The World’s 50 Most Valuable Sports Teams
The Chart of the Week is a weekly Visual Capitalist feature on Fridays.
Every team’s general manager starts off with the same goal: to build a franchise that contends for championships year in and year out.
However, with the nature of the business being what it is, the odds are stacked against any team trying to achieve this. Out of close to 30 teams in most leagues, only one franchise can come out on top with a championship. And with unprecedented parity in most major leagues, every management decision is a crucial one. One smart draft choice or trade can put a team in a position to win, but a single mistake can also make a team a perennial bottom dweller.
Owners have a similar perspective, but they also want to build a franchise that is worth money in the long-run. To do that, they need to consider factors outside of winning: merchandise sales, sponsorships, costs, and other business decisions need to be made. They need to figure out how to capture the imagination of fans, and how to salvage the value of a franchise even when they are losing most games.
Today’s chart, using data from Forbes, is a hat tip to the teams that are lucky enough to count themselves among the most valuable in the world. Further, we also look at how the list has changed over time, and what happens to the valuations of franchises that are fortunate to be contenders on an ongoing basis.
What Makes a Team Valuable?
Multi-billion dollar sports teams don’t just grow on trees.
Instead, the massive value assigned to teams like the Dallas Cowboys or Manchester United is the culmination of a variety of important factors: market size, fan appeal, sport economics, international cross-over potential, profit, success, history, and many others.
Here’s a Top 10 List of the world’s most valuable sports teams – and how that list has changed since 2010.
The ranking list has a few big takeaways on what is needed to become a valuation monster:
Market size matters:
New York and Los Angeles do very well for valuation, even without many recent championships. These places are home to millions of fans, as well as massive amounts of dollars to be made from sponsors and media rights.
Recent success helps:
The Patriots have made seven Super Bowl appearances since 2000, cementing the franchise as one of the most valuable sports teams in the world.
Recent failures hurt:
The Redskins haven’t won a playoff series since 2005 (Wildcard) – and partially as a result, they have fallen out of the Top 10 ranking for the most valuable sports teams in 2017.
History is a factor:
Manchester United hasn’t won the EPL in the last few years, but the club’s history speaks for itself. The Yankees have been mediocre in the last five years, but fans know they’ll be back eventually.
Sport economics are key:
Why are there so many NFL teams on the Top 50 list? The economics just work better, and it translates to team valuations.
What’s unique about Manchester United, the Yankees, or the Patriots? You’ll see people wearing their gear all around the world – they have rare cross-over appeal to international markets, and this means more dough.
Championships and Team Value
It’s clear that winning has a role in team value – but how big of a difference can it make?
Next, we’ll look at how value has changed for teams that have been particularly successful in recent years, like the Golden State Warriors, New England Patriots, and Chicago Blackhawks.
Golden State Warriors
The Warriors franchise is worth +622% more than it was back in 2010, thanks to recent success. The team has made the finals in each of the last three years – and they’ve taken home the Larry O’Brien NBA Championship Trophy twice.
New England Patriots
Like other perennial champions, the Pats have their fair share of detractors. Team owner Robert Kraft likely doesn’t care though – his team is now worth $3.4 billion, a 150% increase in value since 2010. They also have the hardware to show for it.
Despite a storied history as an “Original 6” team in the NHL, the Blackhawks found themselves in a bit of a funk in the 2000s. That all changed in 2006 and 2007, when the Blackhawks drafted Jonathan Toews and Patrick Kane – and now the team has won three Stanley Cups since 2010.
Recent winning streaks do help – and championships translate to other value categories as well. Winning builds the team’s history and brand, converts bandwagon fans, and helps teams create an international presence.
Or as the late Al Davis often said, “Just win, baby.”
One Team Towns
To finish, here’s a final visualization that highlights the valuations of franchises in “One Team Towns” – cities in North America that each hold only one of the Big Four (NFL, NBA, MLB, NHL) franchises.
Of course, once the Raiders move to Las Vegas after their current lease expires, this map will change once again.
The Road to Recovery: Which Economies are Reopening?
We look at mobility rates as well as COVID-19 recovery rates for 41 economies, to see which countries are reopening for business.
The Road to Recovery: Which Economies are Reopening?
COVID-19 has brought the world to a halt—but after months of uncertainty, it seems that the situation is slowly taking a turn for the better.
Today’s chart measures the extent to which 41 major economies are reopening, by plotting two metrics for each country: the mobility rate and the COVID-19 recovery rate:
- Mobility Index
This refers to the change in activity around workplaces, subtracting activity around residences, measured as a percentage deviation from the baseline.
- COVID-19 Recovery Rate
The number of recovered cases in a country is measured as the percentage of total cases.
Data for the first measure comes from Google’s COVID-19 Community Mobility Reports, which relies on aggregated, anonymous location history data from individuals. Note that China does not show up in the graphic as the government bans Google services.
COVID-19 recovery rates rely on values from CoronaTracker, using aggregated information from multiple global and governmental databases such as WHO and CDC.
Reopening Economies, One Step at a Time
In general, the higher the mobility rate, the more economic activity this signifies. In most cases, mobility rate also correlates with a higher rate of recovered people in the population.
Here’s how these countries fare based on the above metrics.
|Country||Mobility Rate||Recovery Rate||Total Cases||Total Recovered|
Mobility data as of May 21, 2020 (Latest available). COVID-19 case data as of May 29, 2020.
In the main scatterplot visualization, we’ve taken things a step further, assigning these countries into four distinct quadrants:
1. High Mobility, High Recovery
High recovery rates are resulting in lifted restrictions for countries in this quadrant, and people are steadily returning to work.
New Zealand has earned praise for its early and effective pandemic response, allowing it to curtail the total number of cases. This has resulted in a 98% recovery rate, the highest of all countries. After almost 50 days of lockdown, the government is recommending a flexible four-day work week to boost the economy back up.
2. High Mobility, Low Recovery
Despite low COVID-19 related recoveries, mobility rates of countries in this quadrant remain higher than average. Some countries have loosened lockdown measures, while others did not have strict measures in place to begin with.
Brazil is an interesting case study to consider here. After deferring lockdown decisions to state and local levels, the country is now averaging the highest number of daily cases out of any country. On May 28th, for example, the country had 24,151 new cases and 1,067 new deaths.
3. Low Mobility, High Recovery
Countries in this quadrant are playing it safe, and holding off on reopening their economies until the population has fully recovered.
Italy, the once-epicenter for the crisis in Europe is understandably wary of cases rising back up to critical levels. As a result, it has opted to keep its activity to a minimum to try and boost the 65% recovery rate, even as it slowly emerges from over 10 weeks of lockdown.
4. Low Mobility, Low Recovery
Last but not least, people in these countries are cautiously remaining indoors as their governments continue to work on crisis response.
With a low 0.05% recovery rate, the United Kingdom has no immediate plans to reopen. A two-week lag time in reporting discharged patients from NHS services may also be contributing to this low number. Although new cases are leveling off, the country has the highest coronavirus-caused death toll across Europe.
The U.S. also sits in this quadrant with over 1.7 million cases and counting. Recently, some states have opted to ease restrictions on social and business activity, which could potentially result in case numbers climbing back up.
Over in Sweden, a controversial herd immunity strategy meant that the country continued business as usual amid the rest of Europe’s heightened regulations. Sweden’s COVID-19 recovery rate sits at only 13.9%, and the country’s -93% mobility rate implies that people have been taking their own precautions.
COVID-19’s Impact on the Future
It’s important to note that a “second wave” of new cases could upend plans to reopen economies. As countries reckon with these competing risks of health and economic activity, there is no clear answer around the right path to take.
COVID-19 is a catalyst for an entirely different future, but interestingly, it’s one that has been in the works for a while.
Without being melodramatic, COVID-19 is like the last nail in the coffin of globalization…The 2008-2009 crisis gave globalization a big hit, as did Brexit, as did the U.S.-China trade war, but COVID is taking it to a new level.
—Carmen Reinhart, incoming Chief Economist for the World Bank
Will there be any chance of returning to “normal” as we know it?
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