Infographic: What Does Google Know About You?
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What Does Google Know About You?

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Data is what fuels the information economy.

And while there are many varieties of data clogging up the internet’s bandwidth, there is one specific type of data that is known to be particularly lucrative: personal data.

Like many other enterprising tech giants, Google must accumulate massive amounts of personal data to monetize its services – and in the process, the company develops an astonishingly robust picture of what you’re all about.

What Google Knows

Today’s infographic comes to us from TheBestVPN and it shows what Google knows about you, how the tech giant gathers that information, and a few solutions to stop Google from tracking you.

What Does Google Know About You?

Through its various apps and services, Google can craft a robust profile on you and your activity on the internet.

Google, like Facebook, uses this personal information to target customized advertisements to you, however you decide to use the internet. This can be via search, mobile phone, Gmail, Youtube, or other apps that run ads connected to the Google network.

Crafting a Perfect Profile

Here is what Google knows about you, based on this information:

Who You Are
Google knows what you look like, what you sound like, your political and religious beliefs, and how healthy you are. The search giant also knows if you have children, or if you have specific dietary restrictions.

Where You’ve Been
Google uses location tracking to know where you live, where you work, and everywhere you’ve traveled.

Who Your Friends Are
Google knows who you talk to, and what you talk about. It also knows who you’ve been with, and when.

What You Like and Dislike
Based on your search queries, Google knows the food, books, movies, videos, and stores that you like or dislike.

Your Future Plans
Your search queries tell a story about what you are thinking about, including your future plans. Have you started searching for information about parenting techniques? If so, Google knows that you are expecting.

Your Online Life
Google also knows all of the websites you’ve visited, your data that autofills, and your bookmarked pages.

Opting Out

If you really want to decrease the amount of data that Google has on you, there are a few options available, including:

  • Adjusting privacy settings
  • Using private browsing
  • Using a different browser for search
  • Turning of your location settings
  • Deleting your Google accounts
  • Using a VPN

Of course, not many of these options are particularly convenient – so get used to the idea that Google will continue to know more and more about you as time goes on.

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Infographic: 11 Tech Trends to Watch in 2023

This infographic highlights eleven exciting areas within the world of technology worth keeping an eye on in 2023.

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11 Tech Trends

Infographic: 11 Tech Trends to Watch in 2023

It can be tough to keep up with the rapid pace of innovation.

Each new year delivers the full spectrum of progress from game-changing breakthroughs to incremental advancements in a wide variety of fields.

In a noisy media landscape fueled by hype and speculation, it can be tough to know where true value is being created. The infographic above, which draws from CB Insights’ recent report on 11 Tech Trends To Watch Closely in 2023, helps narrow down some areas of focus:

  1. Immortality-as-a-service
  2. The secret invasion of super apps
  3. Fintech’s rapid regeneration
  4. Bots in the house
  5. Virtual power plants
  6. Healthcare’s invisibility trick
  7. Smell goes digital
  8. Femtech turns to menopause
  9. The bio-based materials boom
  10. India’s tech ascent
  11. Regenerative agtech takes root

The report draws information from earnings transcripts, media mentions, investment activity, patents, and more to arrive at the trends listed.

We’ll examine three of these trends below in a bit more detail.

Setting the Stage: Clash of the Super Apps

The concept of a super app⁠—an all-in-one smartphone application that integrates a wide range of services⁠—is far from new. In fact, for years now, WeChat has been the go-to app for many Chinese citizens to chat, order services, pay bills, and more.

A natural question comes to mind: why doesn’t an app like that exist in Western countries yet? Well, there are a couple of key reasons:

  1. Consumers and regulators alike are wary of providers holding so much personal information and power. In China, WeChat actually had government support, integrating public services into the app. As well, expectations of personal privacy are completely different in China than in Western countries
  2. Unlike China, which rapidly adopted digital payments, North America and Europe had preexisting near-ubiquitous financial networks in place. Super apps were a game changer for millions of unbanked consumers in China and beyond.

The situation is changing rapidly though, and 2023 could be the year that the foundations are laid for a clash of various Big Tech incarnations of the super app.

In late 2022, Microsoft was rumored to be building a super app using Bing as the foundation, and recent investment into ChatGPT adds fuel to that fire. Even Elon Musk hinted at his ambitions to turn Twitter into a one-stop-shop for just about everything.

There are still significant barriers to bundling a plethora of services into a single app, but that isn’t stopping companies from racing to be the one to do it. To the victor go the spoils.

The Resiliency of Life Extension

The concepts of immortality and age reversal have been a preoccupation of mankind since the dawn of time, so it stands to reason that technology that promises extra lifespan and quality of life continues to be compelling for individuals and investors alike.

Players in this space can approach life extension and anti-aging from a number of different angles, from supplements to tinkering at the cellular level.

Two high-profile examples in this space are Calico, which is a subsidiary of Alphabet, and the Jeff Bezos-backed Altos Labs. Other billionaires have expressed an interest in life extension as well, including Peter Thiel, who has definitive views on mortality.

I believe if we could enable people to live forever, we should do that. […] I think it is against human nature not to fight death. – Peter Thiel

In 2023, look for more investment and news from startups focused on gene therapy, genome analysis, regenerative medicine, or “longevity in a pill”.

Beyond Plastic: The Bio-Based Materials Boom

Public pressure is mounting for producers of consumer goods to change the way they manufacture their products.

The good news is that many of the largest producers of consumer packaged goods and apparel have some kind of plan in place to use more post-consumer recycled plastic in their products. The bad news is that not enough plastic is recycled globally for companies to source enough material to produce their products more sustainably. As a result, many companies are exploring the option of ditching plastic entirely.

For example, materials derived from seaweed are an active area of innovation right now. Mushrooms and algae are also commonly-used materials from nature that are being used to create biodegradable products. In one particularly interesting example, a company called MycoWorks recently began working with GM Ventures to explore the use of mycelium-based leather alternatives in GM’s vehicles.

While researchers and companies are just scratching the surface of what’s possible, consumers are likely to see more tangible examples of bio-based materials popping up in stores. After all, brands will be very eager to talk about their increasingly plastic-free product lines.

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