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13 Scientific Reasons Explaining Why You Crave Infographics

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Ever wonder why your brain craves visually stimulating content?

It’s not by random chance.

In fact, there’s overwhelming scientific evidence that explains why people are attracted to visuals such as infographics, data visualizations, and charts. In essence? The majority of people are visual learners, and carefully thought-out and well-researched visuals can explain something more effectively than text ever could.

It’s why we, at Visual Capitalist, aim to continue providing insights on business and investing by creating and curating the best data-driven visual media on the web.

13 Scientific Reasons On Why You Crave Infographics

Without further ado, the 13 data-driven reasons behind the power of infographics and visual content.

13 Scientific Reasons Explaining Why You Crave Infographics

The above infographic comes to us from NeoMam Studios and it takes a data-driven approach to explaining why people constantly crave infographics.

Here’s a summary of the 13 reasons:

Human beings are visually wired:

1. Almost 50% of your brain is involved in visual processing.
2. 70% of all your sensory receptors are in your eyes.
3. 1/10 of a second is all it takes you to understand a visual scene.
4. It takes us only 150 milliseconds to process a symbol, and 100 milliseconds to attach a meaning to it.

We need to understand things faster because we suffer from information overload:

5. We receive 5x as much information in 2014 as in 1986.
6. We consume 34 gigabytes of information on an average day, just outside of work.
7. Only 28% of words on a web page are actually read on an average visit.

Infographics help us get information more quickly because:

8. Researchers have found that color visuals increase willingness to read by 80%.
9. For medicine labels, a study found that 70% understand the labels with text only, while 95% understand with text and pictures.
10. People do 323% better following directions with text and illustrations in comparison to just text.

Infographics are more persuasive:

11. A study conducted at the Wharton School of Business found that 50% of the audience was persuaded by purely verbal presentation, while 67% were persuaded by a verbal presentation accompanied by visuals.
12. Adding pictures of brain scans and mentioning cognitive neuroscience make people more inclined to believe what they are reading.
13. People remember 80% of what they see and do, in comparison to 10% of what they hear, or 20% of what they read.

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Watching the Sky Fall: Visualizing a Century of Meteorites

This data visualization depicts every meteorite that was observed hitting the Earth over a 100-year period, between 1913-2012.

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Watching the Sky Fall: Visualizing a Century of Meteorites

Astrophysicist Neil DeGrasse Tyson once said “The chances that your tombstone will read ‘Killed by an Asteroid’ are about the same as they’d be for ‘Killed in Airplane Crash’.”

Part of the reason for this is the Earth’s atmospheric ability to burn up inbound space rocks before they reach the surface, a process that ensures that most meteors never become meteorites.

Of the 33,162 meteorites found in the past 100 years, only 625 were seen. Today’s visualization from data designer Tiffany Farrant-Gonzalez groups these 625 observed meteorites by the year they fell, classification, mass, and landing location on Earth.

Asteroid, Meteoroids, Meteors, and Meteorites

Not all flying space rocks are the same. Their origins and trajectories define its type.

Asteroid: A large rocky body in space, in orbit around the Sun.
Meteoroid: Much smaller rocks or particles in orbit around the Sun.
Meteor: If a meteoroid enters the Earth’s atmosphere and vaporizes, it becomes a meteor, or a shooting star.
Meteorite: If a small asteroid or large meteoroid survives its fiery passage through the Earth’s atmosphere and lands on Earth’s surface.
Bolide: A very bright meteor that often explodes in the atmosphere, also known as a fireball.

Classification

This graphic classifies meteorites into four types based on their composition: stony, stony-iron, iron and other.

StonyStony-IronIronOther
Achondites
Chrondites
Unclassifed
Mesoiderites
Pallasites
Magmatic
Non-magmatic or Primitive
Doubtful Meteorites
Pseudometeorite

Top 5 Meteorites by Size

While half of all observed meteorites weighed less than 2.5 kg (5.5 lbs), there are a few exceptional ones that stand out. The graphic highlights the five largest meteorites ever observed, and when they fell:

LocatonSizeYearType
Sikhote-Alin, Russia23 MT1947Iron
Jilin, China4 MT1976Stony
Allende, Mexico2 MT1969Stony
Norton County, USA1.1 MT1948Stony
Kunya-Urgench, Turkmenistan1.1 MT1998Stony

Each category differs in their amount of iron-nickel metal and what they reveal about the early solar system.

Fireballs in the Sky: Bolides

Small asteroids frequently enter and disintegrate in Earth’s atmosphere randomly around the globe, creating fireballs known as bolides. NASA’s Near-Earth Object Program mapped data gathered by U.S. government sensors from 1994 to 2013.

Source: NASA

The data indicates that small asteroids impacted Earth’s atmosphere, resulting in a bolide (or fireball), on 556 separate occasions over a 20-year period. Almost all asteroids of this size disintegrate in the atmosphere and are harmless.

A notable exception was the Chelyabinsk event in 2013, which was the largest known natural object to have entered Earth’s atmosphere since the 1908 Tunguska event. A house-sized asteroid entered the atmosphere over Chelyabinsk at over 11 miles per second, and blew apart 14 miles above the ground.

The explosion released an energy equivalent to ~440,000 tons of TNT, generating a shock wave that shattered windows over 200 square miles—damaging several buildings and injuring over 1,600 people.

Look Out Above

While the night sky appears to be a beautiful tableau of the cosmos, these two visualizations paint a dramatic galactic battle. Rocks inundate our planet as it moves through the darkness of space. The resiliency of Earth’s atmosphere to erode these invaders has allowed life to flourish⁠—until the next big one comes through.

Remember the Dinosaurs?

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Mapped: Top Countries by Tourist Spending

How much do your vacations contribute to your destination of choice? This visualization shows the countries that receive the most tourist spending.

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Mapped: Top Countries by Tourist Spending

Many people spend their days looking forward to their next getaway. But do you know exactly how much these vacation plans contribute economically to your chosen destination?

Today’s visualization from HowMuch.net highlights the countries in which tourists spend the most money. Locations have been resized based on spending amounts, which come from the latest data from the World Tourism Organization (UNWTO).

Oh, The Places Tourists Will Go

Across the different regions, Europe’s combined tourist spending dominates at $570 billion. Easy access to closely-located countries, both via rail networks and a shared currency, may be a reason why almost 710 million visitors toured the region in 2018.

Asia-Pacific, which includes Australia and numerous smaller islands, saw the greatest growth in tourism expenditures. Total spending reached $435 billion in 2018—a 7% year-over-year increase, from 348 million visitors. Not surprisingly, some areas such as Macao (SAR) tend to rely heavily on tourists as a primary economic driver.

Here’s how other continental regions fared, in terms of tourist spending and visitors:

  • Americas
    Total expenditures: $333 billion
    Total visitors: 216 million
    Expenses per visitor: $1,542
  • Middle East
    Total expenditures: $73 billion
    Total visitors: 60 million
    Expenses per visitor: $1,216
  • Africa
    Total expenditures: $38 billion
    Total visitors: 67 million
    Expenses per visitor: $567

Of course, these numbers only paint a rudimentary picture of global tourism, as they vary greatly even within these regions. Let’s look closer at the individual country data for 2018, compared to previous years.

The Top Tourist Hotspots, By Country

It seems that many tourists are gravitating towards the same destinations, as evidenced by both the number of arrivals and overall expenditures for 2017 and 2018 alike.

Country2018 Spending2018 Arrivals Country2017 Spending2017 Arrivals
1. U.S. 🇺🇸$214.5B79.6M1. U.S. 🇺🇸$210.7B74.8M
2. Spain 🇪🇸$73.8B82.8M2. Spain 🇪🇸$68B81.8M
2. France 🇫🇷$67.4B89.4M3. France 🇫🇷$60.7B86.9M
4. Thailand 🇹🇭$63B38.3M4. Thailand 🇹🇭$57.5B35.4M
5. UK 🇬🇧$51.9B36.3M5. UK 🇬🇧51.2B37.7M
6. Italy 🇮🇹$49.3B62.1M6. Italy 🇮🇹$44.2B58.3M
7. Australia 🇦🇺$45B9.2M7. Australia 🇦🇺$41.7B8.8M
8. Germany 🇩🇪$43B38.9M8. Germany 🇩🇪$39.8B37.5M
9. Japan 🇯🇵$41.1B31.2M9. Macao (SAR) 🇲🇴$35.6B17M
10. China 🇨🇳$40.4B62.9M10. Japan 🇯🇵$34.1B28.6M

Source: World Tourism Organization (UNWTO).
Note that data is for international tourism only and does not include domestic tourism.

The top contenders have remained fairly consistent, as each country brings something unique to the table—from natural wonders to historic and man-made structures.

Where Highest-Spending Tourists Come From

The nationality of tourists also seems to be a factor in these total expenditures. Chinese tourists spent $277 billion internationally in 2018, likely thanks to the increasing consumption of an emerging, affluent middle class.

Interestingly, this amount is almost twice the combined $144 billion that American tourists spent overseas in the same year.

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