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The Most Prolific Investors in Startups Are Fans of These Books

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The world’s most elite startup investors come in all shapes and sizes.

Some of them, such as Marc Andreessen or Josh Kopelman, come from an operating background as former entrepreneurs themselves. They know what it takes to build a great company, and they use that knowledge to try and spot the next Mark Zuckerberg or Evan Spiegel to place a bet on.

Other venture capitalists come at it from a more institutional angle. Mary Meeker, for example, spent a lot of time on Wall Street before making the move to Silicon Valley. She covered technology research for investment banks such as Salomon Brothers and Morgan Stanley, and helped lead famous IPOs for companies like Netscape and Google.

However, despite the differences in the backgrounds and approaches of top VCs, there does seem to be at least one commonality: they tend to be exceptionally well-read. Every new book helps arm them with knowledge, some of which could help give them the edge on their next deal or investment.

The favorite books of top startup investors

Joe Hovde, from the Ramen Profitable blog, collected data from the interviews of every venture capitalist and entrepreneur featured on the popular Twenty Minute VC podcast.

Each guest on the podcast is asked to provide a book recommendation, and Hovde has visualized this information.

The most cited authors include Ben Horowitz, Eric Ries, Nassim Taleb, and Peter Thiel

Most cited authors

Ben Horowitz and Peter Thiel are fellow venture capitalists, while Eric Ries developed the “lean startup” methodology based on his experiences advising startups. Nassim Taleb is a mathematician, philosopher, and former trader that is best-known for popularizing the ideas of “black swans” and “antifragility”.

The most cited book overall is easily The Hard Things About Hard Things by Ben Horowitz

Most cited book

Ben Horowitz’s book The Hard Things About Hard Things covers Ben’s early trials and tribulations as a co-founder of Loudcloud, which almost imploded multiple times during the Dotcom Bust. Eventually the company pivoted to enterprise software and was sold to HP for $1.7 billion in 2007, proving to ultimately be a success. The book cuts right to the hard facts about entrepreneurship and building companies, relating back to the challenges faced in Ben’s previous endeavors.

The most popular non-fiction books also include Zero to One and The Lean Startup

Most popular non-fiction titles

Other titles that got some love from VCs: Nassim Taleb’s Fooled by Randomness and Good to Great by Jim Collins.

The two most popular fiction titles are The Alchemist and The Master and Margarita

Most popular fiction titles

Paulo Coelho’s The Alchemist is considered a modern classic by many. It tells the story of Santiago, an Andalusian shepherd boy who one night dreams of a distant treasure in the Egyptian pyramids. He leaves Spain to pursue his dream, and discovers himself along the way.

The Master and Margarita, a novel by Russian writer Mikhail Bulgakov, is another modern masterpiece. Written during the darkest days of Stalin’s reign, it is a satirical take on the Soviet Union that uses a visit by the Devil as a literary vehicle to tell the tale.

What are the books that have influenced you the most?

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Politics

Ranked: America’s Most Searched and Visited News Sites by State

American states have some key differences for their favorite news sites. Here’s how they rank by monthly visitors and state popularity.

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Ranked: America’s Most Searched News Sites by State

America is known to have significant distinctions at the state-by-state level, and data suggests this trend extends to popular news sources. To learn more, this infographic from SEMRush ranks U.S. news websites by search volume and popularity across U.S. states.

Here’s how the top 15 news sites compare when ranked by monthly visitors, as well as the number of states the news source is most searched for in:

 News SiteMonthly VisitorsState Search PopularityTop Metro Area
1Yahoo! News175 million12Eureka, California (CA)
2Google News 150 million3Eureka, California (CA)
3Huff Post110 million1Eureka, California (CA)
4CNN95 million7Bend, Oregon (OR)
5The New York Times70 million1Charlottesville, Virginia (VA)
6Fox News65 million11Glendive, Montana (MT)
7NBC News63 million3Charlottesville, Virginia (VA)
8MailOnline53 million1West Palm Beach and Fort Pierce, Florida (FL)
9The Washington Post47 million1Washington, DC and Hagerstown, Maryland (MD)
10The Guardian42 million1Juneau, Alaska (AK)
11The Wall Street Journal40 million1Charlottesville, Virginia (VA)
12ABC News36 million5Columbia and Jefferson City, Missouri (MO)
13BBC News35 million2Eureka, California (CA)
14USA Today34 million10Wausau and Rhinelander, Wisconsin (WI)
15Los Angeles Times32 million1Palm Springs, California (CA)

Political affiliation plays a large role in determining each state’s favored news sites. Blue states lean towards Google News and CNN, while red states overwhelmingly choose Fox News.

The Most Popular News Sites

Yahoo News is the most popular news website in America, bringing in a massive 175 million monthly visitors. In addition, they’re the most searched for news site in 12 states—the highest of any website. The company’s history has been a roller coaster ride and at different times Yahoo intended to acquire Google and Facebook. Both companies went on to be worth over $1 trillion each, while Yahoo shrank some 90% from when it was once worth $125 billion.

The New York Times has 60 million monthly visitors, but in recent years, has pivoted towards the coveted and trending paid subscription model. This decision is paying off well, as the site now has 6.1 million paid subscribers—more than any of its competitors. Consequently, the New York Times’ share price hit a record high in December 2020.

HuffPost, and their audience of 110 million, were bought by BuzzFeed from Verizon in November of 2020. The two organizations have some history together, as BuzzFeed co-founder Jonah Peretti was also one of the early founders of HuffPost.

CNN is seeing a fall in ratings ever since Donald Trump left office. By some measures has witnessed a 36% decline in primetime viewers in the new year.

Google News experiences 125 million visitors a month, ranking second overall. That said, they stand tall relative to their competitors by overall visits to their main site. Here, Google hits 92.5 billion monthly visits, while Yahoo experiences a more modest 3.8 billion. Unlike legacy media news companies, Google has managed to increase their market share of U.S. advertising revenues, due to more ads going digital.

The Modern News Landscape

Overall, the modern news industry has been a tough landscape to operate in. Here are some of the reasons why:

First, the internet has removed barriers to where people obtain information, and revenue streams have been disrupted in the process. The advertising business model of news organizations is cutthroat to compete in, and there has been plenty of consolidation and layoffs.

Lastly, trust in traditional news and media organizations has been declining amongst Americans, from nearly 60% to 46% since 2019.

YearA lot of Trust (%)Some Trust (%)Very Little/ No Trust (%)
1994353727
1996363924
1998344025
2000364023
2002354321
2004304029
2006314028
2008244331
2010224136
2012213938
2014184239
2016213840
2018203445
2020183349

To add to this, on a global basis, the U.S. ranks well below most major countries based on trust in news media.

Some organizations like The Washington Post and The New York Times have opted out of the advertising model, moving towards the direction of premium subscriptions. But only 20% of the Americans pay for their news, which could lead to stiff competition down the road.

The Future Of News

There are serious concerns about the future of news in the era of spreading misinformation. Up to 43% of Americans say the media are doing a very “poor/poor job” in supporting democracy. But despite this waning trust, 84% of Americans view news media as “critical” or “very important”.

What will the future of media look like throughout the 21st century and how will this impact the most popular news sites of today?

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Misc

12 Ways to Get Smarter in One Infographic

Highlighting and breaking down the 12 most useful and universal mental models that will make you smarter and more productive.

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12 Ways to Get Smarter in One Infographic

View the high resolution version of today’s graphic by clicking here.

The level of a person’s raw intelligence, as measured by aptitude tests such as IQ scores, is generally stable for most people during the course of their adulthood.

While it’s true that there are things you can do to fine tune your natural capabilities, such as doing brain exercises, solving puzzles, and getting optimal sleep—the amount of raw brainpower you have is difficult to increase in any meaningful or permanent way.

For those of us who constantly strive to be high-performers in our fields, this seems like bad news. If we can’t increase our processing power, then how can we solve life’s bigger problems as we move up the ladder?

The Key: Mental Models

The good news is that while raw cognitive abilities matter, it’s how you use and harness those abilities that really makes the difference.

The world’s most successful people, from Ray Dalio to Warren Buffett, are not necessarily leagues above the rest of us in raw intelligence—instead, they simply develop and learn to apply better mental models of how the world works, and they use these principles to filter their thoughts, decisions, strategies, and execution.

This infographic comes from best-selling author and entrepreneur Michael Simmons, who has collected over 650 mental models through his work. The infographic, in a similar style to one we previously published on cognitive biases, synthesizes these models down to the most useful and universal mental models that people should learn to master first.

Concepts such as the 80/20 rule (Pareto’s principle), compound interest, and network building are summarized in the visualization, and their major components are broken down further within the circle.

Mental Model Examples

Example #1: Pareto’s Principle (80/20 Rule for Prioritization)

In a recent Medium post by Simmons, he highlights a well-known mental model that is the perfect bread crumb to start with.

The 80/20 rule (Pareto’s principle) is named after Italian economist Vilfredo Pareto, who was likely the first person to note the 80/20 connection in an 1896 paper.

In short, it shows that 20% of inputs (work, time, effort) often leads to 80% of outputs (performance, sales, revenue, etc.), creating an extremely vivid mental framework for making prioritization decisions.

80-20 law Pareto's principle

The 80/20 rule represents a power law distribution that has been empirically shown to exist throughout nature, and it also has huge implications on business.

If you focus your effort on these 20% of tasks first, and get the most out of them, you will be able to drive results much more efficiently than wasting time on the 80% “long-tail” shown below.

Power law distribution

Example #2: Metcalfe’s Law (Network Building)

Metcalfe’s Law is one of network effects, stating that a network’s value is proportional to the square of the number of nodes in the network.

From a mental model perspective, this is a useful way to understand how certain types of technology-driven businesses derive value.

If you have a smart grid that is only connected to one power source, that’s alright—but one connected to many different energy sources and potential consumers is much more useful for everyone on the grid. Each additional node provides value for the rest of the connections.

Metcalfe's Law illustrated

This mental model can be applied outside of strict technology or business terms as well.

For example, if you build a personal network of connections, each additional relationship can provide more value to the other people in your network. It’s the same principle that Harvard or other prestigious universities operate on: the more value a student can get from the alumni network, the higher price they can charge for tuition.

It’s hard to compete with a fully formed network at scale, as they create massive economic moats for the owner. Modern social networks and messaging apps like Facebook, Instagram, LinkedIn, TikTok, WhatsApp, and Snapchat all operate with this in mind.

The Power of Mental Models

These are just two examples of how powerful mental models can be effective in making you think clearer and work smarter.

If you want to be a top performer, it’s worth looking into other mental models out there as well. They can help you better frame reality, so that you can harness your intelligence and effort in the most effective way possible—and it’ll allow you to deliver results along the way.

This post was first published in 2018. We have since updated it, adding in new content for 2021.

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