Intangible Assets Take Center Stage
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In 2018, intangible assets for S&P 500 companies hit a record value of $21 trillion. These assets, which are not physical in nature and include things like intellectual property, have rapidly risen in importance compared to tangible assets like cash.
Today’s infographic from Raconteur highlights the growth of intangible asset valuations, and how senior decision-makers view intangibles when making investment decisions.
Tracking the Growth of Intangibles
Intangibles used to play a much smaller role than they do now, with physical assets comprising the majority of value for most enterprise companies. However, an increasingly competitive and digital economy has placed the focus on things like intellectual property, as companies race to out-innovate one another.
To measure this historical shift, Aon and the Ponemon Institute analyzed the value of intangible and tangible assets over nearly four and a half decades on the S&P 500. Here’s how they stack up:
In just 43 years, intangibles have evolved from a supporting asset into a major consideration for investors – today, they make up 84% of all enterprise value on the S&P 500, a massive increase from just 17% in 1975.
The Largest Companies by Intangible Value
Digital-centric sectors, such as internet & software and technology & IT, are heavily reliant on intangible assets.
Brand Finance, which produces an annual ranking of companies based on intangible value, has companies in these sectors taking the top five spots on the 2019 edition of their report.
|Rank||Company||Sector||Total Intangible Value||Share of Enterprise Value|
|1||Microsoft||Internet & Software||$904B||90%|
|2||Amazon||Internet & Software||$839B||93%|
|3||Apple||Technology & IT||$675B||77%|
|4||Alphabet||Internet & Software||$521B||65%|
|5||Internet & Software||$409B||79%|
|7||Tencent||Internet & Software||$365B||88%|
|8||Johnson & Johnson||Pharma||$361B||101%|
|10||Alibaba||Internet & Software||$344B||86%|
|12||Procter & Gamble||Cosmetics & Personal Care||$305B||101%|
Note: Percentages may exceed 100% due to rounding.
Microsoft overtook Amazon for the top spot in the ranking for 2019, with $904B in intangible assets. The company has the largest commercial cloud business in the world.
Pharma and healthcare companies are also prominent on the list, comprising four of the top 20. Their intangible value is largely driven by patents, as well as mergers and acquisitions. Johnson & Johnson, for example, reported $32B in patents and trademarks in their latest annual report.
A Lack of Disclosure
It’s important to note that Brand Finance’s ranking is based on both disclosed intangibles—those that are reported on a company’s balance sheet—and undisclosed intangibles. In the ranking, undisclosed intangibles were calculated as the difference between a company’s market value and book value.
The majority of intangibles are not reported on balance sheets because accounting standards do not recognize them until a transaction has occurred to support their value. While many accounting managers see this as a prudent measure to stop unsubstantiated asset values, it means that many highly valuable intangibles never appear in financial reporting. In fact, 34% of the total worth of the world’s publicly traded companies is made up of undisclosed value.
“It is time for CEOs, CFOs, and CMOs to start a long overdue reporting revolution.”
—David Haigh, CEO of Brand Finance
Brand Finance believes that companies should regularly value each intangible asset, including the key assumptions management made when deriving their value. This information would be extremely useful for managers, investors, and other stakeholders.
A Key Consideration
Investment professionals certainly agree on the importance of intangibles. In a survey of institutional investors by Columbia Threadneedle, it was found that 95% agreed that intangible assets contain crucial information about the future strength of a company’s business model.
Moreover, 98% agree that more transparency would be beneficial to their assessment of intangible assets. In the absence of robust reporting, Columbia Threadneedle believes active managers are well equipped to understand intangible asset values due to their access to management, relationships with key opinion leaders, and deep industry expertise.
By undertaking rigorous analysis, managers may uncover hidden competitive advantages—and generate higher potential returns in the process.
All of the World’s Money and Markets in One Visualization (2022)
From the wealth held to billionaires to all debt in the global financial system, we look at the vast universe of money and markets in 2022.
All of the World’s Money and Markets in One Visualization
The era of easy money is now officially over.
For 15 years, policymakers have tried to stimulate the global economy through money creation, zero interest-rate policies, and more recently, aggressive COVID fiscal stimulus.
With capital at near-zero costs over this stretch, investors started to place more value on cash flows in the distant future. Assets inflated and balance sheets expanded, and money inevitably chased more speculative assets like NFTs, crypto, or unproven venture-backed startups.
But the free money party has since ended, after persistent inflation prompted the sudden reversal of many of these policies. And as Warren Buffett says, it’s only when the tide goes out do you get to see “who’s been swimming naked.”
Measuring Money and Markets in 2022
Every time we publish this visualization, our common unit of measurement is a two-dimensional box with a value of $100 billion.
Even though you need many of these to convey the assets on the balance sheet of the U.S. Federal Reserve, or the private wealth held by the world’s billionaires, it’s quite amazing to think what actually fits within this tiny building block of measurement:
Our little unit of measurement is enough to pay for the construction of the Nord Stream 2 pipeline, while also buying every team in the NHL and digging FTX out of its financial hole several times over.
Here’s an overview of all the items we have listed in this year’s visualization:
|SBF (Peak Net Worth)||$26 billion||Bloomberg||Now sits at <$1B|
|Pro Sports Teams||$340 billion||Forbes||Major pro teams in North America|
|Cryptocurrency||$760 billion||CoinMarketCap||Peaked at $2.8T in 2021|
|Ukraine GDP||$130 billion||World Bank||Comparable to GDP of Mississippi|
|Russia GDP||$1.8 trillion||World Bank||The world's 11th largest economy|
|Annual Military Spending||$2.1 trillion||SIPRI||2021 data|
|Physical currency||$8.0 trillion||BIS||2020 data|
|Gold||$11.5 trillion||World Gold Council||There are 205,238 tonnes of gold in existence|
|Billionaires||$12.7 trillion||Forbes||Sum of fortunes of all 2,668 billionaires|
|Central Bank Assets||$28.0 trillion||Trading Economics||Fed, BoJ, Bank of China, and Eurozone only|
|S&P 500||$36.0 trillion||Slickcharts||Nov 20, 2022|
|China GDP||$17.7 trillion||World Bank|
|U.S. GDP||$23.0 trillion||World Bank|
|Narrow Money Supply||$49.0 trillion||Trading Economics||Includes US, China, Euro Area, Japan only|
|Broad Money Supply||$82.7 trillion||Trading Economics||Includes US, China, Euro Area, Japan only|
|Global Equities||$95.9 trillion||WFE||Latest available 2022 data|
|Global Debt||$300.1 trillion||IIF||Q2 2022|
|Global Real Estate||$326.5 trillion||Savills||2020 data|
|Global Private Wealth||$463.6 trillion||Credit Suisse||2022 report|
|Derivatives (Market)||$12.4 trillion||BIS|
|Derivatives (Notional)||$600 trillion||BIS|
Has the Dust Settled Yet?
Through previous editions of our All the World’s Money and Markets visualization, we’ve created snapshots of the world’s assets and markets at different points in time.
For example, in our 2017 edition of this visualization, Apple’s market capitalization was only $807 billion, and all crypto assets combined for $173 billion. The global debt total was at $215 trillion.
|Asset||2017 edition||2022 edition||Change (%)|
|Apple market cap||$807 billion||$2.3 trillion||+185%|
|Crypto||$173 billion||$760 billion||+339%|
|Fed Balance Sheet||$4.5 trillion||$8.7 trillion||+93%|
|Stock Markets||$73 trillion||$95.9 trillion||+31%|
|Global Debt||$215 trillion||$300 trillion||+40%|
And in just five years, Apple nearly quadrupled in size (it peaked at $3 trillion in January 2022), and crypto also expanded into a multi-trillion dollar market until it was brought back to Earth through the 2022 crash and subsequent FTX implosion.
Meanwhile, global debt continues to accumulate—growing by $85 trillion in the five-year period.
With interest rates expected to continue to rise, companies making cost cuts, and policymakers reining in spending and borrowing, today is another unique snapshot in time.
Now that the easy money era is over, where do things go from here?
Ranked: The World’s 100 Biggest Pension Funds
The world’s 100 largest pension funds are worth over $17 trillion in total. Which ones are the biggest, and where are they located?
Ranked: The World’s 100 Biggest Pension Funds
View the high-resolution of the infographic by clicking here.
Despite economic uncertainty, pension funds saw relatively strong growth in 2021. The world’s 100 biggest pension funds are worth over $17 trillion in total, an increase of 8.5% over the previous year.
This graphic uses data from the Thinking Ahead Institute to rank the world’s biggest pension funds, and where they are located.
What is a Pension Fund?
A pension fund is a fund that is designed to provide retirement income. This ranking covers four different types:
- Sovereign funds: Funds controlled directly by the state. This ranking only includes sovereign funds that are established by national authorities.
- Public sector funds: Funds that cover public sector workers, such as government employees and teachers, in provincial or state sponsored plans.
- Private independent funds: Funds controlled by private sector organizations that are authorized to manage pension plans from different employers.
- Corporate funds: Funds that cover workers in company sponsored pension plans.
Among the largest funds, public sector funds are the most common.
The Largest Pension Funds, Ranked
Here are the top 100 pension funds, organized from largest to smallest.
|1||Government Pension Investment Fund||🇯🇵 Japan||$1.7T|
|2||Government Pension Fund||🇳🇴 Norway||$1.4T|
|3||National Pension||🇰🇷 South Korea||$798.0B|
|4||Federal Retirement Thrift||🇺🇸 U.S.||$774.2B|
|6||California Public Employees||🇺🇸 U.S.||$496.8B|
|7||Canada Pension||🇨🇦 Canada||$426.7B|
|8||National Social Security||🇨🇳 China||$406.8B|
|9||Central Provident Fund||🇸🇬 Singapore||$375.0B|
|11||California State Teachers||🇺🇸 U.S.||$313.9B|
|12||New York State Common||🇺🇸 U.S.||$267.8B|
|13||New York City Retirement||🇺🇸 U.S.||$266.7B|
|14||Local Government Officials||🇯🇵 Japan||$248.6B|
|15||Employees Provident Fund||🇲🇾 Malaysia||$242.6B|
|16||Florida State Board||🇺🇸 U.S.||$213.8B|
|17||Texas Teachers||🇺🇸 U.S.||$196.7B|
|18||Ontario Teachers||🇨🇦 Canada||$191.1B|
|19||National Wealth Fund||🇷🇺 Russia||$180.7B|
|21||Labor Pension Fund||🇹🇼 Taiwan||$168.9B|
|22||Washington State Board||🇺🇸 U.S.||$161.5B|
|23||Public Institute for Social Security||🇰🇼 Kuwait||$160.0B|
|25||Wisconsin Investment Board||🇺🇸 U.S.||$147.9B|
|26||Future Fund||🇦🇺 Australia||$147.9B|
|28||Employees' Provident||🇮🇳 India||$145.0B|
|29||New York State Teachers||🇺🇸 U.S.||$144.4B|
|30||North Carolina||🇺🇸 U.S.||$137.1B|
|32||GEPF||🇿🇦 South Africa||$129.1B|
|33||California University||🇺🇸 U.S.||$125.3B|
|34||Bayerische Versorgungskammer||🇩🇪 Germany||$122.0B|
|35||Ohio Public Employees||🇺🇸 U.S.||$121.6B|
|37||Public Service Pension Plan||🇨🇦 Canada||$117.9B|
|38||National Federation of Mutual Aid||🇯🇵 Japan||$117.1B|
|39||Metaal/tech. Bedrijven||🇳🇱 Netherlands||$115.8B|
|41||Universities Superannuation||🇬🇧 UK||$111.2B|
|42||Virginia Retirement||🇺🇸 U.S.||$110.0B|
|43||Pension Fund Association||🇯🇵 Japan||$109.8B|
|44||Raytheon Technologies||🇺🇸 U.S.||$108.9B|
|45||Michigan Retirement||🇺🇸 U.S.||$108.0B|
|46||Aware Super||🇦🇺 Australia||$107.5B|
|47||New Jersey||🇺🇸 U.S.||$104.5B|
|48||Minnesota State Board||🇺🇸 U.S.||$102.9B|
|49||PFA Pension||🇩🇰 Denmark||$102.7B|
|51||Georgia Teachers||🇺🇸 U.S.||$100.9B|
|52||Oregon Public Employees||🇺🇸 U.S.||$100.4B|
|53||Massachusetts PRIM||🇺🇸 U.S.||$98.5B|
|55||General Motors||🇺🇸 U.S.||$96.1B|
|56||Ontario Municipal Employees||🇨🇦 Canada||$95.7B|
|57||Ohio State Teachers||🇺🇸 U.S.||$95.1B|
|58||AP Fonden 7||🇸🇪 Sweden||$94.4B|
|59||Healthcare of Ontario||🇨🇦 Canada||$90.5B|
|60||General Electric||🇺🇸 U.S.||$90.5B|
|61||Employees' Pension Fund||🇮🇳 India||$89.5B|
|64||United Nations Joint Staff||🇺🇸 U.S.||$86.2B|
|65||Lockheed Martin||🇺🇸 U.S.||$85.7B|
|66||Quebec Pension||🇨🇦 Canada||$81.4B|
|67||National Public Service||🇯🇵 Japan||$79.9B|
|68||Tennessee Consolidated||🇺🇸 U.S.||$79.0B|
|69||Royal Bank of Scotland Group||🇬🇧 UK||$78.3B|
|70||Bank of America||🇺🇸 U.S.||$76.3B|
|71||BT Group||🇬🇧 UK||$74.3B|
|75||Los Angeles County Employees||🇺🇸 U.S.||$72.7B|
|76||Quebec Government & Public||🇨🇦 Canada||$72.4B|
|78||Northrop Grumman||🇺🇸 U.S.||$72.0B|
|79||Pennsylvania School Employees||🇺🇸 U.S.||$70.4B|
|80||Lloyds Banking Group||🇬🇧 UK||$69.7B|
|82||Colorado Employees||🇺🇸 U.S.||$68.6B|
|83||Maryland State Retirement||🇺🇸 U.S.||$68.5B|
|84||AMF Pension||🇸🇪 Sweden||$67.3B|
|86||Wells Fargo||🇺🇸 U.S.||$66.0B|
|89||Illinois Teachers||🇺🇸 U.S.||$64.0B|
|90||J.P. Morgan Chase||🇺🇸 U.S.||$62.8B|
|91||Electricity Supply Pension||🇬🇧 UK||$62.5B|
|93||Nevada Public Employees||🇺🇸 U.S.||$58.8B|
|94||B.C. Municipal||🇨🇦 Canada||$58.7B|
|95||AP Fonden 4||🇸🇪 Sweden||$57.7B|
|96||Missouri Schools & Education||🇺🇸 U.S.||$57.0B|
|97||AP Fonden 3||🇸🇪 Sweden||$55.9B|
|98||Social Insurance Funds||🇻🇳 Vietnam||$55.7B|
|99||Organization for Workers||🇯🇵 Japan||$55.6B|
|100||Illinois Municipal||🇺🇸 U.S.||$54.9B|
U.S. fund data are as of Sep. 30, 2021, and non-U.S. fund data are as of Dec. 31, 2021. There are some exceptions as noted in the graphic footnotes.
Japan’s Government Pension Investment Fund (GPIF) is the largest in the ranking for the 21st year in a row. For a time, the fund was the largest holder of domestic stocks in Japan, though the Bank of Japan has since taken that title. Given its enormous size, investors closely follow the GPIF’s actions. For instance, the fund made headlines for deciding to start investing in startups, because the move could entice other pensions to make similar investments.
America is home to 47 funds on the list, including the largest public sector fund: the Thrift Savings Plan (TSP), overseen by the Federal Retirement Thrift Investment Board. Because of its large financial influence, both political parties have been accused of using it as a political tool. Democrats have pushed to divest assets in fossil fuel companies, while Republicans have proposed blocking investment in Chinese-owned companies.
Russia’s National Wealth Fund comes in at number 19 on the list. The fund is designed to support the public pension system and help balance the budget as needed. With Russia’s economy facing difficulties amid the Russia-Ukraine conflict, the government has also used it as a rainy day fund. For instance, Russia has set aside $23 billion from the fund to replace foreign aircraft with domestic models, because Western sanctions have made it difficult to source replacement parts for foreign planes.
The Future of Pension Funds
The biggest pension funds can have a large influence in the market because of their size. Of course, they are also responsible for providing retirement income to millions of people. Pension funds face a variety of challenges in order to reach their goals:
- Geopolitical conflict creates volatility and uncertainty
- High inflation and low interest rates (relative to long-term averages) limit return potential
- Aging populations mean more withdrawals and less fund contributions
Some pension funds are turning to alternative assets, such as private equity, in pursuit of more diversification and higher returns. Of course, these investments can also carry more risk.
Ontario Teachers’ Pension Plan, number 18 on the list, invested $95 million in the now-bankrupt cryptocurrency exchange FTX. The plan made the investment through its venture growth platform, to “gain small-scale exposure to an emerging area in the financial technology sector.”
In this case, the investment’s failure is expected to have a minimal impact given it only made up 0.05% of the plan’s net assets. However, it does highlight the challenges pension funds face to generate sufficient returns in a variety of macroeconomic environments.
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