As a greater portion of the world begins to live more of their life online, the world’s top 100 websites continue to see explosive growth in their traffic numbers.
To claim even the 100th spot in this ranking, your website would need around 350 million visits in a single month. Using data from SimilarWeb, we’ve visually mapped out the top 100 biggest websites on the internet. Examining the ranking reveals a lot about how people around the world search for information, which services they use, and how they spend time online.
Note: This is a ranking of biggest websites, specifically. Brands that extend across platforms or serve the majority of their users through an app will not necessarily rank well on this list. As a result, you’ll notice the absence of companies like WeChat and Snapchat.
The Top 100 Websites
The 100 biggest websites generated a staggering 206 billion visits in June 2019. Google, YouTube, and Facebook took the top spots, followed by Baidu and Wikipedia. Below is the full ranking:
|Global Rank||Domain||Monthly visits (billions)||Parent||Country|
|1||Google.com||60.49||Alphabet Inc||🇺🇸 United States|
|2||Youtube.com||24.31||Alphabet Inc||🇺🇸 United States|
|3||Facebook.com||19.98||Facebook, Inc||🇺🇸 United States|
|4||Baidu.com||9.77||Baidu, Inc||🇨🇳 China|
|5||Wikipedia.org||4.69||Wikimedia Foundation||🇺🇸 United States|
|6||Twitter.com||3.92||Twitter, Inc||🇺🇸 United States|
|7||Yahoo.com||3.74||Verizon Comm. Inc||🇺🇸 United States|
|9||Instagram.com||3.21||Facebook, Inc||🇺🇸 United States|
|10||xvideos.com||3.19||WGCZ Holding||🇨🇿 Czech Republic|
|12||ampproject.org||2.76||N/A||🇺🇸 United States|
|13||xnxx.com||2.47||WGCZ Holding||🇨🇿 Czech Republic|
|14||amazon.com||2.41||Amazon.com, Inc||🇺🇸 United States|
|15||live.com||2.25||Microsoft Corporation||🇺🇸 United States|
|16||vk.com||2.16||Mail.ru Group||🇷🇺 Russia|
|17||netflix.com||1.81||Netflix, Inc||🇺🇸 United States|
|19||whatsapp.com||1.76||Facebook, Inc||🇺🇸 United States|
|20||mail.ru||1.64||Mail.ru Group||🇷🇺 Russia|
|21||Reddit.com||1.55||Advance Publications||🇺🇸 United States|
|22||yahoo.co.jp||1.5||Verizon Comm. Inc||🇯🇵 Japan|
|23||google.com.br||1.38||Alphabet Inc||🇧🇷 Brazil|
|24||bing.com||1.32||Microsoft Corporation||🇺🇸 United States|
|25||ok.ru||1.08||Mail.ru Group||🇷🇺 Russia|
|26||xhamster.com||1.06||Hammy Media Ltd||🇨🇾 Cyprus|
|27||sogou.com||1||Tencent, Sohu Inc||🇨🇳 China|
|28||ebay.com||0.95||eBay Inc||🇺🇸 United States|
|29||bit.ly||0.95||Spectrum Equity||🇺🇸 United States|
|30||twitch.tv||0.91||Amazon.com, Inc||🇺🇸 United States|
|31||linkedin.com||0.91||Microsoft Corporation||🇺🇸 United States|
|32||samsung.com||0.89||Samsung Group||🇰🇷 South Korea|
|33||sm.cn||0.81||Alibaba Group||🇨🇳 China|
|34||msn.com||0.8||Microsoft Corporation||🇺🇸 United States|
|35||office.com||0.79||Microsoft Corporation||🇺🇸 United States|
|36||globo.com||0.74||Grupo Globo||🇧🇷 Brazil|
|37||taobao.com||0.74||Alibaba Group||🇨🇳 China|
|38||pinterest.com||0.74||Pinterest, Inc||🇺🇸 United States|
|39||google.de||0.73||Alphabet Inc||🇩🇪 Germany|
|40||Microsoft.com||0.72||Microsoft Corporation||🇺🇸 United States|
|41||accuweather.com||0.71||AccuWeather Inc||🇺🇸 United States|
|42||naver.com||0.64||Naver Corporation||🇰🇷 South Korea|
|43||aliexpress.com||0.64||Alibaba Group||🇨🇳 China|
|44||fandom.com||0.61||Wikia Inc||🇺🇸 United States|
|45||quora.com||0.58||Quora Inc||🇺🇸 United States|
|46||github.com||0.57||Microsoft Corporation||🇺🇸 United States|
|47||imdb.com||0.57||Amazon.com, Inc||🇺🇸 United States|
|48||uol.com.br||0.56||Grupo Folha||🇧🇷 Brazil|
|49||docomo.ne.jp||0.56||Tata Teleservices||🇯🇵 Japan|
|51||bbc.co.uk||0.55||Public owned||🇬🇧 United Kingdom|
|53||paypal.com||0.53||Paypal||🇺🇸 United States|
|54||google.fr||0.53||Alphabet Inc||🇫🇷 France|
|55||yidianzixun.com||0.51||Particle Inc||🇨🇳 China|
|56||wordpress.com||0.51||Automattic||🇺🇸 United States|
|57||news.google.com||0.51||Alphabet Inc||🇺🇸 United States|
|59||duckduckgo.com||0.51||Duck Duck Go, Inc||🇺🇸 United States|
|60||google.co.uk||0.51||Alphabet Inc||🇬🇧 United Kingdom|
|61||10086.cn||0.5||China Mobile||🇨🇳 China|
|62||iqiyi.com||0.5||Baidu, Inc||🇨🇳 China|
|63||booking.com||0.5||Booking Holdings||🇺🇸 United States|
|64||amazon.co.jp||0.49||Amazon.com, Inc||🇯🇵 Japan|
|65||cricbuzz.com||0.49||Times Internet||🇮🇳 India|
|66||taboola.com||0.48||Taboola Inc||🇺🇸 United States|
|67||amazon.de||0.48||Amazon.com, Inc||🇩🇪 Germany|
|68||cnn.com||0.47||Turner Broadcasting||🇺🇸 United States|
|69||jd.com||0.47||Various (Tencent 20%)||🇨🇳 China|
|70||apple.com||0.47||Apple Inc||🇺🇸 United States|
|71||google.it||0.45||Alphabet Inc||🇮🇹 Italy|
|72||bilibili.com||0.44||Bilibili Inc||🇨🇳 China|
|73||google.co.jp||0.44||Alphabet Inc||🇯🇵 Japan|
|74||livejasmin.com||0.44||Docler Group||🇱🇺 Luxembourg|
|75||tmall.com||0.44||Alibaba Group||🇨🇳 China|
|76||news.yahoo.co.jp||0.44||Verizon Comm. Inc||🇯🇵 Japan|
|77||youtu.be||0.44||Alphabet Inc||🇺🇸 United States|
|78||tribunnews.com||0.43||Kompas Gramedia Group||🇮🇩 Indonesia|
|79||amazon.co.uk||0.43||Amazon.com, Inc||🇬🇧 United Kingdom|
|80||chaturbate.com||0.43||Multi Media LLC||🇺🇸 United States|
|81||google.co.in||0.41||Alphabet Inc||🇮🇳 India|
|82||craigslist.org||0.41||Craigslist||🇺🇸 United States|
|83||imgur.com||0.41||Imgur Inc||🇺🇸 United States|
|84||bbc.com||0.41||Public owned||🇬🇧 United Kingdom|
|85||fc2.com||0.39||FC2, Inc||🇺🇸 United States|
|88||tumblr.com||0.37||Verizon||🇺🇸 United States|
|89||foxnews.com||0.36||Fox Corporation||🇺🇸 United States|
|90||rakuten.co.jp||0.36||Rakuten Inc||🇯🇵 Japan|
|91||google.es||0.36||Alphabet Inc||🇪🇸 Spain|
|92||outbrain.com||0.36||Outbrain Inc||🇺🇸 United States|
|93||discordapp.com||0.36||Various||🇺🇸 United States|
|94||amazon.in||0.35||Amazon.com, Inc||🇮🇳 India|
|96||weather.com||0.34||Landmark Media Enterprises, LLC||🇺🇸 United States|
|98||youku.com||0.34||Alibaba Group||🇨🇳 China|
|99||adobe.com||0.34||Adobe Inc||🇺🇸 United States|
Search Reigns Supreme
Search engines provide the connective tissue that binds the internet together, and they accounted for the majority of website traffic in the top 100 ranking.
Google is the undisputed top website in nearly every country in the world. In fact, Alphabet’s 11 domains in the top 100 ranking – including YouTube and a number of international versions of Google – racked up an impressive 90 billion visits in a single month.
Exceptions to Google’s dominance can be found in China (Baidu) and Russia (Yandex), where homegrown search engines have managed to capture the domestic market.
One scrappy competitor, DuckDuckGo, is slowly gaining prominence as an alternative to Google. The search engine’s focus on user privacy appears to be resonating with internet users as the site’s traffic has surpassed 500 million visits per month.
Full Stream Ahead
Video streaming and sharing is another major driver of global internet traffic.
Thanks to high-powered phones and bigger data plans, video is now a prominent portion of internet content consumption. This can take a few forms, from binge watching TV shows on Netflix to short-form video uploads on platforms like Douyin and Instagram.
Live streaming is increasingly a bigger part of the mix. Twitch, which is focused on gaming, is now ranked 30th in the world in web traffic. The Amazon-owned platform is now so popular that on any given night, its viewership surpasses many of the major U.S. cable networks.
Of course, this category also includes adult content, which is well represented in this ranking. XNXX, XVideos, and PornHub all made the top 20, and the three websites combined for over nine billion visits in the most recent month of data available.
Old Dogs, New Tricks
Classic web portals such as MSN and Yahoo are still putting up impressive traffic numbers, but major players are increasingly staying relevant by acquiring rising internet stars.
In the case of Microsoft, acquiring Github and Linkedin helped the company target new markets and grow their overall presence online. Amazon’s acquisition of Twitch proved to be a good bet, and Instagram continues to breathe new life into Facebook, which has seen a backlash focused on its original namesake social network.
The project is not without controversy though.
Critics point out that cached AMP pages – which are hosted by Google – essentially cut out content creators, and that non-compliant pages may lose their ranking on mobile search results. As the project moves towards becoming a foundation, it remains to be seen how AMP will evolve and how much involvement Google will have in the future.
The Geography of the Top 100 Websites
The internet may be a global network, but many of the gatekeepers are still located in the United States. If international domain suffixes of companies like Amazon and Google are counted, 60 of the 100 websites in the ranking are American.
Below is a breakdown of the Top 100 by country.
China is a strong runner-up, with 15 websites in the Top 100. While most of these Chinese companies are focused on the sizable domestic market, some are also making global inroads through investment. Tencent has partially backed the fast-growing chat platform, Discord, and it also has double-digit stakes in Snapchat and Spotify.
With the exception of Baidu, all of the biggest websites in the world have swelled in size by serving a global audience. As the tech market continues to mature in China, it remains to be seen whether Chinese companies can successfully move beyond the firewall to become the next Facebook or Google.
Correction: Bilibili, a website run by a Chinese company, was incorrectly identified as a Japanese company.
Visualizing the Power Consumption of Bitcoin Mining
Bitcoin mining requires significant amounts of energy, but what does this consumption look like when compared to countries and companies?
Visualizing the Power Consumption of Bitcoin Mining
Cryptocurrencies have been some of the most talked-about assets in recent months, with bitcoin and ether prices reaching record highs. These gains were driven by a flurry of announcements, including increased adoption by businesses and institutions.
Lesser known, however, is just how much electricity is required to power the Bitcoin network. To put this into perspective, we’ve used data from the University of Cambridge’s Bitcoin Electricity Consumption Index (CBECI) to compare Bitcoin’s power consumption with a variety of countries and companies.
Why Does Bitcoin Mining Require So Much Power?
When people mine bitcoins, what they’re really doing is updating the ledger of Bitcoin transactions, also known as the blockchain. This requires them to solve numerical puzzles which have a 64-digit hexadecimal solution known as a hash.
Miners may be rewarded with bitcoins, but only if they arrive at the solution before others. It is for this reason that Bitcoin mining facilities—warehouses filled with computers—have been popping up around the world.
These facilities enable miners to scale up their hashrate, also known as the number of hashes produced each second. A higher hashrate requires greater amounts of electricity, and in some cases can even overload local infrastructure.
Putting Bitcoin’s Power Consumption Into Perspective
On March 18, 2021, the annual power consumption of the Bitcoin network was estimated to be 129 terawatt-hours (TWh). Here’s how this number compares to a selection of countries, companies, and more.
|Name||Population||Annual Electricity Consumption (TWh)|
|All of the world’s data centers||-||205|
|State of New York||19.3M||161|
|Walt Disney World Resort (Florida)||-||1|
Note: A terawatt hour (TWh) is a measure of electricity that represents 1 trillion watts sustained for one hour.
Source: Cambridge Centre for Alternative Finance, Science Mag, New York ISO, Forbes, Facebook, Reedy Creek Improvement District, Worldometer
If Bitcoin were a country, it would rank 29th out of a theoretical 196, narrowly exceeding Norway’s consumption of 124 TWh. When compared to larger countries like the U.S. (3,989 TWh) and China (6,543 TWh), the cryptocurrency’s energy consumption is relatively light.
For further comparison, the Bitcoin network consumes 1,708% more electricity than Google, but 39% less than all of the world’s data centers—together, these represent over 2 trillion gigabytes of storage.
Where Does This Energy Come From?
In a 2020 report by the University of Cambridge, researchers found that 76% of cryptominers rely on some degree of renewable energy to power their operations. There’s still room for improvement, though, as renewables account for just 39% of cryptomining’s total energy consumption.
Here’s the share of cryptominers that use each energy type vary across four global regions.
|Energy Source||Asia-Pacific||Europe||Latin America|
and the Caribbean
Source: University of Cambridge
Editor’s note: Numbers in each column are not meant to add to 100%
Hydroelectric energy is the most common source globally, and it gets used by at least 60% of cryptominers across all four regions. Other types of clean energy such as wind and solar appear to be less popular.
Coal energy plays a significant role in the Asia-Pacific region, and was the only source to match hydroelectricity in terms of usage. This can be largely attributed to China, which is currently the world’s largest consumer of coal.
Researchers from the University of Cambridge noted that they weren’t surprised by these findings, as the Chinese government’s strategy to ensure energy self-sufficiency has led to an oversupply of both hydroelectric and coal power plants.
Towards a Greener Crypto Future
As cryptocurrencies move further into the mainstream, it’s likely that governments and other regulators will turn their attention to the industry’s carbon footprint. This isn’t necessarily a bad thing, however.
Mike Colyer, CEO of Foundry, a blockchain financing provider, believes that cryptomining can support the global transition to renewable energy. More specifically, he believes that clustering cryptomining facilities near renewable energy projects can mitigate a common issue: an oversupply of electricity.
“It allows for a faster payback on solar projects or wind projects… because they would [otherwise] produce too much energy for the grid in that area”
– Mike Colyer, CEO, Foundry
This type of thinking appears to be taking hold in China as well. In April 2020, Ya’an, a city located in China’s Sichuan province, issued a public guidance encouraging blockchain firms to take advantage of its excess hydroelectricity.
Which Streaming Service Has the Most Subscriptions?
From Netflix and Disney+ to Spotify and Apple Music, we rank the streaming services with the most monthly paid subscriptions.
Which Streaming Service Has The Most Subscriptions?
Many companies have launched a streaming service over the past few years, trying to capitalize on the digital media shift and launching the so-called “streaming wars.”
After Netflix grew from a small DVD-rental company to a household name, every media company from Disney to Apple saw recurring revenues ripe for the taking. Likewise, the audio industry has long-since accepted Spotify’s rise to prominence, as streaming has become the de facto method of consumption for many.
But it was actually the unexpected COVID-19 pandemic that solidified the foothold of digital streaming, with subscription services seeing massive growth over the last year. Although it was expected that many new services would flounder along the way, media subscription services saw wide scale growth and adoption almost across the board.
We’ve taken the video, audio, and news subscription services with 5+ million subscribers to see who came out on top—and who has grown the most quickly—over the past year. Data comes from the FIPP media association as well as individual company reports.
Streaming Service Giants: Netflix and Amazon
The top of the streaming giant pantheon highlights two staples of business: the first-mover advantage and the power of conglomeration.
With 200+ million global subscribers, Netflix has capitalized on its position as the first and primary name in digital video streaming. Though its consumer base in the Americas has begun to plateau, the company’s growth in reach (190+ countries) and content (70+ original movies slated for 2021) has put it more than 50 million subscribers ahead of its closest competition.
The story is the same in the audio market, where Spotify’s 144 million subscriber base is more than double that of Apple Music, the next closest competitor with 68 million subscribers.
Meanwhile, Amazon’s position as the second most popular video streaming service with 150 million subscribers might be surprising. However, Prime Video subscriptions are included with membership to Amazon Prime, which saw massive growth in usage during the pandemic.
|Service||Type||Subscribers (Q4 2020)|
|Amazon Prime Video||Video||150.0M|
|Amazon Prime Music||Audio||55.0M|
|Tencent Music (Group)||Audio||51.7M|
|New York Times||News||6.1M|
Another standout is the number of large streaming services based in Asia. China-based Tencent Video (also known as WeTV) and Baidu’s iQIYI streaming services both crossed 100 million paid subscribers, with Alibaba’s Youku not far behind with 90 million.
Disney Leads in Streaming Growth
But perhaps most notable of all is Disney’s rapid ascension to the upper echelons of streaming service giants.
Despite Disney+ launching in late 2019 with a somewhat lackluster content library (only one original series with one episode at launch), it has quickly rocketed both in terms of content and its subscriber base. With almost 95 million subscribers, it has amassed more subscribers in just over one year than Disney expected it could reach by 2024.
|Service||Type||Percentage Growth (2019)|
|Amazon Prime Video||Video||100.0%|
|Amazon Prime Music||Audio||71.9%|
|Tencent Music (Group)||Audio||66.8%|
|New York Times||News||60.5%|
The Disney+ wave also spurred growth in partner streaming services like Hotstar and ESPN+, while other services with smaller subscriber bases saw large growth rates thanks to the COVID-19 pandemic.
The lingering question is how the landscape will look when the pandemic starts to wind down, and when all the new players are accounted for. NBCUniversal’s Peacock, for example, has reached over 30 million subscribers as of January 2021, but the company hasn’t yet disclosed how many are paid subscribers.
Likewise, competitors are investing in content libraries to try and make up ground on Netflix and Disney. HBO Max is slated to start launching internationally in June 2021, and ViacomCBS rebranded and expanded CBS All Access into Paramount+.
And international growth is vital. Three of the top six video streaming services by subscribers are based in China, while Indian services Hotstar, ALTBalaji, and Eros Now all saw surges in subscriber bases, with more room left to grow.
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