Infographic: Ranking the Top 100 Websites in the World
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Ranking the Top 100 Websites in the World

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As a greater portion of the world begins to live more of their life online, the world’s top 100 websites continue to see explosive growth in their traffic numbers.

To claim even the 100th spot in this ranking, your website would need around 350 million visits in a single month. Using data from SimilarWeb, we’ve visually mapped out the top 100 biggest websites on the internet. Examining the ranking reveals a lot about how people around the world search for information, which services they use, and how they spend time online.

Note: This is a ranking of biggest websites, specifically. Brands that extend across platforms or serve the majority of their users through an app will not necessarily rank well on this list. As a result, you’ll notice the absence of companies like WeChat and Snapchat.

The Top 100 Websites

The 100 biggest websites generated a staggering 206 billion visits in June 2019. Google, YouTube, and Facebook took the top spots, followed by Baidu and Wikipedia. Below is the full ranking:

Global RankDomainMonthly visits (billions)ParentCountry
1Google.com60.49Alphabet Inc๐Ÿ‡บ๐Ÿ‡ธ United States
2Youtube.comย 24.31Alphabet Inc๐Ÿ‡บ๐Ÿ‡ธ United States
3Facebook.com19.98Facebook, Inc๐Ÿ‡บ๐Ÿ‡ธ United States
4Baidu.com9.77Baidu, Inc๐Ÿ‡จ๐Ÿ‡ณ China
5Wikipedia.org4.69Wikimedia Foundation๐Ÿ‡บ๐Ÿ‡ธ United States
6Twitter.com3.92Twitter, Inc๐Ÿ‡บ๐Ÿ‡ธ United States
7Yahoo.com3.74Verizon Comm. Inc๐Ÿ‡บ๐Ÿ‡ธ United States
8pornhub.com3.36Mindgeek๐Ÿ‡จ๐Ÿ‡ฆ Canada
9Instagram.com3.21Facebook, Inc๐Ÿ‡บ๐Ÿ‡ธ United States
10xvideos.com3.19WGCZ Holding๐Ÿ‡จ๐Ÿ‡ฟ Czech Republic
11yandex.ru3.06Yandex๐Ÿ‡ท๐Ÿ‡บ Russia
12ampproject.org2.76N/A๐Ÿ‡บ๐Ÿ‡ธ United States
13xnxx.com2.47WGCZ Holding๐Ÿ‡จ๐Ÿ‡ฟ Czech Republic
14amazon.com2.41Amazon.com, Inc๐Ÿ‡บ๐Ÿ‡ธ United States
15live.com2.25Microsoft Corporation๐Ÿ‡บ๐Ÿ‡ธ United States
16vk.com2.16Mail.ru Group๐Ÿ‡ท๐Ÿ‡บ Russia
17netflix.com1.81Netflix, Inc๐Ÿ‡บ๐Ÿ‡ธ United States
18qq.com1.76Tencent๐Ÿ‡จ๐Ÿ‡ณ China
19whatsapp.com1.76Facebook, Inc๐Ÿ‡บ๐Ÿ‡ธ United States
20mail.ru1.64Mail.ru Group๐Ÿ‡ท๐Ÿ‡บ Russia
21Reddit.com1.55Advance Publications๐Ÿ‡บ๐Ÿ‡ธ United States
22yahoo.co.jp1.5Verizon Comm. Inc๐Ÿ‡ฏ๐Ÿ‡ต Japan
23google.com.br1.38Alphabet Inc๐Ÿ‡ง๐Ÿ‡ท Brazil
24bing.com1.32Microsoft Corporation๐Ÿ‡บ๐Ÿ‡ธ United States
25ok.ru1.08Mail.ru Group๐Ÿ‡ท๐Ÿ‡บ Russia
26xhamster.com1.06Hammy Media Ltd๐Ÿ‡จ๐Ÿ‡พ Cyprus
27sogou.com1Tencent, Sohu Inc๐Ÿ‡จ๐Ÿ‡ณ China
28ebay.com0.95eBay Inc๐Ÿ‡บ๐Ÿ‡ธ United States
29bit.ly0.95Spectrum Equity๐Ÿ‡บ๐Ÿ‡ธ United States
30twitch.tv0.91Amazon.com, Inc๐Ÿ‡บ๐Ÿ‡ธ United States
31linkedin.com0.91Microsoft Corporation๐Ÿ‡บ๐Ÿ‡ธ United States
32samsung.com0.89Samsung Group๐Ÿ‡ฐ๐Ÿ‡ท South Korea
33sm.cn0.81Alibaba Group๐Ÿ‡จ๐Ÿ‡ณ China
34msn.com0.8Microsoft Corporation๐Ÿ‡บ๐Ÿ‡ธ United States
35office.com0.79Microsoft Corporation๐Ÿ‡บ๐Ÿ‡ธ United States
36globo.com0.74Grupo Globo๐Ÿ‡ง๐Ÿ‡ท Brazil
37taobao.com0.74Alibaba Group๐Ÿ‡จ๐Ÿ‡ณ China
38pinterest.com0.74Pinterest, Inc๐Ÿ‡บ๐Ÿ‡ธ United States
39google.de0.73Alphabet Inc๐Ÿ‡ฉ๐Ÿ‡ช Germany
40Microsoft.com0.72Microsoft Corporation๐Ÿ‡บ๐Ÿ‡ธ United States
41accuweather.com0.71AccuWeather Inc๐Ÿ‡บ๐Ÿ‡ธ United States
42naver.com0.64Naver Corporation๐Ÿ‡ฐ๐Ÿ‡ท South Korea
43aliexpress.com0.64Alibaba Group๐Ÿ‡จ๐Ÿ‡ณ China
44fandom.com0.61Wikia Inc๐Ÿ‡บ๐Ÿ‡ธ United States
45quora.com0.58Quora Inc๐Ÿ‡บ๐Ÿ‡ธ United States
46github.com0.57Microsoft Corporation๐Ÿ‡บ๐Ÿ‡ธ United States
47imdb.com0.57Amazon.com, Inc๐Ÿ‡บ๐Ÿ‡ธ United States
48uol.com.br0.56Grupo Folha๐Ÿ‡ง๐Ÿ‡ท Brazil
49docomo.ne.jp0.56Tata Teleservices๐Ÿ‡ฏ๐Ÿ‡ต Japan
50youporn.com0.55Mindgeek๐Ÿ‡จ๐Ÿ‡ฆ Canada
51bbc.co.uk0.55Public owned๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom
52microsoftonline.com0.55Unknown๐Ÿด Unknown
53paypal.com0.53Paypal๐Ÿ‡บ๐Ÿ‡ธ United States
54google.fr0.53Alphabet Inc๐Ÿ‡ซ๐Ÿ‡ท France
55yidianzixun.com0.51Particle Inc๐Ÿ‡จ๐Ÿ‡ณ China
56wordpress.com0.51Automattic๐Ÿ‡บ๐Ÿ‡ธ United States
57news.google.com0.51Alphabet Inc๐Ÿ‡บ๐Ÿ‡ธ United States
58sohu.com0.51Sohu๐Ÿ‡จ๐Ÿ‡ณ China
59duckduckgo.com0.51Duck Duck Go, Inc๐Ÿ‡บ๐Ÿ‡ธ United States
60google.co.uk0.51Alphabet Inc๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom
6110086.cn0.5China Mobile๐Ÿ‡จ๐Ÿ‡ณ China
62iqiyi.com0.5Baidu, Inc๐Ÿ‡จ๐Ÿ‡ณ China
63booking.com0.5Booking Holdings๐Ÿ‡บ๐Ÿ‡ธ United States
64amazon.co.jp0.49Amazon.com, Inc๐Ÿ‡ฏ๐Ÿ‡ต Japan
65cricbuzz.com0.49Times Internet๐Ÿ‡ฎ๐Ÿ‡ณ India
66taboola.com0.48Taboola Inc๐Ÿ‡บ๐Ÿ‡ธ United States
67amazon.de0.48Amazon.com, Inc๐Ÿ‡ฉ๐Ÿ‡ช Germany
68cnn.com0.47Turner Broadcasting๐Ÿ‡บ๐Ÿ‡ธ United States
69jd.com0.47Various (Tencent 20%)๐Ÿ‡จ๐Ÿ‡ณ China
70apple.com0.47Apple Inc๐Ÿ‡บ๐Ÿ‡ธ United States
71google.it0.45Alphabet Inc๐Ÿ‡ฎ๐Ÿ‡น Italy
72bilibili.com0.44Bilibili Inc๐Ÿ‡จ๐Ÿ‡ณ China
73google.co.jp0.44Alphabet Inc๐Ÿ‡ฏ๐Ÿ‡ต Japan
74livejasmin.com0.44Docler Group๐Ÿ‡ฑ๐Ÿ‡บ Luxembourg
75tmall.com0.44Alibaba Group๐Ÿ‡จ๐Ÿ‡ณ China
76news.yahoo.co.jp0.44Verizon Comm. Inc๐Ÿ‡ฏ๐Ÿ‡ต Japan
77youtu.be0.44Alphabet Inc๐Ÿ‡บ๐Ÿ‡ธ United States
78tribunnews.com0.43Kompas Gramedia Group๐Ÿ‡ฎ๐Ÿ‡ฉ Indonesia
79amazon.co.uk0.43Amazon.com, Inc๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom
80chaturbate.com0.43Multi Media LLC๐Ÿ‡บ๐Ÿ‡ธ United States
81google.co.in0.41Alphabet Inc๐Ÿ‡ฎ๐Ÿ‡ณ India
82craigslist.org0.41Craigslist๐Ÿ‡บ๐Ÿ‡ธ United States
83imgur.com0.41Imgur Inc๐Ÿ‡บ๐Ÿ‡ธ United States
84bbc.com0.41Public owned๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom
85fc2.com0.39FC2, Inc๐Ÿ‡บ๐Ÿ‡ธ United States
86tsyndicate.com0.39Unknown๐Ÿด Unknown
87redtube.com0.38Mindgeek๐Ÿ‡จ๐Ÿ‡ฆ Canada
88tumblr.com0.37Verizon๐Ÿ‡บ๐Ÿ‡ธ United States
89foxnews.com0.36Fox Corporation๐Ÿ‡บ๐Ÿ‡ธ United States
90rakuten.co.jp0.36Rakuten Inc๐Ÿ‡ฏ๐Ÿ‡ต Japan
91google.es0.36Alphabet Inc๐Ÿ‡ช๐Ÿ‡ธ Spain
92outbrain.com0.36Outbrain Inc๐Ÿ‡บ๐Ÿ‡ธ United States
93discordapp.com0.36Various๐Ÿ‡บ๐Ÿ‡ธ United States
94amazon.in0.35Amazon.com, Inc๐Ÿ‡ฎ๐Ÿ‡ณ India
95crptgate.com0.34Unknown๐Ÿด Unknown
96weather.com0.34Landmark Media Enterprises, LLC๐Ÿ‡บ๐Ÿ‡ธ United States
97toutiao.com0.34Bytedance๐Ÿ‡จ๐Ÿ‡ณ China
98youku.com0.34Alibaba Group๐Ÿ‡จ๐Ÿ‡ณ China
99adobe.com0.34Adobe Inc๐Ÿ‡บ๐Ÿ‡ธ United States
100news.yandex.ru0.33Yandex๐Ÿ‡ท๐Ÿ‡บ Russia

Search Reigns Supreme

Search engines provide the connective tissue that binds the internet together, and they accounted for the majority of website traffic in the top 100 ranking.

Google is the undisputed top website in nearly every country in the world. In fact, Alphabet’s 11 domains in the top 100 ranking โ€“ including YouTube and a number of international versions of Google โ€“ racked up an impressive 90 billion visits in a single month.

Exceptions to Google’s dominance can be found in China (Baidu) and Russia (Yandex), where homegrown search engines have managed to capture the domestic market.

One scrappy competitor, DuckDuckGo, is slowly gaining prominence as an alternative to Google. The search engine’s focus on user privacy appears to be resonating with internet users as the site’s traffic has surpassed 500 million visits per month.

Full Stream Ahead

Video streaming and sharing is another major driver of global internet traffic.

Thanks to high-powered phones and bigger data plans, video is now a prominent portion of internet content consumption. This can take a few forms, from binge watching TV shows on Netflix to short-form video uploads on platforms like Douyin and Instagram.

Live streaming is increasingly a bigger part of the mix. Twitch, which is focused on gaming, is now ranked 30th in the world in web traffic. The Amazon-owned platform is now so popular that on any given night, its viewership surpasses many of the major U.S. cable networks.

Hours watched on Twitch

Of course, this category also includes adult content, which is well represented in this ranking. XNXX, XVideos, and PornHub all made the top 20, and the three websites combined for over nine billion visits in the most recent month of data available.

Old Dogs, New Tricks

Classic web portals such as MSN and Yahoo are still putting up impressive traffic numbers, but major players are increasingly staying relevant by acquiring rising internet stars.

In the case of Microsoft, acquiring Github and Linkedin helped the company target new markets and grow their overall presence online. Amazon’s acquisition of Twitch proved to be a good bet, and Instagram continues to breathe new life into Facebook, which has seen a backlash focused on its original namesake social network.

Google isn’t sitting still either. The company recently championed the open-source AMP Project to help improve the performance of mobile pages, which are increasingly bogged down by adware, unoptimized images, and JavaScript. In a short amount of time, the AMP Project has taken off to become one of the biggest websites in the world.

The project is not without controversy though.

Critics point out that cached AMP pages โ€“ which are hosted by Google โ€“ essentially cut out content creators, and that non-compliant pages may lose their ranking on mobile search results. As the project moves towards becoming a foundation, it remains to be seen how AMP will evolve and how much involvement Google will have in the future.

The Geography of the Top 100 Websites

The internet may be a global network, but many of the gatekeepers are still located in the United States. If international domain suffixes of companies like Amazon and Google are counted, 60 of the 100 websites in the ranking are American.

Below is a breakdown of the Top 100 by country.

Top 100 Websites Ranking by Country

China is a strong runner-up, with 15 websites in the Top 100. While most of these Chinese companies are focused on the sizable domestic market, some are also making global inroads through investment. Tencent has partially backed the fast-growing chat platform, Discord, and it also has double-digit stakes in Snapchat and Spotify.

With the exception of Baidu, all of the biggest websites in the world have swelled in size by serving a global audience. As the tech market continues to mature in China, it remains to be seen whether Chinese companies can successfully move beyond the firewall to become the next Facebook or Google.

Correction: Bilibili, a website run by a Chinese company, was incorrectly identified as a Japanese company.

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Money

How Central Banks Think About Digital Currency

Central bank digital currencies are on the horizon. What do 65 central banks representing 91% of global GDP think about them?

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How Central Banks Think About Digital Currency

In the late 1600s, the introduction of bank notes changed the financial system forever. Fast forward to today, and another monumental change is expected to occur through central bank digital currencies (CBDC).

A CBDC adopts certain characteristics of everyday paper or coin currencies and cryptocurrency. It is expected to provide central banks and the monetary systems they govern a step towards modernizing.

But what exactly are CBDCs and how do they differ from money we use today?

The ABCs of CBDCs

To better understand a CBDC, it helps to first understand the taxonomy of money and its overlapping properties.

For example, the properties of cash are that it’s accessible, physical and digital, central bank issued, and token-based. Hereโ€™s how the taxonomy of money breaks down:

  • Accessibility: The accessibility of money is a big factor in determining its place within the taxonomy of money. For instance, cash and general purpose CBDCs are considered widely accessible.
  • Form: Is the money physical or digital? The form of money determines distribution and the potential for dilution, and future CBDCs issued will be completely digital.
  • Issuer: Where does the money come from? CBDCs are to be issued by the central bank and backed by their respective governments, which differs from cryptocurrencies which mostly have no government affiliations.
  • Technology: How does the currency work? CBDCs break down into token-based and account-based approaches. A token-based CBDC operates like banknotes today, where your information is not known nor needed by a cashier when accepting your payment. An account-based system, however, requires authorization to partake on the network, akin to paying with a digital wallet or card.

Digital Currency vs Digital Coins

In essence, digital currency is the electronic form of banknotes that exists today. Therefore, it’s viewed by some as a modern and efficient version of the cash you hold in your wallet or purse.

On the other hand, cryptocurrencies like Bitcoin are a store of value like gold that is secured by encryption. Cryptocurrencies are privately owned and fueled by blockchain technology, compared to digital currencies which do not use decentralized ledgers or blockchain technology.

Digital Currency: Regulatory Authority and Stability

Digital currencies are issued by a central bank, and therefore, are backed by the full power of a government. According to the Bank for International Settlements, over 20% of central banks surveyed say they have legal authority in issuing a CBDC. Almost 10% more said laws are currently being changed to allow for it.

As more central banks issue digital currencies, there’s likely to be favorability between them. This is similar to how a few currencies like the U.S. dollar and Euro dominate the currency landscape.

The Benefits of Issuing a CBDC

There are several positives regarding the issuance of a CBDC over other currencies.

First, the cost of retail payments in the U.S. is estimated to be between 0.5% and 0.9% of the country’s $20 trillion in GDP. Digital currencies can flow much more effectively between parties, helping reduce these transaction fees.

Second, large chunks of the global population are still considered unbanked. In this case, a CBDC opens avenues for people to access the global financial system without a bank. Even today, 6% of Americans do not have a single bank account.

Other motivations for a CBDC include:

  • Financial stability
  • Monetary policy implementation
  • Increased safety, efficiency, and robustness
  • Limit on illicit activity

An example of payments efficiency can be seen during the onset of the COVID-19 pandemic, when some Americans failed to receive their stimulus check. Altogether, some $2 billion in funds have gone unclaimed. A functioning rollout of a CBDC and a more direct relationship with citizens would minimize such a problem.

Status of CBDCs

Although widespread adoption of CBDCs is still far away, research and experiments are making notable strides forward:

  • 81 countries representing 90% of global GDP are exploring CBDCs.
  • The share of central banks actively engaging in CBDC work grew to 86% in the last 4 years.
  • 60% of central banks are conducting experiments on CBDCs (up from 42% in 2019) and 14% are moving forward to development and pilot arrangement.
  • The Bahamas is one of five countries currently working with a CBDC โ€“ the Bahamian Sand Dollar.
  • Sweden and Uruguay have shown interest in a digital currency. Sweden began testing an โ€œe-kronaโ€ in 2020, and Uruguay announced tests to issue digital Uruguayan pesos as far back as 2017.
  • The Peopleโ€™s Bank of China has been running CBDC tests since April 2020. In all, tens of thousands of citizens have participated, spending 2 billion yuan, and the country is poised to be the first to fully launch a CBDC.

The U.K. central bank is less optimistic about a rolling out a CBDC in the near future. The proposed digital currencyโ€”dubbed โ€œBritcoinโ€โ€”is unlikely to arrive until at least 2025.

Disrupting The World of Money

Wherever you look, technology is disrupting finance and upending the status quo.

This can be seen through the rising market value of fintech firms, which in some cases are trumping traditional financial institutions in value. It is also evident in the rapid rise of Bitcoin to a $1 trillion market cap, making it the fastest asset to do so.

With the rollout of central bank digital currencies on the horizon, the next disruption of financial systems is already beginning.

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Technology

From Amazon to Zoom: What Happens in an Internet Minute In 2021?

A lot can happen in an internet minute. This stat-heavy graphic looks at the epic numbers behind the online services billions use every day.

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data never sleeps internet minute 2021

From Amazon to Zoom: An Internet Minute In 2021

In our everyday lives, not much may happen in a minute. But when gauging the depth of internet activity occurring all at once, it can be extraordinary. Today, around five billion internet users exist across the globe.

This annual infographic from Domo captures just how much activity is going on in any given minute, and the amount of data being generated by users. To put it mildly, thereโ€™s a lot.

The Internet Minute

At the heart of the worldโ€™s digital activity are the everyday services and applications that have become staples in our lives. Collectively, these produce unimaginable quantities of user activity and associated data.

Here are just some of the key figures of what happens in a minute:

  • Amazon customers spend $283,000
  • 12 million people send an iMessage
  • 6 million people shop online
  • Instacart users spend $67,000
  • Slack users send 148,000 messages
  • Microsoft Teams connects 100,000 users
  • YouTube users stream 694,000 videos
  • Facebook Live receives 44 million views
  • Instagram users share 65,000 photos
  • Tiktok users watch 167 million videos

As these facts show, Big Tech companies have quite the influence over our lives. That influence is becoming difficult to ignore, and draws increasing media and political attention. And some see this attention as a plausible explanation for why Facebook changed their nameโ€”to dissociate from their old one in the process.

One tangible measure of this influence is the massive amount of revenue Big Tech companies bring in. To get a better sense of this, we can look at Big Tech’s revenue generating capabilities on a per-minute basis as well:

CompanyRevenue Per MinuteMarket Cap ($B)
Amazon$955,517$1,840
Apple$848,090$2,460
Alphabet (Google)$433,014$1,840
Microsoft$327,823$2,310
Facebook$213,628$926
Tesla$81,766$1,010
Netflix$50,566$298

Much of the revenue that these elite trillion-dollar stocks generate can be traced back to all the activity on their various networks and platforms.

In other words, the 5.7 million Google searches that occur every minute is the key to their $433,014 in per minute sales.

The Internet Minute Over The Years

With the amount of data and information in the digital universe effectively doubling every two years, it’s fair to say the internet minute has gone through some changes over the years. Here are just some areas that have experienced impressive growth:

  • In 2016, Snapchat users 527k photos per minute, compared to 2 million in 2021
  • In 2017, Twitter saw 452k Tweets per minute, compared to 575k in 2021
  • In 2018, $862,823 was spent online shopping, while 2 million people were shopping per minute in 2021
  • In 2019, 4.5 million videos on YouTube were being viewed every minute, while in 2021 users were streaming 694k hours
  • In 2020, Netflix users streamed 404k hours per minute, growing to 452k hours in 2021

Here’s a look at the services that have been featured in the various iterations of this graphic over the years:

data never sleeps wheel over time 2021

Twitter, Instagram, and Youtube are the only three brands to be featured every single year.

Internet Growth Perspectives

The Internet Minute wheel also helps to put the internetโ€™s rapid rate of adoption into perspective. For instance, in 1993, there were only 14 million internet users across the globe. But today, there are over 14 million just in Chile.

That said, the total addressable market still has some room left. By some measures, the complete number of internet users grew by 500 million in 2021, a roughly 11% jump from 4.5 billion users in 2020. This comes out to an astonishing 950 new users on a per minute basis.

What’s more, in the long term, with the appropriate infrastructure in place, certain areas within emerging markets can experience buoyant growth in the number of connected citizens. Here’s where the next billion internet users may come from, based on the largest disconnected populations.

RankCountry / TerritoryUnconnected People% of Population
1India685,591,07150%
2China582,063,73341%
3Pakistan142,347,73565%
4Nigeria118,059,92558%
5Bangladesh97,427,35259%
6Indonesia96,709,22636%
7Ethiopia92,385,72881%
8Democratic Republic of Congo71,823,31981%
9Brazil61,423,29529%
10Egypt46,626,17046%

With this growth trajectory in mind, we can expect future figures to become even more astonishing. But the human mind is known to be bad at interpreting large numbers, so in future editions, the internet minute figures may need to be stripped down to the internet second.

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