Infographic: Ranking the Top 100 Websites in the World
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Ranking the Top 100 Websites in the World

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As a greater portion of the world begins to live more of their life online, the world’s top 100 websites continue to see explosive growth in their traffic numbers.

To claim even the 100th spot in this ranking, your website would need around 350 million visits in a single month. Using data from SimilarWeb, we’ve visually mapped out the top 100 biggest websites on the internet. Examining the ranking reveals a lot about how people around the world search for information, which services they use, and how they spend time online.

Note: This is a ranking of biggest websites, specifically. Brands that extend across platforms or serve the majority of their users through an app will not necessarily rank well on this list. As a result, you’ll notice the absence of companies like WeChat and Snapchat.

The Top 100 Websites

The 100 biggest websites generated a staggering 206 billion visits in June 2019. Google, YouTube, and Facebook took the top spots, followed by Baidu and Wikipedia. Below is the full ranking:

Global RankDomainMonthly visits (billions)ParentCountry
1Google.com60.49Alphabet Inc🇺🇸 United States
2Youtube.com 24.31Alphabet Inc🇺🇸 United States
3Facebook.com19.98Facebook, Inc🇺🇸 United States
4Baidu.com9.77Baidu, Inc🇨🇳 China
5Wikipedia.org4.69Wikimedia Foundation🇺🇸 United States
6Twitter.com3.92Twitter, Inc🇺🇸 United States
7Yahoo.com3.74Verizon Comm. Inc🇺🇸 United States
8pornhub.com3.36Mindgeek🇨🇦 Canada
9Instagram.com3.21Facebook, Inc🇺🇸 United States
10xvideos.com3.19WGCZ Holding🇨🇿 Czech Republic
11yandex.ru3.06Yandex🇷🇺 Russia
12ampproject.org2.76N/A🇺🇸 United States
13xnxx.com2.47WGCZ Holding🇨🇿 Czech Republic
14amazon.com2.41Amazon.com, Inc🇺🇸 United States
15live.com2.25Microsoft Corporation🇺🇸 United States
16vk.com2.16Mail.ru Group🇷🇺 Russia
17netflix.com1.81Netflix, Inc🇺🇸 United States
18qq.com1.76Tencent🇨🇳 China
19whatsapp.com1.76Facebook, Inc🇺🇸 United States
20mail.ru1.64Mail.ru Group🇷🇺 Russia
21Reddit.com1.55Advance Publications🇺🇸 United States
22yahoo.co.jp1.5Verizon Comm. Inc🇯🇵 Japan
23google.com.br1.38Alphabet Inc🇧🇷 Brazil
24bing.com1.32Microsoft Corporation🇺🇸 United States
25ok.ru1.08Mail.ru Group🇷🇺 Russia
26xhamster.com1.06Hammy Media Ltd🇨🇾 Cyprus
27sogou.com1Tencent, Sohu Inc🇨🇳 China
28ebay.com0.95eBay Inc🇺🇸 United States
29bit.ly0.95Spectrum Equity🇺🇸 United States
30twitch.tv0.91Amazon.com, Inc🇺🇸 United States
31linkedin.com0.91Microsoft Corporation🇺🇸 United States
32samsung.com0.89Samsung Group🇰🇷 South Korea
33sm.cn0.81Alibaba Group🇨🇳 China
34msn.com0.8Microsoft Corporation🇺🇸 United States
35office.com0.79Microsoft Corporation🇺🇸 United States
36globo.com0.74Grupo Globo🇧🇷 Brazil
37taobao.com0.74Alibaba Group🇨🇳 China
38pinterest.com0.74Pinterest, Inc🇺🇸 United States
39google.de0.73Alphabet Inc🇩🇪 Germany
40Microsoft.com0.72Microsoft Corporation🇺🇸 United States
41accuweather.com0.71AccuWeather Inc🇺🇸 United States
42naver.com0.64Naver Corporation🇰🇷 South Korea
43aliexpress.com0.64Alibaba Group🇨🇳 China
44fandom.com0.61Wikia Inc🇺🇸 United States
45quora.com0.58Quora Inc🇺🇸 United States
46github.com0.57Microsoft Corporation🇺🇸 United States
47imdb.com0.57Amazon.com, Inc🇺🇸 United States
48uol.com.br0.56Grupo Folha🇧🇷 Brazil
49docomo.ne.jp0.56Tata Teleservices🇯🇵 Japan
50youporn.com0.55Mindgeek🇨🇦 Canada
51bbc.co.uk0.55Public owned🇬🇧 United Kingdom
52microsoftonline.com0.55Unknown🏴 Unknown
53paypal.com0.53Paypal🇺🇸 United States
54google.fr0.53Alphabet Inc🇫🇷 France
55yidianzixun.com0.51Particle Inc🇨🇳 China
56wordpress.com0.51Automattic🇺🇸 United States
57news.google.com0.51Alphabet Inc🇺🇸 United States
58sohu.com0.51Sohu🇨🇳 China
59duckduckgo.com0.51Duck Duck Go, Inc🇺🇸 United States
60google.co.uk0.51Alphabet Inc🇬🇧 United Kingdom
6110086.cn0.5China Mobile🇨🇳 China
62iqiyi.com0.5Baidu, Inc🇨🇳 China
63booking.com0.5Booking Holdings🇺🇸 United States
64amazon.co.jp0.49Amazon.com, Inc🇯🇵 Japan
65cricbuzz.com0.49Times Internet🇮🇳 India
66taboola.com0.48Taboola Inc🇺🇸 United States
67amazon.de0.48Amazon.com, Inc🇩🇪 Germany
68cnn.com0.47Turner Broadcasting🇺🇸 United States
69jd.com0.47Various (Tencent 20%)🇨🇳 China
70apple.com0.47Apple Inc🇺🇸 United States
71google.it0.45Alphabet Inc🇮🇹 Italy
72bilibili.com0.44Bilibili Inc🇨🇳 China
73google.co.jp0.44Alphabet Inc🇯🇵 Japan
74livejasmin.com0.44Docler Group🇱🇺 Luxembourg
75tmall.com0.44Alibaba Group🇨🇳 China
76news.yahoo.co.jp0.44Verizon Comm. Inc🇯🇵 Japan
77youtu.be0.44Alphabet Inc🇺🇸 United States
78tribunnews.com0.43Kompas Gramedia Group🇮🇩 Indonesia
79amazon.co.uk0.43Amazon.com, Inc🇬🇧 United Kingdom
80chaturbate.com0.43Multi Media LLC🇺🇸 United States
81google.co.in0.41Alphabet Inc🇮🇳 India
82craigslist.org0.41Craigslist🇺🇸 United States
83imgur.com0.41Imgur Inc🇺🇸 United States
84bbc.com0.41Public owned🇬🇧 United Kingdom
85fc2.com0.39FC2, Inc🇺🇸 United States
86tsyndicate.com0.39Unknown🏴 Unknown
87redtube.com0.38Mindgeek🇨🇦 Canada
88tumblr.com0.37Verizon🇺🇸 United States
89foxnews.com0.36Fox Corporation🇺🇸 United States
90rakuten.co.jp0.36Rakuten Inc🇯🇵 Japan
91google.es0.36Alphabet Inc🇪🇸 Spain
92outbrain.com0.36Outbrain Inc🇺🇸 United States
93discordapp.com0.36Various🇺🇸 United States
94amazon.in0.35Amazon.com, Inc🇮🇳 India
95crptgate.com0.34Unknown🏴 Unknown
96weather.com0.34Landmark Media Enterprises, LLC🇺🇸 United States
97toutiao.com0.34Bytedance🇨🇳 China
98youku.com0.34Alibaba Group🇨🇳 China
99adobe.com0.34Adobe Inc🇺🇸 United States
100news.yandex.ru0.33Yandex🇷🇺 Russia

Search Reigns Supreme

Search engines provide the connective tissue that binds the internet together, and they accounted for the majority of website traffic in the top 100 ranking.

Google is the undisputed top website in nearly every country in the world. In fact, Alphabet’s 11 domains in the top 100 ranking – including YouTube and a number of international versions of Google – racked up an impressive 90 billion visits in a single month.

Exceptions to Google’s dominance can be found in China (Baidu) and Russia (Yandex), where homegrown search engines have managed to capture the domestic market.

One scrappy competitor, DuckDuckGo, is slowly gaining prominence as an alternative to Google. The search engine’s focus on user privacy appears to be resonating with internet users as the site’s traffic has surpassed 500 million visits per month.

Full Stream Ahead

Video streaming and sharing is another major driver of global internet traffic.

Thanks to high-powered phones and bigger data plans, video is now a prominent portion of internet content consumption. This can take a few forms, from binge watching TV shows on Netflix to short-form video uploads on platforms like Douyin and Instagram.

Live streaming is increasingly a bigger part of the mix. Twitch, which is focused on gaming, is now ranked 30th in the world in web traffic. The Amazon-owned platform is now so popular that on any given night, its viewership surpasses many of the major U.S. cable networks.

Hours watched on Twitch

Of course, this category also includes adult content, which is well represented in this ranking. XNXX, XVideos, and PornHub all made the top 20, and the three websites combined for over nine billion visits in the most recent month of data available.

Old Dogs, New Tricks

Classic web portals such as MSN and Yahoo are still putting up impressive traffic numbers, but major players are increasingly staying relevant by acquiring rising internet stars.

In the case of Microsoft, acquiring Github and Linkedin helped the company target new markets and grow their overall presence online. Amazon’s acquisition of Twitch proved to be a good bet, and Instagram continues to breathe new life into Facebook, which has seen a backlash focused on its original namesake social network.

Google isn’t sitting still either. The company recently championed the open-source AMP Project to help improve the performance of mobile pages, which are increasingly bogged down by adware, unoptimized images, and JavaScript. In a short amount of time, the AMP Project has taken off to become one of the biggest websites in the world.

The project is not without controversy though.

Critics point out that cached AMP pages – which are hosted by Google – essentially cut out content creators, and that non-compliant pages may lose their ranking on mobile search results. As the project moves towards becoming a foundation, it remains to be seen how AMP will evolve and how much involvement Google will have in the future.

The Geography of the Top 100 Websites

The internet may be a global network, but many of the gatekeepers are still located in the United States. If international domain suffixes of companies like Amazon and Google are counted, 60 of the 100 websites in the ranking are American.

Below is a breakdown of the Top 100 by country.

Top 100 Websites Ranking by Country

China is a strong runner-up, with 15 websites in the Top 100. While most of these Chinese companies are focused on the sizable domestic market, some are also making global inroads through investment. Tencent has partially backed the fast-growing chat platform, Discord, and it also has double-digit stakes in Snapchat and Spotify.

With the exception of Baidu, all of the biggest websites in the world have swelled in size by serving a global audience. As the tech market continues to mature in China, it remains to be seen whether Chinese companies can successfully move beyond the firewall to become the next Facebook or Google.

Correction: Bilibili, a website run by a Chinese company, was incorrectly identified as a Japanese company.

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Technology

Visualizing the World’s Top Social Media and Messaging Apps

From Twitter to TikTok, this infographic compares the universe of social media and messaging platforms by number of monthly active users.

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The Social Media Universe in 2022

For a time, life in the social media universe was mostly uneventful. Consider these spicy (at the time) headlines:

In hindsight, the years leading up to 2016 were downright sleepy in comparison with what would follow. Donald Trump’s meteoric, tweet-powered rise to the presidency. The Cambridge Analytica scandal. Congressional hearings on privacy and bias. TikTok at the center of souring U.S.–China relations. Each new day brought a fresh wave of controversy the shores of once infallible social media platforms.

Today, the honeymoon phase is long over and the messiness of running a global social platform is now on full display. Nowhere is this more evident than Twitter during the current Elon Musk transitional period—but more details on that later.

For now, let’s explore the social media universe in 2022.

Mapping the Social Media and Messaging Universe

In 2022, the social universe is looking more crowded than in previous years.

The scale of Meta’s platforms still dominate thanks to their global reach, but there are a number of smaller networks fighting for market share. Here’s a look at popular platforms, organized from largest to smallest active userbase:

Visualisation showing the largest social media platforms by monthly active users

Meanwhile, here are the top 10 social media and messaging platforms by publicly-available monthly active users:

RankPlatform NameParent CompanyPrimary FunctionMonthly Active Users
#1FacebookMeta PlatformsSocial network2.9 billion
#2YouTubeAlphabetVideo content2.3 billion
#3WhatsAppMeta PlatformsMessaging2.0 billion
#4MessengerMeta PlatformsMessaging1.3 billion
#5InstagramMeta PlatformsVideo content1.2 billion
#6WeChat TencentMessaging1.2 billion
#7TikTokByteDanceVideo content732 million
#8Telegramn/aMessaging700 million
#9DouyinByteDanceVideo content600 million
#10QQTencentMessaging 595 million

YouTube is the only true competition for Meta’s scale and reach. Alphabet’s video content hub with social features boasts more than two billion monthly active users. YouTube’s embrace of the creator economy is nudging the platform further into pure social media territory with the introduction of “handles”.

As seen in the visualization above, China has its own ecosystem of large social and messaging platforms—the largest of these being WeChat.

The only platform in the top 20 that is not based in either the U.S. or China is the privacy-focused messaging app, Telegram. The Dubai-based company has a unique backstory. It was created after the founders of Russian social network VK left the country after resisting government pressure to release data on the social network’s users in Ukraine.

Today, there are also a number of smaller, special interest platforms. OnlyFans, for example, is focused on adult content creators. Parler and Truth Social appeal to users who want fewer constraints on the content they post and consume. BeReal aims to create more authentic moments by prompting users to post a photo at a random time each day.

Below, we dig into a few of these platforms into more depth.

zuckerberg meta 2022

Big Trouble in Little Metaverse

Having a figurehead CEO is a double-edged sword. When things are going well, the market rallies around the successful leader. Case in point, Mark Zuckerberg was named Time’s Person of the Year in 2010. Even as recently as 2016, Glassdoor named the Facebook founder the “most admired tech CEO”.

On the flip side, when the tide turns, it turns fast. After a series of controversies, Zuckerberg took a multi-billion-dollar gamble by renaming his entire company Meta and pivoting its focus to the burgeoning idea of a metaverse. Meta’s New Horizons platform is rumored to have plateaued at about 200,000 active users, which is underwhelming for a company that still reaches a sizable slice of humanity with its other services.

Part of Meta’s near-term success hinges on VR headsets being a hot gift this holiday season. Meta’s cheapest headset is $400, which could be a tough sell in today’s economic environment.

Chart showing falling consumer sentiment in the united states in 2022

Of course, it’s too early to know whether Zuckerberg’s gamble will pay off. As always, all is forgiven once a business unit takes off and becomes profitable.

elon musk twitter 2022

Microblogging with Macro Expectations

Twitter has a complicated history.

The company was launched in the shadow of Facebook’s massive growth, and was saddled with expectations that were tough to meet. Although Twitter has an engaged and influential audience, it hasn’t managed to monetize them at the level of Meta’s platforms (for better or worse). The introduction of Twitter Blue in 2021 did not resonate with users at the scale the company hoped, and “fleets” were essentially written off as a failed experiment.

In addition, Twitter is a magnet for criticism and debate around free speech, in part because of its central place in political discourse.

These issues are directly related to the company’s recent sale to Elon Musk. At the time of this article, Twitter finds itself in the midst of a painful, and very public, internal restructuring.

If reports of an exodus of talent and advertising dollars are to be believed, then the future of one of world’s most influential social media platforms could be at risk.

social media TikTok Douyin 2022

TikTok

Social media has always been dominated by Facebook and its related apps. When a new challenger came along, Facebook either acquired it (Instagram, WhatsApp), or “acquired” their features (Snapchat). TikTok is the first challenger to keep its momentum and growth, even as Instagram rolled out very similar features.

TikTok is also a rare case of a Chinese tech product crossing over into Western markets. The ascendancy of TikTok was not without controversy though. Suspicion over Chinese access to user data continues to be an issue both in the U.S., and in other large markets around the world. TikTok has been banned in India since 2020.

Despite these headwinds, TikTok remains wildly popular. The short-form video platform was the number one downloaded app on the planet, and it remains a favorite of the all-important Gen Z demographic.

nextdoor neighbors citizen 2022

We Shall Surveil

In recent years, neighborhood-based social networks have sprung up and gained traction. NextDoor used physical letters sent to adjacent addresses to supercharge its growth, while Neighbors piggybacked off the popularity of Ring’s doorbell cameras. Although members post about more benign topics such as lost cats and where to find a good plumber, crime is an increasingly common theme as well.

Apps like Neighbors and Citizen have a more overt focus on crime and safety. While the growth of these apps reflects an obvious interest preventing crime, critics point out that the ubiquity of personal surveillance equipment and forums built purely around public safety promote a culture of suspicion in communities.

This type of social network is still quite new, so it remains to be seen if they remain niche communities, or grow into something bigger.

Chaos and Opportunity

It was Sun Tzu who famously said, “In the midst of chaos, there is also opportunity”.

This is the risk and opportunity in the social media universe today. With their massive networks and high switching costs (e.g. personalization, library of existing posts), the largest platforms have created moats that make life hard for upstart brands looking to replace established platforms. On the other hand, controversy on platforms like Twitter and Facebook may cause some users to consider new options.

The multi-billion-dollar question—is dissatisfaction with major platforms temporary, or will emerging networks like Mastodon or BeReal hit critical mass and become new staples for people connecting online. Time will tell.

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Markets

Visualized: FTX’s Leaked Balance Sheet

As Sam Bankman-Fried’s crypto exchange FTX files for bankruptcy, this graphic visualizes FTX’s balance sheet leaked by the Financial Times.

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Visualizing FTX’s Balance Sheet Before Bankruptcy

In a difficult year for the crypto space that has been full of hacks, failing funds, and decentralized stablecoins going to zero, nothing has compared to FTX and Sam Bankman-Fried’s (SBF) rapid implosion.

After an astronomical rise in the crypto space over the past three years, crypto exchange FTX and its founder and CEO SBF have come crashing back down to earth, largely unraveled by their misuse of customer funds and illicit relationship with trading firm Alameda Research.

This graphic visualizes FTX’s leaked balance sheet dated to November 10th, and published by the Financial Times on November 12th. The spreadsheet shows nearly $9 billion in liabilities and not nearly enough illiquid cryptocurrency assets to cover the hole.

How did FTX wind up in this position?

How FTX’s Bankruptcy Unfolded

FTX’s eventual bankruptcy was sparked by a report on November 2nd by CoinDesk citing Alameda Research’s balance sheet. The article reported Alameda’s assets to be $14.6 billion, including $3.66 billion worth of unlocked FTT and $2.16 billion of FTT collateral.

With more than one-third of Alameda’s assets tied up in FTX’s exchange token FTT (including loans backed by the token), eyebrows were raised among the crypto community.

Four days later on November 6th, Alameda Research’s CEO, Caroline Ellison, and Sam Bankman-Fried addressed the CoinDesk story as unfounded rumors. However, on the same day, Binance CEO Changpeng Zhao (CZ) announced that Binance had decided to liquidate all remaining FTT on their books, kicking off a -7.6% decline in the FTT token on the day.

Back and Forth with Binance’s CZ

While Ellison publicly offered to buy CZ’s FTT directly “over the counter” to avoid further price declines and SBF claimed in a now-deleted tweet that “FTX is fine. Assets are fine.”, FTX users were withdrawing their funds from the exchange.

Less than 24 hours later on November 7th, both SBF and CZ tweeted that Binance had signed a non-binding letter of intent for the acquisition of FTX, pending due diligence.

The next day, the acquisition fell apart as Binance cited corporate due diligence, leaving SBF to face a multi-directional liquidity crunch of users withdrawing funds and rapidly declining token prices that made up large amounts of FTX and Alameda’s assets and collateral for loans.

FTX’s Liabilities and Largely Illiquid Assets

In the final days before declaring bankruptcy, FTX CEO Sam Bankman-Fried attempted a final fundraising in order restore stability while billions in user funds were being withdrawn from his exchange.

The balance sheet he sent around to prospective investors was leaked by the Financial Times, and reveals the exchange had nearly $9 billion in liabilities while only having just over $1 billion in liquid assets. Alongside the liquid assets were $5.4 billion in assets labeled as “less liquid” and $3.2 billion labeled as “illiquid”.

When examining the assets listed, FTX’s accounting appears to be poorly done at best, and fraudulently deceptive at worst.

Of those “less liquid” assets, many of the largest sums were in assets like FTX’s own exchange token and cryptocurrencies of the Solana ecosystem, which were heavily supported by FTX and Sam Bankman-Fried. On top of this, for many of these coins the liquidity simply wouldn’t have been there if FTX had attempted to redeem these cryptocurrencies for U.S. dollars or stablecoin equivalents.

While the liquid and less liquid assets on the balance sheet amounted to $6.3 billion (still not enough to equal the $8.9 billion in liabilities), many of these “less liquid” assets may as well have been completely illiquid.

Relationship with Alameda Research

When looking at FTX’s financials in isolation, it’s impossible to understand how one of crypto’s largest exchanges ended up with such a lopsided and illiquid balance sheet. Many of the still unfolding details lie in the exchange’s relationship with SBF’s previous venture that he founded, trading firm Alameda Research.

Founded by SBF in 2017, Alameda Research primarily operated as a delta-neutral (a term that describes trading strategies like market making and arbitrage that attempt to avoid taking directional risk) trading firm. In the summer of 2021, SBF stepped down from Alameda Research to focus on FTX, however his influence and connection with the firm was still deeply ingrained.

A report from the Wall Street Journal cites how Alameda was able to amass crypto tokens ahead of their announced public FTX listings, which were often catalysts in price surges. Alongside this, a Reuters story has revealed how SBF secretly moved $10 billion in funds to Alameda, using a bookkeeping “back door” to avoid internal scrutiny at FTX.

While SBF responded to the Reuters story by saying they “had confusing internal labeling and misread it,” there are few doubts that this murky relationship between Alameda Research and FTX was a fatal one for the former billionaire’s empire.

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