Visualizing Technology Hype Cycles (2000-2018)
Nothing captures our collective imagination quite like emerging technology.
In a short amount of time, technological innovations such as wireless internet and social networking have become a ubiquitous part of our everyday lives, quietly transforming the way we live, work, and communicate. Other promising technologies have their moment in the sun, only to fade into obscurity.
Gartner’s Hype Cycle charts the roller coaster ride of emerging tech, from the first stirrings of public awareness to the point of wider adoption and economic viability. Today’s graphic is a retrospective look at which trends scaled the summit of the Hype Cycle each year since 2000.
Reaching the Peak
As the media searches for the next big thing, certain technologies tend to dominate the headlines. Meanwhile, venture capital flows into the companies racing to bring the tech to market, valuations swell, marketing departments generate excitement, and the expectations of the general public begin to grow as well.
One example of this phenomenon at work is the adoption of microblogging. Today, we don’t think twice about posting a tweet or updating our status on Facebook, but a decade ago, the act of posting a short public message was major shift in the way people used technology to communicate with one another. The intense buzz that sent microblogging towards the top of the Hype Cycle is corroborated by Google Search data.
Living Up to the Hype
A few technologies transcend the hype to transform entire industries. Here are some examples that lived up to their time in the spotlight.
Right from the beginning, the analogy of data breaking the shackles of folders and clunky external drives – instead zipping efficiently into the invisible cloud – generated a lot of excitement. It felt like the future of computing, and enterprises and individuals eagerly adopted the technology.
Today, Microsoft and Amazon’s cloud computing divisions each make $6-7 billion in revenue per quarter, and that number is still growing at a brisk pace.
Near Field Communication – the technology that enables contactless payments – is transforming the way people pay for purchases around the world.
The global contactless payments market is expected to reach $138.4 billion by 2023. Here’s a look at where NFC payments are making the greatest in-roads:
The Ones That Underwhelmed
During the Christmas season of 2009, Kindle became the most gifted item in Amazon’s history. This watershed moment looked like the end of physical books as the public embraced the e-reader as the new way of consuming text.
Fast-forward to today, and only 19% of adults in the U.S. own an e-reader.
Of course, not every technology that grabs the headlines is going to become the next iPhone. Here are some others that didn’t immediately meet expectations after topping the Hype Cycle.
Some concepts fail primarily because they’re ahead of their time. Such is the case with mobile commerce.
By 2001, more than half of Americans owned mobile phones, and this represented a huge opportunity. Unfortunately, early m-commerce was restricted by the limitations of mobile phones of that time period. It wasn’t until the introduction of smartphones that the concept really took off. Today, nearly half of all online transactions are made via mobile devices.
Few technologies reach the fever pitch that 3D printing did in 2012. From the $1.4 billion merger of the largest players in the sector to the reports of firearm blueprints circulating the web, you could forgive people for believing that the 3D printer was destined to become the next microwave. In the end, interest in 3D printing leveled off.
While it is getting used for prototyping in many different industries, it remains to be seen whether the technology will ever achieve the wide consumer-level adoption that was promised.
When 2019’s Hype Cycle is released later this year, it remains to be seen which technology will rise to the top. Based on the trajectory from last year, search volume, and current news reports, 5G is a strong competitor.
Visualized: The Esports Journey to Mainstream
This infographic plots the journey of esports, from underground niche to a billion-dollar mainstream phenomenon—and it shows no signs of slowing down.
Visualized: The Esports Journey to Mainstream
Although esports might seem like a relatively new phenomenon, its origins can be traced all the way back to the 1970s.
It was only in the past decade however, that a wave of technological innovation transformed the entire industry from an underground niche into a billion-dollar mainstream phenomenon.
Today, the nascent esports industry competes with some of the biggest sports leagues in the U.S., while global tech giants hastily invest billions of dollars to make their mark in what many consider to be the future of sports and entertainment.
How did it evolve into the industry we know today—and more importantly, will it maintain its furious pace of growth?
The History of Esports
Electronic sports (or esports), are organized, multiplayer video game competitions commonly played by professional gamers. Since its inception, the industry has continued to exceed expectations and reach new milestones every decade.
Note: The timeline of events are an abridged version of major achievements in the industry.
1970s: The Birth of Esports
The earliest known video game competition—the Intergalactic Spacewar Olympics—took place in 1972 at Stanford University. The winner of the event received an annual subscription to Rolling Stone magazine.
While it was a modest first prize for the industry, it would set a foundation for future prize pools in the millions of dollars.
1980s: More Gaming Options
The 1980s ushered in better consoles for esports. The Nintendo Entertainment System (NES) took graphics, controls, gameplay, and video game accessibility to the next level.
Five years later, the Sega Genesis console was released in the U.S. and Japan to compete with Nintendo—which held a 95% market monopoly at the time.
1990s: The First Tournaments
Nintendo increased its commitment to esports by hosting the Nintendo World Championships. After touring 30 cities in the U.S., the finals challenged players to games like Super Mario Bros. and Tetris, with a 40-inch TV awarded to the winner.
Developers and gaming entrepreneurs created a flurry of leagues, including QuakeCon in 1996, followed by both the Cyberathlete Professional League (CPL) and the Professional Gamers League (PGL) in 1997.
In just a few years, these competitions helped esports gain significant traction.
2000s: The Explosion of Esports
Esports fully burst into the mainstream with Amazon’s acquisition of Twitch for $970 million in 2014. The live video game streaming site gave esports a platform to reach previously unthinkable heights, with popular games like League of Legends (LoL) and Defense of the Ancients 2 (Dota) receiving millions of views.
In 2019, Google followed suit with its Stadia streaming service. The cloud-based video game platform aims to eliminate the need for hardware, allowing Google to aggressively compete in the esports space.
A Snapshot of Esports Today
The increasing involvement of developers and global tech giants has not only increased the audience size of esports—it has also led to bigger prize pools, and larger scale competitions across the world.
- Demographics: 50% of esports viewership now comes from Asia.
- Engagement: 6 billion hours were dedicated to watching esports in 2018, and will continue to grow to 9 billion by 2021.
- Buy-in: The price of one of the 12 Overwatch League teams for sale in 2017 was $20 million.
- Incentives: The Fortnite competition prize pool for the 2018 season was $100 million—equal to the entire esports prize pool in 2017.
It’s clear that esports continues to attract rapidly growing audiences at an unprecedented rate. However, there are still significant barriers inhibiting the industry from reaching its full potential.
The Future of esports
In order to maintain its furious pace of growth, the esports industry must first address five key challenges:
- Diversity of game genres: The industry will need to produce more game genres in order to appeal to a wider audience outside of its current player base.
- Geographic expansion of leagues: esports will need to expand to national, regional, and global levels if it wants to tap into bigger advertising budgets. However, while esports gains attention from global media, local events are more difficult to organize.
- Regulation of competitions: With multimillion-dollar prize pools at stake, new rules and regulations are needed to combat cheating and match fixing.
- Ownership of media rights: Content rights have not been a focus for publishers, as fan-generated content has served as free advertising for their games.
- Media alignment: Traditional media brands are still reluctant to associate themselves with esports, as prejudices against competitive gaming still exist. For example, gaming culture is viewed as a harmful distraction, rather than a legitimate sport.
In less than 50 years, esports has evolved into a dominant form of entertainment today, eclipsing film and music industries by a wide margin. With an increasingly mainstream audience, the industry’s popularity and profitability shows no signs of slowing down—despite the challenges it faces.
Visualizing the Rise of Investment Tech
Visualizing the Rise of Investment Tech
For the high resolution version of this infographic, click here.
Investors and wealth managers are always looking to capitalize on their investments—and the latest innovations are arming them with more efficient tools to get there.
Fintech solutions are increasingly being adopted among the digitally active population, as 64% of surveyed wealth managers consider digitization essential in 2019.
Today’s graphic from Raconteur highlights the benefits of investment technology, and touches on shifting sentiments in human vs. digital interactions. Where do investors and wealth managers see the next epoch of investment fintech heading?
Fantastic Features: Top Benefits
According to a TD Ameritrade survey of 1,000 investors, a whopping 90% consider getting tailored investing advice to be the most important feature of any tech tool. In second place, 52% place value in easy access to their data.
Here are the other benefits at top of mind for investors when it comes to investment tech:
- 45% seek the best possible returns
- 44% look for customized, quick, and simple analysis
- 39% are interested in customized portfolios
- 39% want the benefit of personalized budgets
- 38% desire regular suggestions for optimizing financial health
But how well are these applications being adopted in everyday investment scenarios?
The Fintech Boom by the Numbers
Investment apps such as RobinHood have drastically risen in popularity, but still lag behind more mainstream segments in the fintech space:
Fintech Categories Ranked by Adoption Rate, 2015 to 2019
|Category||2015 Adoption Rate||2017 Adoption Rate||2019 Adoption Rate|
|Money transfer and payments||18%||50%||75%|
|Savings and investments||17%||20%||34%|
|Budgeting and financial planning||8%||10%||29%|
Borrowing apps have the lowest global usage rates—only 27% of the digitally active global population—whereas nearly 75% have adopted money transfer and payment apps.
Human vs Machine: The Customer Experience
Do humans or machines have the edge in managing your investments?
The aforementioned survey by TD Ameritrade also asked investors which of the following are performed better by each group, with mixed results:
|👨 Humans perceived as better||🤖 Robots perceived as better|
|• Ability to chat about questions or investment concerns||• Info in one place that can be accessed at any time to inform best solutions
|• Investment experience||• Best returns|
|• Affordable investment solutions or advice||• Ability to optimize returns and minimize taxes
|• Regular suggestions on how to optimize financial life||• Quick, simple analysis tailored to unique financial situation
|• Personalized budget development||• Custom portfolio with regular updates|
When it comes to managing tasks such as calculations, updates, and portfolio optimization, the majority of investors consider a computer to be better suited to the tasks at hand. However, when they are discussing investment concerns, personalization, or financial advice, the majority of customers prefer a human opinion.
Interestingly, 81% of U.S. investors believe that investment technology could never replace the “human touch”, compared to 70% of European investors or 64% in Asia.
Wealth Managers are Going Digital
Over time, wealth managers have grown to embrace the digitization of their industry.
The proportion of surveyed high-level executives who see digitization as essential to the industry jumped from just 25% in 2016 to 64% in 2019.
In another recent survey about views on most impactful types of fintech apps, more than 68% of wealth managers agreed that robo-advisors are among the most important developments, with AI-based investing apps following closely behind at 45%.
Towards a More Personalized Future
At the end of the day, investors want better, more personalized advice at their disposal—and for that advice to generate more profitable returns. Along with their wealth managers, investors are increasingly interested in solutions that can simplify portfolio management.
Digitization and automation of manual processes have been a welcome change for many industry professionals. While investment technology is still in early stages, wealth managers can personalize investor experiences through the adoption of tech─and increase their chances of future success by maintaining a seamless customer experience.
Markets9 months ago
The Jeff Bezos Empire in One Giant Chart
Maps12 months ago
Mercator Misconceptions: Clever Map Shows the True Size of Countries
Advertising8 months ago
Meet Generation Z: The Newest Member to the Workforce
Misc11 months ago
24 Cognitive Biases That Are Warping Your Perception of Reality
Advertising7 months ago
How the Tech Giants Make Their Billions
Technology10 months ago
The 20 Internet Giants That Rule the Web
Chart of the Week9 months ago
Chart: The World’s Largest 10 Economies in 2030
Environment8 months ago
The World’s 25 Largest Lakes, Side by Side