Ever wonder why your brain craves visually stimulating content?
It’s not by random chance.
In fact, there’s overwhelming scientific evidence that explains why people are attracted to visuals such as infographics, data visualizations, and charts. In essence? The majority of people are visual learners, and carefully thought-out and well-researched visuals can explain something more effectively than text ever could.
It’s why we, at Visual Capitalist, aim to continue providing insights on business and investing by creating and curating the best data-driven visual media on the web.
13 Scientific Reasons On Why You Crave Infographics
Without further ado, the 13 data-driven reasons behind the power of infographics and visual content.
The above infographic comes to us from NeoMam Studios and it takes a data-driven approach to explaining why people constantly crave infographics.
Here’s a summary of the 13 reasons:
Human beings are visually wired:
1. Almost 50% of your brain is involved in visual processing.
2. 70% of all your sensory receptors are in your eyes.
3. 1/10 of a second is all it takes you to understand a visual scene.
4. It takes us only 150 milliseconds to process a symbol, and 100 milliseconds to attach a meaning to it.
We need to understand things faster because we suffer from information overload:
5. We receive 5x as much information in 2014 as in 1986.
6. We consume 34 gigabytes of information on an average day, just outside of work.
7. Only 28% of words on a web page are actually read on an average visit.
Infographics help us get information more quickly because:
8. Researchers have found that color visuals increase willingness to read by 80%.
9. For medicine labels, a study found that 70% understand the labels with text only, while 95% understand with text and pictures.
10. People do 323% better following directions with text and illustrations in comparison to just text.
Infographics are more persuasive:
11. A study conducted at the Wharton School of Business found that 50% of the audience was persuaded by purely verbal presentation, while 67% were persuaded by a verbal presentation accompanied by visuals.
12. Adding pictures of brain scans and mentioning cognitive neuroscience make people more inclined to believe what they are reading.
13. People remember 80% of what they see and do, in comparison to 10% of what they hear, or 20% of what they read.
Charting Grand Theft Auto: GTA’s Budget and Revenues
Dive into the GTA budget through the years, with GTA VI set to be the most expensive video game of all time.
Charting Grand Theft Auto: GTA’s Budget and Revenues
Over 10 years since the launch of Grand Theft Auto V (GTA V), the second most-sold video game in history, Rockstar Games has announced its sequel GTA VI will be “coming 2025.”
As the anticipation only grows for this next big entry in the franchise, we take a look at the GTA budget through the years. How much have the last two games cost to make, how much have they earned, and how do they compare with the latest entry?
How Much Has GTA VI Cost to Make?
The GTA franchise has grown enormously in scale from humble beginnings as a top-down, 2D video game in 1997. Fifteen installments later, the upcoming release, GTA VI, is estimated to be the most expensive video game to be made yet.
Here’s a look at how much GTA VI and the last two major releases cost, and how much revenue they’ve earned as of August 2023.
|Year||Title||Production Costs ($)||Revenue ($)||Copies Sold|
|2025 (est.)||GTA VI||$2B (rumored)||N/A||N/A|
In 2008, GTA IV cost around $100 million—already a budget that rivalled big Hollywood releases. However with 25 million copies sold, the game earned nearly $2 billion—a five-fold return on its production cost.
Five years later, GTA V (2013) cost more than $200 million to make—twice GTA IV’s budget. A decade after its release, GTA V has generated close to $8 billion, with hundreds of millions in annual revenue from subscriptions and in-game purchases—a model that its successor is sure to follow.
In fact, subscription fees and in-game purchases represented 78% of Take-Two Interactive’s (parent of GTA developer Rockstar Games) revenues in 2023.
Analysts estimate the to-be-released GTA VI’s costs at $2 billion, including marketing and other expenses. A massive open-world (set in the Miami-inspired “Vice City”), cutting edge graphics, and a reportedly brand-new game engine are all reasons for the game’s outsized budget.
For comparison, the current most expensive games to have been made include Red Dead Redemption 2 (also by Rockstar) and Star Citizen, both reportedly with a $500 million budget.
Meanwhile, Take-Two Interactive shares are up more than 50% for the year.
Energy6 days ago
Ranked: Electric Vehicle Sales by Model in 2023
Maps2 weeks ago
Mapped: Which Countries Recognize Israel or Palestine, or Both?
Education2 weeks ago
Ranked: America’s Best Universities
Countries2 weeks ago
Ranked: Share of Global Arms Imports in 2022
Economy2 weeks ago
Ranked: Share of Global Arms Exports in 2022
Globalization1 week ago
Charted: The Industries Where Asian Companies are the Strongest
Markets1 week ago
Visualizing U.S. GDP by Industry in 2023
Energy1 week ago
Visualizing the Top Energy Priorities of Major Countries