The 27 Fintech Unicorns, and Where They Were Born
Everyone wants faster, cheaper, and more customized financial services – and since technology now makes this possible, the world is embracing the fintech revolution.
In 2015, investments in fintech nearly doubled to $22.3 billion. And although there were 1,108 deals made, there are only 27 companies that can call themselves unicorns – private companies valued at over $1 billion or more.
Locating the Fintech Unicorns
In total, the world’s fintech unicorns add up to a total valuation of $138.9 billion, and here’s how that is distributed by geography:
|Rest of World||5||$11.5B||$1.8B|
Amazingly, the 27 fintech unicorns have only been born in six countries: United States, China, Sweden, India, the Netherlands, and the UK.
The United States has more than half of all fintech unicorns (14), including nine in Silicon Valley. China has eight unicorns, while the UK has two. Sweden, India, and the Netherlands each have one.
While the U.S. can say it is home to more unicorns, the Chinese ones have far more value so far. The biggest four fintech unicorns worldwide were all born in China: Ant Financial ($60 billion), Lufax ($18.5 billion), JD Finance ($7 billion), and Qufenqi ($5.9 billion). This is because China has more than 500 million smartphone users, with a more evolved market for payments and P2P lending.
Fintech Unicorns by Sub-Sector
Fintech is a broad net that encompasses everything from health insurance apps to robo-advisors. As a result, different sub-sectors within fintech are maturer with more unicorns and success stories (payments, lending), while others do not have any unicorns yet (wealth management, blockchain).
Here are the 27 fintech unicorns, organized by sub-sector:
|Sub-sector||Unicorns||Valuation||% of total|
The biggest fintech startups are in payments and lending, which combine for nearly 80% of the value of all unicorns combined. Meanwhile, all other sub-sectors including insurance, enterprise/SaaS, financial services, and consumer financing add up to roughly 20%.
Will future fintech unicorns follow similar tracks to their predecessors?
The biggest success stories have come from payments and P2P lending, especially in China. Today, however, the Chinese payments market seems pretty hard to crack, with big dogs like Alibaba, JD.com, and Tencent all having their hands in the cookie jar. Recently, P2P lending has also been under scrutiny by regulators in China, and even U.S. lending champions such as Lending Club are having challenges as of late.
Perhaps the next fintech giant will come from somewhere outside of the status quo.
Here’s What Happens Every Minute on the Internet in 2020
A lot can happen in an internet minute. This graphic looks at the enormous numbers behind the online services billions use every day.
What Happens Every Minute on the Internet in 2020
In 2020, an unfathomable amount of digital activity is occurring at any given moment. This ongoing explosion in activity is the aggregate output of 4.5 billion internet users today, a number that’s projected to increase even further in coming years.
This powerful visual from Domo helps capture what happens each minute in today’s hyper-connected internet era, and it’s actually the eighth edition produced since the year 2012.
What can we learn from the evolution of what happens in an internet minute?
How Times Have Changed
Over its relatively short history, the internet has been a catalyst for both the rise and demise of new companies and platforms.
By looking at which brands have appeared in the graphic in earlier years, we can roughly chart the prominence of certain tech segments, as well as observe brands with the most staying power.
As you can see above, platforms like Tumblr, Flickr, and Foursquare showed some promise, but eventually got omitted from the graphic as they dropped off in relevance.
Meanwhile, tech companies like Facebook, Amazon, and Google have had impressive staying power, evolving to become some of the biggest companies in the world. In the process, they’ve caught up to longer-standing titans like Apple and Microsoft at the top of the food chain.
The New “New Thing”
Not surprisingly, much of the internet landscape looks different in 2020. Here are a few of the digital hot spots today.
Nearly $240,000 worth of transactions occur on Venmo per minute. This has served as a catalyst for parent company PayPal, which evolved along successfully with fintech trends. PayPal’s stock now trades at near all-time highs.
Even before COVID-19 resulted in shuttered storefronts and surging online orders, e-commerce was a booming industry. It’s now estimated that $1 million is now spent per minute online. Amazon ships an astounding 6,659 packages every minute to keep up with this demand.
In a predominantly remote-working environment, tools like Zoom and Microsoft Teams host 208,333 and 52,083 users each minute respectively. Particularly in the pandemic era, it seems that this trend is here to stay.
The accelerated world we are in today means that many companies do not sustain a competitive advantage for as long. Social media companies have dwindled as observed above, and this is similarly reflected in the average lifespan of an S&P 500 company.
A typical company’s tenure on the S&P 500 is expected to shrink rapidly in the next few years:
- 1964: 33 years
- 2016: 24 years
- 2027E: 12 years
Companies are shaving anywhere between 15-20 years off those highs, with estimates of further declines. This metric symbolizes the rapid evolution of the business landscape.
What Lies Ahead
It’s seemingly easy to forget mankind is still very early in the developments when it comes to the internet. But in this short period, its rise to prominence and the broad digitization of the world has left us with a very eventful timeline.
If the last decade serves as a reference point, one can expect further and intensifying competition among tech companies. After all, the reward—winning in today’s digital economy—reaps much greater value.
All signs point to internet activity advancing to further heights, if not because of 5G and its associated breakthroughs, then perhaps due to the steady rise in people gaining internet access.
Ranked: The Most Popular Websites Since 1993
This animation provides an interesting overview of the websites with the highest traffic over the last few decades, and how the rankings have changed.
The Most Popular Websites Since 1993
The internet has become an increasingly important part of our everyday lives.
While it’s hard to imagine modern life without Google or YouTube, it’s interesting to reflect on how much the web has changed over the last few decades.
This animation by Captain Gizmo provides a historical rundown of the most popular websites since 1993, showing how much the internet has evolved since the early ’90s.
The Top Websites
While the web has changed drastically over the years, the top-ranking websites have remained relatively consistent. Here’s a look at the websites with the most traffic since 1993, and when each site held the number one spot:
|Date Range||Top Ranking Website||Highest Number of Monthly Visits|
|Jan 1993 - Jun 2000||AOL||405,000,000
|Jul 2000 - May 2006||Yahoo||5,500,000,000
|Jun 2006 - Jul 2008||8,300,000,000
|Aug 2008 - Jun 2010||Yahoo||11,600,000,000
|Jul 2010 - current||81,000,000,000
*Note: Numbers rounded for clarity.
AOL was one of the first major web portals, back in the era of CD-ROMs and dial-up modems. In its heyday, the company dominated the market, largely due to an aggressive free trial campaign that cost millions (possibly even billions) of dollars to execute.
Despite the large investment, the campaign worked—at its peak, AOL had over 30 million users, and a market cap of over $200 billion. It was the most popular website online until the early 2000s, when broadband started to replace dial-up. As the sands shifted, AOL struggled to stay relevant and was eventually sold to Verizon for just $4.4 billion.
Following AOL’s downfall, Yahoo became the next internet giant.
Starting off as a web directory, Yahoo was the first website to offer localized indexes for major cities. At Yahoo’s zenith, it was worth $125 billion, but a series of missed opportunities and failed acquisitions meant that it could not keep up. Like AOL, Yahoo is now also owned by Verizon, but remains a top 10 website globally.
It’s no surprise that Google currently comes in at number one. It started out in the early ’90s as a university research project. Today, it’s become virtually synonymous with the internet, which makes sense, considering 90% of all internet searches are made on Google-owned properties.
Old School Search Engines
Prior to Google’s success, there were several other go-to search engines that paved the way for Google in many ways:
- WebCrawler: One of the earlier search engines, WebCrawler was the first search engine to enable full-text search. At one point, the website was so popular, it’s server would constantly crash, making it virtually unusable during peak hours.
- Lycos: This was another pivotal search engine, created in 1994 (a year before Yahoo). Lycos was the first of its kind to incorporate relevance retrieval, prefix matching, and word proximity.
- Infoseek: As Netscape’s default search engine, Infoseek was popular during the web browser’s heyday. Eventually, Infoseek was purchased by Disney and rebranded to go.com.
Unlike Infoseek, Lycos and WebCrawler have somehow managed to stick around—both companies still exist today. Of course, they’re nowhere near comparable to Google in terms of revenue or daily search volume.
The Evolution of Social Media
Unless you are a Gen Zer, you probably remember MySpace. Like Lycos and WebCrawler, MySpace technically still exists, although it’s certainly not the high traffic site it used to be.
Created in 2004, MySpace became a hub for musicians and music fans on the web. In just a year, the website saw massive growth, and by 2005, it was acquired by News Corp. MySpace continued to dominate the social media landscape until 2008, when Facebook took over as the internet’s most popular social media platform.
Facebook’s story is well-known at this point. The Zuckerberg-led creation was a social networking site that was exclusive to Harvard students, but it soon opened up to dozens of other universities and then finally the general public in 2006. Just two years later, and the site had 100 million active users, rising to the top of the social media spectrum.
Although Facebook often finds itself mired in controversy today, the site remains the world’s most popular social media platform on the internet with close to 3 billion users.
It’s hard to predict what the future holds for Facebook, or for any of the other websites currently dominating the web.
If anything is clear from the above animation, it’s that the list of the world’s most popular websites is constantly shifting—and only time will tell what the next few decades will bring.
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