Technology

The World’s 100 Most Valuable Brands in 2018

Published

6 years ago

June 25, 2018

Jeff Desjardins

The World’s 100 Most Valuable Brands in 2018

According to Forbes, the world’s 100 most valuable brands are worth a staggering $2.15 trillion.

While that singular number is impressive, the publication’s 2018 rankings of global brands can be further broken down in other ways that are also quite intriguing. Let’s take a look at brands by individual brand value, as well as sorted by relevant industry.

Ranking the Most Valuable Brands in 2018

Today’s infographic comes to us from HowMuch.net and it showcases the 100 most valuable brands in the world, according to recent Forbes rankings.

Here are the brands with the most assessed value, along with their one-year change and industry.

Rank	Brand	Brand Value ($B)	1-Year Change	Industry
#1	Apple	$182.8	+8%	Technology
#2	Google	$132.1	+30%	Technology
#3	Microsoft	$104.9	+21%	Technology
#4	Facebook	$94.8	+29%	Technology
#5	Amazon	$70.9	+31%	Technology
#6	Coca-Cola	$57.3	+2%	Beverages
#7	Samsung	$47.6	+25%	Technology
#8	Disney	$47.5	+8%	Leisure
#9	Toyota	$44.7	+9%	Automotive
#10	AT&T	$41.9	+14%	Telecom

Apple remains the world’s most valuable brand at $182.8 billion, but there are four other tech companies hot on the iPhone maker’s heels – and each of them is growing brand value at a rapid pace.

Google (+30%), Microsoft (+21%), Facebook (+29%), and Amazon (31%) are all gaining at double-digit clips. At this point, each has lapped Coca-Cola, the highest ranked non-tech brand in the Top 10 at $57.3 billion.

Brands by Industry

The aforementioned top five brands are all focused on technology, but it’s important to recognize that this is also a part of a much wider trend.

Over the last decade, tech brands have gained consumer prominence to make the industry dominant both in terms of quantity of brands (20%) and total brand value (41%) on the Forbes 100 Most Valuable Brand list.

Industry	# of Brands	Total Brand Value ($B)
Technology	20	$872.6
Financial Services	13	$160.2
Automotive	12	$222.9
Consumer Goods	11	$124.7
Retail	9	$119.0
Luxury	6	$91.7
Beverages	4	$103.2
Diversified	4	$66.3
Telecom	3	$82.3
Restaurants	3	$65.0
Apparel	3	$49.0
Alcohol	3	$42.5
Leisure	2	$56.1
Media	2	$26.3
Transportation	2	$21.6
Tobacco	1	$26.6
Business Services	1	$14.8
Aerospace	1	$8.1
Total	100	$2,152.9

Only a handful of brands in consumer-facing industries like media, apparel, alcohol, and restaurants make the rankings.

Meanwhile, sectors that traditionally rely on heavy amounts of advertising – like consumer packaged goods and retail – have just 20 brands on the list between them. The highest ranked brand in either of those categories is Walmart at #26th with a brand value of $24.9 billion, which is about 1/3 of the brand value of online competitor Amazon.

Related Topics:forbes tech brands advertising brand value

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Technology

All of the Grants Given by the U.S. CHIPS Act

Intel, TSMC, and more have received billions in subsidies from the U.S. CHIPS Act in 2024.

Published

2 days ago

April 26, 2024

Marcus Lu

All of the Grants Given by the U.S. CHIPS Act

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

This visualization shows which companies are receiving grants from the U.S. CHIPS Act, as of April 25, 2024. The CHIPS Act is a federal statute signed into law by President Joe Biden that authorizes $280 billion in new funding to boost domestic research and manufacturing of semiconductors.

The grant amounts visualized in this graphic are intended to accelerate the production of semiconductor fabrication plants (fabs) across the United States.

Data and Company Highlights

The figures we used to create this graphic were collected from a variety of public news sources. The Semiconductor Industry Association (SIA) also maintains a tracker for CHIPS Act recipients, though at the time of writing it does not have the latest details for Micron.

Company	Federal Grant Amount	Anticipated Investment From Company
🇺🇸 Intel	$8,500,000,000	$100,000,000,000
🇹🇼 TSMC	$6,600,000,000	$65,000,000,000
🇰🇷 Samsung	$6,400,000,000	$45,000,000,000
🇺🇸 Micron	$6,100,000,000	$50,000,000,000
🇺🇸 GlobalFoundries	$1,500,000,000	$12,000,000,000
🇺🇸 Microchip	$162,000,000	N/A
🇬🇧 BAE Systems	$35,000,000	N/A

BAE Systems was not included in the graphic due to size limitations

Intel’s Massive Plans

Intel is receiving the largest share of the pie, with $8.5 billion in grants (plus an additional $11 billion in government loans). This grant accounts for 22% of the CHIPS Act’s total subsidies for chip production.

From Intel’s side, the company is expected to invest $100 billion to construct new fabs in Arizona and Ohio, while modernizing and/or expanding existing fabs in Oregon and New Mexico. Intel could also claim another $25 billion in credits through the U.S. Treasury Department’s Investment Tax Credit.

TSMC Expands its U.S. Presence

TSMC, the world’s largest semiconductor foundry company, is receiving a hefty $6.6 billion to construct a new chip plant with three fabs in Arizona. The Taiwanese chipmaker is expected to invest $65 billion into the project.

The plant’s first fab will be up and running in the first half of 2025, leveraging 4 nm (nanometer) technology. According to TrendForce, the other fabs will produce chips on more advanced 3 nm and 2 nm processes.

The Latest Grant Goes to Micron

Micron, the only U.S.-based manufacturer of memory chips, is set to receive $6.1 billion in grants to support its plans of investing $50 billion through 2030. This investment will be used to construct new fabs in Idaho and New York.