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3 Companies Now Make Up 50% of U.S. Ad Revenues

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Big techs growing revenue market share

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The Briefing

  • Collectively, Amazon, Facebook, and Google make over $112 billion in advertising revenues
  • Two-thirds of ads in the U.S. are now digital

3 Companies Now Make Up 50% of U.S. Ad Revenues

Every year in the U.S., CFOs and marketing executives gather to allocate a portion of company funds towards advertising budgets. Today, on average, over half of those U.S. ad dollars end up in the deep pockets of just three tech stocks—Amazon, Google, and Facebook.

The advertising landscape is changing beyond recognition. Today’s data takes a closer look at annual U.S. advertising dollars, where Big Tech stocks continue to grow their presence.

The Ad Dollars in 2020

The U.S. is home to some of the biggest advertising spenders in the world. Despite a decline due to the COVID-19 pandemic, U.S. advertising spend was worth just over $225 billion in 2020.

The Big Tech ad triopoly made roughly $120 billion of this, and are taking up more market share with every year. One reason for this is the industry’s move towards digital ads, which now make up almost two-thirds of all ad spending.

An Unlikely Competitor

Big Tech stocks like Google and Facebook are well known pure plays on the advertising space. However, Amazon’s inclusion may come as a surprise. Typically known for their ecommerce business, Amazon now also makes over $16 billion in ad revenue each year.

But it wasn’t always like this. Prior to 2015, the digital ad space was a duopoly consisting of just Facebook and Google. At the time, Amazon ad revenues were relatively minuscule, totaling under $1 billion.

Here’s a closer look at those ad revenues over time:

YearAd Revenue ($B)% Change
2022P$20.0723%
2021P$16.3228%
2020$12.7523%
2019$10.3239%
2018$7.41122%

If these trends serve as any indication, advertising budgets will only be skewing more digital, and the ad triopoly will continue to command a larger share with time.

Where does this data come from?

Source: GroupM
Notes: Amazon ad revenues are estimates from the “Other” category of their reported revenues

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Datastream

The 10 Longest Range EVs for 2023

This infographic lists 10 of the longest range EVs currently for sale in the U.S. in 2023. The Lucid Air takes first place at 516 miles.

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The Briefing

  • EV models with over 300 miles (480 km) of range are becoming more common in the United States
  • The Lucid Air (Grand Touring trim) has the highest EPA range at 516 miles (830 km)

The 10 Longest Range EVs for 2023

Range anxiety is frequently cited as one of the biggest turnoffs of electric vehicles (EVs).

Even as recent as 2021, the average range of an EV was just 217 miles (349 km), falling significantly short from the average gas car’s range of 413 miles (665 km). Thankfully, as this infographic shows, EVs with over 300 miles of range are becoming more common.

Below are the top 10 EVs for 2023, ranked by their EPA combined driving range. For further context, we’ve also included price. These values are for the specific trim that achieves the stated range. In some cases, more expensive trims are available but have a lower range (e.g. Tesla Plaid).

ModelEPA Combined Driving RangePrice*
Lucid Air516 mi (830 km)$138,000
Tesla Model S405 mi (652 km)$84,990
Hyundai Ioniq 6361 mi (581 km)$45,500
Tesla Model 3358 mi (576 km)$55,990
Mercedes-Benz EQS350 mi (563 km)$104,400
Tesla Model X348 mi (560 km)$94,990
Tesla Model Y330 mi (531 km)$52,990
GMC Hummer EV Pickup329 mi (529 km)$110,295
Rivian R1T328 mi (528 km)$74,800
BMW iX324 mi (521 km)$87,100

*Most recent prices available as of April 2023

Note that the EV market is rapidly evolving, and the data in this table has a limited shelf life. For example, Rivian is releasing a battery option dubbed the “Max pack” which promises up to 400 miles, but is not yet EPA rated.

Where Does This Data Come From?

Source: Car and Driver (range), manufacturer websites (price)

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