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Ranking the Top 100 Websites in the World

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Top 100 Websites Ranking for 2019
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As a greater portion of the world begins to live more of their life online, the world’s top 100 websites continue to see explosive growth in their traffic numbers.

To claim even the 100th spot in this ranking, your website would need around 350 million visits in a single month. Using data from SimilarWeb, we’ve visually mapped out the top 100 biggest websites on the internet. Examining the ranking reveals a lot about how people around the world search for information, which services they use, and how they spend time online.

Note: This is a ranking of biggest websites, specifically. Brands that extend across platforms or serve the majority of their users through an app will not necessarily rank well on this list. As a result, you’ll notice the absence of companies like WeChat and Snapchat.

The Top 100 Websites

The 100 biggest websites generated a staggering 206 billion visits in June 2019. Google, YouTube, and Facebook took the top spots, followed by Baidu and Wikipedia. Below is the full ranking:

Global RankDomainMonthly visits (billions)ParentCountry
1Google.com60.49Alphabet Inc๐Ÿ‡บ๐Ÿ‡ธ United States
2Youtube.comย 24.31Alphabet Inc๐Ÿ‡บ๐Ÿ‡ธ United States
3Facebook.com19.98Facebook, Inc๐Ÿ‡บ๐Ÿ‡ธ United States
4Baidu.com9.77Baidu, Inc๐Ÿ‡จ๐Ÿ‡ณ China
5Wikipedia.org4.69Wikimedia Foundation๐Ÿ‡บ๐Ÿ‡ธ United States
6Twitter.com3.92Twitter, Inc๐Ÿ‡บ๐Ÿ‡ธ United States
7Yahoo.com3.74Verizon Comm. Inc๐Ÿ‡บ๐Ÿ‡ธ United States
8pornhub.com3.36Mindgeek๐Ÿ‡จ๐Ÿ‡ฆ Canada
9Instagram.com3.21Facebook, Inc๐Ÿ‡บ๐Ÿ‡ธ United States
10xvideos.com3.19WGCZ Holding๐Ÿ‡จ๐Ÿ‡ฟ Czech Republic
11yandex.ru3.06Yandex๐Ÿ‡ท๐Ÿ‡บ Russia
12ampproject.org2.76N/A๐Ÿ‡บ๐Ÿ‡ธ United States
13xnxx.com2.47WGCZ Holding๐Ÿ‡จ๐Ÿ‡ฟ Czech Republic
14amazon.com2.41Amazon.com, Inc๐Ÿ‡บ๐Ÿ‡ธ United States
15live.com2.25Microsoft Corporation๐Ÿ‡บ๐Ÿ‡ธ United States
16vk.com2.16Mail.ru Group๐Ÿ‡ท๐Ÿ‡บ Russia
17netflix.com1.81Netflix, Inc๐Ÿ‡บ๐Ÿ‡ธ United States
18qq.com1.76Tencent๐Ÿ‡จ๐Ÿ‡ณ China
19whatsapp.com1.76Facebook, Inc๐Ÿ‡บ๐Ÿ‡ธ United States
20mail.ru1.64Mail.ru Group๐Ÿ‡ท๐Ÿ‡บ Russia
21Reddit.com1.55Advance Publications๐Ÿ‡บ๐Ÿ‡ธ United States
22yahoo.co.jp1.5Verizon Comm. Inc๐Ÿ‡ฏ๐Ÿ‡ต Japan
23google.com.br1.38Alphabet Inc๐Ÿ‡ง๐Ÿ‡ท Brazil
24bing.com1.32Microsoft Corporation๐Ÿ‡บ๐Ÿ‡ธ United States
25ok.ru1.08Mail.ru Group๐Ÿ‡ท๐Ÿ‡บ Russia
26xhamster.com1.06Hammy Media Ltd๐Ÿ‡จ๐Ÿ‡พ Cyprus
27sogou.com1Tencent, Sohu Inc๐Ÿ‡จ๐Ÿ‡ณ China
28ebay.com0.95eBay Inc๐Ÿ‡บ๐Ÿ‡ธ United States
29bit.ly0.95Spectrum Equity๐Ÿ‡บ๐Ÿ‡ธ United States
30twitch.tv0.91Amazon.com, Inc๐Ÿ‡บ๐Ÿ‡ธ United States
31linkedin.com0.91Microsoft Corporation๐Ÿ‡บ๐Ÿ‡ธ United States
32samsung.com0.89Samsung Group๐Ÿ‡ฐ๐Ÿ‡ท South Korea
33sm.cn0.81Alibaba Group๐Ÿ‡จ๐Ÿ‡ณ China
34msn.com0.8Microsoft Corporation๐Ÿ‡บ๐Ÿ‡ธ United States
35office.com0.79Microsoft Corporation๐Ÿ‡บ๐Ÿ‡ธ United States
36globo.com0.74Grupo Globo๐Ÿ‡ง๐Ÿ‡ท Brazil
37taobao.com0.74Alibaba Group๐Ÿ‡จ๐Ÿ‡ณ China
38pinterest.com0.74Pinterest, Inc๐Ÿ‡บ๐Ÿ‡ธ United States
39google.de0.73Alphabet Inc๐Ÿ‡ฉ๐Ÿ‡ช Germany
40Microsoft.com0.72Microsoft Corporation๐Ÿ‡บ๐Ÿ‡ธ United States
41accuweather.com0.71AccuWeather Inc๐Ÿ‡บ๐Ÿ‡ธ United States
42naver.com0.64Naver Corporation๐Ÿ‡ฐ๐Ÿ‡ท South Korea
43aliexpress.com0.64Alibaba Group๐Ÿ‡จ๐Ÿ‡ณ China
44fandom.com0.61Wikia Inc๐Ÿ‡บ๐Ÿ‡ธ United States
45quora.com0.58Quora Inc๐Ÿ‡บ๐Ÿ‡ธ United States
46github.com0.57Microsoft Corporation๐Ÿ‡บ๐Ÿ‡ธ United States
47imdb.com0.57Amazon.com, Inc๐Ÿ‡บ๐Ÿ‡ธ United States
48uol.com.br0.56Grupo Folha๐Ÿ‡ง๐Ÿ‡ท Brazil
49docomo.ne.jp0.56Tata Teleservices๐Ÿ‡ฏ๐Ÿ‡ต Japan
50youporn.com0.55Mindgeek๐Ÿ‡จ๐Ÿ‡ฆ Canada
51bbc.co.uk0.55Public owned๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom
52microsoftonline.com0.55Unknown๐Ÿด Unknown
53paypal.com0.53Paypal๐Ÿ‡บ๐Ÿ‡ธ United States
54google.fr0.53Alphabet Inc๐Ÿ‡ซ๐Ÿ‡ท France
55yidianzixun.com0.51Particle Inc๐Ÿ‡จ๐Ÿ‡ณ China
56wordpress.com0.51Automattic๐Ÿ‡บ๐Ÿ‡ธ United States
57news.google.com0.51Alphabet Inc๐Ÿ‡บ๐Ÿ‡ธ United States
58sohu.com0.51Sohu๐Ÿ‡จ๐Ÿ‡ณ China
59duckduckgo.com0.51Duck Duck Go, Inc๐Ÿ‡บ๐Ÿ‡ธ United States
60google.co.uk0.51Alphabet Inc๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom
6110086.cn0.5China Mobile๐Ÿ‡จ๐Ÿ‡ณ China
62iqiyi.com0.5Baidu, Inc๐Ÿ‡จ๐Ÿ‡ณ China
63booking.com0.5Booking Holdings๐Ÿ‡บ๐Ÿ‡ธ United States
64amazon.co.jp0.49Amazon.com, Inc๐Ÿ‡ฏ๐Ÿ‡ต Japan
65cricbuzz.com0.49Times Internet๐Ÿ‡ฎ๐Ÿ‡ณ India
66taboola.com0.48Taboola Inc๐Ÿ‡บ๐Ÿ‡ธ United States
67amazon.de0.48Amazon.com, Inc๐Ÿ‡ฉ๐Ÿ‡ช Germany
68cnn.com0.47Turner Broadcasting๐Ÿ‡บ๐Ÿ‡ธ United States
69jd.com0.47Various (Tencent 20%)๐Ÿ‡จ๐Ÿ‡ณ China
70apple.com0.47Apple Inc๐Ÿ‡บ๐Ÿ‡ธ United States
71google.it0.45Alphabet Inc๐Ÿ‡ฎ๐Ÿ‡น Italy
72bilibili.com0.44Bilibili Inc๐Ÿ‡จ๐Ÿ‡ณ China
73google.co.jp0.44Alphabet Inc๐Ÿ‡ฏ๐Ÿ‡ต Japan
74livejasmin.com0.44Docler Group๐Ÿ‡ฑ๐Ÿ‡บ Luxembourg
75tmall.com0.44Alibaba Group๐Ÿ‡จ๐Ÿ‡ณ China
76news.yahoo.co.jp0.44Verizon Comm. Inc๐Ÿ‡ฏ๐Ÿ‡ต Japan
77youtu.be0.44Alphabet Inc๐Ÿ‡บ๐Ÿ‡ธ United States
78tribunnews.com0.43Kompas Gramedia Group๐Ÿ‡ฎ๐Ÿ‡ฉ Indonesia
79amazon.co.uk0.43Amazon.com, Inc๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom
80chaturbate.com0.43Multi Media LLC๐Ÿ‡บ๐Ÿ‡ธ United States
81google.co.in0.41Alphabet Inc๐Ÿ‡ฎ๐Ÿ‡ณ India
82craigslist.org0.41Craigslist๐Ÿ‡บ๐Ÿ‡ธ United States
83imgur.com0.41Imgur Inc๐Ÿ‡บ๐Ÿ‡ธ United States
84bbc.com0.41Public owned๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom
85fc2.com0.39FC2, Inc๐Ÿ‡บ๐Ÿ‡ธ United States
86tsyndicate.com0.39Unknown๐Ÿด Unknown
87redtube.com0.38Mindgeek๐Ÿ‡จ๐Ÿ‡ฆ Canada
88tumblr.com0.37Verizon๐Ÿ‡บ๐Ÿ‡ธ United States
89foxnews.com0.36Fox Corporation๐Ÿ‡บ๐Ÿ‡ธ United States
90rakuten.co.jp0.36Rakuten Inc๐Ÿ‡ฏ๐Ÿ‡ต Japan
91google.es0.36Alphabet Inc๐Ÿ‡ช๐Ÿ‡ธ Spain
92outbrain.com0.36Outbrain Inc๐Ÿ‡บ๐Ÿ‡ธ United States
93discordapp.com0.36Various๐Ÿ‡บ๐Ÿ‡ธ United States
94amazon.in0.35Amazon.com, Inc๐Ÿ‡ฎ๐Ÿ‡ณ India
95crptgate.com0.34Unknown๐Ÿด Unknown
96weather.com0.34Landmark Media Enterprises, LLC๐Ÿ‡บ๐Ÿ‡ธ United States
97toutiao.com0.34Bytedance๐Ÿ‡จ๐Ÿ‡ณ China
98youku.com0.34Alibaba Group๐Ÿ‡จ๐Ÿ‡ณ China
99adobe.com0.34Adobe Inc๐Ÿ‡บ๐Ÿ‡ธ United States
100news.yandex.ru0.33Yandex๐Ÿ‡ท๐Ÿ‡บ Russia

Search Reigns Supreme

Search engines provide the connective tissue that binds the internet together, and they accounted for the majority of website traffic in the top 100 ranking.

Google is the undisputed top website in nearly every country in the world. In fact, Alphabet’s 11 domains in the top 100 ranking โ€“ including YouTube and a number of international versions of Google โ€“ racked up an impressive 90 billion visits in a single month.

Exceptions to Google’s dominance can be found in China (Baidu) and Russia (Yandex), where homegrown search engines have managed to capture the domestic market.

One scrappy competitor, DuckDuckGo, is slowly gaining prominence as an alternative to Google. The search engine’s focus on user privacy appears to be resonating with internet users as the site’s traffic has surpassed 500 million visits per month.

Full Stream Ahead

Video streaming and sharing is another major driver of global internet traffic.

Thanks to high-powered phones and bigger data plans, video is now a prominent portion of internet content consumption. This can take a few forms, from binge watching TV shows on Netflix to short-form video uploads on platforms like Douyin and Instagram.

Live streaming is increasingly a bigger part of the mix. Twitch, which is focused on gaming, is now ranked 30th in the world in web traffic. The Amazon-owned platform is now so popular that on any given night, its viewership surpasses many of the major U.S. cable networks.

Hours watched on Twitch

Of course, this category also includes adult content, which is well represented in this ranking. XNXX, XVideos, and PornHub all made the top 20, and the three websites combined for over nine billion visits in the most recent month of data available.

Old Dogs, New Tricks

Classic web portals such as MSN and Yahoo are still putting up impressive traffic numbers, but major players are increasingly staying relevant by acquiring rising internet stars.

In the case of Microsoft, acquiring Github and Linkedin helped the company target new markets and grow their overall presence online. Amazon’s acquisition of Twitch proved to be a good bet, and Instagram continues to breathe new life into Facebook, which has seen a backlash focused on its original namesake social network.

Google isn’t sitting still either. The company recently championed the open-source AMP Project to help improve the performance of mobile pages, which are increasingly bogged down by adware, unoptimized images, and JavaScript. In a short amount of time, the AMP Project has taken off to become one of the biggest websites in the world.

The project is not without controversy though.

Critics point out that cached AMP pages โ€“ which are hosted by Google โ€“ essentially cut out content creators, and that non-compliant pages may lose their ranking on mobile search results. As the project moves towards becoming a foundation, it remains to be seen how AMP will evolve and how much involvement Google will have in the future.

The Geography of the Top 100 Websites

The internet may be a global network, but many of the gatekeepers are still located in the United States. If international domain suffixes of companies like Amazon and Google are counted, 60 of the 100 websites in the ranking are American.

Below is a breakdown of the Top 100 by country.

Top 100 Websites Ranking by Country

China is a strong runner-up, with 15 websites in the Top 100. While most of these Chinese companies are focused on the sizable domestic market, some are also making global inroads through investment. Tencent has partially backed the fast-growing chat platform, Discord, and it also has double-digit stakes in Snapchat and Spotify.

With the exception of Baidu, all of the biggest websites in the world have swelled in size by serving a global audience. As the tech market continues to mature in China, it remains to be seen whether Chinese companies can successfully move beyond the firewall to become the next Facebook or Google.

Correction: Bilibili, a website run by a Chinese company, was incorrectly identified as a Japanese company.

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Data Visualization

Visualized: The Mass of the Entire Solar System

This interactive data visualization illustrates how the different planetary objects in our solar system compare based on their individual masses.

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Visualized: The Mass of the Entire Solar System

In space, everything feels weightless due to the lack of gravity.

So how do you measure the weight of objects in space? You don’t. When it comes to the cosmos, all that matters is mass.

Today’s interactive data visualization comes from Reddit user Ranger-UK, and is designed by Daniel Caroli. It delves into the different masses which make up our solar system, and how they all compare in size.

A Star Is Born

Perhaps not surprisingly, the Sun eclipses all other nearby objects by mass. At the heart of our solar system, this yellow dwarfโ€™s gravity is what holds it all together.

The Sun actually makes up 99.8% of our entire solar systemโ€™s mass โ€” and weโ€™re lucky to be living in the other 0.2%. Responsible for all life on Earth, itโ€™s no wonder that various cultures have worshiped the Sun throughout history, and even dedicated deities to it.

Currently in its middle years โ€” the sun is over four billion years old, and itโ€™s predicted to remain stable for another five billion years. After this, it will overtake the orbits of Mercury and Venus and then shrink back to the size of a white dwarf.

Out Of This World

The gas giants are all more than ten times as massive as Earth, even though theyโ€™re mainly made up of hydrogen and helium. They dominate the Solar Systemโ€™s real estate โ€” once the Sun is taken out of the equation, of course.

In order, hereโ€™s how the planets stack up:

PlanetCategoryMassRadiusDensity
JupiterGas giant1,898,600 x 10ยฒยน kg69,911 ยฑ6 km1.326g/cmยณ
SaturnGas giant568,460 x 10ยฒยน kg58,232 ยฑ6 km (*without rings)0.687g/cmยณ
NeptuneGas giant102,430 x 10ยฒยน kg24,622 ยฑ19 km1.638g/cmยณ
UranusGas giant86,832 x 10ยฒยน kg25,362 ยฑ7 km1.27g/cmยณ
EarthTerrestrial planet5,974 x 10ยฒยน kg6.371 ยฑ0.01 km5.514g/cmยณ
VenusTerrestrial planet4,869 x 10ยฒยน kg6,051.8 ยฑ1 km (*without gas)5.243g/cmยณ
MarsTerrestrial planet642 x 10ยฒยน kg3,389.5 ยฑ0.2 km3.9335g/cmยณ
MercuryTerrestrial planet330 x 10ยฒยน kg2,439.7 ยฑ1 km5.427g/cmยณ

Satellites Out of Control

The further away from the Sun you go, the more moons can be found orbiting planets. Earthโ€™s singular moon is the fifth largest of almost 200 natural satellites found in the solar system.

Mars has two moons that donโ€™t make it into the visualization above due to their low masses:

  • Phobos: 1.08ร—10^16 kg
  • Deimos: 2.0ร—10^15 kg

Here’s a breakdown of some other moons out there:

  • Jupiter
    Total named: 53
    Biggest moons: Ganymede, Callisto, Io, Europa
    These four can be seen easily with some help from binoculars.
  • Saturn
    Total named: 53
    Biggest moons: Titan, Rhea, Iapetus, Dione, and Tethys
  • Uranus
    Total named: 27
    Biggest moons: Titania, Oberon, Ariel, Umbriel
  • Neptune
    Total named: 14
    Biggest moon: Triton, which is as big as the dwarf planet Pluto.

Pluto and some โ€œleftoversโ€ of the solar system lie in the distant region of the doughnut-shaped Kuiper belt, between 30 to 50 astronomical units (AU) away. Beginning at the orbit of Neptune, the belt encompasses some of those objects in the visualization categorized as โ€œotherโ€.

So far, weโ€™ve only managed to set foot on our own moon. NASAโ€™s Opportunity rover helped us explore the Red Planet virtually for over 14 years, while the Curiosity is still going strong.

Who knows what else lurks beyond the edges of our solar system?

It suddenly struck me that that tiny pea, pretty and blue, was the Earthโ€ฆ I didnโ€™t feel like a giant. I felt very, very small.

โ€” Neil Armstrong, looking back at the Earth from the Moon (July 1969)

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Data Visualization

Visualizing Internet Suppression Around the World

Freedom of speech on the internet has been on decline for eight consecutive years. We visualize the death spiral to show who limits speech the most.

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Visualizing Internet Suppression Around the World

View the full-size version of the infographic by clicking here

When people think of freedom, they often think it in the physical sense, such as the ability to act and behave in certain ways without fear of punishment, or freedom of movement within one’s country.

When a nation chooses to restrict freedom in the physical world, the results are often hard to ignore. Protests are met with tear gas and rubber bullets. Road checks pop up along transportation routes. Journalists are detained.

In the digital world, creeping control often appears in more subtle ways. Personal data is accessed without us knowing, and swarms of suspiciously like-minded accounts begin to overwhelm meaningful conversations on social media platforms.

The Freedom on the Net Report, by Freedom House, breaks internet suppression down into a number of elements, from content filtering to detention of online publishers. Here’s how a number of countries around the world stack up:

internet freedom by country

According to the report, internet freedom around the world has been falling steadily for eight consecutive years. Today’s graphic is an international look at the state of internet freedom.

First World Problems

At its best, the internet allows us to seek out information and make choices free from coercion or hidden manipulation. Even in countries with relatively open access to information this is becoming increasingly difficult.

In Western countries, internet suppression often rears its head in the form of misinformation and excessive data collection. The Cambridge Analytica scandal was a potent example of how the vast amounts of data collected by platforms and third parties can be used to manipulate public opinion.

The backlash to this data collection by tech companies also produced one of the most promising developments in the past year โ€“ the EUโ€™s General Data Protection Regulation (GDPR). While the regulations are not applicable to government and military entities, it does create a pathway to increased transparency and accountability for companies collecting user data.

Control Creep

Around one-third of the people in the world live in countries that are considered “partly free”.

For most users, access to online information may not look too different from the internet experience in Iceland or Estonia, but there are creeping controls in specific areas.

In Turkey, Wikipedia was blocked and social media companies were compelled to censor political commentary. The country had one of the largest declines in internet freedom in recent years.

In Nigeria, data localization requirements have been enacted. This follows the lead of places like China and Vietnam, where servers must be located within the country for “the inspection, storage, and provision of information at the request of competent state management agencies.”

Access Denied

For many people around the worldย โ€“ particularly in Asia โ€“ accessing information online is a fundamentally different experience. Content published by an individual can be monitored and censored, and online activity that would be considered benign in Western countries can result in severe real-world consequences such as imprisonment or death.

As today’s data visualization vividly illustrates, China has by far the most restricted internet of the 65 countries covered in the report.

Network operators in the country are obligated to store all user data within the country (which can be accessed by governmental bodies), and are required to immediately stop the transmission of “banned content”. The country is also further cracking down the use of VPNs, which are used to circumvent China’s Great Firewall.

Of course, China is not alone in the desire to implement tight controls over online access. Many places, from Vietnam to Ethiopia, are eager to embrace the “China Model”. The country, which is aggressively ramping up its influence around globe, is more than happy expand its influence through exporting models of governance to new technologies, such as facial recognition.

Meanwhile, in Russia, the popular messaging app, Telegram, was blocked due to its refusal to allow the country’s security service access to encrypted data. This example highlights a growing dilemma faced by tech companies operating internationally โ€“ acquiesce to government demands, or lose access to huge markets.

A Tale of Two Internets

Today, there are two prodominant flavors of internet on the menu โ€“ the Silicon Valley offering dominated by major tech companies, and the top-down, state-controlled version being spread in earnest by Beijing. It would be a mistake to believe that the former is the clear choice for jurisdictions around the world.

In many countries in Africa, communications infrastructure is still being built out, so assistance from Chinese companies is accepted with open arms.

Our Chinese friends have managed to block such media in their country and replaced them with their homegrown sites that are safe, constructive, and popular.

โ€“ Edwin Ngonyani, Tanzaniaโ€™s Deputy Minister of Works, Transport and Communication

Even though the internet is now three decades old, its form is still evolving. It remains to be seen whether the divergence between free and not free jurisdictions continues to grow.

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