Connect with us

Misc

13 Scientific Reasons Explaining Why You Crave Infographics

Published

on

Ever wonder why your brain craves visually stimulating content?

It’s not by random chance.

In fact, there’s overwhelming scientific evidence that explains why people are attracted to visuals such as infographics, data visualizations, and charts. In essence? The majority of people are visual learners, and carefully thought-out and well-researched visuals can explain something more effectively than text ever could.

It’s why we, at Visual Capitalist, aim to continue providing insights on business and investing by creating and curating the best data-driven visual media on the web.

13 Scientific Reasons On Why You Crave Infographics

Without further ado, the 13 data-driven reasons behind the power of infographics and visual content.

13 Scientific Reasons Explaining Why You Crave Infographics

The above infographic comes to us from NeoMam Studios and it takes a data-driven approach to explaining why people constantly crave infographics.

Here’s a summary of the 13 reasons:

Human beings are visually wired:

1. Almost 50% of your brain is involved in visual processing.
2. 70% of all your sensory receptors are in your eyes.
3. 1/10 of a second is all it takes you to understand a visual scene.
4. It takes us only 150 milliseconds to process a symbol, and 100 milliseconds to attach a meaning to it.

We need to understand things faster because we suffer from information overload:

5. We receive 5x as much information in 2014 as in 1986.
6. We consume 34 gigabytes of information on an average day, just outside of work.
7. Only 28% of words on a web page are actually read on an average visit.

Infographics help us get information more quickly because:

8. Researchers have found that color visuals increase willingness to read by 80%.
9. For medicine labels, a study found that 70% understand the labels with text only, while 95% understand with text and pictures.
10. People do 323% better following directions with text and illustrations in comparison to just text.

Infographics are more persuasive:

11. A study conducted at the Wharton School of Business found that 50% of the audience was persuaded by purely verbal presentation, while 67% were persuaded by a verbal presentation accompanied by visuals.
12. Adding pictures of brain scans and mentioning cognitive neuroscience make people more inclined to believe what they are reading.
13. People remember 80% of what they see and do, in comparison to 10% of what they hear, or 20% of what they read.

Click for Comments

Markets

Ranked: The World’s Top Flight Routes, by Revenue

In this graphic, we show the highest earning flight routes globally as air travel continued to rebound in 2023.

Published

on

The World’s Top Flight Routes, by Revenue

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

In 2024, a record 4.7 billion people are projected to travel by air—200 million more than in 2019.

While revenues surged to an estimated $896 billion globally last year, airlines face extremely slim margins. On average, they made just $5.44 in net profit per passenger in 2023. Today, the industry faces pressures from high interest rates, supply chain woes, and steep infrastructure costs.

This graphic shows the highest earning flight routes worldwide, based on data from OAG.

The Top Revenue-Generating Routes in 2023

Below, we show the airline routes with the highest revenues in the first half of 2023:

Route Airport CodesRevenue H1 2023
Sydney to MelbourneSYD-MEL$1.21B
New York to LondonJFK-LHR$1.15B
Riyadh to JeddahRUH-JED$1.03B
Dubai to RiyadhDXB-RUH$990M
Los Angeles to New York LAX-JFK$801M
San Francisco to NewarkSFO-EWR$722M
Newark to Los AngelesEWR-LAX$682M
Singapore to SydneySIN-SYD$650M
New York to Paris JFK-CDG$647M
Perth to MelbournePER-MEL$642M

As we can see, domestic flights comprised six of the 10 largest revenue-generating flights, with Sydney to Melbourne ranking first overall, at $1.21 billion.

In fact, this route is earning more than twice that of pre-pandemic levels, even as the number of passengers declined. The flight route is largely dominated by Qantas and Virgin Australia, with Qantas achieving record-breaking domestic earnings margins of 18% in the fiscal year ending in June 2023. Lower fuel costs and soaring ticket prices were key factors in driving revenues.

Furthermore, Qantas and Virgin Australia are major carriers for flights between Melbourne and Perth, another top-earning route.

New York to London, one of the busiest and most profitable routes globally, generated $1.15 billion in revenues, representing a 37% increase compared to the same period in 2019. Overall, the flight route had 3.88 million scheduled airline seats for the full year of 2023.

The highest revenue increase over this period was for flights from Dubai to Riyadh, with revenues surging 416% year-over-year. This two-hour flight, a highly lucrative route between major financial centers, is one of the busiest in the Middle East.

Continue Reading
Voronoi, the app by Visual Capitalist. Where data tells the story. Download on App Store or Google Play

Subscribe

Popular