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The World’s 200+ Unicorns, in One Giant Map

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Unicorns are privately held startups valued at over $1B. Map is plotted based on country of origin, not exact geographic location.
The World's 200+ Unicorns, in One Giant Map

The World’s 200+ Unicorns, in One Giant Map

Today’s infographic comes to us from cost information site HowMuch.net, and it shows the hundreds of unicorns around the world. The special “unicorn” moniker, of course, is reserved for privately-held startups that reach valuations of a billion dollars or more.

In this map, the startups are plotted plotted based on their country of origin, and not their physical geographic location (such as a specific city or state). Further, companies are organized also based on color, which represents the spectrum of sectors that these startups span across.

The Most Valuable Startups

Today, there are 214 unicorns worth a collective $744 billion – but that dollar value is distributed very unequally.

According to research firm CB Insights, the top 10 unicorns alone are worth $303.3 billion (41%), while the “bottom” 204 make up the remaining $440.7 billion (59%) of the pool.

RankUnicornCountryValuation ($B)% of Unicorn Total
#1UberUSA$689.1%
#2Didi ChuxingChina$506.7%
#3XiaomiChina$466.2%
#4AirbnbUSA$29.33.9%
#5SpaceXUSA$21.22.8%
#6Palantir TechnologiesUSA$202.7%
#7WeWorkUSA$202.7%
#8Lu.comChina$18.52.5%
#9China Internet Plus HoldingChina$182.4%
#10PinterestUSA$12.31.7%
Top 10 Total$303.340.8%
All Other 204 Unicorns$440.7059.2%

Known Unknowns

You’re probably very familiar with companies like Uber and Airbnb, but almost half of the companies on the Top 10 list are from China.

What do these companies do that make them more valuable than big names like Dropbox, Stripe, or Spotify?

Didi Chuxing – $50 billion
Didi Chuxing is China’s most popular ride-sharing service, providing transportation to 400 million users across over 400 cities in China. In 2016, they even acquired Uber’s China division, winning an epic “battle” between these two transportation startup giants.

Xiaomi – $46 billion
Xiaomi designs and sells consumer electronics products, and is currently the world’s fifth-largest smartphone maker. (We talked about how Xiaomi and other companies in China are shaking up global the smartphone market here.)

Lu.com – $18.5 billion
Lufax is the second-largest P2P lender in China, and is partially owned by Ping An Insurance Group. The company plans to aggressively target other areas of fintech, including wealth, credit, payments, insurance, and regulatory tech.

China Internet Plus Holding – $18 billion
Formed by a merger in 2015, and now doing business as Meituan-Dianping, this company has the world’s largest online and on-demand delivery platform, recently reaching up to 10 million daily orders and deliveries. Think of it as a combination Groupon and Yelp.

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Visualizing the Stages of Startup Funding

About 1,500 companies are founded daily, but how does the typical startup get financed? This creative graphic uses pie to explain startup funding rounds.

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startup funding

About 1,500 new companies are founded every day.

However, only a fraction of these entrepreneurial pursuits will eventually operate on a grand scale. With many of these companies propelled by venture capital funding, how do investors provide the cash—and get a piece of the startup pie?

Pie in the Sky

Today’s creative infographic from Fundera uses pie to visualize each stage of startup funding, from pre-seed funding to initial public offering.

It’s worth noting that numbers presented here are hypothetical in nature, and that startups can have all kinds of paths to success (or failure).

Visualizing the Stages of Startup Funding

Pre-Seed Funding

In the pre-seed funding round, the founder(s) pitch their business idea to potential investors. These are typically friends, family, angel investors, or pre-seed venture capital firms.

Since there is likely no performance data or positive financials to show yet, potential investors must focus on two primary features: the strength of the idea and the team.

The biggest factor in our decision-making is always the founding team […] that’s what success lives or dies on in this industry: the ability for founders to make really quick, good decisions.

First Round Capital

At this stage, both the level of risk and potential payoff are at their highest.

Seed Funding

After the initial stages, seed funding—the first official funding round for many companies—takes place. Entrepreneurs use the funds for market testing, product development, and bringing operations up to speed.

By this point, investors are generally looking for the company’s ability to solve a need for customers in a way that will achieve product-market fit. At this stage, ideally there is also some level of traction or consumer adoption, such as user or revenue growth. The level of risk is still quite high here, so investors tend to be angel investors or venture capitalists.

Series Funding

In each series funding, the startup generally raises more money and increases their valuation. Here’s what investors tend to expect in each round:

  • Series A: Companies that not only have a great idea, but a strategy for creating long-term profit.
  • Series B: Companies generating consistent revenue that must scale to meet growing demand.
  • Series C (and beyond): Companies with strong financial performance that are looking to expand to new markets, develop new products, buy out businesses, or prepare for an Initial Public Offering (IPO).

Private equity firms and investment bankers are attracted to series C funding as it tends to be much less risky. In recent years, startups have been staying private longer. For example, Uber obtained Series G funding and debt financing before going public.

Initial Public Offering

Once a company is large and stable enough, it may choose to go public. An investment bank will commit to selling a certain amount of shares for a certain amount of money.

If the IPO goes well, investors will profit and the company’s reputation gets a boost—but if it doesn’t, investors lose money and the company’s reputation takes a hit.

Here’s how the example investment amounts break down at each stage:

 Pre-SeedSeedSeries ASeries BSeries CIPO
Amount Invested< $1M<$1.7M<$10.5M<$24.9M<$50M<$10.5M
Average Equity Stake10-15%10-25%15-50%15-30%15-30%15-50%

An investor’s equity is diluted as other investors come on board, but their “piece of the pie” usually becomes more valuable.

The Venture Capital Funnel

How likely is it that a startup makes its way through the entire process? In a study of over 1,110 U.S. seed tech companies, only 30% exited through an IPO, merger, or acquisition (M&A).

Companies that reach a private valuation of $1B or more, known as unicorns, are even more rare at just 1%.

At each stage, natural selection takes hold with fewer companies advancing. Here’s a look at the entire funnel, with the “second round” generally corresponding to a series A stage, a “third round” generally corresponding to a series B stage, and so on.

venture capital funnel

Source: CB Insights

Notably, 67% of the companies stalled out at some point in the funding process, becoming either dead or self-sustaining. While startups carry a high degree of risk, they also present opportunities for substantial rewards.

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Entrepreneurship

Craft Beer Boom: The Numbers Behind the Industry’s Explosive Growth

This infographic takes a closer look at the craft beer revolution sweeping across the U.S,. and its far reaching economic impact.

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All movements start with rebellion, and the craft beer revolution is no different.

Born from the frustration of mass-produced beer made from cheap ingredients, entrepreneurs went head-to-head with global brewery giants to showcase local and independent craftsmanship.

Suddenly, drinking beer became less about the alcoholic content and more about the quality and experience. Craft beer allowed for constantly changing flavors, recipes, and stories. With sales accounting for 24% of U.S. beer market worth over $114 billion, the global craft beer movement has been historic.

Which States Bring Home the Beer?

Today’s map from C+R research demonstrates the growth of the craft beer market, by ranking the U.S. states based on craft breweries per capita.
The Rise of Craft Beer in the U.S.

The data for this visualization comes from The Brewers Association—an American trade group of over 7,200 craft brewers, suppliers, and distributors, as well as the Alcohol and Tobacco Tax and Trade Bureau.

According to the data, Vermont has emerged as the craft beer capital of the U.S. with 11.5 breweries per 100,000 people. That’s equal to 151 pints of beer produced per drinking-age adult. Following closely behind are Montana and Maine, each with 9.6 breweries per capita.

You’ll notice that in Southern states such as Alabama, Georgia, and Mississippi, that there are only 0-0.9 breweries per capita. This is actually because of tighter liquor laws—for example, only 10 years ago, it was illegal to sell specialty beer in South Carolina that contained more alcohol content than a typical Budweiser.

Becoming a Brewery Nation

In 2008, there were only 1,574 breweries across the United States.

However, as you can see in the below data from the Brewers Association, the total amount of craft breweries, microbreweries, and brewpubs has climbed to 7,346 in just a decade.

 20142015201620172018Change ('17-'18)
Total U.S.3,8694,6725,6066,5967,45012.9%
Regional Craft13517818620223013.9%
Microbreweries2,0762,6263,2513,9334,52215%
Brewpubs1,6031,8242,1022,3552,59410.1%
Total Craft3,8144,6285,5396,4907,34613.2%
Large/Non-craft4644671061041.9%

Of the three categories of craft beer, microbreweries have contributed the most to recent production growth. Last year, they accounted for 80% of this growth, up from 60% in 2017.

The term microbrewery refers to the maximum amount of beer the brewery can produce. For microbreweries, that number is 15,000 barrels (460,000 U.S. gallons) of beer per year. They also have to sell 25% or more of their beer on site, which is why we are witnessing a surge in breweries that double up as a restaurant or bar.

Comparing this data to figures on larger breweries available from the Breweries Association, it is clear that it is the larger, more established breweries that are feeling the heat. While their growth slows, more small breweries open, and sales are further cannibalized.

The Economic Impact of the Craft Beer Market

When it comes to pure dollars, C+R Research notes that Colorado comes in at #1 with an economic impact of $764 per person. Vermont is at the #2 spot with an economic impact of $667 per person, despite having a higher concentration of breweries per capita.

How do the rest of the states compare?
Economic Impact
The global craft beer market is expected to reach $502.9 billion by 2025—while the craft brewing industry contributed $76.2 billion to the U.S. economy in 2017, including more than 500,000 jobs.

Will Craft Remain a Growth Category?

While many argue that craft beer is approaching its peak, the data is promising. Experimentation with new processes and ingredients will continue to drive the market forward.

Craft brewers all over the world are tapping into the novelty factor by exploring weird and wonderful innovations, like deer antler-infused beer and take-home brewing kits.

While the overall beer market lagged in sales by 0.8% last year, the craft brew category grew by 3.9% using the same measure. Further, craft still only makes up 13.2% in total beer volume in the U.S., meaning there is still plenty of market share to gain.

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