Technology
3D Printing is Finally Changing the Manufacturing Landscape
3D Printing is Finally Changing the Manufacturing Landscape
The right software can change industries quickly.
For fast-moving companies like Airbnb, Stripe, Uber, Facebook, or Slack, the piping – such as the internet and smartphones – is already well-established, allowing these startups to scale at unprecedented speeds.
For 3D printing and other such “hard” technologies? Things end up being a lot more complicated.
A Long Time Coming
The rise of 3D printing reached peak hype years ago – and as far back as 2014, we were illustrating how 3D printing could ultimately shape the future of business. However, since those days, the technology has arguably fallen into the dreaded “trough of disillusionment” category on the famous Gartner Hype Cycle.
The harsh reality is that it’s just really hard to move things like 3D printing forward at the same type of speed as software. For the technology to scale at a commercial level, products would need to be flawless and intuitive from the get-go (they weren’t), and all engineering, technological, and design problems would need to be solved at lightning-quick speeds. Instead, it takes huge amounts of research, investment, patience, and iterations to get to the next level.
Today’s infographic comes to us from Raconteur, and it highlights a most recent snapshot of the 3D printing industry. Importantly, it shows that the technology is still chugging along in a way that is changing how things are made – just at a less hype-worthy pace.
Building From Ground Up
3D printing has now permeated practically every industry in at least some capacity, being used in a wide range of sectors from consumer goods to pharmaceuticals.
According to a report by EY, the potential for additive manufacturing is highest in the automotive and aerospace industries. For example, it’s expected that about half (49%) of automotive companies will use 3D printing to directly manufacture car parts in order to achieve operational efficiencies. These companies believe that 3D printing will help them address challenges such as demand for increased customization, continued improvement, and lightweight components.
As a result of increased demand and more familiarity with the technology, Gartner said shipments of 3D printers increased 108% between 2015 and 2016, resulting in 456,000 units shipped globally. More importantly, by 2020 this number will be at 6.7 million units, which would represent phenomenal growth for the technology.
As of today, most companies are still using 3D printers for accelerating product development, such as prototyping (34% of applications) and for proof of concept (23%). However, as 3D printing gets more use in additional areas – such as mass customization and collaboration on products – it’s possible the ship will really begin to sail, even if it was slightly delayed in getting out of the gate.
Technology
Nvidia Joins the Trillion Dollar Club
America’s biggest chipmaker Nvidia has joined the trillion dollar club as advancements in AI move at lightning speed.

Nvidia Joins the Trillion Dollar Club
Chipmaker Nvidia is now worth nearly as much as Amazon.
America’s largest semiconductor company has vaulted past the $1 trillion market capitalization mark, a milestone reached by just a handful of companies including Apple, Amazon, and Microsoft. While many of these are household names, Nvidia has only recently gained widespread attention amid the AI boom.
The above graphic compares Nvidia to the seven companies that have reached the trillion dollar club.
Riding the AI Wave
Nvidia’s market cap has more than doubled in 2023 to over $1 trillion.
The company designs semiconductor chips that are made of silicon slices that contain specific patterns. Just like you flip an electrical switch by turning on a light at home, these chips have billions of switches that process complex information simultaneously.
Today, they are integral to many AI functions—from OpenAI’s ChatGPT to image generation. Here’s how Nvidia stands up against companies that have achieved the trillion dollar milestone:
Joined Club | Market Cap in trillions | Peak Market Cap in trillions |
|
---|---|---|---|
Apple | Aug 2018 | $2.78 | $2.94 |
Microsoft | Apr 2019 | $2.47 | $2.58 |
Aramco | Dec 2019 | $2.06 | $2.45 |
Alphabet | Jul 2020 | $1.58 | $1.98 |
Amazon | Apr 2020 | $1.25 | $1.88 |
Meta | Jun 2021 | $0.68 | $1.07 |
Tesla | Oct 2021 | $0.63 | $1.23 |
Nvidia | May 2023 | $1.02 | $1.02 |
Note: Market caps as of May 30th, 2023
After posting record sales, the company added $184 billion to its market value in one day. Only two other companies have exceeded this number: Amazon ($191 billion), and Apple ($191 billion).
As Nvidia’s market cap reaches new heights, many are wondering if its explosive growth will continue—or if the AI craze is merely temporary. There are cases to be made on both sides.
Bull Case Scenario
Big tech companies are racing to develop capabilities like OpenAI. These types of generative AI require vastly higher amounts of computing power, especially as they become more sophisticated.
Many tech giants, including Google and Microsoft use Nvidia chips to power their AI operations. Consider how Google plans to use generative AI in six products in the future. Each of these have over 2 billion users.
Nvidia has also launched new products days since its stratospheric rise, spanning from robotics to gaming. Leading the way is the A100, a powerful graphics processing unit (GPU) well-suited for machine learning. Additionally, it announced a new supercomputer platform that Google, Microsoft, and Meta are first in line for. Overall, 65,000 companies globally use the company’s chips for a wide range of functions.
Bear Case Scenario
While extreme investor optimism has launched Nvidia to record highs, how do some of its fundamental valuations stack up to other giants?
As the table below shows, its price to earnings (P/E) ratio is second-only to Amazon, at 214.4. This shows how much a shareholder pays compared to the earnings of a company. Here, the company’s share price is over 200 times its earnings on a per share basis.
P/E Ratio | Net Profit Margin (Annual) | |
---|---|---|
Apple | 30.2 | 25.3% |
Microsoft | 36.1 | 36.7% |
Aramco | 13.5 | 26.4% |
Alphabet | 28.2 | 21.2% |
Amazon | 294.2 | -0.5% |
Meta | 33.9 | 19.9% |
Tesla | 59.0 | 15.4% |
Nvidia | 214.4 | 16.19% |
Consider how this looks for revenue of Nvidia compared to other big tech names:
$NVDA $963 billion market cap, 38x Revenue
$MSFT $2.5 trillion market cap, 12x Revenue$TSLA $612 billion market cap, 7.8x Revenue$AAPL $2.75 trillion market cap, 7.3x Revenue$GOOG $1.6 trillion market cap, 6.1x Revenue$META $672 billion market cap, 6x Revenue pic.twitter.com/VgkKAfiydx— Martin Pelletier (@MPelletierCIO) May 29, 2023
For some, Nvidia’s valuation seems unrealistic even in spite of the prospects of AI. While Nvidia has $11 billion in projected revenue for the next quarter, it would still mean significantly higher multiples than its big tech peers. This suggests the company is overvalued at current prices.
Nvidia’s Growth: Will it Last?
This is not the first time Nvidia’s market cap has rocketed up.
During the crypto rally of 2021, its share price skyrocketed over 100% as demand for its GPUs increased. These specialist chips help mine cryptocurrency, and a jump in demand led to a shortage of chips at the time.
As cryptocurrencies lost their lustre, Nvidia’s share price sank over 46% the following year.
By comparison, AI advancements could have more transformative power. Big tech is rushing to partner with Nvidia, potentially reshaping everything from search to advertising.
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