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Visualizing Google’s Search Engine Market Share

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Google Search Engine Market Share

Visualizing Google’s Search Engine Dominance

Google is ubiquitous in the daily lives of billions of people around the world, with leading positions in online search, maps, and other services.

In fact, Google’s dominance is so far-reaching, it has led the U.S. Justice Department to launch a civil antitrust lawsuit for what it believes are examples of anticompetitive and exclusionary conduct.

This graphic, which uses data from Similarweb, shows the scale of Google’s lead over major search engine competitors like Bing and Yahoo.

Global Search Engine Market Share

The data we used to create this graphic is provided in the table below. It is global search engine market share as of June 2023, across all platforms (desktop, mobile, and tablet).

Note that this analysis does not include China, where Google and other American tech firms are currently banned, or Russia, where Google has ceased operations.

Search EngineGlobal Market Share (%)
Google90.7%
Bing3.2%
Yahoo3.2%
Other2.9%

The largest player included in “Other” is South Korea’s Naver (0.48% global market share), which is similar to Google in that it offers a plethora of online services like search, video, and mobile payments.

Google Prepares for its U.S. Lawsuit

In January 2023, the U.S. Justice Department announced a civil antitrust lawsuit against Google for monopolizing digital advertising technologies.

Today’s complaint alleges that Google has used anticompetitive, exclusionary, and unlawful conduct to eliminate or severely diminish any threat to its dominance over digital advertising technologies
Merrick B. Garland, Attorney General

The Justice Department originally made several antitrust arguments. Potential actions that were deemed red flags include setting Google as a default mobile browser on Android phones, designing search results to disadvantage competitors, and the company’s ongoing partnership with Apple for its Safari browser. That said, some of the less substantial claims have since been dismissed by Judge Amit Mehta.

Google’s court case will begin in mid-September, marking the biggest tech monopoly trial since United States v. Microsoft Corp in 2001. Google is expected to argue that it simply offers a superior product.

Can Bing Challenge Google on Home Turf?

To answer this question, let’s look at U.S. market share over the past 12 months ending June 2023.

US Search Engine Market Share

From this chart we can see that Bing maintains a slightly higher 5.5% U.S. market share (versus 3.2% globally).

The biggest takeaway from this chart, though, is that Bing does not appear to have gained any traction in 2023, even after releasing its latest AI-powered version in February.

The new Bing is the result of Microsoft’s $10 billion investment into OpenAI at the beginning of 2023, which allows the tech giant to incorporate the immensely popular GPT-4 into its various products and services.

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Can Data Centers Be Sources of Sustainable Heat?

Data centers produce a staggering amount of heat, but what if instead of treating it as waste, we could harness it instead?

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Diagram showing how waste heat from data centers could be recaptured and recycled to provide sustainable heat in residential and commercial settings.

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The following content is sponsored by HIVE Digital

Can Data Centers Be Sources of Sustainable Heat?

Data centers support the modern technologies on which we rely, but also generate incredible amounts of heat as waste. 

And since computers tend to be very sensitive to heat, operators go to great lengths (and expense) to get rid of it, even relocating to countries with lower year-round average temperatures. But what if instead of letting all that heat disappear into thin air, we could harness it instead?

In this visualization, we’ve teamed up with HIVE Digital to see how data centers are evolving to recapture and recycle that energy.

How Much Heat Does a Data Center Produce?

To get an idea how much heat we’re talking about, let’s imagine a mid-sized cryptocurrency operation with 1,000 of the most energy-efficient mining rigs on the market today, the Antminer S21 Hydro. One of these rigs needs 5,360 watts of power, which over a year adds up to 47 MWh.

Multiply that by 1,000 and you end up with over 160 billion BTU, which is enough energy to heat over 4,600 U.S. homes for a year, or if it happens to be Oscar season, enough heat to pop 463,803 metric tons of popcorn. Less if you want melted butter on it. 

How Waste Heat Recycling Works?

At a high level, waste heat is recaptured and transferred via heat exchangers to district heating networks, for example, where it can be used to provide sustainable heat. Cool air is then returned to the data center and the cycle begins again.

Liquid cooling is by far the most efficient means of recapturing and transporting heat, since water can hold roughly four times as much heat as air.

Data centers around the world are already recycling their waste heat to farm trout in Norway, heat research facilities in the U.S., and to heat swimming pools in France.

A Greener Future for Data Centers?

Waste heat recycling has so far been voluntary, led by operators looking to put their operations on a more sustainable footing, but new regulations could change that. 

Amsterdam and Haarlemmermeer in the Netherlands require all new data centers to explore recycling their waste heat. In Norway, they require it for all new data centers above 2 MW, while Denmark has taken a carrot approach, and developed tax cuts and financial incentives. And in late 2023, the EU Energy Efficiency Directive came into force, which will require data centers to recycle waste heat, or show that recovery is technically or economically infeasible. 

With Europe leading the way, could North America be very far behind?

HIVE Digital Provides Sustainable Heat

HIVE Digital is already recycling waste heat from its data center operations in Canada and Sweden. 

Their 30 MW data center in Lachute, Québec, is heating a 200,000 sq. ft. factory, while their 32 MW data center in Boden, Sweden, is heating a 90,000 sq. ft. greenhouse, helping to provide sustainably grown local produce, just one degree short of the Arctic Circle.

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Learn how HIVE Digital is helping to meet the demands of emerging technologies like AI, sustainably.

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