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The Podcasting Boom Explained

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The Podcasting Boom Explained in One Infographic

The Podcasting Boom Explained in One Infographic

The impact of technology on how we consume information cannot be understated.

The most seismic shift has been to the media landscape as platforms like Facebook overtake traditional channels of news, distribution, and advertising. Not only does this put incumbent news conglomerates in an unenviable position, but it has also thrust tech companies into the reluctant role of the gatekeeper for society’s most important news and information.

While people may be divided on whether this is good or bad, there is another major change stemming from technology that is more clean cut in having a positive effect on consumers. The internet has allowed the news and content we consume to migrate away from centralized and capital-intensive sources (radio shows, cable TV), opening up many new and digestible formats of storytelling that were never before imaginable.

The barrier of entry for content has dropped towards zero, and it allows for many different “laboratories” to test new ideas, formats, and concepts until the winners are found.

New Formats to Experience

We are obviously advocates of the growing role of the visual medium for storytelling, which we aim to do mainly through infographics and data visualizations. While people have used visual storytelling since the cave drawing days, technology has really allowed this medium to hit a new stride as a way to break through the clutter. Further, science says that people crave visual content, and infographics provide a shareable, intuitive, distilled, and thought-provoking approach to sharing data.

Like infographics, the podcasting format – which is the subject of today’s post from Concordia University – has also recently began hitting a sweet spot for audiences around the world. This convenient audio format has been made possible through technology, and doesn’t rely on the same entrenched distribution channels as old school formats, such as radio.

As a result, podcasters can experiment more with the structures of their craft, while avoiding traditional forms of censorship. Today’s podcasts are breaking new ground daily with unique content that falls anywhere on the spectrum, from improvisational comedy to fact-dense educational features.

The Podcasting Boom

The podcast, a name originating from a portmanteau of “iPod” and “broadcast”, was first coined in 2004 by journalist Ben Hammersley of the BBC and The Guardian.

Despite being a feasible form of content even during the age of MP3 players and early broadband connections, the format has only really hit the mainstream in recent years. It’s hard to explain why, but most experts point to increased mobility, better production value, and a group of content creators that have recently managed to capture the imagination of the broader public.

Regardless, in recent years, the podcasting space has boomed to new levels of popularity. Today, the percentage of Americans that listen to podcasts is 24%, which is double what it was in 2013.

Further, the advertising market for podcasts is growing as well. In 2015, the ad market for podcasts was $69 million – but by 2017, the market was triple the size at an estimated $220 million. Podcasts allow advertisers to tap into very specific audience psychographics, and podcasts offer higher CPMs ($25-45) for successful publishers than traditional online content ($1-$20).

When and Where?

Aside from allowing new types of content to blossom outside of traditional distribution channels, podcasting has one other defining characteristic: mobility.

Just as streaming does for video, podcasts allow audio to be played in many situations where it was previously less feasible for a user to curate content. In fact, people listen to podcasts the most while driving (52%), traveling (46%), walking, running, or biking (40%), commuting on public transportation (37%), and while working out (32%).

This carves a pretty interesting niche that video and other content types can’t fill. And if podcasting content keeps getting better, people may even opt to listen in at other times outside of travel, building out the medium to even bigger heights.

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Data Visualization

Visualizing the Happiest Country on Every Continent

Where are the happiest, least happy, and fastest improving countries worldwide? We’ve broken down this annual ranking by region to answer that question.

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Visualizing the Happiest Country on Every Continent

The state of our world is shifting beneath our feet — economics alone no longer equate to satisfaction, let alone happiness.

Today’s visualization pulls data from the seventh World Happiness Report 2019, which ranks 156 countries by their happiness levels. We’ve previously shown the variables used to measure happiness in this report, but here, we break down rankings by continent and region for a clearer picture of where each country lies.

happiness north america map

North America

Unhappy Americans have caused the country to tumble in rankings for a third straight year, despite evidence that things are generally looking up. The report attributes much of this erosion to a variety of addictions: opioids, workaholism, gambling, internet, exercise, and even shopping are among them.

Haiti is the least happy country in this region. The country is still struggling to rebuild sanitation infrastructure and other educational and healthcare programs, despite foreign aid.

In brighter news, Nicaragua is seeing great gains in happiness levels, as the country makes a concentrated effort to reduce poverty.

happiness south america map

South America

In South America, the majority of countries cluster around a score of six on the happiness scale.

The one notable exception to this is Venezuela, which is faltering in both happiness rank and regional improvement. The nation’s hyperinflation and humanitarian crisis both show no signs of slowing down.

happiness europe map

Europe

Finland comes out on top of the world for a second consecutive year, and it’s not difficult to see why. The country boasts a stable work-life balance, bolstered by a comprehensive welfare state.

Scandinavian countries appear among the happiest nations for similar very reasons — elevating the region’s score to 16% above the global average.

On the flip side, Ukraine is the unhappiest, likely intensified by the ongoing war in southeastern Donbass. Greece is the least improved, as it continues to heal from the sovereign debt crisis.

happiness middle east map

Middle East and Central Asia

Uzbekistan shows the swiftest regional improvement, as the country has launched an ambitious reform agenda for greater economic, social, and political development and openness.

Unfortunately, Syria’s continued civil war comes with a heavy price for its people and economy, as does the Palestinian-Israeli conflict — although the latter doesn’t seem to impact Israel’s happiness ranking. In fact, Israel finished with the 13th best score, globally.

happiness asia 2019

Rest of Asia and Oceania

In East Asia, the average happiness score is quite close to the global average, with Taiwan standing out as the happiest country.

Singapore out-competes other countries within Southeast Asia, despite only being home to a population of 5.6 million. Its neighbor Malaysia, however, plunged from 35th to 80th place.

Oceania stands alone – Australia and New Zealand are closely matched in their individual happiness scores.

happiness africa map

Africa

The African continent as a whole fares 19.2% below the global average. But there are silver linings, with strong strides towards improvement being made.

Mauritius benefits from good governance and a buoyant tourism sector — with visitor arrivals equal to the island’s 1.3 million population. Meanwhile, Benin has soared in the rankings, and is supported by the World Bank in key structural reforms such as poverty reduction and access to basic services.

What could these rankings look like in another ten years?

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Demographics

Median Age of the Population in Every Country

How do countries around the world compare in terms of age? This compelling visualization shows the median age for every country in the world.

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The Median Age of the Population in Every Country

View the full-size version of the infographic by clicking here

With a few notable exceptions, the world is rapidly aging.

Today’s infographic, which was shared by Bill Gates on Reddit, shows this incredible explosion in age and how different countries contrast with one another on this demographic metric.

While aging populations in Europe, North America, and Asia stand out on this type of visualization, it’s also important to look at the negative space. In both South America and Africa, populations are still quite young, with Africa getting younger and younger.

Note: The infographic is grouped based on U.N. regional classifications, and lumps Central America, the Caribbean, and South America as one demographic region.

The Oldest Countries

Which countries are the outliers in terms of global demographics?

Let’s start by taking a look at the oldest countries in terms of median age.

RankCountryMedian AgeRegion
#1Japan47 yearsAsia
#2 (t)Germany45 yearsEurope
#2 (t)Italy45 yearsEurope
#4 (t)Greece44 yearsEurope
#4 (t)Bulgaria44 yearsEurope
#4 (t)Portugal44 yearsEurope

Japan takes the cake for the oldest population and it’s joined by a host of European nations.

The following countries tied for the #7 spot, which is just off of the above list: Austria, Croatia, Latvia, Lithuania, Slovenia, Spain, and Bermuda. All of these places had median ages of 43 years, with Bermuda being the only non-European state of this group.

It’s worth noting that some smaller countries appear to be excluded from Gates’ infographic. As we showed on our last chart covering the subject of median age, which uses a different data set, the small city-state of Monaco (which has a population of just 39,000 people) actually has the highest median age in the world at 53.1 years.

The Youngest Countries

Now, let’s take a peek at the world’s youngest countries in terms of median age.

RankCountryMedian AgeRegion
#1 (t)Chad14 yearsAfrica
#1 (t)Niger14 yearsAfrica
#3 (t)Afghanistan16 yearsMiddle East
#3 (t)Angola16 yearsAfrica
#3 (t)Burkina Faso16 yearsAfrica
#3 (t)Mali16 yearsAfrica
#3 (t)Somalia16 yearsAfrica
#3 (t)South Sudan16 yearsAfrica
#3 (t)Uganda16 yearsAfrica

The youngest countries globally are Chad and Niger with a median population age of 14 years. Both are located in Sub-Saharan Africa.

The only non-African country is war-torn Afghanistan, where the median age is 16 years.

A variety of countries tied with a median age of 17 years old, which puts them just off of the above list. Those countries include: Benin, Burundi, Ethiopia, Madagascar, Malawi, Nigeria, Tanzania, Zambia, Yemen, and Timor-Leste.

More Context on Aging

Want to get an even better idea of what the world looks like as it ages?

To get a sense of change over the coming decades, it’s worth taking a look at this animation that shows median age projections with a focus on Western countries all the way until the year 2060.

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