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Ranking the Top 100 Websites in the World

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As a greater portion of the world begins to live more of their life online, the world’s top 100 websites continue to see explosive growth in their traffic numbers.

To claim even the 100th spot in this ranking, your website would need around 350 million visits in a single month. Using data from SimilarWeb, we’ve visually mapped out the top 100 biggest websites on the internet. Examining the ranking reveals a lot about how people around the world search for information, which services they use, and how they spend time online.

Note: This is a ranking of biggest websites, specifically. Brands that extend across platforms or serve the majority of their users through an app will not necessarily rank well on this list. As a result, you’ll notice the absence of companies like WeChat and Snapchat.

The Top 100 Websites

The 100 biggest websites generated a staggering 206 billion visits in June 2019. Google, YouTube, and Facebook took the top spots, followed by Baidu and Wikipedia. Below is the full ranking:

Global RankDomainMonthly visits (billions)ParentCountry
1Google.com60.49Alphabet Inc๐Ÿ‡บ๐Ÿ‡ธ United States
2Youtube.comย 24.31Alphabet Inc๐Ÿ‡บ๐Ÿ‡ธ United States
3Facebook.com19.98Facebook, Inc๐Ÿ‡บ๐Ÿ‡ธ United States
4Baidu.com9.77Baidu, Inc๐Ÿ‡จ๐Ÿ‡ณ China
5Wikipedia.org4.69Wikimedia Foundation๐Ÿ‡บ๐Ÿ‡ธ United States
6Twitter.com3.92Twitter, Inc๐Ÿ‡บ๐Ÿ‡ธ United States
7Yahoo.com3.74Verizon Comm. Inc๐Ÿ‡บ๐Ÿ‡ธ United States
8pornhub.com3.36Mindgeek๐Ÿ‡จ๐Ÿ‡ฆ Canada
9Instagram.com3.21Facebook, Inc๐Ÿ‡บ๐Ÿ‡ธ United States
10xvideos.com3.19WGCZ Holding๐Ÿ‡จ๐Ÿ‡ฟ Czech Republic
11yandex.ru3.06Yandex๐Ÿ‡ท๐Ÿ‡บ Russia
12ampproject.org2.76N/A๐Ÿ‡บ๐Ÿ‡ธ United States
13xnxx.com2.47WGCZ Holding๐Ÿ‡จ๐Ÿ‡ฟ Czech Republic
14amazon.com2.41Amazon.com, Inc๐Ÿ‡บ๐Ÿ‡ธ United States
15live.com2.25Microsoft Corporation๐Ÿ‡บ๐Ÿ‡ธ United States
16vk.com2.16Mail.ru Group๐Ÿ‡ท๐Ÿ‡บ Russia
17netflix.com1.81Netflix, Inc๐Ÿ‡บ๐Ÿ‡ธ United States
18qq.com1.76Tencent๐Ÿ‡จ๐Ÿ‡ณ China
19whatsapp.com1.76Facebook, Inc๐Ÿ‡บ๐Ÿ‡ธ United States
20mail.ru1.64Mail.ru Group๐Ÿ‡ท๐Ÿ‡บ Russia
21Reddit.com1.55Advance Publications๐Ÿ‡บ๐Ÿ‡ธ United States
22yahoo.co.jp1.5Verizon Comm. Inc๐Ÿ‡ฏ๐Ÿ‡ต Japan
23google.com.br1.38Alphabet Inc๐Ÿ‡ง๐Ÿ‡ท Brazil
24bing.com1.32Microsoft Corporation๐Ÿ‡บ๐Ÿ‡ธ United States
25ok.ru1.08Mail.ru Group๐Ÿ‡ท๐Ÿ‡บ Russia
26xhamster.com1.06Hammy Media Ltd๐Ÿ‡จ๐Ÿ‡พ Cyprus
27sogou.com1Tencent, Sohu Inc๐Ÿ‡จ๐Ÿ‡ณ China
28ebay.com0.95eBay Inc๐Ÿ‡บ๐Ÿ‡ธ United States
29bit.ly0.95Spectrum Equity๐Ÿ‡บ๐Ÿ‡ธ United States
30twitch.tv0.91Amazon.com, Inc๐Ÿ‡บ๐Ÿ‡ธ United States
31linkedin.com0.91Microsoft Corporation๐Ÿ‡บ๐Ÿ‡ธ United States
32samsung.com0.89Samsung Group๐Ÿ‡ฐ๐Ÿ‡ท South Korea
33sm.cn0.81Alibaba Group๐Ÿ‡จ๐Ÿ‡ณ China
34msn.com0.8Microsoft Corporation๐Ÿ‡บ๐Ÿ‡ธ United States
35office.com0.79Microsoft Corporation๐Ÿ‡บ๐Ÿ‡ธ United States
36globo.com0.74Grupo Globo๐Ÿ‡ง๐Ÿ‡ท Brazil
37taobao.com0.74Alibaba Group๐Ÿ‡จ๐Ÿ‡ณ China
38pinterest.com0.74Pinterest, Inc๐Ÿ‡บ๐Ÿ‡ธ United States
39google.de0.73Alphabet Inc๐Ÿ‡ฉ๐Ÿ‡ช Germany
40Microsoft.com0.72Microsoft Corporation๐Ÿ‡บ๐Ÿ‡ธ United States
41accuweather.com0.71AccuWeather Inc๐Ÿ‡บ๐Ÿ‡ธ United States
42naver.com0.64Naver Corporation๐Ÿ‡ฐ๐Ÿ‡ท South Korea
43aliexpress.com0.64Alibaba Group๐Ÿ‡จ๐Ÿ‡ณ China
44fandom.com0.61Wikia Inc๐Ÿ‡บ๐Ÿ‡ธ United States
45quora.com0.58Quora Inc๐Ÿ‡บ๐Ÿ‡ธ United States
46github.com0.57Microsoft Corporation๐Ÿ‡บ๐Ÿ‡ธ United States
47imdb.com0.57Amazon.com, Inc๐Ÿ‡บ๐Ÿ‡ธ United States
48uol.com.br0.56Grupo Folha๐Ÿ‡ง๐Ÿ‡ท Brazil
49docomo.ne.jp0.56Tata Teleservices๐Ÿ‡ฏ๐Ÿ‡ต Japan
50youporn.com0.55Mindgeek๐Ÿ‡จ๐Ÿ‡ฆ Canada
51bbc.co.uk0.55Public owned๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom
52microsoftonline.com0.55Unknown๐Ÿด Unknown
53paypal.com0.53Paypal๐Ÿ‡บ๐Ÿ‡ธ United States
54google.fr0.53Alphabet Inc๐Ÿ‡ซ๐Ÿ‡ท France
55yidianzixun.com0.51Particle Inc๐Ÿ‡จ๐Ÿ‡ณ China
56wordpress.com0.51Automattic๐Ÿ‡บ๐Ÿ‡ธ United States
57news.google.com0.51Alphabet Inc๐Ÿ‡บ๐Ÿ‡ธ United States
58sohu.com0.51Sohu๐Ÿ‡จ๐Ÿ‡ณ China
59duckduckgo.com0.51Duck Duck Go, Inc๐Ÿ‡บ๐Ÿ‡ธ United States
60google.co.uk0.51Alphabet Inc๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom
6110086.cn0.5China Mobile๐Ÿ‡จ๐Ÿ‡ณ China
62iqiyi.com0.5Baidu, Inc๐Ÿ‡จ๐Ÿ‡ณ China
63booking.com0.5Booking Holdings๐Ÿ‡บ๐Ÿ‡ธ United States
64amazon.co.jp0.49Amazon.com, Inc๐Ÿ‡ฏ๐Ÿ‡ต Japan
65cricbuzz.com0.49Times Internet๐Ÿ‡ฎ๐Ÿ‡ณ India
66taboola.com0.48Taboola Inc๐Ÿ‡บ๐Ÿ‡ธ United States
67amazon.de0.48Amazon.com, Inc๐Ÿ‡ฉ๐Ÿ‡ช Germany
68cnn.com0.47Turner Broadcasting๐Ÿ‡บ๐Ÿ‡ธ United States
69jd.com0.47Various (Tencent 20%)๐Ÿ‡จ๐Ÿ‡ณ China
70apple.com0.47Apple Inc๐Ÿ‡บ๐Ÿ‡ธ United States
71google.it0.45Alphabet Inc๐Ÿ‡ฎ๐Ÿ‡น Italy
72bilibili.com0.44Bilibili Inc๐Ÿ‡จ๐Ÿ‡ณ China
73google.co.jp0.44Alphabet Inc๐Ÿ‡ฏ๐Ÿ‡ต Japan
74livejasmin.com0.44Docler Group๐Ÿ‡ฑ๐Ÿ‡บ Luxembourg
75tmall.com0.44Alibaba Group๐Ÿ‡จ๐Ÿ‡ณ China
76news.yahoo.co.jp0.44Verizon Comm. Inc๐Ÿ‡ฏ๐Ÿ‡ต Japan
77youtu.be0.44Alphabet Inc๐Ÿ‡บ๐Ÿ‡ธ United States
78tribunnews.com0.43Kompas Gramedia Group๐Ÿ‡ฎ๐Ÿ‡ฉ Indonesia
79amazon.co.uk0.43Amazon.com, Inc๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom
80chaturbate.com0.43Multi Media LLC๐Ÿ‡บ๐Ÿ‡ธ United States
81google.co.in0.41Alphabet Inc๐Ÿ‡ฎ๐Ÿ‡ณ India
82craigslist.org0.41Craigslist๐Ÿ‡บ๐Ÿ‡ธ United States
83imgur.com0.41Imgur Inc๐Ÿ‡บ๐Ÿ‡ธ United States
84bbc.com0.41Public owned๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom
85fc2.com0.39FC2, Inc๐Ÿ‡บ๐Ÿ‡ธ United States
86tsyndicate.com0.39Unknown๐Ÿด Unknown
87redtube.com0.38Mindgeek๐Ÿ‡จ๐Ÿ‡ฆ Canada
88tumblr.com0.37Verizon๐Ÿ‡บ๐Ÿ‡ธ United States
89foxnews.com0.36Fox Corporation๐Ÿ‡บ๐Ÿ‡ธ United States
90rakuten.co.jp0.36Rakuten Inc๐Ÿ‡ฏ๐Ÿ‡ต Japan
91google.es0.36Alphabet Inc๐Ÿ‡ช๐Ÿ‡ธ Spain
92outbrain.com0.36Outbrain Inc๐Ÿ‡บ๐Ÿ‡ธ United States
93discordapp.com0.36Various๐Ÿ‡บ๐Ÿ‡ธ United States
94amazon.in0.35Amazon.com, Inc๐Ÿ‡ฎ๐Ÿ‡ณ India
95crptgate.com0.34Unknown๐Ÿด Unknown
96weather.com0.34Landmark Media Enterprises, LLC๐Ÿ‡บ๐Ÿ‡ธ United States
97toutiao.com0.34Bytedance๐Ÿ‡จ๐Ÿ‡ณ China
98youku.com0.34Alibaba Group๐Ÿ‡จ๐Ÿ‡ณ China
99adobe.com0.34Adobe Inc๐Ÿ‡บ๐Ÿ‡ธ United States
100news.yandex.ru0.33Yandex๐Ÿ‡ท๐Ÿ‡บ Russia

Search Reigns Supreme

Search engines provide the connective tissue that binds the internet together, and they accounted for the majority of website traffic in the top 100 ranking.

Google is the undisputed top website in nearly every country in the world. In fact, Alphabet’s 11 domains in the top 100 ranking โ€“ including YouTube and a number of international versions of Google โ€“ racked up an impressive 90 billion visits in a single month.

Exceptions to Google’s dominance can be found in China (Baidu) and Russia (Yandex), where homegrown search engines have managed to capture the domestic market.

One scrappy competitor, DuckDuckGo, is slowly gaining prominence as an alternative to Google. The search engine’s focus on user privacy appears to be resonating with internet users as the site’s traffic has surpassed 500 million visits per month.

Full Stream Ahead

Video streaming and sharing is another major driver of global internet traffic.

Thanks to high-powered phones and bigger data plans, video is now a prominent portion of internet content consumption. This can take a few forms, from binge watching TV shows on Netflix to short-form video uploads on platforms like Douyin and Instagram.

Live streaming is increasingly a bigger part of the mix. Twitch, which is focused on gaming, is now ranked 30th in the world in web traffic. The Amazon-owned platform is now so popular that on any given night, its viewership surpasses many of the major U.S. cable networks.

Hours watched on Twitch

Of course, this category also includes adult content, which is well represented in this ranking. XNXX, XVideos, and PornHub all made the top 20, and the three websites combined for over nine billion visits in the most recent month of data available.

Old Dogs, New Tricks

Classic web portals such as MSN and Yahoo are still putting up impressive traffic numbers, but major players are increasingly staying relevant by acquiring rising internet stars.

In the case of Microsoft, acquiring Github and Linkedin helped the company target new markets and grow their overall presence online. Amazon’s acquisition of Twitch proved to be a good bet, and Instagram continues to breathe new life into Facebook, which has seen a backlash focused on its original namesake social network.

Google isn’t sitting still either. The company recently championed the open-source AMP Project to help improve the performance of mobile pages, which are increasingly bogged down by adware, unoptimized images, and JavaScript. In a short amount of time, the AMP Project has taken off to become one of the biggest websites in the world.

The project is not without controversy though.

Critics point out that cached AMP pages โ€“ which are hosted by Google โ€“ essentially cut out content creators, and that non-compliant pages may lose their ranking on mobile search results. As the project moves towards becoming a foundation, it remains to be seen how AMP will evolve and how much involvement Google will have in the future.

The Geography of the Top 100 Websites

The internet may be a global network, but many of the gatekeepers are still located in the United States. If international domain suffixes of companies like Amazon and Google are counted, 60 of the 100 websites in the ranking are American.

Below is a breakdown of the Top 100 by country.

Top 100 Websites Ranking by Country

China is a strong runner-up, with 15 websites in the Top 100. While most of these Chinese companies are focused on the sizable domestic market, some are also making global inroads through investment. Tencent has partially backed the fast-growing chat platform, Discord, and it also has double-digit stakes in Snapchat and Spotify.

With the exception of Baidu, all of the biggest websites in the world have swelled in size by serving a global audience. As the tech market continues to mature in China, it remains to be seen whether Chinese companies can successfully move beyond the firewall to become the next Facebook or Google.

Correction: Bilibili, a website run by a Chinese company, was incorrectly identified as a Japanese company.

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Data Visualization

The Best and Worst Performing Sectors in 2019

The U.S. stock market had a banner year, but some sectors were notable outliers. Here are the ones that outperformed (and underperformed) in 2019.

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The Best and Worst Performing Sectors in 2019

If you think back almost 12 months, you’ll remember that the markets opened the year with extreme levels of volatility.

Stocks had just finished the worst year in a decade. Then in early January, Apple cut its earnings guidance after the company had already lost over $400 billion in market capitalization. The S&P 500 and DJIA seesawed, suggesting that the lengthy bull run could come to an end.

Yet, here we are a year later โ โ€” we’re wrapping up the decade with a banner year for the S&P 500. As of the market close on December 30, 2019, stocks were up 28.5% to give the index what is expected to be its second-best performance since 1998.

Winners and Losers

Today’s infographic pulls data from Finviz.com. We’ve taken their great treemap visualization of U.S. markets and augmented it to show the sectors that beat the frothy market in 2019, as well as the ones that lagged behind.

Below, we’ll highlight instances where sectors stood out as having companies that, with few exceptions, saw ubiquitously positive or negative returns.

Top Performing Sectors

1. Semiconductors
Semiconductor stocks soared in 2019, despite sales expected to shrink 12% globally. Although this seems counterintuitive at first glance, the context helps here: in 2018, there was hefty correction in the market – and the future outlook for the industry has also been revised to be rosier.

2. Credit Services
In case you didn’t get the memo, the world is increasingly going cashless โ€” and payments companies have been licking their lips. Mastercard, Visa, American Express, Capital One, and Discover were just some of the names that outperformed the S&P 500 in 2019.

3. Aerospace / Defense
The vast majority of companies in this market, including Lockheed Martin, Raytheon, and United Technologies, all beat the market in 2019. One notable and obvious exception to this is Boeing, a company that saw its stock get hammered after the Boeing 737 Max model was grounded in the wake of several high-profile crashes.

4. Electronic Equipment
Apple shareholders had a bit of a wild ride in 2018. The company had risen in value to $1.1 trillion, but then it subsequently lost over $400 billion in market capitalization by the end of the year. Interestingly, in 2019, the stock had a strong bounce back year: the stock increased 84.8% in value, making it the best-performing FAANG stock by far.

5. Diversified Machinery
Manufacturers such as Honeywell, General Electric, Cummins, and Danaher saw solid double-digit gains in 2019, despite a slowing U.S. industrial sector. For GE in particular, this was a bit of a comeback year after its stock was decimated in 2018.

Honorable mentions:
Construction Materials, Medical Labs & Research, Gold, Medical Appliances, Insurance Brokers

Worst Performing Sectors

1. Oil
Big oil, independent oil, and many oil services companies all had a year to forget. While this is not unusual in a highly cyclical industry, what is strange is that this happened in a year where oil prices (WTI) increased 36% for the best year since 2016.

2. Wireless Communications
Growing anticipation around 5G was not enough to buoy wireless companies in 2019.

3. Foreign Banks
It’s a tough environment for European banks right now. Not only is it late in the cycle, but banks are trying to make money in an environment with negative rates and large amounts of Brexit uncertainty. The strong U.S. dollar doesn’t help much, either.

4. Apparel
The CEO of The Gap has described U.S. tariffs as “attacks on the American consumer”, providing just another nail in the coffin to the bottom line of the retail industry. Given these additional headwinds, it’s not surprising that companies like The Gap, American Eagle, Nordstrom, Urban Outfitters, and Abercrombie & Fitch all finished the year in the red.

5. Foreign Telecoms
Continued strength of the U.S. dollar weighed on foreign telecoms, which make the majority of their revenues in other currencies.

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Data Visualization

Visualizing the Decline of Confidence in American Institutions

Americans rely on several institutions for their services and safetyโ€”but how has their confidence in institutions changed since 1975?

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Every day, the public relies on a number of major institutions for services and safety. From banks and governments, to media and the militaryโ€”these institutions play an important role in shaping life as we know it.

Yet, todayโ€™s interactive data visualization from Overflow Data shows that Americaโ€™s confidence in institutions has drastically waned. The data relies on the General Social Survey (GSS) to provide a 40-year overview of how sentiment has changed with respect to 13 different institutions.

Select an institution from the drop-down menu below to see how confidence has changed over time

The Erosion of Confidence

Overall, confidence in most institutions has eroded. Americans find it especially hard to trust their government: the โ€œgreat deal of confidenceโ€ metrics for Congress, the Supreme Court, and the Executive Branch were low to begin with, and have declined further since 1975.

That said, the biggest overall drop belongs to the press, which saw 50% of surveyed Americans saying they have โ€œhardly any confidenceโ€ in it in 2016. This is nearly a three-fold increase from 1975, when that number was just 19%. Of course, with the rise of fake news in more recent years, the erosion of confidence in media doesn’t seem to be slowing down.

Hereโ€™s a look at the two extremes of sentiment regarding the studied institutions, showing how the opposite measures of โ€œhardly any confidence” and a โ€œgreat deal of confidence” have changed since 1975:

InstitutionConfidence level19752016Change
๐Ÿฆ Banks & Financial Institutions Hardly any10.9%31.2%+20.3 p.p.
Great deal32.3%14.1%-18.2 p.p.
๐Ÿ—ณ๏ธ CongressHardly any26.2%52.6%+26.4 p.p.
Great deal13.6%5.9%-7.7 p.p.
๐Ÿซ EducationHardly any13.0%17.5%+4.5 p.p.
Great deal31.5%25.6%-5.9 p.p.
๐Ÿ›๏ธ Executive BranchHardly any29.7%42.4%+12.7 p.p.
Great deal13.4%12.8%-0.6 p.p.
๐Ÿฌ Major CompaniesHardly any22.9%17.3%-5.6 p.p.
Great deal20.5%18.3%-2.2 p.p.
๐Ÿฅ MedicineHardly any17.8%13.4%-4.4 p.p.
Great deal51.8%50.6%-1.2 p.p.
๐ŸŽ–๏ธ MilitaryHardly any14.8%7.6%-7.2 p.p.
Great deal36.3%53.4%+17.1 p.p.
๐Ÿ’ช Organized LaborHardly any31.5%22.6%-8.9 p.p.
Great deal10.2%13.9%+3.7 p.p.
๐Ÿ™ ReligionHardly any23.0%26.4%+3.4 p.p.
Great deal25.8%20.0%-5.8 p.p.
๐Ÿ“ฐ PressHardly any19.0%50.0%+31 p.p.
Great deal24.5%7.6%-16.9 p.p.
๐Ÿฅผ Scientific CommunityHardly any7.4%6.1%-1.3 p.p.
Great deal41.7%42.1%+0.4 p.p.
๐Ÿ“บ TelevisionHardly any23.4%43.1%+19.7 p.p.
Great deal18.4%9.8%-8.6 p.p.
โš–๏ธ U.S. Supreme CourtHardly any19.2%17.4%-1.8 p.p.
Great deal31.8%26.3%-5.5 p.p.

Banks and financial institutions have also suffered a bad rep in the public eye. Their โ€œgreat deal of confidenceโ€ metric has dropped sharply from 32.3% to 14.1% in four decades.

One major exception is the military, which emerges as the most trusted institution. Americansโ€™ faith in the military has also shown the most improvement, with a 17.1 p.p increase in a โ€œgreat deal of confidenceโ€ since 1975.

The Split Widens Further

While measuring public confidence in institutions can be subjective, it provides an understanding of where Americans want to see change and reform take place.

For more on how Americans perceive different institutions and the issues that affect them, see how the public is divided based on political affiliation.

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