Misc
Ranked: The Most Valuable NFL Teams in 2022
Ranked: The Most Valuable NFL Teams in 2022
The world’s most valuable sports teams include internationally beloved soccer clubs, massive NBA franchises, and renowned MLB teams. But, it’s the National Football League (NFL) that has arguably the most valuable teams in the world.
In June 2022, the Denver Broncos sold for $4.65 billion, a record for the most expensive team purchase. But if other teams were to sell, they’d potentially command an even greater price tag.
Which teams, and conferences, reign supreme in value? This graphic by Truman Du uses data from Forbes last calculated in August 2022 to show the most valuable NFL teams.
NFL Teams by Value
To calculate team values, Forbes used enterprise values (total team equity plus net debt) and factored in each team’s stadium-related revenue. This includes non-NFL revenue that accrues to each team’s owner, but doesn’t account for the stadium’s real estate value.
The findings? NFL teams continue to become more valuable, rising in 2022 to an average of $4.47 billion, an increase of 28% year-over-year.
Rank | NFL Team | Value (Aug 2022) |
---|---|---|
1 | Dallas Cowboys | $8.00B |
2 | New England Patriots | $6.40B |
3 | Los Angeles Rams | $6.20B |
4 | New York Giants | $6.00B |
5 | Chicago Bears | $5.80B |
6 | Washington Commanders | $5.60B |
7 | New York Jets | $5.40B |
8 | San Francisco 49ers | $5.20B |
9 | Las Vegas Raiders | $5.10B |
10 | Philadelphia Eagles | $4.90B |
11 | Houston Texans | $4.70B |
12 | Denver Broncos | $4.65B |
13 | Miami Dolphins | $4.60B |
14 | Seattle Seahawks | $4.50B |
15 | Green Bay Packers | $4.25B |
16 | Atlanta Falcons | $4.00B |
17 | Pittsburgh Steelers | $3.98B |
18 | Minnesota Vikings | $3.93B |
19 | Baltimore Ravens | $3.90B |
20 | Los Angeles Chargers | $3.88B |
21 | Cleveland Browns | $3.85B |
22 | Indianapolis Colts | $3.80B |
23 | Kansas City Chiefs | $3.70B |
24 | Tampa Bay Buccaneers | $3.68B |
25 | Carolina Panthers | $3.60B |
26 | New Orleans Saints | $3.58B |
27 | Tennessee Titans | $3.50B |
28 | Jacksonville Jaguars | $3.48B |
29 | Buffalo Bills | $3.40B |
30 | Arizona Cardinals | $3.27B |
31 | Detroit Lions | $3.05B |
32 | Cincinnati Bengals | $3.00B |
At the top of the rankings, the Dallas Cowboys sit at an estimated valuation of $8 billion, making them the most valuable sports team in the world.
They were the first team to generate over $1 billion in annual revenue thanks to massive sponsorship deals, including an estimated $220 million in stadium advertising and sponsorship revenue.
This is especially impressive, since NFL teams actually share just over 70% of football-related revenue. As Forbes points out, the Cowboys have been the most successful at capitalizing on stadium and branding in order to boost external revenues.
Most Valuable NFL Teams by Conference
Truman also broke down NFL team valuations by conference, highlighting the extra monetary weight one has over the other.
The National Football Conference (NFC) and the American Football Conference (AFC) were formed in 1970 after the NFL merged with the rival American Football League. Over time and as the league has expanded, the conferences have shifted and realigned to end up at 4 divisions of 4 teams for 16 teams each as of 2022.
Impressively, NFC teams had an average valuation about $500 million higher than the AFC. It also had five of the six most valuable teams, with just the #2 New England Patriots representing the AFC at the top.
But with the most recent record sale taking place in the AFC (Denver Broncos), and more potential high-profile relocations and sales in the wings, the landscape of NFL team values might shift yet again in the near future.
This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.
Misc
The Evolution of U.S. Beer Logos
In this graphic, we analyze the evolution of popular U.S. beer logos like Budweiser, Coors Light, Bud Light, and more.
The Evolution of U.S. Beer Logos
This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.
Despite selling a popular product, beer companies have to be creative to stand out in a competitive market.
In this graphic, we analyze the evolution of some U.S. beer logos based on various sources. We chose brands based on a mixture of criteria, including popularity (based on YouGov surveys), availability of logo assets, and those with interesting developments.
Bud Light Back to the ’80s
Despite recent backlash and calls for a boycott after sending a commemorative can to transgender influencer Dylan Mulvaney, Bud Light remains one of America’s best-selling beers.
The brand of light beer, owned by the Anheuser-Busch company, has switched from its more circular logo with italic letters adopted in the 1990s back to the Bud Light badge of the 1980s. It is composed of heavy uppercase lettering, written in two levels in a shade of blue with the inscription placed on a solid white background and enclosed in a thin rectangular frame.
Miller Lite Goes Old School
After following a similar approach to Bud Light’s branding throughout the 2000s, Miller Lite decided to undergo a major rebranding in 2014.
The company returned to its 1970s roots, once again combining a white can with its original blue, gold, and red logo. The redesign was largely considered a success, given that Miller Lite sales immediately increased following the change.
A Symbol of American Brewing
The oldest brand on our U.S. beer list, the Budweiser logo, has undergone more than 15 changes over the years.
The design of two connected triangles represents a red bow tie, as a symbol of American brewing.
The colors of the Budweiser logo include a vibrant red, which helps the logo stand out and be easily recognizable from a distance. Studies also suggest that the color red stimulates appetite. Meanwhile, the white inscription symbolizes purity and cleanliness.
Curious to learn more about the beer market? Check out this graphic about global beer consumption.
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