Markets
Intangible Assets: A Hidden but Crucial Driver of Company Value
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Intangible Assets Take Center Stage
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In 2018, intangible assets for S&P 500 companies hit a record value of $21 trillion. These assets, which are not physical in nature and include things like intellectual property, have rapidly risen in importance compared to tangible assets like cash.
Today’s infographic from Raconteur highlights the growth of intangible asset valuations, and how senior decision-makers view intangibles when making investment decisions.
Tracking the Growth of Intangibles
Intangibles used to play a much smaller role than they do now, with physical assets comprising the majority of value for most enterprise companies. However, an increasingly competitive and digital economy has placed the focus on things like intellectual property, as companies race to out-innovate one another.
To measure this historical shift, Aon and the Ponemon Institute analyzed the value of intangible and tangible assets over nearly four and a half decades on the S&P 500. Here’s how they stack up:
Source: Aon
In just 43 years, intangibles have evolved from a supporting asset into a major consideration for investors – today, they make up 84% of all enterprise value on the S&P 500, a massive increase from just 17% in 1975.
The Largest Companies by Intangible Value
Digital-centric sectors, such as internet & software and technology & IT, are heavily reliant on intangible assets.
Brand Finance, which produces an annual ranking of companies based on intangible value, has companies in these sectors taking the top five spots on the 2019 edition of their report.
Rank | Company | Sector | Total Intangible Value | Share of Enterprise Value |
---|---|---|---|---|
1 | Microsoft | Internet & Software | $904B | 90% |
2 | Amazon | Internet & Software | $839B | 93% |
3 | Apple | Technology & IT | $675B | 77% |
4 | Alphabet | Internet & Software | $521B | 65% |
5 | Internet & Software | $409B | 79% | |
6 | AT&T | Telecoms | $371B | 84% |
7 | Tencent | Internet & Software | $365B | 88% |
8 | Johnson & Johnson | Pharma | $361B | 101% |
9 | Visa | Banking | $348B | 100% |
10 | Alibaba | Internet & Software | $344B | 86% |
11 | Nestle | Food | $313B | 89% |
12 | Procter & Gamble | Cosmetics & Personal Care | $305B | 101% |
13 | Anheuser-Busch InBev | Beers | $304B | 99% |
14 | Verizon | Telecoms | $300B | 83% |
15 | Comcast | Media | $276B | 92% |
16 | Mastercard | Banking | $259B | 99% |
17 | Novartis | Pharma | $252B | 101% |
18 | Walmart | Retail | $252B | 68% |
19 | Unitedhealth | Healthcare | $245B | 94% |
20 | Pfizer | Pharma | $235B | 98% |
Note: Percentages may exceed 100% due to rounding.
Microsoft overtook Amazon for the top spot in the ranking for 2019, with $904B in intangible assets. The company has the largest commercial cloud business in the world.
Pharma and healthcare companies are also prominent on the list, comprising four of the top 20. Their intangible value is largely driven by patents, as well as mergers and acquisitions. Johnson & Johnson, for example, reported $32B in patents and trademarks in their latest annual report.
A Lack of Disclosure
It’s important to note that Brand Finance’s ranking is based on both disclosed intangibles—those that are reported on a company’s balance sheet—and undisclosed intangibles. In the ranking, undisclosed intangibles were calculated as the difference between a company’s market value and book value.
The majority of intangibles are not reported on balance sheets because accounting standards do not recognize them until a transaction has occurred to support their value. While many accounting managers see this as a prudent measure to stop unsubstantiated asset values, it means that many highly valuable intangibles never appear in financial reporting. In fact, 34% of the total worth of the world’s publicly traded companies is made up of undisclosed value.
“It is time for CEOs, CFOs, and CMOs to start a long overdue reporting revolution.”
—David Haigh, CEO of Brand Finance
Brand Finance believes that companies should regularly value each intangible asset, including the key assumptions management made when deriving their value. This information would be extremely useful for managers, investors, and other stakeholders.
A Key Consideration
Investment professionals certainly agree on the importance of intangibles. In a survey of institutional investors by Columbia Threadneedle, it was found that 95% agreed that intangible assets contain crucial information about the future strength of a company’s business model.
Moreover, 98% agree that more transparency would be beneficial to their assessment of intangible assets. In the absence of robust reporting, Columbia Threadneedle believes active managers are well equipped to understand intangible asset values due to their access to management, relationships with key opinion leaders, and deep industry expertise.
By undertaking rigorous analysis, managers may uncover hidden competitive advantages—and generate higher potential returns in the process.
Mining
An Investor’s Guide to Copper in 3 Charts
Explore three key insights into the future of the copper market, from soaring demand to potential supply constraints.

An Investor’s Guide to Copper
Copper is the world’s third-most utilized industrial metal and the linchpin of many clean energy technologies. It forms the vital connections in our electricity networks, grid storage systems, and electric vehicles.
In this graphic, sponsored by iShares, we dig into the forces that are set to shape the future of the copper landscape.
How Much Copper Do We Need?
Copper is poised to experience a remarkable 54% surge in demand from 2022 to 2050.
Here’s a breakdown of the expected demand for copper across clean energy technologies.
Technology | 2022 (kt) | 2050P (kt) |
---|---|---|
Electricity networks | 4364 | 8862 |
Other low emissions power generation | 93.7 | 142.2 |
Solar PV | 756.8 | 1879.8 |
Grid battery storage | 24.6 | 665.2 |
Wind | 453.5 | 1303.3 |
Hydrogen technologies | - | 0.22 |
Electric vehicles | 370 | 3582.9 |
Other uses | 19766 | 22382 |
Copper is vital in renewable energy systems such as wind turbines, solar panels, and electric vehicle batteries because of its high electrical conductivity and durability.
It ensures the effective transmission of electricity and heat, enhancing the overall performance and sustainability of these technologies.
The rising demand for copper in the clean energy sector underscores its critical role in the transition to a greener and more sustainable future.
When Will Copper Demand Exceed Supply?
The burgeoning demand for copper has set the stage for looming supply challenges with a 22% gap predicted by 2031.
Given this metal’s pivotal role in clean energy and technological advancements, innovative mining and processing technologies could hold the key to boosting copper production and meeting the needs of a net-zero future.
Investing in Copper for a Prosperous Future
Investors looking for copper exposure may want to consider an ETF that tracks an index that offers access to companies focused on the exploration and mining of copper.

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