Brands

The Most Searched Consumer Brands in 2022

Published

3 years ago

September 4, 2022

NeoMam Studios

Featured Creator

Article/Editing:

Carmen Ang

View the full-size version of this infographic.

The Most Searched Consumer Brands in 2022

View the high resolution of this infographic by clicking here.

In today’s fast-paced world, a strong brand is a powerful asset that helps a business stand out in a sea of competition.

What are some of the most popular brands around the world? One way to gauge this is by looking at Google searches to see what consumers are searching for online (and therefore, what brands they’re paying the most attention to).

This graphic by BusinessFinancing.co.uk uses data from Google Keyword Planner to show the world’s most searched consumer brands in the twelve months leading up to March 2022.

Methodology

To source this wide of a dataset, the team at BusinessFinancing.co.uk first compiled a list of well-known brands, using a number of reputable sources including Forbes, the Financial Times, BrandDirectory, and more.

From there, the team created a shortlist of popular consumer brands. This year, they focused on businesses that sell products and services, so some of the big tech companies like Google and Meta were excluded from the 2022 ranking.

Next, the team used Google Ads API to extract search volume data for the shortlisted brands. They looked at a couple of things:

The monthly average of searches over the last 12 months for the brand name alone (e.g. “Nike”)
Brand name with the corresponding sector added to the keyword (“Nike clothing”), which helped offset the skew in search volume for generic terms like “Apple” or “Amazon”

They did this for every country in the world with data available. Here’s what they found.

The Top 5 Most Searched Brands

While Netflix is the most frequently searched brand in the highest number of countries (92), Amazon takes the top spot when it comes to total search volume.

Here’s a look at the top five most search brands by average global monthly searches:

Brand	Average global monthly searches (March 2022)	# Countries Most-Searched In
Amazon	335,400,000	42
Netflix	140,200,000	92
eBay	80,600,000	6
Walmart	76,100,000	2
IKEA	55,300,000	14

But a brand’s search popularity doesn’t necessarily reflect that the business is thriving. For instance, in April 2022, Netflix announced it had lost around 200,000 subscribers throughout Q1.

The week of the announcement, Netflix’s stock price dipped below $200—the lowest it had been since 2017.

Smartphones

Apple and its iPhone take the top spot when it comes to smartphone searches, which may be unsurprisingly considering the top five best-selling smartphones in 2021 were all iPhones.

View the high resolution of this infographic by clicking here.

It’s worth noting that the top five best-selling smartphones only capture a fraction of the overall smartphone market, and while iPhones are undeniably popular, they only make up 16.7% of worldwide smartphone sales.

Gaming

Epic Games, the creator and platform of Fortnite, maintains its status as the most searched-for gaming brand worldwide, with an average of 14.9 million global monthly searches.

View the high resolution of this infographic by clicking here.

No other gaming company came close to Epic Game’s search volume. For instance, Nintendo, which came in second place, only averaged 3.2 million searches a month.

However, Nintendo still managed to generate more than $16 billion in revenue throughout 2021, triple the gross revenue that Epic Games made the same year.

Fast Food

KFC was the most searched fast-food company in more than 83 countries, making it the most popular worldwide.

View the high resolution of this infographic by clicking here.

However, it’s worth noting that, while McDonald’s ranked first in fewer countries, it had a higher global monthly search average than its fried chicken competitor.

In 2021, KFC generated approximately $2.79 billion in global revenue, while McDonald’s brought in $23.2 billion.

This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

Click for Comments

Brands

The World’s 50 Most Valuable Brands in 2025

American tech firms largely dominate the most valuable brands, but large Chinese competitors are quickly rising up the rankings.

Published

1 month ago

March 21, 2025

Dorothy Neufeld

Circle graphic showing the world's 50 most valuable brands in 2025.

The World’s Most Valuable Brands in 2025

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Key Takeaways

Apple ranks first globally, with its brand valued at $574.5 billion in 2025.
Nvidia entered the top 10 for the first time, with its brand value jumping 98% over the year.
Both Starbucks and Tesla saw the steepest declines in their brand value across the top 50 rankings.

Brands are deeply embedded in a company, providing a powerful source of value.

The value of brands, together with other intangible assets such as intellectual property and research and development (R&D), stands at all-time highs of $80 trillion globally. While valuing these assets is subjective in nature, it’s clear they are playing a more dominant role in capital markets today.

This graphic shows the most valuable brands worldwide in 2025, based on the annual ranking from Brand Finance.

Methodology Behind the Most Valuable Brands

Brand Finance analyzed companies based on the degree that the brand generated profits for each company, including their subsidiaries. The key attributes that were examined include the brand’s strength, brand equity, and brand investment. Overall, 175,000 survey responses were collected globally as part of the analysis. For more details on the methodology, see the end of this article.

Ranked: The Top 50 Most Valuable Brands

Below, we show the most valuable brands in the world as of January 1, 2025:

Ranking 2025	Name	Country	Brand Value	Annual Change in Brand Value
1	Apple	🇺🇸 U.S.	$574.5B	11%
2	Microsoft	🇺🇸 U.S.	$461.1B	35%
3	Google	🇺🇸 U.S.	$413.0B	24%
4	Amazon	🇺🇸 U.S.	$356.4B	15%
5	Walmart	🇺🇸 U.S.	$137.2B	42%
6	Samsung Group	🇰🇷 South Korea	$110.6B	11%
7	TikTok/Douyin	🇨🇳 China	$105.8B	26%
8	Facebook	🇺🇸 U.S.	$91.5B	21%
9	NVIDIA	🇺🇸 U.S.	$87.9B	98%
10	State Grid Corporation of China	🇨🇳 China	$85.6B	20%
11	T	🇩🇪 Germany	$85.3B	16%
12	Instagram	🇺🇸 U.S.	$79.9B	13%
13	ICBC	🇨🇳 China	$79.1B	10%
14	China Construction Bank	🇨🇳 China	$78.4B	19%
15	Verizon	🇺🇸 U.S.	$72.3B	1%
16	Agricultural Bank of China	🇨🇳 China	$70.2B	16%
17	Home Depot	🇺🇸 U.S.	$65.1B	23%
18	Toyota	🇯🇵 Japan	$64.7B	23%
19	Bank of China	🇨🇳 China	$63.8B	26%
20	Moutai	🇨🇳 China	$58.4B	17%
21	Oracle	🇺🇸 U.S.	$57.4B	8%
22	UnitedHealthcare	🇺🇸 U.S.	$54.2B	14%
23	Mercedes-Benz	🇩🇪 Germany	$53.0B	-11%
24	AT&T	🇺🇸 U.S.	$52.5B	7%
25	Allianz Group	🇩🇪 Germany	$49.8B	6%
26	Costco	🇺🇸 U.S.	$48.2B	0%
27	China Mobile	🇨🇳 China	$47.0B	6%
28	Coca-Cola	🇺🇸 U.S.	$46.3B	32%
29	Hyundai Group	🇰🇷 South Korea	$46.3B	25%
30	Shell	🇬🇧 UK	$45.4B	-10%
31	Bank of America	🇺🇸 U.S.	$45.0B	21%
32	Disney	🇺🇸 U.S.	$44.8B	-4%
33	Chase	🇺🇸 U.S.	$44.2B	23%
34	Tencent	🇨🇳 China	$44.0B	22%
35	Ping An	🇨🇳 China	$43.2B	-3%
36	Tesla	🇺🇸 U.S.	$43.0B	-26%
37	BMW	🇩🇪 Germany	$42.5B	4%
38	Aramco	🇸🇦 Saudi Arabia	$41.7B	0%
39	Accenture	🇺🇸 U.S.	$41.5B	2%
40	Porsche	🇩🇪 Germany	$41.1B	-5%
41	Deloitte	🇺🇸 U.S.	$41.1B	-2%
42	McDonald's	🇺🇸 U.S.	$40.5B	7%
43	Mitsubishi Group	🇯🇵 Japan	$40.4B	14%
44	American Express	🇺🇸 U.S.	$39.6B	9%
45	Starbucks	🇺🇸 U.S.	$38.8B	-36%
46	Chanel	🇫🇷 France	$37.9B	45%
47	Uber	🇺🇸 U.S.	$37.2B	25%
48	NTT Group	🇯🇵 Japan	$37.1B	19%
49	Wells Fargo	🇺🇸 U.S.	$36.0B	1%
50	Citi	🇺🇸 U.S.	$35.7B	14%

Despite sluggish iPhone sales in 2024, Apple continues to dominate the rankings, adding $57.9 billion to its brand value over the year.

Overall, American tech giants secured four of the top five spots, likely driven by their ubiquity in everyday lives, from internet traffic and AI tools to online purchases and electronics. With multi-trillion dollar market caps, these companies have long commanded strong brand familiarity and strength, although they are being increasingly challenged by Chinese competitors such as TikTok (ranking in #7) and Temu.

Meanwhile, Nvidia entered the top 10 brands by value for the first time in 2025, driven by explosive demand for its AI chips and its significant moat in the semiconductor industry.

Nvidia is the World’s Fastest Rising Brand

Given the inertia surrounding AI technologies, Nvidia’s brand value has surged 98% to reach $87.9 billion, seeing the largest growth in value across the world’s 50 most valuable brands.

Name	Country	Brand Value in 2025	Annual Change in Brand Value
NVIDIA	🇺🇸 U.S.	$87.9B	98%
Chanel	🇫🇷 France	$37.9B	45%
Walmart	🇺🇸 U.S.	$137.2B	42%
Microsoft	🇺🇸 U.S.	$461.1B	35%
Coca-Cola	🇺🇸 U.S.	$46.3B	32%
Bank of China	🇨🇳 China	$63.8B	26%
TikTok/Douyin	🇨🇳 China	$105.8B	26%
Hyundai Group	🇰🇷 South Korea	$46.3B	25%
Uber	🇺🇸 U.S.	$37.2B	25%
Google	🇺🇸 U.S.	$413.0B	24%

With a 45% increase in brand value, Chanel follows next as its flagship Chanel N.5 perfume marked its 100th anniversary, creating more brand awareness for the company. This led Chanel to surpass Louis Vuitton as the most valuable luxury brand globally in 2025.

The Fastest Declining Brands

On the other hand, Starbucks and Tesla shaved the most off their brand value as these companies fell short of meeting customer expectations. For Starbucks, the company’s higher prices along with focusing on app-based sales has drawn pushback from customers.

Moreover, leadership turnover has hurt its reputation, with the company seeing four new CEOs in two years.

Name	Country	Brand Value in 2025	Annual Change in Brand Value
Starbucks	🇺🇸 U.S.	$38.8	-36%
Tesla	🇺🇸 U.S.	$43.0	-26%
Mercedes-Benz	🇩🇪 Germany	$53.0	-11%
Shell	🇬🇧 United Kingdom	$45.4	-10%
Porsche	🇩🇪 Germany	$41.1	-5%
Disney	🇺🇸 U.S.	$44.8	-4%
Ping An	🇨🇳 China	$43.2	-3%
Deloitte	🇺🇸 U.S.	$41.1	-2%
Costco	🇺🇸 U.S.	$48.2	0%
Aramco	🇸🇦 Saudi Arabia	$41.7	0%

Additionally, Tesla’s brand value sank for the second year in a row.

Notably, public perception of Elon Musk and declining reputation scores, especially in Europe, weighed on Tesla’s value. However, loyalty remained strong in the U.S., with 90% of Tesla owners saying they are likely to stick with the brand over the next year.

Where does this data come from?

Source: Brand Finance Global 500 Report

Important note: The values shown above are brand value calculations as opposed to market capitalization. See below for more details.

How is brand value calculated? Generally speaking, the methodology for calculating “brand value” is a formula that is as follows:

Brand Strength (BSI) x Brand Royalty Rate x Brand Revenues = Brand Value

Brand Strength Index (BSI) looks at brand investment, brand equity, and brand performance. The brand royalty rate is determined based on sector. Lastly, forecast brand-specific revenues are determined based on the proportion of parent company revenues attributable to the brand in question. Brand value itself is discounted to net present value.