What Does Google Know About You?
Data is what fuels the information economy.
And while there are many varieties of data clogging up the internet’s bandwidth, there is one specific type of data that is known to be particularly lucrative: personal data.
Like many other enterprising tech giants, Google must accumulate massive amounts of personal data to monetize its services – and in the process, the company develops an astonishingly robust picture of what you’re all about.
What Google Knows
Today’s infographic comes to us from TheBestVPN and it shows what Google knows about you, how the tech giant gathers that information, and a few solutions to stop Google from tracking you.
Through its various apps and services, Google can craft a robust profile on you and your activity on the internet.
Google, like Facebook, uses this personal information to target customized advertisements to you, however you decide to use the internet. This can be via search, mobile phone, Gmail, Youtube, or other apps that run ads connected to the Google network.
Crafting a Perfect Profile
Here is what Google knows about you, based on this information:
Who You Are
Google knows what you look like, what you sound like, your political and religious beliefs, and how healthy you are. The search giant also knows if you have children, or if you have specific dietary restrictions.
Where You’ve Been
Google uses location tracking to know where you live, where you work, and everywhere you’ve traveled.
Who Your Friends Are
Google knows who you talk to, and what you talk about. It also knows who you’ve been with, and when.
What You Like and Dislike
Based on your search queries, Google knows the food, books, movies, videos, and stores that you like or dislike.
Your Future Plans
Your search queries tell a story about what you are thinking about, including your future plans. Have you started searching for information about parenting techniques? If so, Google knows that you are expecting.
Your Online Life
Google also knows all of the websites you’ve visited, your data that autofills, and your bookmarked pages.
If you really want to decrease the amount of data that Google has on you, there are a few options available, including:
- Adjusting privacy settings
- Using private browsing
- Using a different browser for search
- Turning of your location settings
- Deleting your Google accounts
- Using a VPN
Of course, not many of these options are particularly convenient – so get used to the idea that Google will continue to know more and more about you as time goes on.
Ranked: The World’s Most Surveilled Cities
The world’s most surveilled cities contain hundreds of thousands of cameras. View this infographic to see the data in perspective.
Ranked: The World’s Most Surveilled Cities
This may come as a surprise, but it wasn’t until 2007 that the global urban population overtook the rural population. At that time, the two groups were split nearly 50/50, with around 3.3 billion people apiece.
Today, the percentage of people living in urban areas has grown to over 55%, and is expected to reach 68% by 2050. Due to this trend, many of the world’s largest cities have become home to tens of millions of people.
In response to such incredible density, governments, businesses, and households have installed countless security cameras for various purposes including crime protection. To grasp the scale of this surveillance, we’ve taken data from a recent report by Comparitech to visualize the most surveilled cities in the world.
The List (Excluding China)
Excluding China for the time being, these are the world’s 10 most surveilled cities.
|City||Population||Number of Cameras||Cameras per
|🇮🇳 Indore, India||3.2M||200,600||63|
|🇮🇳 Hyderabad, India||10.5M||440,299||42|
|🇮🇳 Delhi, India||16.3M||436,600||27|
|🇮🇳 Chennai, India||11.5M||282,126||25|
|🇷🇺 Moscow, Russia||12.6M||213,000||17|
|🇮🇶 Baghdad, Iraq||7.5M||120,000||16|
|🇬🇧 London, UK||9.5M||127,373||13|
|🇷🇺 St. Petersburg, Russia||5.5M||70,000||13|
|🇺🇸 Los Angeles, U.S.||3.9M||34,959||9|
The top four cities all belong to India, which is the world’s second largest country by population. Surveillance cameras are playing a major role in the country’s efforts to reduce crimes against women.
Further down the list are cities from a variety of countries. One of these is Russia, which has expanded its use of surveillance cameras in recent years. Given the country’s track record of human rights violations, activists are worried that facial recognition technology could become a tool of oppression.
The only U.S. city on the list is Los Angeles, which contains some of the country’s wealthiest neighborhoods and municipalities. That includes Beverly Hills, which according to the Los Angeles Times, has over 2,000 cameras for its population of 32,500. That translates to about 62 cameras per 1,000 people, meaning that Beverly Hills would finish at #2 in the global ranking if it were listed as a separate entity.
Surveillance in China
IHS Markit estimates that as of 2021, there are over 1 billion surveillance cameras installed worldwide. The firm also believes that 54% of these cameras are located in China.
Because of limited transparency, it’s impossible to pinpoint how many cameras are actually in each Chinese city. However, if we assume that China has 540 million cameras and divide that amongst its population of 1.46 billion, we can reasonably say that there are 373 cameras per 1,000 people (figures rounded).
A limitation of this approach is that it assumes everyone in China lives in a city, which is far from reality. The most recent World Bank figures suggest that 37% of China’s population is rural, which equates to over 500 million people.
With this in mind, the number of cameras per 1,000 people in a Tier 1+ Chinese city (e.g. Shanghai) is likely far greater than 373.
More About China
China’s expansive use of cameras and facial recognition technology has been widely documented in the media. These networks enable the country’s social credit program, which gives local governments an unprecedented amount of oversight over its citizens.
For example, China’s camera networks can be used to verify ATM withdrawals, permit access into homes, and even publicly shame people for minor offences like jaywalking.
This might sound like a dystopian nightmare to Western audiences, but according to Chinese citizens, it’s mostly a good thing. In a 2018 survey of 2,209 citizens, 80% of respondents approved of social credit systems.
If you’re interested in learning more about surveillance in Chinese cities, consider this video from The Economist, which explores the opportunities and dangers of comprehensive state control.
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