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The Podcasting Boom Explained

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The Podcasting Boom Explained in One Infographic

The Podcasting Boom Explained in One Infographic

The impact of technology on how we consume information cannot be understated.

The most seismic shift has been to the media landscape as platforms like Facebook overtake traditional channels of news, distribution, and advertising. Not only does this put incumbent news conglomerates in an unenviable position, but it has also thrust tech companies into the reluctant role of the gatekeeper for society’s most important news and information.

While people may be divided on whether this is good or bad, there is another major change stemming from technology that is more clean cut in having a positive effect on consumers. The internet has allowed the news and content we consume to migrate away from centralized and capital-intensive sources (radio shows, cable TV), opening up many new and digestible formats of storytelling that were never before imaginable.

The barrier of entry for content has dropped towards zero, and it allows for many different “laboratories” to test new ideas, formats, and concepts until the winners are found.

New Formats to Experience

We are obviously advocates of the growing role of the visual medium for storytelling, which we aim to do mainly through infographics and data visualizations. While people have used visual storytelling since the cave drawing days, technology has really allowed this medium to hit a new stride as a way to break through the clutter. Further, science says that people crave visual content, and infographics provide a shareable, intuitive, distilled, and thought-provoking approach to sharing data.

Like infographics, the podcasting format – which is the subject of today’s post from Concordia University – has also recently began hitting a sweet spot for audiences around the world. This convenient audio format has been made possible through technology, and doesn’t rely on the same entrenched distribution channels as old school formats, such as radio.

As a result, podcasters can experiment more with the structures of their craft, while avoiding traditional forms of censorship. Today’s podcasts are breaking new ground daily with unique content that falls anywhere on the spectrum, from improvisational comedy to fact-dense educational features.

The Podcasting Boom

The podcast, a name originating from a portmanteau of “iPod” and “broadcast”, was first coined in 2004 by journalist Ben Hammersley of the BBC and The Guardian.

Despite being a feasible form of content even during the age of MP3 players and early broadband connections, the format has only really hit the mainstream in recent years. It’s hard to explain why, but most experts point to increased mobility, better production value, and a group of content creators that have recently managed to capture the imagination of the broader public.

Regardless, in recent years, the podcasting space has boomed to new levels of popularity. Today, the percentage of Americans that listen to podcasts is 24%, which is double what it was in 2013.

Further, the advertising market for podcasts is growing as well. In 2015, the ad market for podcasts was $69 million – but by 2017, the market was triple the size at an estimated $220 million. Podcasts allow advertisers to tap into very specific audience psychographics, and podcasts offer higher CPMs ($25-45) for successful publishers than traditional online content ($1-$20).

When and Where?

Aside from allowing new types of content to blossom outside of traditional distribution channels, podcasting has one other defining characteristic: mobility.

Just as streaming does for video, podcasts allow audio to be played in many situations where it was previously less feasible for a user to curate content. In fact, people listen to podcasts the most while driving (52%), traveling (46%), walking, running, or biking (40%), commuting on public transportation (37%), and while working out (32%).

This carves a pretty interesting niche that video and other content types can’t fill. And if podcasting content keeps getting better, people may even opt to listen in at other times outside of travel, building out the medium to even bigger heights.

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Misc

Visualizing the Origin of Elements

You’re likely familiar with the periodic table, but do you know the origin of elements? This graphic shows where our solar system’s elements come from.

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origin of elements

Visualizing the Origin of Elements

Most of us are familiar with the periodic table of elements from high school chemistry. We learned about atoms, and how elements combine to form chemical compounds. But perhaps a lesser-known aspect is where these elements actually come from.

Today’s periodic table showing the origin of elements comes to us from Reddit user u/only_home, inspired by an earlier version created by astronomer Jennifer Johnson. It should be noted that elements with multiple sources are shaded proportionally to reflect the amount of said element produced from each source.

Let’s dive into the eight origin stories in more detail.

The Big Bang
The universe began as a hot, dense region of radiant energy about 14 billion years ago. It cooled and expanded immediately after formation, creating the lightest and most plentiful elements: hydrogen and helium. This process also created trace amounts of lithium.

Low Mass Stars

Low Mass Star
At the beginning of their lives, all stars create energy by fusing hydrogen atoms to form helium. Once the hydrogen is depleted, stars fuse helium into carbon and expand to become red giants.

From this point on, the journey of a low and a high mass star differs. Low mass stars reach a temperature of roughly one million kelvin and continue to heat up. Outer layers of helium and hydrogen expand around the carbon core until they can no longer be contained by gravity. These gas layers, known as a planetary nebula, are ejected into space. It is thought that a low mass star’s death creates many heavy elements such as lead.

Exploding White Dwarfs
In the wake of this planetary nebula expulsion, a carbon core known as a “white dwarf” remains with a temperature of about 100,000 kelvin. In many cases, a white dwarf will simply fade away.

Sometimes, however, white dwarfs gain enough mass from a nearby companion star to become unstable and explode in a Type 1a supernova. This explosion likely creates heavier elements such as iron, nickel, and manganese.

Exploding Massive Stars

High Mass Star
Massive stars evolve faster and generate much more heat. In addition to forming carbon, they also create layers of oxygen, nitrogen, and iron. When the core contains only iron, which is stable and compact, fusion ceases and gravitational collapse occurs. The star reaches a temperature of over several billion kelvin—resulting in a supernova explosion. Astronomers speculate that a variety of elements, including arsenic and rubidium, are formed during such explosions.

Exploding Neutron Stars
When a supernova occurs, the star’s core collapses, crushing protons and neutrons together into neutrons. If the mass of a collapsing star is low enough—about four to eight times that of the sun—a neutron star is formed. In 2017, it was discovered that when these dense neutron stars collide, they create heavier elements such as gold and platinum.

Cosmic Ray Spallation
The shockwaves from supernova explosions send cosmic rays, or high energy atoms/subatomic particles, flying through space. When these cosmic rays hit another atom at nearly the speed of light, they break apart and form a new element. The elements of lithium, beryllium, and boron are products of this process.

Nuclear Decay
Supernova explosions also create very heavy elements with unstable nuclei. Over time, these nuclei eject a neutron or proton, or a neutron decays into a proton and electron. This process is known as radioactive decay and often creates lighter, more stable elements such as radium and francium.

Not Naturally Occurring
There are currently 26 elements on the periodic table that are not naturally occurring; instead, these are all created synthetically in a laboratory using nuclear reactors and particle accelerators. For example, plutonium can be created when fast-moving neutrons collide with a common uranium isotope in a nuclear reactor.

Discoveries Yet to be Made

There is still some uncertainty as to where elements with a middle-range atomic number—neither heavy nor light—come from. As scientific breakthroughs emerge, we will continue to learn more about the elements that make up the mass of our solar system.

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Culture

Visualizing the Daily Routines of Famous Creative People

The eclectic daily routines that inspired the world’s most famous creative people to produce their best and most original work.

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Visualizing the Daily Routines of Famous Creative People

Creative people have a reputation for circumventing convention.

After all, if creatives always did things the same way as everyone else, how could they ever produce anything original and truly unique?

While it’s not always easy to do things differently, the most famous creative people throughout history have almost always followed their own paths. The end result, thankfully for us, is a wealth of original art that has served to inspire generation upon generation.

Time Well Spent

Today’s chart comes to us from Podio and it breaks down the daily routines of famous creative people, such as Pablo Picasso, Mozart, Maya Angelou, or Benjamin Franklin.

We highly recommend the interactive version which allows you to highlight segments of the chart to see more specific details on the routines of each creative person.

It’s also worth noting that the routines listed don’t necessarily represent the exact everyday activities for the listed creatives – instead, they are representations of what’s been recorded in diaries, journals, letters, or other literature by these greats themselves.

Finally, most of the data comes from the book Daily Rituals: How Artists Work by Mason Currey.

Unconventional Habits of Creative Geniuses

Here are some of the creatives that had some of the most unusual and eccentric routines:

Ludwig van Beethoven
The famous German composer and pianist was a coffee addict, and would count exactly 60 beans for each cup of joe he consumed.

Franz Kafka
The novelist would have strong bouts of insomnia and often hallucinated. This condition shaped his creative process, and he stated in his journal that he only knew the type of writing in which “fear [kept him] from sleeping”.

Honoré de Balzac
The French novelist and playwright “[went] to bed at six or seven in the evening, like the chickens” and started working just after midnight. When he worked, he wore “Moroccan slippers” and a “notorious white monkish robe with a belt of Venetian gold”. In his defense, with this type of routine, he was able to write 85 novels in 20 years.

W.H. Auden
The English-American poet took Benzedrine – an amphetamine – every morning for 20 years as a systematic part of his routine and creative process. He balanced its use with the barbiturate Seconal, for when he wanted to sleep. He called amphetamines a “labor-saving device” that gave direct energy to his work.

Victor Hugo
The French poet, novelist, and dramatist, best known for penning Les Misérables and The Hunchback of Notre-Dame, had very busy and eclectic days.

His breakfast would include coffee and two raw eggs, and after working for a few hours in the morning, he would take an ice bath on the roof. In the afternoon, he would try to fit in a quick visit with his barber, a date with his mistress, and also some strenuous exercise. In the evening, he would write some more, and then play cards and go out with friends.

The Reputation Lives On

Rightfully or wrongfully deserved, the reputation of creative geniuses for doing things differently is something that will likely continue to live on – and the rest of the world will likely pass judgement so long as they continue to receive the fruits of their labors.

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