As a greater portion of the world begins to live more of their life online, the world’s top 100 websites continue to see explosive growth in their traffic numbers.
To claim even the 100th spot in this ranking, your website would need around 350 million visits in a single month. Using data from SimilarWeb, we’ve visually mapped out the top 100 biggest websites on the internet. Examining the ranking reveals a lot about how people around the world search for information, which services they use, and how they spend time online.
Note: This is a ranking of biggest websites, specifically. Brands that extend across platforms or serve the majority of their users through an app will not necessarily rank well on this list. As a result, you’ll notice the absence of companies like WeChat and Snapchat.
The Top 100 Websites
The 100 biggest websites generated a staggering 206 billion visits in June 2019. Google, YouTube, and Facebook took the top spots, followed by Baidu and Wikipedia. Below is the full ranking:
|Global Rank||Domain||Monthly visits (billions)||Parent||Country|
|1||Google.com||60.49||Alphabet Inc||🇺🇸 United States|
|2||Youtube.com||24.31||Alphabet Inc||🇺🇸 United States|
|3||Facebook.com||19.98||Facebook, Inc||🇺🇸 United States|
|4||Baidu.com||9.77||Baidu, Inc||🇨🇳 China|
|5||Wikipedia.org||4.69||Wikimedia Foundation||🇺🇸 United States|
|6||Twitter.com||3.92||Twitter, Inc||🇺🇸 United States|
|7||Yahoo.com||3.74||Verizon Comm. Inc||🇺🇸 United States|
|9||Instagram.com||3.21||Facebook, Inc||🇺🇸 United States|
|10||xvideos.com||3.19||WGCZ Holding||🇨🇿 Czech Republic|
|12||ampproject.org||2.76||N/A||🇺🇸 United States|
|13||xnxx.com||2.47||WGCZ Holding||🇨🇿 Czech Republic|
|14||amazon.com||2.41||Amazon.com, Inc||🇺🇸 United States|
|15||live.com||2.25||Microsoft Corporation||🇺🇸 United States|
|16||vk.com||2.16||Mail.ru Group||🇷🇺 Russia|
|17||netflix.com||1.81||Netflix, Inc||🇺🇸 United States|
|19||whatsapp.com||1.76||Facebook, Inc||🇺🇸 United States|
|20||mail.ru||1.64||Mail.ru Group||🇷🇺 Russia|
|21||Reddit.com||1.55||Advance Publications||🇺🇸 United States|
|22||yahoo.co.jp||1.5||Verizon Comm. Inc||🇯🇵 Japan|
|23||google.com.br||1.38||Alphabet Inc||🇧🇷 Brazil|
|24||bing.com||1.32||Microsoft Corporation||🇺🇸 United States|
|25||ok.ru||1.08||Mail.ru Group||🇷🇺 Russia|
|26||xhamster.com||1.06||Hammy Media Ltd||🇨🇾 Cyprus|
|27||sogou.com||1||Tencent, Sohu Inc||🇨🇳 China|
|28||ebay.com||0.95||eBay Inc||🇺🇸 United States|
|29||bit.ly||0.95||Spectrum Equity||🇺🇸 United States|
|30||twitch.tv||0.91||Amazon.com, Inc||🇺🇸 United States|
|31||linkedin.com||0.91||Microsoft Corporation||🇺🇸 United States|
|32||samsung.com||0.89||Samsung Group||🇰🇷 South Korea|
|33||sm.cn||0.81||Alibaba Group||🇨🇳 China|
|34||msn.com||0.8||Microsoft Corporation||🇺🇸 United States|
|35||office.com||0.79||Microsoft Corporation||🇺🇸 United States|
|36||globo.com||0.74||Grupo Globo||🇧🇷 Brazil|
|37||taobao.com||0.74||Alibaba Group||🇨🇳 China|
|38||pinterest.com||0.74||Pinterest, Inc||🇺🇸 United States|
|39||google.de||0.73||Alphabet Inc||🇩🇪 Germany|
|40||Microsoft.com||0.72||Microsoft Corporation||🇺🇸 United States|
|41||accuweather.com||0.71||AccuWeather Inc||🇺🇸 United States|
|42||naver.com||0.64||Naver Corporation||🇰🇷 South Korea|
|43||aliexpress.com||0.64||Alibaba Group||🇨🇳 China|
|44||fandom.com||0.61||Wikia Inc||🇺🇸 United States|
|45||quora.com||0.58||Quora Inc||🇺🇸 United States|
|46||github.com||0.57||Microsoft Corporation||🇺🇸 United States|
|47||imdb.com||0.57||Amazon.com, Inc||🇺🇸 United States|
|48||uol.com.br||0.56||Grupo Folha||🇧🇷 Brazil|
|49||docomo.ne.jp||0.56||Tata Teleservices||🇯🇵 Japan|
|51||bbc.co.uk||0.55||Public owned||🇬🇧 United Kingdom|
|53||paypal.com||0.53||Paypal||🇺🇸 United States|
|54||google.fr||0.53||Alphabet Inc||🇫🇷 France|
|55||yidianzixun.com||0.51||Particle Inc||🇨🇳 China|
|56||wordpress.com||0.51||Automattic||🇺🇸 United States|
|57||news.google.com||0.51||Alphabet Inc||🇺🇸 United States|
|59||duckduckgo.com||0.51||Duck Duck Go, Inc||🇺🇸 United States|
|60||google.co.uk||0.51||Alphabet Inc||🇬🇧 United Kingdom|
|61||10086.cn||0.5||China Mobile||🇨🇳 China|
|62||iqiyi.com||0.5||Baidu, Inc||🇨🇳 China|
|63||booking.com||0.5||Booking Holdings||🇺🇸 United States|
|64||amazon.co.jp||0.49||Amazon.com, Inc||🇯🇵 Japan|
|65||cricbuzz.com||0.49||Times Internet||🇮🇳 India|
|66||taboola.com||0.48||Taboola Inc||🇺🇸 United States|
|67||amazon.de||0.48||Amazon.com, Inc||🇩🇪 Germany|
|68||cnn.com||0.47||Turner Broadcasting||🇺🇸 United States|
|69||jd.com||0.47||Various (Tencent 20%)||🇨🇳 China|
|70||apple.com||0.47||Apple Inc||🇺🇸 United States|
|71||google.it||0.45||Alphabet Inc||🇮🇹 Italy|
|72||bilibili.com||0.44||Bilibili Inc||🇨🇳 China|
|73||google.co.jp||0.44||Alphabet Inc||🇯🇵 Japan|
|74||livejasmin.com||0.44||Docler Group||🇱🇺 Luxembourg|
|75||tmall.com||0.44||Alibaba Group||🇨🇳 China|
|76||news.yahoo.co.jp||0.44||Verizon Comm. Inc||🇯🇵 Japan|
|77||youtu.be||0.44||Alphabet Inc||🇺🇸 United States|
|78||tribunnews.com||0.43||Kompas Gramedia Group||🇮🇩 Indonesia|
|79||amazon.co.uk||0.43||Amazon.com, Inc||🇬🇧 United Kingdom|
|80||chaturbate.com||0.43||Multi Media LLC||🇺🇸 United States|
|81||google.co.in||0.41||Alphabet Inc||🇮🇳 India|
|82||craigslist.org||0.41||Craigslist||🇺🇸 United States|
|83||imgur.com||0.41||Imgur Inc||🇺🇸 United States|
|84||bbc.com||0.41||Public owned||🇬🇧 United Kingdom|
|85||fc2.com||0.39||FC2, Inc||🇺🇸 United States|
|88||tumblr.com||0.37||Verizon||🇺🇸 United States|
|89||foxnews.com||0.36||Fox Corporation||🇺🇸 United States|
|90||rakuten.co.jp||0.36||Rakuten Inc||🇯🇵 Japan|
|91||google.es||0.36||Alphabet Inc||🇪🇸 Spain|
|92||outbrain.com||0.36||Outbrain Inc||🇺🇸 United States|
|93||discordapp.com||0.36||Various||🇺🇸 United States|
|94||amazon.in||0.35||Amazon.com, Inc||🇮🇳 India|
|96||weather.com||0.34||Landmark Media Enterprises, LLC||🇺🇸 United States|
|98||youku.com||0.34||Alibaba Group||🇨🇳 China|
|99||adobe.com||0.34||Adobe Inc||🇺🇸 United States|
Search Reigns Supreme
Search engines provide the connective tissue that binds the internet together, and they accounted for the majority of website traffic in the top 100 ranking.
Google is the undisputed top website in nearly every country in the world. In fact, Alphabet’s 11 domains in the top 100 ranking – including YouTube and a number of international versions of Google – racked up an impressive 90 billion visits in a single month.
Exceptions to Google’s dominance can be found in China (Baidu) and Russia (Yandex), where homegrown search engines have managed to capture the domestic market.
One scrappy competitor, DuckDuckGo, is slowly gaining prominence as an alternative to Google. The search engine’s focus on user privacy appears to be resonating with internet users as the site’s traffic has surpassed 500 million visits per month.
Full Stream Ahead
Video streaming and sharing is another major driver of global internet traffic.
Thanks to high-powered phones and bigger data plans, video is now a prominent portion of internet content consumption. This can take a few forms, from binge watching TV shows on Netflix to short-form video uploads on platforms like Douyin and Instagram.
Live streaming is increasingly a bigger part of the mix. Twitch, which is focused on gaming, is now ranked 30th in the world in web traffic. The Amazon-owned platform is now so popular that on any given night, its viewership surpasses many of the major U.S. cable networks.
Of course, this category also includes adult content, which is well represented in this ranking. XNXX, XVideos, and PornHub all made the top 20, and the three websites combined for over nine billion visits in the most recent month of data available.
Old Dogs, New Tricks
Classic web portals such as MSN and Yahoo are still putting up impressive traffic numbers, but major players are increasingly staying relevant by acquiring rising internet stars.
In the case of Microsoft, acquiring Github and Linkedin helped the company target new markets and grow their overall presence online. Amazon’s acquisition of Twitch proved to be a good bet, and Instagram continues to breathe new life into Facebook, which has seen a backlash focused on its original namesake social network.
The project is not without controversy though.
Critics point out that cached AMP pages – which are hosted by Google – essentially cut out content creators, and that non-compliant pages may lose their ranking on mobile search results. As the project moves towards becoming a foundation, it remains to be seen how AMP will evolve and how much involvement Google will have in the future.
The Geography of the Top 100 Websites
The internet may be a global network, but many of the gatekeepers are still located in the United States. If international domain suffixes of companies like Amazon and Google are counted, 60 of the 100 websites in the ranking are American.
Below is a breakdown of the Top 100 by country.
China is a strong runner-up, with 15 websites in the Top 100. While most of these Chinese companies are focused on the sizable domestic market, some are also making global inroads through investment. Tencent has partially backed the fast-growing chat platform, Discord, and it also has double-digit stakes in Snapchat and Spotify.
With the exception of Baidu, all of the biggest websites in the world have swelled in size by serving a global audience. As the tech market continues to mature in China, it remains to be seen whether Chinese companies can successfully move beyond the firewall to become the next Facebook or Google.
Correction: Bilibili, a website run by a Chinese company, was incorrectly identified as a Japanese company.
Here’s What Happens Every Minute on the Internet in 2020
A lot can happen in an internet minute. This graphic looks at the enormous numbers behind the online services billions use every day.
What Happens Every Minute on the Internet in 2020
In 2020, an unfathomable amount of digital activity is occurring at any given moment. This ongoing explosion in activity is the aggregate output of 4.5 billion internet users today, a number that’s projected to increase even further in coming years.
This powerful visual from Domo helps capture what happens each minute in today’s hyper-connected internet era, and it’s actually the eighth edition produced since the year 2012.
What can we learn from the evolution of what happens in an internet minute?
How Times Have Changed
Over its relatively short history, the internet has been a catalyst for both the rise and demise of new companies and platforms.
By looking at which brands have appeared in the graphic in earlier years, we can roughly chart the prominence of certain tech segments, as well as observe brands with the most staying power.
As you can see above, platforms like Tumblr, Flickr, and Foursquare showed some promise, but eventually got omitted from the graphic as they dropped off in relevance.
Meanwhile, tech companies like Facebook, Amazon, and Google have had impressive staying power, evolving to become some of the biggest companies in the world. In the process, they’ve caught up to longer-standing titans like Apple and Microsoft at the top of the food chain.
The New “New Thing”
Not surprisingly, much of the internet landscape looks different in 2020. Here are a few of the digital hot spots today.
Nearly $240,000 worth of transactions occur on Venmo per minute. This has served as a catalyst for parent company PayPal, which evolved along successfully with fintech trends. PayPal’s stock now trades at near all-time highs.
Even before COVID-19 resulted in shuttered storefronts and surging online orders, e-commerce was a booming industry. It’s now estimated that $1 million is now spent per minute online. Amazon ships an astounding 6,659 packages every minute to keep up with this demand.
In a predominantly remote-working environment, tools like Zoom and Microsoft Teams host 208,333 and 52,083 users each minute respectively. Particularly in the pandemic era, it seems that this trend is here to stay.
The accelerated world we are in today means that many companies do not sustain a competitive advantage for as long. Social media companies have dwindled as observed above, and this is similarly reflected in the average lifespan of an S&P 500 company.
A typical company’s tenure on the S&P 500 is expected to shrink rapidly in the next few years:
- 1964: 33 years
- 2016: 24 years
- 2027E: 12 years
Companies are shaving anywhere between 15-20 years off those highs, with estimates of further declines. This metric symbolizes the rapid evolution of the business landscape.
What Lies Ahead
It’s seemingly easy to forget mankind is still very early in the developments when it comes to the internet. But in this short period, its rise to prominence and the broad digitization of the world has left us with a very eventful timeline.
If the last decade serves as a reference point, one can expect further and intensifying competition among tech companies. After all, the reward—winning in today’s digital economy—reaps much greater value.
All signs point to internet activity advancing to further heights, if not because of 5G and its associated breakthroughs, then perhaps due to the steady rise in people gaining internet access.
Ranked: The Most Popular Websites Since 1993
This animation provides an interesting overview of the websites with the highest traffic over the last few decades, and how the rankings have changed.
The Most Popular Websites Since 1993
The internet has become an increasingly important part of our everyday lives.
While it’s hard to imagine modern life without Google or YouTube, it’s interesting to reflect on how much the web has changed over the last few decades.
This animation by Captain Gizmo provides a historical rundown of the most popular websites since 1993, showing how much the internet has evolved since the early ’90s.
The Top Websites
While the web has changed drastically over the years, the top-ranking websites have remained relatively consistent. Here’s a look at the websites with the most traffic since 1993, and when each site held the number one spot:
|Date Range||Top Ranking Website||Highest Number of Monthly Visits|
|Jan 1993 - Jun 2000||AOL||405,000,000
|Jul 2000 - May 2006||Yahoo||5,500,000,000
|Jun 2006 - Jul 2008||8,300,000,000
|Aug 2008 - Jun 2010||Yahoo||11,600,000,000
|Jul 2010 - current||81,000,000,000
*Note: Numbers rounded for clarity.
AOL was one of the first major web portals, back in the era of CD-ROMs and dial-up modems. In its heyday, the company dominated the market, largely due to an aggressive free trial campaign that cost millions (possibly even billions) of dollars to execute.
Despite the large investment, the campaign worked—at its peak, AOL had over 30 million users, and a market cap of over $200 billion. It was the most popular website online until the early 2000s, when broadband started to replace dial-up. As the sands shifted, AOL struggled to stay relevant and was eventually sold to Verizon for just $4.4 billion.
Following AOL’s downfall, Yahoo became the next internet giant.
Starting off as a web directory, Yahoo was the first website to offer localized indexes for major cities. At Yahoo’s zenith, it was worth $125 billion, but a series of missed opportunities and failed acquisitions meant that it could not keep up. Like AOL, Yahoo is now also owned by Verizon, but remains a top 10 website globally.
It’s no surprise that Google currently comes in at number one. It started out in the early ’90s as a university research project. Today, it’s become virtually synonymous with the internet, which makes sense, considering 90% of all internet searches are made on Google-owned properties.
Old School Search Engines
Prior to Google’s success, there were several other go-to search engines that paved the way for Google in many ways:
- WebCrawler: One of the earlier search engines, WebCrawler was the first search engine to enable full-text search. At one point, the website was so popular, it’s server would constantly crash, making it virtually unusable during peak hours.
- Lycos: This was another pivotal search engine, created in 1994 (a year before Yahoo). Lycos was the first of its kind to incorporate relevance retrieval, prefix matching, and word proximity.
- Infoseek: As Netscape’s default search engine, Infoseek was popular during the web browser’s heyday. Eventually, Infoseek was purchased by Disney and rebranded to go.com.
Unlike Infoseek, Lycos and WebCrawler have somehow managed to stick around—both companies still exist today. Of course, they’re nowhere near comparable to Google in terms of revenue or daily search volume.
The Evolution of Social Media
Unless you are a Gen Zer, you probably remember MySpace. Like Lycos and WebCrawler, MySpace technically still exists, although it’s certainly not the high traffic site it used to be.
Created in 2004, MySpace became a hub for musicians and music fans on the web. In just a year, the website saw massive growth, and by 2005, it was acquired by News Corp. MySpace continued to dominate the social media landscape until 2008, when Facebook took over as the internet’s most popular social media platform.
Facebook’s story is well-known at this point. The Zuckerberg-led creation was a social networking site that was exclusive to Harvard students, but it soon opened up to dozens of other universities and then finally the general public in 2006. Just two years later, and the site had 100 million active users, rising to the top of the social media spectrum.
Although Facebook often finds itself mired in controversy today, the site remains the world’s most popular social media platform on the internet with close to 3 billion users.
It’s hard to predict what the future holds for Facebook, or for any of the other websites currently dominating the web.
If anything is clear from the above animation, it’s that the list of the world’s most popular websites is constantly shifting—and only time will tell what the next few decades will bring.
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