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Chart: Ranking the World’s Most Valuable Brands

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Chart: Ranking the World's Most Valuable Brands

Chart: Ranking the World’s Most Valuable Brands

In just 10 years, tech brands have taken over the list

The Chart of the Week is a weekly Visual Capitalist feature on Fridays.

Tech has already conquered the stock market and the realm of digital advertising.

Now the technology sector also has a strangle hold on another measure: the value of consumer brands.

Global RankBrandBrand Value 2017
#1Google$245.6 billion
#2Apple$234.7 billion
#3Microsoft$143.2 billion
#4Amazon$139.3 billion
#5Facebook$129.8 billion

The massive scale and reach of tech companies has helped their brand values to skyrocket over the last decade. In fact, even just adding Google and Apple’s most recent numbers together gives a figure that rivals the GDP of Sweden.

What is Brand Value, Anyways?

This data on the most valuable brands comes from the BrandZ Top 100 Global Brands report for 2017, which uses a specific methodology to quantify the financial worth of different brands around the world.

In this case, by “brand”, we are referring to the intangible asset that exists in the minds of consumers, which is usually an image forged over time through exposure to branding, ads, publicity, and other types of personal experiences.

Meanwhile, the “brand value” is the dollar amount a brand contributes to the overall value of a corporation. Measuring this intangible asset reveals an additional source of shareholder value that otherwise would not exist.

Diving Deeper

What types of companies are building the strongest brands?

Here is the Top 100 list broken down by a few different key categories.

A Close Look at the Top 100 Brands
Note: in these rankings we are counting both Amazon and Alibaba as tech companies

The amount of Chinese brands making the Top 100 is rising quickly – in 2008, only four made the list.

Today, there are 12 Chinese brands on the list, including widely-known names such as Huawei, Alibaba, and Ping An Insurance.

Other types of brands that do well in the rankings include financial services (23 of 100 brands) and technology (23 of 100 brands).

Brand Value on the Rise

Overall, the cumulative brand value of all 100 companies on the list has been rising. It now sits at $3.6 trillion in total.

Cumulative Value

For comparison’s sake – that’s bigger than the annual GDP of Germany, the world’s fourth largest economy.

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Charted: The Jobs Most Impacted by AI

We visualized the results of an analysis by the World Economic Forum, which uncovered the jobs most impacted by AI.

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Charted: The Jobs Most Impacted by AI

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Large language models (LLMs) and other generative AI tools haven’t been around for very long, but they’re expected to have far-reaching impacts on the way people do their jobs. With this in mind, researchers have already begun studying the potential impacts of this transformative technology.

In this graphic, we’ve visualized the results of a World Economic Forum report, which estimated how different job departments will be exposed to AI disruption.

Data and Methodology

To identify the job departments most impacted by AI, researchers assessed over 19,000 occupational tasks (e.g. reading documents) to determine if they relied on language. If a task was deemed language-based, it was then determined how much human involvement was needed to complete that task.

With this analysis, researchers were then able to estimate how AI would impact different occupational groups.

DepartmentLarge impact (%)Small impact (%)No impact (%)
IT73261
Finance70219
Customer Sales671617
Operations651817
HR57412
Marketing56413
Legal46504
Supply Chain431839

In our graphic, large impact refers to tasks that will be fully automated or significantly altered by AI technologies. Small impact refers to tasks that have a lesser potential for disruption.

Where AI will make the biggest impact

Jobs in information technology (IT) and finance have the highest share of tasks expected to be largely impacted by AI.

Within IT, tasks that are expected to be automated include software quality assurance and customer support. On the finance side, researchers believe that AI could be significantly useful for bookkeeping, accounting, and auditing.

Still interested in AI? Check out this graphic which ranked the most commonly used AI tools in 2023.

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