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Ranked: The World’s Top 25 Websites in 2023

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Data visualization showing the top 25 websites in the world in 2023 – including OpenAI and Bing

The World’s Top 25 Websites in 2023

In the vast realm of the internet, a handful of websites have emerged as global giants. Mainstays like YouTube and Facebook capture billions of users and shape our online experiences. But occasionally, new waves of innovation can shake up this list, which is exactly what’s happening now with generative AI.

Using data from web analytics firm SimilarWeb, we delve into the top 25 websites based on their most recent traffic numbers.

Ranking Internet Heavyweights

In 2023, web properties owned by Alphabet and Facebook dominate the top 25 list as they have for many years now. In fact, when Google, YouTube, Facebook, Instagram, and WhatsApp are combined, they make up three-quarters of the top 25 list’s total traffic.

Here’s the complete top 25 websites list as of April 2023:

RankWebsiteMonthly Traffic (billions)Category
1google.com83.9Search Engines
2youtube.com32.7Streaming & Online TV
3facebook.com16.8Social Media Networks
4twitter.com6.4Social Media Networks
5instagram.com6.3Social Media Networks
6baidu.com4.7Search Engines
7wikipedia.org4.5Dictionaries and Encyclopedias
8yandex.ru3.3Search Engines
9yahoo.com3.2News & Media Publishers
10xvideos.com2.9Adult
11whatsapp.com2.8Social Media Networks
12pornhub.com2.6Adult
13xnxx.com2.3Adult
14amazon.com2.2Marketplace
15tiktok.com2.0Social Media Networks
16live.com2.0Email
17openai.com1.8Technology - Other
18reddit.com1.7Social Media Networks
19docomo.ne.jp1.6Telecommunications
20linkedin.com1.6Social Media Networks
21netflix.com1.4Streaming & Online TV
22office.com1.4Prog. and Developer Software
23yahoo.co.jp1.3News & Media Publishers
24dzen.ru1.3Community and Society
25bing.com1.3Search Engines

The 25 websites above combine for a staggering 192 billion monthly visits.

Most of the websites on this list are based in the U.S., but a few such as Baidu (China) and Yandex (Russia), also make the cut. Interestingly, the three adult websites on this list–XVideos, PornHub, and XNXX–are based outside the U.S.

The Allure of Generative AI

A year ago, Bing ranking as one of the world’s top websites wasn’t on many people’s bingo cards. But, Microsoft’s also-ran search engine has benefitted immensely from the generative AI boom taking place—making it a legitimate contender in the search engine category that has been firmly dominated by Google for years.

Of course, the most remarkable story this year is the meteoric rise of OpenAI, the creator of ChatGPT and other AI-powered tools. OpenAI’s web traffic has shot up over the course of the year, rising from about 20 million per month in the fall of last year to 1.8 billion in April 2023.

In fact, OpenAI’s website traffic is growing so fast, that it may soon surpass giants like TikTok and Amazon.

The rise of OpenAI and ChatGPT shows just how quickly a company can rise to prominence if their tech offering is compelling enough. Whether that popularity can be sustained over the long term remains to be seen.

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Markets

Charted: What are Retail Investors Interested in Buying in 2023?

What key themes and strategies are retail investors looking at for the rest of 2023? Preview: AI is a popular choice.

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A cropped bar chart showing the various options retail investors picked as part of their strategy for the second half of 2023.

Charted: Retail Investors’ Top Picks for 2023

U.S. retail investors, enticed by a brief pause in the interest rate cycle, came roaring back in the early summer. But what are their investment priorities for the second half of 2023?

We visualized the data from Public’s 2023 Retail Investor Report, which surveyed 1,005 retail investors on their platform, asking “which investment strategy or themes are you interested in as part of your overall investment strategy?”

Survey respondents ticked all the options that applied to them, thus their response percentages do not sum to 100%.

Where Are Retail Investors Putting Their Money?

By far the most popular strategy for retail investors is dividend investing with 50% of the respondents selecting it as something they’re interested in.

Dividends can help supplement incomes and come with tax benefits (especially for lower income investors or if the dividend is paid out into a tax-deferred account), and can be a popular choice during more inflationary times.

Investment StrategyPercent of Respondents
Dividend Investing50%
Artificial Intelligence36%
Total Stock Market Index36%
Renewable Energy33%
Big Tech31%
Treasuries (T-Bills)31%
Electric Vehicles 27%
Large Cap26%
Small Cap24%
Emerging Markets23%
Real Estate23%
Gold & Precious Metals23%
Mid Cap19%
Inflation Protection13%
Commodities12%

Meanwhile, the hype around AI hasn’t faded, with 36% of the respondents saying they’d be interested in investing in the theme—including juggernaut chipmaker Nvidia. This is tied for second place with Total Stock Market Index investing.

Treasury Bills (30%) represent the safety anchoring of the portfolio but the ongoing climate crisis is also on investors’ minds with Renewable Energy (33%) and EVs (27%) scoring fairly high on the interest list.

Commodities and Inflation-Protection stocks on the other hand have fallen out of favor.

Come on Barbie, Let’s Go Party…

Another interesting takeaway pulled from the survey is how conversations about prevailing companies—or the buzz around them—are influencing trades. The platform found that public investors in Mattel increased 6.6 times after the success of the ‘Barbie’ movie.

Bud Light also saw a 1.5x increase in retail investors, despite receiving negative attention from their fans after the company did a beer promotion campaign with trans influencer Dylan Mulvaney.

Given the origin story of a large chunk of American retail investors revolves around GameStop and AMC, these insights aren’t new, but they do reveal a persisting trend.

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