% | 81.0% |
| 🇨🇾 Cyprus | $25.2 | 0.0% | 78.6% |
| 🇱🇺 Luxembourg | $24.6 | 0.0% | 27.6% |
| 🇭🇰 Hong Kong SAR | $23.5 | 0.0% | 6.1% |
| 🇧🇬 Bulgaria | $21.7 | 0.0% | 21.0% |
| 🇨🇲 Cameroon | $20.6 | 0.0% | 41.9% |
| 🇲🇿 Mozambique | $19.7 | 0.0% | 89.7% |
| 🇵🇷 Puerto Rico | $19.6 | 0.0% | 16.7% |
| 🇳🇵 Nepal | $19.3 | 0.0% | 46.7% |
| 🇱🇻 Latvia | $18.9 | 0.0% | 40.6% |
| 🇮🇸 Iceland | $18.7 | 0.0% | 61.2% |
| 🇵🇾 Paraguay | $18.1 | 0.0% | 40.9% |
| 🇱🇦 Lao P.D.R. | $17.3 | 0.0% | 121.7% |
| 🇭🇳 Honduras | $15.7 | 0.0% | 46.3% |
| 🇵🇬 Papua New Guinea | $15.7 | 0.0% | 49.5% |
| 🇹🇹 Trinidad and Tobago | $14.6 | 0.0% | 52.5% |
| 🇦🇱 Albania | $14.5 | 0.0% | 62.9% |
| 🇨🇬 Republic of Congo | $14.1 | 0.0% | 97.8% |
| 🇦🇿 Azerbaijan | $14.1 | 0.0% | 18.2% |
| 🇾🇪 Yemen | $14.0 | 0.0% | 66.4% |
| 🇯🇲 Jamaica | $13.6 | 0.0% | 72.3% |
| 🇲🇳 Mongolia | $13.1 | 0.0% | 69.9% |
| 🇧🇫 Burkina Faso | $12.7 | 0.0% | 61.2% |
| 🇬🇦 Gabon | $12.5 | 0.0% | 64.9% |
| 🇬🇪 Georgia | $11.9 | 0.0% | 39.6% |
| 🇲🇺 Mauritius | $11.8 | 0.0% | 79.7% |
| 🇦🇲 Armenia | $11.8 | 0.0% | 47.9% |
| 🇧🇸 Bahamas | $11.7 | 0.0% | 84.2% |
| 🇲🇱 Mali | $11.0 | 0.0% | 51.8% |
| 🇲🇹 Malta | $11.0 | 0.0% | 54.1% |
| 🇰🇭 Cambodia | $10.9 | 0.0% | 35.3% |
| 🇧🇯 Benin | $10.6 | 0.0% | 53.0% |
| 🇲🇼 Malawi | $10.4 | 0.0% | 78.6% |
| 🇪🇪 Estonia | $9.0 | 0.0% | 21.6% |
| 🇨🇩 Democratic Republic of Congo | $9.0 | 0.0% | 13.3% |
| 🇷🇼 Rwanda | $8.8 | 0.0% | 63.3% |
| 🇳🇦 Namibia | $8.5 | 0.0% | 67.6% |
| 🇲🇬 Madagascar | $8.5 | 0.0% | 54.0% |
| 🇳🇪 Niger | $8.3 | 0.0% | 48.7% |
| 🇲🇰 North Macedonia | $8.2 | 0.0% | 51.6% |
| 🇧🇦 Bosnia and Herzegovina | $7.7 | 0.0% | 28.6% |
| 🇲🇻 Maldives | $7.7 | 0.0% | 110.3% |
| 🇬🇳 Guinea | $7.3 | 0.0% | 31.6% |
| 🇳🇮 Nicaragua | $7.2 | 0.0% | 41.5% |
| 🇧🇧 Barbados | $7.2 | 0.0% | 115.0% |
| 🇹🇬 Togo | $6.1 | 0.0% | 67.2% |
| 🇰🇬 Kyrgyz Republic | $6.0 | 0.0% | 47.0% |
| 🇲🇩 Moldova | $5.6 | 0.0% | 35.1% |
| 🇹🇩 Chad | $5.4 | 0.0% | 43.2% |
| 🇰🇼 Kuwait | $5.4 | 0.0% | 3.4% |
| 🇲🇷 Mauritania | $5.1 | 0.0% | 49.5% |
| 🇭🇹 Haiti | $5.1 | 0.0% | 19.6% |
| 🇬🇾 Guyana | $4.9 | 0.0% | 29.9% |
| 🇲🇪 Montenegro | $4.6 | 0.0% | 65.8% |
| 🇫🇯 Fiji | $4.6 | 0.0% | 83.6% |
| 🇹🇲 Turkmenistan | $4.2 | 0.0% | 5.1% |
| 🇹🇯 Tajikistan | $4.0 | 0.0% | 33.5% |
| 🇧🇼 Botswana | $3.9 | 0.0% | 18.7% |
| 🇬🇶 Equatorial Guinea | $3.8 | 0.0% | 38.3% |
| 🇸🇷 Suriname | $3.8 | 0.0% | 107.0% |
| 🇸🇸 South Sudan | $3.8 | 0.0% | 60.4% |
| 🇧🇹 Bhutan | $3.3 | 0.0% | 123.4% |
| 🇦🇼 Aruba | $3.2 | 0.0% | 82.9% |
| 🇸🇱 Sierra Leone | $3.1 | 0.0% | 88.9% |
| 🇨🇻 Cabo Verde | $2.9 | 0.0% | 113.1% |
| 🇧🇮 Burundi | $2.3 | 0.0% | 72.7% |
| 🇱🇷 Liberia | $2.3 | 0.0% | 52.3% |
| 🇽🇰 Kosovo | $2.2 | 0.0% | 21.3% |
| 🇸🇿 Eswatini | $2.0 | 0.0% | 42.4% |
| 🇧🇿 Belize | $1.9 | 0.0% | 59.3% |
| 🇱🇨 Saint Lucia | $1.8 | 0.0% | 74.2% |
| 🇬🇲 Gambia | $1.7 | 0.0% | 72.3% |
| 🇩🇯 Djibouti | $1.6 | 0.0% | 41.8% |
| 🇦🇬 Antigua and Barbuda | $1.6 | 0.0% | 80.5% |
| 🇸🇲 San Marino | $1.5 | 0.0% | 74.0% |
| 🇬🇼 Guinea-Bissau | $1.5 | 0.0% | 73.9% |
| 🇱🇸 Lesotho | $1.5 | 0.0% | 61.3% |
| 🇦🇩 Andorra | $1.4 | 0.0% | 37.7% |
| 🇨🇫 Central African Republic | $1.4 | 0.0% | 50.1% |
| 🇸🇨 Seychelles | $1.3 | 0.0% | 60.8% |
| 🇻🇨 Saint Vincent and the Grenadines | $0.9 | 0.0% | 86.2% |
| 🇬🇩 Grenada | $0.8 | 0.0% | 60.2% |
| 🇩🇲 Dominica | $0.7 | 0.0% | 93.9% |
| 🇰🇳 Saint Kitts and Nevis | $0.6 | 0.0% | 53.2% |
| 🇻🇺 Vanuatu | $0.5 | 0.0% | 46.8% |
| 🇰🇲 Comoros | $0.5 | 0.0% | 33.3% |
| 🇸🇹 São Tomé and Príncipe | $0.4 | 0.0% | 58.5% |
| 🇸🇧 Solomon Islands | $0.4 | 0.0% | 22.2% |
| 🇧🇳 Brunei Darussalam | $0.3 | 0.0% | 2.3% |
| 🇼🇸 Samoa | $0.3 | 0.0% | 36.2% |
| 🇹🇱 Timor-Leste | $0.3 | 0.0% | 16.4% |
| 🇵🇼 Palau | $0.2 | 0.0% | 85.4% |
| 🇹🇴 Tonga | $0.2 | 0.0% | 41.1% |
| 🇫🇲 Micronesia | $0.1 | 0.0% | 12.5% |
| 🇲🇭 Marshall Islands | $0.1 | 0.0% | 18.1% |
| 🇳🇷 Nauru | <$0.1 | 0.0% | 29.1% |
| 🇰🇮 Kiribati | <$0.1 | 0.0% | 13.1% |
| 🇹🇻 Tuvalu | <$0.1 | 0.0% | 8.0% |
| 🇲🇴 Macao SAR | <$0.1 | 0.0% | 0.0% |
| 🌐 World | $97,129.8 | 100% | 93.0% |
With $33.2 trillion in government debt, the U.S. makes up over a third of the world total.
Given the increasing debt load, the cost of servicing this debt now accounts for 20% of government spending. It is projected to reach $1 trillion by 2028, surpassing the total spent on defense.
The world’s third-biggest economy, Japan, has one of the highest debt to GDP ratios, at 255%. Over the last two decades, its national debt has far exceeded 100% of its GDP, driven by an aging population and social security expenses.
In 2023, Egypt faces steep borrowing costs, with 40% of revenues going towards debt repayments. It has the highest debt on the continent.
Like Egypt, several emerging companies are facing strain. Lebanon has been in default since 2020, and Ghana defaulted on the majority of its external debt—debt owed to foreign lenders—in 2022 amid a deepening economic crisis.
Global Debt: A Regional Perspective
How does debt compare on a regional level in 2023?
| Region | Gross Debt (B) | % of World Total | Debt to GDP |
|---|---|---|---|
| North America | $36,451.8 | 37.5% | 117.6% |
| Asia and Pacific | $34,257.4 | 35.3% | 92.5% |
| Europe | $20,123.4 | 20.7% | 79.1% |
| South America | $3,164.9 | 3.3% | 77.2% |
| Africa | $1,863.6 | 1.9% | 65.2% |
| Other/Rest of World | $1,269.1 | 1.3% | 31.4% |
We can see that North America has both the highest debt and debt to GDP compared to other regions. Just as U.S. debt has ballooned, so has Canada’s—ranking as the 10th-highest globally in government debt outstanding.
Across Asia and the Pacific, debt levels hover close to North America.
At 3.3% of the global total, South America has $3.2 trillion in debt. As inflation has trended downwards, a handful of governments have already begun cutting interest rates. Overall, public debt levels are projected to stay elevated across the region.
Debt levels have also risen rapidly in Africa, with an average 40% of public debt held in foreign currencies—leaving it exposed to exchange rate fluctuations. Another challenge is that interest rates are also higher across the region compared to advanced economies, increasing debt-servicing costs.
By 2028, the IMF projects that global public debt will exceed 100% of GDP, hitting levels only seen during the pandemic.
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