5G: The Next Generation of Mobile Connectivity
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5G: The Next Generation of Mobile Connectivity

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Just before the smartphone revolution, Nokia was by far the world’s most popular mobile handset manufacturer.

However, despite selling 250 million units of its two most popular block-shaped models in the mid-2000s, the Finnish company ended up being woefully late to the smartphone party. Not only was the company ill-equipped to match the iPhone and Blackberry in terms of technology and design features, but Nokia also failed to foresee how exponential advances in mobile connectivity would change how people ultimately used their devices.

As true broadband connectivity shaped the mobile experience, the phone was no longer just a phone – it was transformed into a seamless hub for any and all digital activity.

The 5G Experience

In the coming years, the newest generation of mobile connectivity – 5G – will roll out and change what is possible again. With maximum speeds up to 1,000x faster than 4G, this new technology will again shift consumer behavior, as well as how we view smartphones, communications, IoT, gaming, and AR/VR.

Today’s infographic comes to us from Cradlepoint, and it highlights how the switch to 5G is unfolding, and what it could mean to you.

5G: The Next Generation of Mobile Connectivity

The switch to 5G is already well underway, with countries like China and the United States spending billions of dollars since 2015 to get infrastructure in place.

And by 2035, it’s estimated that 5G will enable $12.3 trillion of global economic output, according to a recent report from IHS Markit.

What 5G Will Mean

Here are some of the key differentiators that 5G will provide to future wireless connectivity:

10x decrease in latency
Latency will be as low as 1ms.

10x increase in connection density
This will enable more efficient signaling for IoT connectivity.

3x spectrum efficiency
More bits per Hz will be achieved with advanced antenna techniques.

100x traffic capacity
This will drive network hyper-densification with more small cells everywhere.

10x experienced throughput
Multi-Gbps peak rates will be achieved with uniformity.

100x network efficiency
Network energy consumption will be optimized through more efficient processing.

The switch to 5G will mean longer battery life for devices, lower costs, enhanced cellular footprints, higher throughput, enhanced capacity, low latency, and virtually no packets dropped.

More importantly, as a result of these changes, how mobile connectivity looks in 10 years may be as unrecognizable as the Nokia block phone era does to us today.

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Ranked: The Top 50 Most Visited Websites in the World

In this visualization, we rank the top 50 websites that receive the most internet traffic, from Google to CNN.

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Ranked: The Top 50 Most Visited Websites in the World

Estimates vary, but there are upwards of two billion websites in existence in 2023.

If we were to rank all of these websites according to their traffic numbers, we would see a classic power law distribution. At the low end, the vast majority of these websites would be inactive, receiving little to no traffic. On the upper end of the ranking though, a handful of websites receive the lion’s share of internet traffic.

This visualization, using data from SimilarWeb, takes a look at the 50 websites that currently sit at the top of the ranking.

Which Websites Get the Most Traffic?

Topping the list of most-visited websites in the world is, of course, Google. With over 3.5 billion searches per day, Google has cemented its position as the go-to source for information on the internet. But Google’s dominance doesn’t stop there. The company also owns YouTube, the second-most popular website in the world. Together, Google and YouTube have more traffic than the next 48 websites combined.

The power of YouTube, in particular, is sometimes not fully understood. The video platform is the second largest search engine in the world after Google. As well, YouTube has the second highest duration-of-visit numbers in this top 50 ranking. (First place goes to the Chinese video sharing website, Bilibili.)

But Google and YouTube aren’t the only big players on the internet. Other websites in the top 50 ranking include social media giants Facebook, Instagram, and TikTok. In particular, TikTok has seen a surge in popularity in recent years and is now one of the most popular social media platforms in the world.

Here’s the full top 50 ranking table form:

RankWebsiteMonthly TrafficCategoryCountry
#1google.com85.1BSearch Engines🇺🇸 U.S.
#2youtube.com33.0BStreaming & Online TV🇺🇸 U.S.
#3facebook.com17.8BSocial Media Networks🇺🇸 U.S.
#4twitter.com6.8BSocial Media Networks🇺🇸 U.S.
#5instagram.com6.1BSocial Media Networks🇺🇸 U.S.
#6baidu.com5.0BSearch Engines🇨🇳 China
#7wikipedia.org4.8BDictionaries & Encyclopedias🇺🇸 U.S.
#8yandex.ru3.4BSearch Engines🇷🇺 Russia
#9yahoo.com3.3BNews & Media Publishers🇺🇸 U.S.
#10whatsapp.com2.9BSocial Media Networks🇺🇸 U.S.
#11xvideo.com2.8BAdult🇨🇿 Czechia
#12amazon.com2.6BMarketplace🇺🇸 U.S.
#13pornhub.com2.5BAdult🇨🇦 Canada
#14xnxx.com2.3BAdult🇫🇷 France
#15live.com2.1BEmail🇺🇸 U.S.
#16yahoo.co.jp2.1BNews & Media Publishers🇯🇵 Japan
#17netflix.com2.0BStreaming & Online TV🇺🇸 U.S.
#18tiktok.com1.8BSocial Media Networks🇨🇳 China
#19docomo.ne.jp1.8BTelecommunications🇯🇵 Japan
#20reddit.com1.7BSocial Media Networks🇺🇸 U.S.
#21office.com1.6BProg. & Developer Software🇺🇸 U.S.
#22linkedin.com1.6BSocial Media Networks🇺🇸 U.S.
#23dzen.ru1.4BFaith & Beliefs🇷🇺 Russia
#24samsung.com1.4BConsumer Electronics🇰🇷 S. Korea
#25vk.com1.4BSocial Media Networks🇷🇺 Russia
#26xhamster.com1.3BAdult🇨🇾 Cyprus
#27turbopages.org1.3BNews & Media Publishers🇷🇺 Russia
#28mail.ru1.2BEmail🇷🇺 Russia
#29naver.com1.2BNews & Media Publishers🇰🇷 S. Korea
#30bing.com1.2BSearch Engines🇺🇸 U.S.
#31microsoftonline.com1.1BProg. & Developer Software🇺🇸 U.S.
#32discord.com1.1BSocial Media Networks🇺🇸 U.S.
#33twitch.tv1.1BGaming & Accessories🇺🇸 U.S.
#34bilibili.com1.0BAnimations & Comics🇨🇳 China
#35pinterest.com1.0BSocial Media Networks🇺🇸 U.S.
#36zoom.us985.9MComputers Electronics & Tech🇺🇸 U.S.
#37weather.com985.7MWeather🇺🇸 U.S.
#38qq.com907.1MNews & Media Publishers🇨🇳 China
#39microsoft.com902.3MProg. & Developer Software🇺🇸 U.S.
#40msn.com870.8MNews & Media Publishers🇺🇸 U.S.
#41globo.com840.1MNews & Media Publishers🇧🇷 Brazil
#42duckduckgo.com839.0MSearch Engines🇺🇸 U.S.
#43roblox.com795.7MGaming & Accessories🇺🇸 U.S.
#44quora.com775.9MDictionaries & Encyclopedias🇺🇸 U.S.
#45news.yahoo.co.jp749.1MNews & Media Publishers🇯🇵 Japan
#46ebay.com728.0MMarketplace🇺🇸 U.S.
#47aajtak.in724.1MNews & Media Publishers🇮🇳 India
#48nytimes.com702.2MNews & Media Publishers🇺🇸 U.S.
#49realsrv.com688.0MAdult🇺🇸 U.S.
#50cnn.com684.9MNews & Media Publishers🇺🇸 U.S.

Notable companies that have fallen out of the top 50 since our last version of this visualization are Walmart and PayPal. Notable entrants into the top 50 are Samsung and the New York Times.

The Geography of the 50 Most-Visited Websites

The United States is still home base for many of the world’s biggest websites, taking up 30 spots on this ranking. Of these 30 websites, half are operated by Big Tech companies such as Microsoft, Amazon, Alphabet, Meta, and Netflix.

Russia, China, Japan, and South Korea round out the top five.

Top 50 Websites by country
View static image

Things get interesting in the “other” category, which includes six websites. Two spots are taken up by Aaj Tak and Globo, which are large media publications in India and Brazil, respectively.

The remaining four websites—XVideos, PornHub, XHamster, and XNXX—specialize in adult content, and are located in a variety of countries. These are often referred to as “tube sites” since they are built on the YouTube model.

Realsrv, the only adult-oriented site in the top 50 located in the U.S., is interesting to delve into as well, since it’s far from a household name. The website essentially supports advertising efforts by redirecting users away from the content they were viewing over to another page (generally premium adult content). This is one of the key ways that adult websites earn revenue.

Where does this data come from?

Source: SimilarWeb

Notes: Websites listed include “all meaningful subdomains”, and categories in the graphic follow SimilarWeb’s categorization system. This is the third version of this graphic. As with previous versions, we aim to use data from November for the sake of consistency and to avoid seasonal fluctuations in traffic. One important detail to point out is that website traffic does not include app traffic, which is why popular platforms like WeChat don’t appear in this ranking.

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