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Visualizing the World of Sales Technology

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World of Sales Technology

Visualizing the World of Sales Technology

“Always Be Closing.”

This infamous phrase was popularized in the 1992 film Glengarry Glen Ross, and has become a mantra among fervent salespeople.

While sealing the deal is always the ultimate goal, salespeople actually spend the majority of their time on other tasks like generating and nurturing prospects, following up with customers, and finding new sales opportunities. For this reason, nearly three-quarters of sales professionals rely on technology to do those less glamorous tasks faster and more efficiently.

Today’s graphic from Raconteur shows the value of technology in today’s sales world and how artificial intelligence (AI) technology ultimately helps sales reps win more business.

Artificial Intelligence in Sales

Globally, 40% of salespeople use or are implementing AI technology into their workflows to automate or streamline sales.

AI-based sales technology helps to:

  • Identify the best leads to target using past customer data
  • Improve the quantity and quality of leads
  • Increase omnichannel customer engagement
  • Personalize customer information in real-time
  • Automate sales tasks such as contact information data entry

Using AI tools could mean the difference between closing a deal or losing a prospect.

Companies that automated their contact form responses, for example, saw a 71% increase in open rates and a 152% increase in clickthrough rates.

Growth of Sales Technologies and Tools

With at least two dozen major sales tech segments projected to grow in the next few years, five technologies stand to gain the most traction.

1. Account and Opportunity Planning

Refined data from past and existing customers offer valuable insights on which future prospects to target. Using these insights and other key data (company lists), sales intelligence tools can create custom search criteria to narrow down the best leads to approach.

These tools merge seamlessly with analytics, marketing, and data management to prevent information silos within a company.

2. Sales Methodology/Workflow

Customer relationship management (CRM) is now the fastest-growing software sector in the world. The CRM market is expected to double from $40 billion in 2019 to $80 billion by 2025.

Salespeople can use tools like Salesforce to manage leads and customers effectively and even assist other internal teams with more personalized customer interactions, such as customer service.

3. Content Management

In this information-rich age, companies are expected to keep customer information secure. Content Management Software (CMS) such as Confluence or Paperflite allows sales teams to instantly organize, collaborate on, and distribute internal documents and resources with one another to maintain up-to-date files.

4. Prospect Engagement Management

Customers want products and services tailored to their specific needs and desires. Many companies using a series of personalized emails to welcome or re-engage online customers found they could close 75% more in sales.

5. Online Training and Coaching Delivery

With new technologies, more nuanced client data, and shifting public perceptions of brands, top salespeople are seeking out efficient methods to maintain their skills. This helps them to better connect with prospects and manage sales pipelines.

Technology in the Sales Workflow

Top sales professionals have weighed in—sales technology platforms and tools are invaluable to their success. An overwhelming majority of salespeople use these tools every day:

  • 98% use sales intelligence solutions that provide insight and automation.
    Examples: InsideView, Nimble, Clearbit
  • 94% use collaboration tools to keep their finger on the pulse of sales activities.
    Examples: Wrike, Basecamp, Slack
  • 92% use email tracking tools to track campaigns and conversions.
    Examples: Ebsta, Clearslide, Hubspot Sales

Using more refined software tools, salespeople are able to make better-informed decisions about which prospects to nurture and which ones to grow organically.

And as Glengarry Glen Ross reminds us: “Coffee’s for closers only.”

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Visualizing Microsoft’s Revenue, by Product Line

This graphic breaks down Microsoft’s revenue by segment—from cloud office software to AI search engine capabilities in 2023.

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Visualizing Microsoft’s Revenue, by Product Line

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Over the last decade, Microsoft’s revenue has more than doubled, driven by key product lines like its intelligent cloud infrastructure.

Adding to this, Microsoft launched its AI-enabled search engine, Copilot last year, which has already generated $12 billion for the company. Beyond this search engine, Microsoft is developing a range of AI-based services, such as Azure Arc, a cloud computing platform with 18,000 customers.

This graphic breaks down Microsoft’s revenue in 2023, based on data from Affinity powered by Syntax.

Microsoft’s Most Lucrative Business Segments

In 2023, Microsoft revenues soared to a record $211 billion as demand for AI services accelerated.

As one of the world’s largest companies by market cap, Microsoft reached a $2.8 trillion valuation as investors flocked to big tech and AI-related stocks last year. Amid strong growth, here’s how much revenue was generated from Microsoft’s product lines in 2023:

Product LIneFY2023 Revenue Share of Revenue
Cloud Computing Services$80B38%
Cloud Office Suite Software$49B23%
Operating Systems$22B10%
Gaming Consoles$15B7%
Employment Listing Platform$15B7%
AI-Enabled Search Engine$12B6%
Other$19B9%
Total Revenue$211B100%

Comprising 38% of total revenues in 2023, Microsoft’s cloud computing services segment earns more than any other by a long shot.

These intelligent cloud services provide the servers, storage, and data centers that enable businesses to run websites and other computing services without the need for buying individual hardware and software.

The second-highest revenue driver was cloud office suite software, with sales of Microsoft 365 bringing in $49 billion in revenue.

Meanwhile, Microsoft’s gaming consoles segment pulled in $15 billion in one of its best years ever. In 2023, the company acquired Activision Blizzard for $68.7 billion, known for World of Warcraft and Call of Duty. It was the company’s biggest acquisition in its history.

Falling after gaming revenues is Copilot, its AI-enabled search engine, making up 6% of 2023 revenues. This productivity tool can be embedded into Microsoft 365, allowing companies to use natural language prompts to gain data on their company, summarize insights from meetings, and a host of other functions.

As AI-related services continue to gain momentum, it remains to be seen whether Microsft’s revenue will continue to see strong growth. So far, investor optimism has remained elevated.

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