As a greater portion of the world begins to live more of their life online, the world’s top 100 websites continue to see explosive growth in their traffic numbers.
To claim even the 100th spot in this ranking, your website would need around 350 million visits in a single month. Using data from SimilarWeb, we’ve visually mapped out the top 100 biggest websites on the internet. Examining the ranking reveals a lot about how people around the world search for information, which services they use, and how they spend time online.
Note: This is a ranking of biggest websites, specifically. Brands that extend across platforms or serve the majority of their users through an app will not necessarily rank well on this list. As a result, you’ll notice the absence of companies like WeChat and Snapchat.
The Top 100 Websites
The 100 biggest websites generated a staggering 206 billion visits in June 2019. Google, YouTube, and Facebook took the top spots, followed by Baidu and Wikipedia. Below is the full ranking:
|Global Rank||Domain||Monthly visits (billions)||Parent||Country|
|1||Google.com||60.49||Alphabet Inc||🇺🇸 United States|
|2||Youtube.com||24.31||Alphabet Inc||🇺🇸 United States|
|3||Facebook.com||19.98||Facebook, Inc||🇺🇸 United States|
|4||Baidu.com||9.77||Baidu, Inc||🇨🇳 China|
|5||Wikipedia.org||4.69||Wikimedia Foundation||🇺🇸 United States|
|6||Twitter.com||3.92||Twitter, Inc||🇺🇸 United States|
|7||Yahoo.com||3.74||Verizon Comm. Inc||🇺🇸 United States|
|9||Instagram.com||3.21||Facebook, Inc||🇺🇸 United States|
|10||xvideos.com||3.19||WGCZ Holding||🇨🇿 Czech Republic|
|12||ampproject.org||2.76||N/A||🇺🇸 United States|
|13||xnxx.com||2.47||WGCZ Holding||🇨🇿 Czech Republic|
|14||amazon.com||2.41||Amazon.com, Inc||🇺🇸 United States|
|15||live.com||2.25||Microsoft Corporation||🇺🇸 United States|
|16||vk.com||2.16||Mail.ru Group||🇷🇺 Russia|
|17||netflix.com||1.81||Netflix, Inc||🇺🇸 United States|
|19||whatsapp.com||1.76||Facebook, Inc||🇺🇸 United States|
|20||mail.ru||1.64||Mail.ru Group||🇷🇺 Russia|
|21||Reddit.com||1.55||Advance Publications||🇺🇸 United States|
|22||yahoo.co.jp||1.5||Verizon Comm. Inc||🇯🇵 Japan|
|23||google.com.br||1.38||Alphabet Inc||🇧🇷 Brazil|
|24||bing.com||1.32||Microsoft Corporation||🇺🇸 United States|
|25||ok.ru||1.08||Mail.ru Group||🇷🇺 Russia|
|26||xhamster.com||1.06||Hammy Media Ltd||🇨🇾 Cyprus|
|27||sogou.com||1||Tencent, Sohu Inc||🇨🇳 China|
|28||ebay.com||0.95||eBay Inc||🇺🇸 United States|
|29||bit.ly||0.95||Spectrum Equity||🇺🇸 United States|
|30||twitch.tv||0.91||Amazon.com, Inc||🇺🇸 United States|
|31||linkedin.com||0.91||Microsoft Corporation||🇺🇸 United States|
|32||samsung.com||0.89||Samsung Group||🇰🇷 South Korea|
|33||sm.cn||0.81||Alibaba Group||🇨🇳 China|
|34||msn.com||0.8||Microsoft Corporation||🇺🇸 United States|
|35||office.com||0.79||Microsoft Corporation||🇺🇸 United States|
|36||globo.com||0.74||Grupo Globo||🇧🇷 Brazil|
|37||taobao.com||0.74||Alibaba Group||🇨🇳 China|
|38||pinterest.com||0.74||Pinterest, Inc||🇺🇸 United States|
|39||google.de||0.73||Alphabet Inc||🇩🇪 Germany|
|40||Microsoft.com||0.72||Microsoft Corporation||🇺🇸 United States|
|41||accuweather.com||0.71||AccuWeather Inc||🇺🇸 United States|
|42||naver.com||0.64||Naver Corporation||🇰🇷 South Korea|
|43||aliexpress.com||0.64||Alibaba Group||🇨🇳 China|
|44||fandom.com||0.61||Wikia Inc||🇺🇸 United States|
|45||quora.com||0.58||Quora Inc||🇺🇸 United States|
|46||github.com||0.57||Microsoft Corporation||🇺🇸 United States|
|47||imdb.com||0.57||Amazon.com, Inc||🇺🇸 United States|
|48||uol.com.br||0.56||Grupo Folha||🇧🇷 Brazil|
|49||docomo.ne.jp||0.56||Tata Teleservices||🇯🇵 Japan|
|51||bbc.co.uk||0.55||Public owned||🇬🇧 United Kingdom|
|53||paypal.com||0.53||Paypal||🇺🇸 United States|
|54||google.fr||0.53||Alphabet Inc||🇫🇷 France|
|55||yidianzixun.com||0.51||Particle Inc||🇨🇳 China|
|56||wordpress.com||0.51||Automattic||🇺🇸 United States|
|57||news.google.com||0.51||Alphabet Inc||🇺🇸 United States|
|59||duckduckgo.com||0.51||Duck Duck Go, Inc||🇺🇸 United States|
|60||google.co.uk||0.51||Alphabet Inc||🇬🇧 United Kingdom|
|61||10086.cn||0.5||China Mobile||🇨🇳 China|
|62||iqiyi.com||0.5||Baidu, Inc||🇨🇳 China|
|63||booking.com||0.5||Booking Holdings||🇺🇸 United States|
|64||amazon.co.jp||0.49||Amazon.com, Inc||🇯🇵 Japan|
|65||cricbuzz.com||0.49||Times Internet||🇮🇳 India|
|66||taboola.com||0.48||Taboola Inc||🇺🇸 United States|
|67||amazon.de||0.48||Amazon.com, Inc||🇩🇪 Germany|
|68||cnn.com||0.47||Turner Broadcasting||🇺🇸 United States|
|69||jd.com||0.47||Various (Tencent 20%)||🇨🇳 China|
|70||apple.com||0.47||Apple Inc||🇺🇸 United States|
|71||google.it||0.45||Alphabet Inc||🇮🇹 Italy|
|72||bilibili.com||0.44||Bilibili Inc||🇨🇳 China|
|73||google.co.jp||0.44||Alphabet Inc||🇯🇵 Japan|
|74||livejasmin.com||0.44||Docler Group||🇱🇺 Luxembourg|
|75||tmall.com||0.44||Alibaba Group||🇨🇳 China|
|76||news.yahoo.co.jp||0.44||Verizon Comm. Inc||🇯🇵 Japan|
|77||youtu.be||0.44||Alphabet Inc||🇺🇸 United States|
|78||tribunnews.com||0.43||Kompas Gramedia Group||🇮🇩 Indonesia|
|79||amazon.co.uk||0.43||Amazon.com, Inc||🇬🇧 United Kingdom|
|80||chaturbate.com||0.43||Multi Media LLC||🇺🇸 United States|
|81||google.co.in||0.41||Alphabet Inc||🇮🇳 India|
|82||craigslist.org||0.41||Craigslist||🇺🇸 United States|
|83||imgur.com||0.41||Imgur Inc||🇺🇸 United States|
|84||bbc.com||0.41||Public owned||🇬🇧 United Kingdom|
|85||fc2.com||0.39||FC2, Inc||🇺🇸 United States|
|88||tumblr.com||0.37||Verizon||🇺🇸 United States|
|89||foxnews.com||0.36||Fox Corporation||🇺🇸 United States|
|90||rakuten.co.jp||0.36||Rakuten Inc||🇯🇵 Japan|
|91||google.es||0.36||Alphabet Inc||🇪🇸 Spain|
|92||outbrain.com||0.36||Outbrain Inc||🇺🇸 United States|
|93||discordapp.com||0.36||Various||🇺🇸 United States|
|94||amazon.in||0.35||Amazon.com, Inc||🇮🇳 India|
|96||weather.com||0.34||Landmark Media Enterprises, LLC||🇺🇸 United States|
|98||youku.com||0.34||Alibaba Group||🇨🇳 China|
|99||adobe.com||0.34||Adobe Inc||🇺🇸 United States|
Search Reigns Supreme
Search engines provide the connective tissue that binds the internet together, and they accounted for the majority of website traffic in the top 100 ranking.
Google is the undisputed top website in nearly every country in the world. In fact, Alphabet’s 11 domains in the top 100 ranking – including YouTube and a number of international versions of Google – racked up an impressive 90 billion visits in a single month.
Exceptions to Google’s dominance can be found in China (Baidu) and Russia (Yandex), where homegrown search engines have managed to capture the domestic market.
One scrappy competitor, DuckDuckGo, is slowly gaining prominence as an alternative to Google. The search engine’s focus on user privacy appears to be resonating with internet users as the site’s traffic has surpassed 500 million visits per month.
Full Stream Ahead
Video streaming and sharing is another major driver of global internet traffic.
Thanks to high-powered phones and bigger data plans, video is now a prominent portion of internet content consumption. This can take a few forms, from binge watching TV shows on Netflix to short-form video uploads on platforms like Douyin and Instagram.
Live streaming is increasingly a bigger part of the mix. Twitch, which is focused on gaming, is now ranked 30th in the world in web traffic. The Amazon-owned platform is now so popular that on any given night, its viewership surpasses many of the major U.S. cable networks.
Of course, this category also includes adult content, which is well represented in this ranking. XNXX, XVideos, and PornHub all made the top 20, and the three websites combined for over nine billion visits in the most recent month of data available.
Old Dogs, New Tricks
Classic web portals such as MSN and Yahoo are still putting up impressive traffic numbers, but major players are increasingly staying relevant by acquiring rising internet stars.
In the case of Microsoft, acquiring Github and Linkedin helped the company target new markets and grow their overall presence online. Amazon’s acquisition of Twitch proved to be a good bet, and Instagram continues to breathe new life into Facebook, which has seen a backlash focused on its original namesake social network.
The project is not without controversy though.
Critics point out that cached AMP pages – which are hosted by Google – essentially cut out content creators, and that non-compliant pages may lose their ranking on mobile search results. As the project moves towards becoming a foundation, it remains to be seen how AMP will evolve and how much involvement Google will have in the future.
The Geography of the Top 100 Websites
The internet may be a global network, but many of the gatekeepers are still located in the United States. If international domain suffixes of companies like Amazon and Google are counted, 60 of the 100 websites in the ranking are American.
Below is a breakdown of the Top 100 by country.
China is a strong runner-up, with 15 websites in the Top 100. While most of these Chinese companies are focused on the sizable domestic market, some are also making global inroads through investment. Tencent has partially backed the fast-growing chat platform, Discord, and it also has double-digit stakes in Snapchat and Spotify.
With the exception of Baidu, all of the biggest websites in the world have swelled in size by serving a global audience. As the tech market continues to mature in China, it remains to be seen whether Chinese companies can successfully move beyond the firewall to become the next Facebook or Google.
Correction: Bilibili, a website run by a Chinese company, was incorrectly identified as a Japanese company.
The Best and Worst Performing Sectors in 2019
The U.S. stock market had a banner year, but some sectors were notable outliers. Here are the ones that outperformed (and underperformed) in 2019.
The Best and Worst Performing Sectors in 2019
If you think back almost 12 months, you’ll remember that the markets opened the year with extreme levels of volatility.
Stocks had just finished the worst year in a decade. Then in early January, Apple cut its earnings guidance after the company had already lost over $400 billion in market capitalization. The S&P 500 and DJIA seesawed, suggesting that the lengthy bull run could come to an end.
Yet, here we are a year later — we’re wrapping up the decade with a banner year for the S&P 500. As of the market close on December 30, 2019, stocks were up 28.5% to give the index what is expected to be its second-best performance since 1998.
Winners and Losers
Today’s infographic pulls data from Finviz.com. We’ve taken their great treemap visualization of U.S. markets and augmented it to show the sectors that beat the frothy market in 2019, as well as the ones that lagged behind.
Below, we’ll highlight instances where sectors stood out as having companies that, with few exceptions, saw ubiquitously positive or negative returns.
Top Performing Sectors
Semiconductor stocks soared in 2019, despite sales expected to shrink 12% globally. Although this seems counterintuitive at first glance, the context helps here: in 2018, there was hefty correction in the market – and the future outlook for the industry has also been revised to be rosier.
2. Credit Services
In case you didn’t get the memo, the world is increasingly going cashless — and payments companies have been licking their lips. Mastercard, Visa, American Express, Capital One, and Discover were just some of the names that outperformed the S&P 500 in 2019.
3. Aerospace / Defense
The vast majority of companies in this market, including Lockheed Martin, Raytheon, and United Technologies, all beat the market in 2019. One notable and obvious exception to this is Boeing, a company that saw its stock get hammered after the Boeing 737 Max model was grounded in the wake of several high-profile crashes.
4. Electronic Equipment
Apple shareholders had a bit of a wild ride in 2018. The company had risen in value to $1.1 trillion, but then it subsequently lost over $400 billion in market capitalization by the end of the year. Interestingly, in 2019, the stock had a strong bounce back year: the stock increased 84.8% in value, making it the best-performing FAANG stock by far.
5. Diversified Machinery
Manufacturers such as Honeywell, General Electric, Cummins, and Danaher saw solid double-digit gains in 2019, despite a slowing U.S. industrial sector. For GE in particular, this was a bit of a comeback year after its stock was decimated in 2018.
Construction Materials, Medical Labs & Research, Gold, Medical Appliances, Insurance Brokers
Worst Performing Sectors
Big oil, independent oil, and many oil services companies all had a year to forget. While this is not unusual in a highly cyclical industry, what is strange is that this happened in a year where oil prices (WTI) increased 36% for the best year since 2016.
2. Wireless Communications
Growing anticipation around 5G was not enough to buoy wireless companies in 2019.
3. Foreign Banks
It’s a tough environment for European banks right now. Not only is it late in the cycle, but banks are trying to make money in an environment with negative rates and large amounts of Brexit uncertainty. The strong U.S. dollar doesn’t help much, either.
The CEO of The Gap has described U.S. tariffs as “attacks on the American consumer”, providing just another nail in the coffin to the bottom line of the retail industry. Given these additional headwinds, it’s not surprising that companies like The Gap, American Eagle, Nordstrom, Urban Outfitters, and Abercrombie & Fitch all finished the year in the red.
5. Foreign Telecoms
Continued strength of the U.S. dollar weighed on foreign telecoms, which make the majority of their revenues in other currencies.
Visualizing the Decline of Confidence in American Institutions
Americans rely on several institutions for their services and safety—but how has their confidence in institutions changed since 1975?
Every day, the public relies on a number of major institutions for services and safety. From banks and governments, to media and the military—these institutions play an important role in shaping life as we know it.
Yet, today’s interactive data visualization from Overflow Data shows that America’s confidence in institutions has drastically waned. The data relies on the General Social Survey (GSS) to provide a 40-year overview of how sentiment has changed with respect to 13 different institutions.
Select an institution from the drop-down menu below to see how confidence has changed over time
The Erosion of Confidence
Overall, confidence in most institutions has eroded. Americans find it especially hard to trust their government: the “great deal of confidence” metrics for Congress, the Supreme Court, and the Executive Branch were low to begin with, and have declined further since 1975.
That said, the biggest overall drop belongs to the press, which saw 50% of surveyed Americans saying they have “hardly any confidence” in it in 2016. This is nearly a three-fold increase from 1975, when that number was just 19%. Of course, with the rise of fake news in more recent years, the erosion of confidence in media doesn’t seem to be slowing down.
Here’s a look at the two extremes of sentiment regarding the studied institutions, showing how the opposite measures of “hardly any confidence” and a “great deal of confidence” have changed since 1975:
|🏦 Banks & Financial Institutions||Hardly any||10.9%||31.2%||+20.3 p.p.|
|Great deal||32.3%||14.1%||-18.2 p.p.|
|🗳️ Congress||Hardly any||26.2%||52.6%||+26.4 p.p.|
|Great deal||13.6%||5.9%||-7.7 p.p.|
|🏫 Education||Hardly any||13.0%||17.5%||+4.5 p.p.|
|Great deal||31.5%||25.6%||-5.9 p.p.|
|🏛️ Executive Branch||Hardly any||29.7%||42.4%||+12.7 p.p.|
|Great deal||13.4%||12.8%||-0.6 p.p.|
|🏬 Major Companies||Hardly any||22.9%||17.3%||-5.6 p.p.|
|Great deal||20.5%||18.3%||-2.2 p.p.|
|🏥 Medicine||Hardly any||17.8%||13.4%||-4.4 p.p.|
|Great deal||51.8%||50.6%||-1.2 p.p.|
|🎖️ Military||Hardly any||14.8%||7.6%||-7.2 p.p.|
|Great deal||36.3%||53.4%||+17.1 p.p.|
|💪 Organized Labor||Hardly any||31.5%||22.6%||-8.9 p.p.|
|Great deal||10.2%||13.9%||+3.7 p.p.|
|🙏 Religion||Hardly any||23.0%||26.4%||+3.4 p.p.|
|Great deal||25.8%||20.0%||-5.8 p.p.|
|📰 Press||Hardly any||19.0%||50.0%||+31 p.p.|
|Great deal||24.5%||7.6%||-16.9 p.p.|
|🥼 Scientific Community||Hardly any||7.4%||6.1%||-1.3 p.p.|
|Great deal||41.7%||42.1%||+0.4 p.p.|
|📺 Television||Hardly any||23.4%||43.1%||+19.7 p.p.|
|Great deal||18.4%||9.8%||-8.6 p.p.|
|⚖️ U.S. Supreme Court||Hardly any||19.2%||17.4%||-1.8 p.p.|
|Great deal||31.8%||26.3%||-5.5 p.p.|
Banks and financial institutions have also suffered a bad rep in the public eye. Their “great deal of confidence” metric has dropped sharply from 32.3% to 14.1% in four decades.
One major exception is the military, which emerges as the most trusted institution. Americans’ faith in the military has also shown the most improvement, with a 17.1 p.p increase in a “great deal of confidence” since 1975.
The Split Widens Further
While measuring public confidence in institutions can be subjective, it provides an understanding of where Americans want to see change and reform take place.
For more on how Americans perceive different institutions and the issues that affect them, see how the public is divided based on political affiliation.
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