The World Wide Web is now as old as the typical millennial.
On March 12, the World Wide Web celebrated its 30th birthday. Over the last three decades, we’ve seen it mature from the first webpage to having a ubiquitous presence in our lives.
Visualizing the History of the World Wide Web
Today’s infographic comes to us from the App Institute, and highlights key milestones since the inception of the web. We’ll look at some major developments on this timeline that defined what the web is today.
Tim Berners-Lee Proposes The World Wide Web on March 12, 1989
Although the giant network of computers that formed the Internet – and its “ARPANET” predecessor – already existed, there was no universal way of writing, transmitting, storing, and accessing the Internet in a clean and organized manner.
A computer scientist named Tim Berners-Lee is credited with the first formalized proposal of what he would later call the “World Wide Web”.
A flow chart of Berners-Lee’s vision in 1989. Source: W3
From this vision, his work would go on to develop and influence assets the web still uses today like hypertext (links), webpages, and browsers.
The founder of the World Wide Web is still around, and most recently Berners-Lee has been fighting for his vision of an open and decentralized Internet.
Mosaic was the first browser to popularize “surfing the web”. Launched in 1993, Mosaic’s graphical user interface (GUI) made it easy for the average user to browse multimedia webpages.
The first browser war began when Microsoft launched Internet Explorer in 1995. Unlike Netscape, Internet Explorer was free of charge. Microsoft overtook Netscape with help from their deep pockets and the fact that they held over 90% of the desktop operating system market share.
This would eventually lead to the U.S. government filing an anti-trust case against Microsoft for engaging in anti-competitive practices – but Internet Explorer escaped mostly unaffected, with it’s market share climbing to 96% by 2002.
Today, the second browser war has largely been dominated by Google Chrome, which launched in 2008 and overtook Internet Explorer by 2012.
Web Crawling: Search
Search engines helped popularize the web by making information easily accessible and searchable. Web Crawler was the first search engine that allowed users to search for words and terms on a webpage.
Source: App Institute
Since then, dozens of search engines have launched, but one player has dominated the search market. Today, over 90% of searches online are made through Google.
The Social Internet
In the late 1990s, online diaries and “blogging” websites like Open Diary, LiveJournal and Blogger popularized people sharing their thoughts to an audience online.
This evolved into social networking sites like Friendster, MySpace, and Facebook, which allowed people to “add” their friends and follow their lives online.
Today, of course, Facebook dominates the Social Media Universe with over 2.2 billion users.
The launch of iPhones and Androids in 2007 – 2008 ushered in a new era where people could access the web from their phones. Before this, websites on phones were clunky to use and mostly resembled their desktop counterparts. Third-party apps and websites designed for mobile touchscreens changed the way we browsed the web.
By 2016, mobile phones surpassed desktops and laptops as our favorite way to access the web:
Privacy: You’re the Product Now
With billions of people accessing the web, the trail of data left behind has become extremely profitable for tech giants like Google and Facebook. The data they collect from people’s private information, online behaviors, and demographics allow advertisers to perfectly target consumers.
With ever growing privacy scandals, and even the creation of surveillance states, how people’s privacy and data is handled will likely be the most important issue for the future of the web.
Here’s What Happens Every Minute on the Internet in 2020
A lot can happen in an internet minute. This graphic looks at the enormous numbers behind the online services billions use every day.
What Happens Every Minute on the Internet in 2020
In 2020, an unfathomable amount of digital activity is occurring at any given moment. This ongoing explosion in activity is the aggregate output of 4.5 billion internet users today, a number that’s projected to increase even further in coming years.
This powerful visual from Domo helps capture what happens each minute in today’s hyper-connected internet era, and it’s actually the eighth edition produced since the year 2012.
What can we learn from the evolution of what happens in an internet minute?
How Times Have Changed
Over its relatively short history, the internet has been a catalyst for both the rise and demise of new companies and platforms.
By looking at which brands have appeared in the graphic in earlier years, we can roughly chart the prominence of certain tech segments, as well as observe brands with the most staying power.
As you can see above, platforms like Tumblr, Flickr, and Foursquare showed some promise, but eventually got omitted from the graphic as they dropped off in relevance.
Meanwhile, tech companies like Facebook, Amazon, and Google have had impressive staying power, evolving to become some of the biggest companies in the world. In the process, they’ve caught up to longer-standing titans like Apple and Microsoft at the top of the food chain.
The New “New Thing”
Not surprisingly, much of the internet landscape looks different in 2020. Here are a few of the digital hot spots today.
Nearly $240,000 worth of transactions occur on Venmo per minute. This has served as a catalyst for parent company PayPal, which evolved along successfully with fintech trends. PayPal’s stock now trades at near all-time highs.
Even before COVID-19 resulted in shuttered storefronts and surging online orders, e-commerce was a booming industry. It’s now estimated that $1 million is now spent per minute online. Amazon ships an astounding 6,659 packages every minute to keep up with this demand.
In a predominantly remote-working environment, tools like Zoom and Microsoft Teams host 208,333 and 52,083 users each minute respectively. Particularly in the pandemic era, it seems that this trend is here to stay.
The accelerated world we are in today means that many companies do not sustain a competitive advantage for as long. Social media companies have dwindled as observed above, and this is similarly reflected in the average lifespan of an S&P 500 company.
A typical company’s tenure on the S&P 500 is expected to shrink rapidly in the next few years:
- 1964: 33 years
- 2016: 24 years
- 2027E: 12 years
Companies are shaving anywhere between 15-20 years off those highs, with estimates of further declines. This metric symbolizes the rapid evolution of the business landscape.
What Lies Ahead
It’s seemingly easy to forget mankind is still very early in the developments when it comes to the internet. But in this short period, its rise to prominence and the broad digitization of the world has left us with a very eventful timeline.
If the last decade serves as a reference point, one can expect further and intensifying competition among tech companies. After all, the reward—winning in today’s digital economy—reaps much greater value.
All signs point to internet activity advancing to further heights, if not because of 5G and its associated breakthroughs, then perhaps due to the steady rise in people gaining internet access.
Ranked: The Most Popular Websites Since 1993
This animation provides an interesting overview of the websites with the highest traffic over the last few decades, and how the rankings have changed.
The Most Popular Websites Since 1993
The internet has become an increasingly important part of our everyday lives.
While it’s hard to imagine modern life without Google or YouTube, it’s interesting to reflect on how much the web has changed over the last few decades.
This animation by Captain Gizmo provides a historical rundown of the most popular websites since 1993, showing how much the internet has evolved since the early ’90s.
The Top Websites
While the web has changed drastically over the years, the top-ranking websites have remained relatively consistent. Here’s a look at the websites with the most traffic since 1993, and when each site held the number one spot:
|Date Range||Top Ranking Website||Highest Number of Monthly Visits|
|Jan 1993 - Jun 2000||AOL||405,000,000
|Jul 2000 - May 2006||Yahoo||5,500,000,000
|Jun 2006 - Jul 2008||8,300,000,000
|Aug 2008 - Jun 2010||Yahoo||11,600,000,000
|Jul 2010 - current||81,000,000,000
*Note: Numbers rounded for clarity.
AOL was one of the first major web portals, back in the era of CD-ROMs and dial-up modems. In its heyday, the company dominated the market, largely due to an aggressive free trial campaign that cost millions (possibly even billions) of dollars to execute.
Despite the large investment, the campaign worked—at its peak, AOL had over 30 million users, and a market cap of over $200 billion. It was the most popular website online until the early 2000s, when broadband started to replace dial-up. As the sands shifted, AOL struggled to stay relevant and was eventually sold to Verizon for just $4.4 billion.
Following AOL’s downfall, Yahoo became the next internet giant.
Starting off as a web directory, Yahoo was the first website to offer localized indexes for major cities. At Yahoo’s zenith, it was worth $125 billion, but a series of missed opportunities and failed acquisitions meant that it could not keep up. Like AOL, Yahoo is now also owned by Verizon, but remains a top 10 website globally.
It’s no surprise that Google currently comes in at number one. It started out in the early ’90s as a university research project. Today, it’s become virtually synonymous with the internet, which makes sense, considering 90% of all internet searches are made on Google-owned properties.
Old School Search Engines
Prior to Google’s success, there were several other go-to search engines that paved the way for Google in many ways:
- WebCrawler: One of the earlier search engines, WebCrawler was the first search engine to enable full-text search. At one point, the website was so popular, it’s server would constantly crash, making it virtually unusable during peak hours.
- Lycos: This was another pivotal search engine, created in 1994 (a year before Yahoo). Lycos was the first of its kind to incorporate relevance retrieval, prefix matching, and word proximity.
- Infoseek: As Netscape’s default search engine, Infoseek was popular during the web browser’s heyday. Eventually, Infoseek was purchased by Disney and rebranded to go.com.
Unlike Infoseek, Lycos and WebCrawler have somehow managed to stick around—both companies still exist today. Of course, they’re nowhere near comparable to Google in terms of revenue or daily search volume.
The Evolution of Social Media
Unless you are a Gen Zer, you probably remember MySpace. Like Lycos and WebCrawler, MySpace technically still exists, although it’s certainly not the high traffic site it used to be.
Created in 2004, MySpace became a hub for musicians and music fans on the web. In just a year, the website saw massive growth, and by 2005, it was acquired by News Corp. MySpace continued to dominate the social media landscape until 2008, when Facebook took over as the internet’s most popular social media platform.
Facebook’s story is well-known at this point. The Zuckerberg-led creation was a social networking site that was exclusive to Harvard students, but it soon opened up to dozens of other universities and then finally the general public in 2006. Just two years later, and the site had 100 million active users, rising to the top of the social media spectrum.
Although Facebook often finds itself mired in controversy today, the site remains the world’s most popular social media platform on the internet with close to 3 billion users.
It’s hard to predict what the future holds for Facebook, or for any of the other websites currently dominating the web.
If anything is clear from the above animation, it’s that the list of the world’s most popular websites is constantly shifting—and only time will tell what the next few decades will bring.
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