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Ranked: The Most Valuable NFL Teams in 2022

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visualizing the most valuable NFL teams in 2022

Ranked: The Most Valuable NFL Teams in 2022

The world’s most valuable sports teams include internationally beloved soccer clubs, massive NBA franchises, and renowned MLB teams. But, it’s the National Football League (NFL) that has arguably the most valuable teams in the world.

In June 2022, the Denver Broncos sold for $4.65 billion, a record for the most expensive team purchase. But if other teams were to sell, they’d potentially command an even greater price tag.

Which teams, and conferences, reign supreme in value? This graphic by Truman Du uses data from Forbes last calculated in August 2022 to show the most valuable NFL teams.

NFL Teams by Value

To calculate team values, Forbes used enterprise values (total team equity plus net debt) and factored in each team’s stadium-related revenue. This includes non-NFL revenue that accrues to each team’s owner, but doesn’t account for the stadium’s real estate value.

The findings? NFL teams continue to become more valuable, rising in 2022 to an average of $4.47 billion, an increase of 28% year-over-year.

RankNFL TeamValue (Aug 2022)
1Dallas Cowboys$8.00B
2New England Patriots$6.40B
3Los Angeles Rams$6.20B
4New York Giants$6.00B
5Chicago Bears$5.80B
6Washington Commanders$5.60B
7New York Jets$5.40B
8San Francisco 49ers$5.20B
9Las Vegas Raiders$5.10B
10Philadelphia Eagles$4.90B
11Houston Texans$4.70B
12Denver Broncos$4.65B
13Miami Dolphins$4.60B
14Seattle Seahawks$4.50B
15Green Bay Packers$4.25B
16Atlanta Falcons$4.00B
17Pittsburgh Steelers$3.98B
18Minnesota Vikings$3.93B
19Baltimore Ravens$3.90B
20Los Angeles Chargers$3.88B
21Cleveland Browns$3.85B
22Indianapolis Colts$3.80B
23Kansas City Chiefs$3.70B
24Tampa Bay Buccaneers$3.68B
25Carolina Panthers$3.60B
26New Orleans Saints$3.58B
27Tennessee Titans$3.50B
28Jacksonville Jaguars$3.48B
29Buffalo Bills$3.40B
30Arizona Cardinals$3.27B
31Detroit Lions$3.05B
32Cincinnati Bengals$3.00B

At the top of the rankings, the Dallas Cowboys sit at an estimated valuation of $8 billion, making them the most valuable sports team in the world.

They were the first team to generate over $1 billion in annual revenue thanks to massive sponsorship deals, including an estimated $220 million in stadium advertising and sponsorship revenue.

This is especially impressive, since NFL teams actually share just over 70% of football-related revenue. As Forbes points out, the Cowboys have been the most successful at capitalizing on stadium and branding in order to boost external revenues.

Most Valuable NFL Teams by Conference

Truman also broke down NFL team valuations by conference, highlighting the extra monetary weight one has over the other.

The National Football Conference (NFC) and the American Football Conference (AFC) were formed in 1970 after the NFL merged with the rival American Football League. Over time and as the league has expanded, the conferences have shifted and realigned to end up at 4 divisions of 4 teams for 16 teams each as of 2022.

visualizing the most valuable NFL teams by conference

Impressively, NFC teams had an average valuation about $500 million higher than the AFC. It also had five of the six most valuable teams, with just the #2 New England Patriots representing the AFC at the top.

But with the most recent record sale taking place in the AFC (Denver Broncos), and more potential high-profile relocations and sales in the wings, the landscape of NFL team values might shift yet again in the near future.

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This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

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Misc

What are America’s Most Disappointing Cars in 2024?

Automakers with models on the most disappointing cars list include: Volkswagen, Kia, Mercedes-Benz, and Nissan.

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A cropped bar graph with the percentage of survey respondents (from Consumer Reports) who would buy or lease their specific models again.

What are America’s Most Disappointing Cars in 2024?

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Cars are such a fundamental part of American life, that certain brands or models can attract abject tribalism from their fans and blind judgment from critics.

Meanwhile, there are some car owners who simply do not jive well with their auto of choice, and would not be hitching their wagon to the brand any time soon.

We rank the 10 most disappointing cars to own, based on the results from an annual survey by Consumer Reports which asked 330,000 members whether they would buy or lease their same vehicle again.

Ranked: The Least Satisfying Cars to Own in the U.S.

The Infiniti QX50 is the least satisfying car to own, according to those polled at Consumer Reports. An overwhelming three quarters polled said they would not buy or lease their car again.

The QX50 is Infiniti’s compact crossover offering, currently in its second generation (introduced in 2019). Major criticisms from auto reviewers revolve around the car’s fuel economy and loud engine, especially compared to rival cars from BMW and Mercedes-Benz.

“The QX50’s attractive styling and interior may entice luxury shoppers, but the powertrain’s shortcomings mean it can’t quite match the upscale experience offered by numerous rivals.” — Car and Driver Magazine

For a car priced between $42,000–$60,000, these fundamental flaws explain why most owners would not want to buy again.

RankBrandModel% of Buyers Who
Wouldn't Buy Again
1InfinitiQX5075%
2VolkswagenTaos62%
3NissanSentra61%
4KiaSorento Hybrid58%
5NissanKicks56%
6KiaSeltos55%
7Mercedes-BenzC-Class54%
8VolkswagenJetta53%
9KiaForte53%
10NissanAltima52%

Note: Infiniti is Nissan’s luxury vehicle division.

At second place, more than 60% of respondents said they would pass on purchasing the Volkswagen Taos if given the chance. While the 2024 model is reasonably reviewed, previous models appear to be mired with engine issues, including stalling and acceleration lag.

Between August 2021 and March 2023, a total of six recalls were issued for the Taos.

Volkswagen has another car on the disappointment list (the Jetta, ranked 8th), but Nissan is underperforming Consumer Reports’ members the most. More than 50% of the respondents would not buy or lease either the Sentra, the Kicks, or the Altima again.

Interestingly there isn’t a noticeable correlation between price and displeasure for survey respondents. The Infiniti QX50 and the Mercedes-Benz C-Class (ranked 7th) are the only two cars on the list priced above $40,000. The other range between $20,000 (Kia Forte) and $39,000 (Kia Sorento Hybrid).

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