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Visualizing Microsoft’s Revenue, by Product Line

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See this visualization first on the Voronoi app.

This graphic shows Microsoft revenue by business segment in 2023.

Visualizing Microsoft’s Revenue, by Product Line

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Over the last decade, Microsoft’s revenue has more than doubled, driven by key product lines like its intelligent cloud infrastructure.

Adding to this, Microsoft launched its AI-enabled search engine, Copilot last year, which has already generated $12 billion for the company. Beyond this search engine, Microsoft is developing a range of AI-based services, such as Azure Arc, a cloud computing platform with 18,000 customers.

This graphic breaks down Microsoft’s revenue in 2023, based on data from Affinity powered by Syntax.

Microsoft’s Most Lucrative Business Segments

In 2023, Microsoft revenues soared to a record $211 billion as demand for AI services accelerated.

As one of the world’s largest companies by market cap, Microsoft reached a $2.8 trillion valuation as investors flocked to big tech and AI-related stocks last year. Amid strong growth, here’s how much revenue was generated from Microsoft’s product lines in 2023:

Product LIneFY2023 Revenue Share of Revenue
Cloud Computing Services$80B38%
Cloud Office Suite Software$49B23%
Operating Systems$22B10%
Gaming Consoles$15B7%
Employment Listing Platform$15B7%
AI-Enabled Search Engine$12B6%
Other$19B9%
Total Revenue$211B100%

Comprising 38% of total revenues in 2023, Microsoft’s cloud computing services segment earns more than any other by a long shot.

These intelligent cloud services provide the servers, storage, and data centers that enable businesses to run websites and other computing services without the need for buying individual hardware and software.

The second-highest revenue driver was cloud office suite software, with sales of Microsoft 365 bringing in $49 billion in revenue.

Meanwhile, Microsoft’s gaming consoles segment pulled in $15 billion in one of its best years ever. In 2023, the company acquired Activision Blizzard for $68.7 billion, known for World of Warcraft and Call of Duty. It was the company’s biggest acquisition in its history.

Falling after gaming revenues is Copilot, its AI-enabled search engine, making up 6% of 2023 revenues. This productivity tool can be embedded into Microsoft 365, allowing companies to use natural language prompts to gain data on their company, summarize insights from meetings, and a host of other functions.

As AI-related services continue to gain momentum, it remains to be seen whether Microsft’s revenue will continue to see strong growth. So far, investor optimism has remained elevated.

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How Tech Logos Have Evolved Over Time

From complete overhauls to more subtle tweaks, these tech logos have had quite a journey. Featuring: Google, Apple, and more.

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A cropped chart with the evolution of prominent tech companies’ logos over time.

How Tech Logos Have Evolved Over Time

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

One would be hard-pressed to find a company that has never changed its logo. Granted, some brands—like Rolex, IBM, and Coca-Cola—tend to just have more minimalistic updates. But other companies undergo an entire identity change, thus necessitating a full overhaul.

In this graphic, we visualized the evolution of prominent tech companies’ logos over time. All of these brands ranked highly in a Q1 2024 YouGov study of America’s most famous tech brands. The logo changes are sourced from 1000logos.net.

How Many Times Has Google Changed Its Logo?

Google and Facebook share a 98% fame rating according to YouGov. But while Facebook’s rise was captured in The Social Network (2010), Google’s history tends to be a little less lionized in popular culture.

For example, Google was initially called “Backrub” because it analyzed “back links” to understand how important a website was. Since its founding, Google has undergone eight logo changes, finally settling on its current one in 2015.

CompanyNumber of
Logo Changes
Google8
HP8
Amazon6
Microsoft6
Samsung6
Apple5*

Note: *Includes color changes. Source: 1000Logos.net

Another fun origin story is Microsoft, which started off as Traf-O-Data, a traffic counter reading company that generated reports for traffic engineers. By 1975, the company was renamed. But it wasn’t until 2012 that Microsoft put the iconic Windows logo—still the most popular desktop operating system—alongside its name.

And then there’s Samsung, which started as a grocery trading store in 1938. Its pivot to electronics started in the 1970s with black and white television sets. For 55 years, the company kept some form of stars from its first logo, until 1993, when the iconic encircled blue Samsung logo debuted.

Finally, Apple’s first logo in 1976 featured Isaac Newton reading under a tree—moments before an apple fell on his head. Two years later, the iconic bitten apple logo would be designed at Steve Jobs’ behest, and it would take another two decades for it to go monochrome.

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