Misc
This is the Language Each Country Wants to Learn the Most
This is the Language Each Country Wants to Learn the Most
When it came to choosing a new hobby during COVID-19 lockdowns, learning a new language was a popular choice—in March 2020, the language app Duolingo saw a 300% boost in new users.
But which languages were the most popular to learn in each country? This graphic by Wordtips maps the most popular language learning choices around the globe.
To find out which countries wanted to learn which languages, Wordtips used Google’s Keyword Planner, and tallied the number of searches for ‘learn x language’ (translated into different languages) in every country from May 2020 to May 2021.
Most Desired Languages to Learn in North America
Interestingly, Japanese is the most popular language that Americans and Canadians want to learn.
While this may sound surprising, North Americans have consumed and adored Japanese pop culture since the early 1990s. And recently, Westerners’ interest in anime has grown even more prominent, with the demand for anime programs in the U.S., for Q1 of 2021, up 33% compared to a year prior.
Another country’s top pick that may come as a surprise is Belize, where the most popular language to learn is Chinese.
According to the 2000 Census, almost 1% of the country’s population identifies as Chinese. Chinese immigration to Belize began in the mid-1800s, when Chinese immigrants were brought into the country (then known as British Honduras) as laborers.
More recently, a wave of Taiwanese migrants have immigrated and set up businesses in Belize, as part of Taiwan’s international development efforts.
Meanwhile in South America, both Peru and Chile showed a strong desire to learn Korean. The popularity of K-Pop in South America demonstrates how media and art can help spread languages far beyond their original borders, and sometimes in unexpected places.
Most Desired Languages to Learn in Europe
English is the most popular language across Europe, as it’s the top searched language in 34 European countries.
But a few countries differ from the norm—for instance, German is the most popular language to learn in Denmark. In a small Southern region of Denmark, German is the official minority language. And according to World Atlas, up to 20,000 ethnic Germans live in the area, with about 8,000 speaking standard German as their native tongue.
In the UK, Spanish takes the top spot. But more interestingly, Spanish is also Spain’s most popular language to learn, which seems counterintuitive. However, it could be because of Spain’s high concentration of British expats. According to BBC News, there are more than 300,000 British expats currently living in Spain.
Top Languages Spoken Worldwide
While English is the most popular language to learn in various countries, it’s also the most spoken language worldwide, with approximately 1.1 billion total speakers—that’s roughly 15% of the global population.
Rank | Language | Total Speakers |
---|---|---|
1 | English | 1,132 million |
2 | Mandarin Chinese | 1,117 million |
3 | Hindi | 615 million |
4 | Spanish | 534 million |
5 | French | 280 million |
6 | Standard Arabic | 274 million |
7 | Bengali | 265 million |
8 | Russian | 258 million |
9 | Portuguese | 234 million |
10 | Indonesian | 199 million |
And with more people interested in learning English, it looks like it could remain the world’s lingua franca (a common language among people who don’t speak the same native language) for years to come.
Misc
The Evolution of U.S. Beer Logos
In this graphic, we analyze the evolution of popular U.S. beer logos like Budweiser, Coors Light, Bud Light, and more.
The Evolution of U.S. Beer Logos
This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.
Despite selling a popular product, beer companies have to be creative to stand out in a competitive market.
In this graphic, we analyze the evolution of some U.S. beer logos based on various sources. We chose brands based on a mixture of criteria, including popularity (based on YouGov surveys), availability of logo assets, and those with interesting developments.
Bud Light Back to the ’80s
Despite recent backlash and calls for a boycott after sending a commemorative can to transgender influencer Dylan Mulvaney, Bud Light remains one of America’s best-selling beers.
The brand of light beer, owned by the Anheuser-Busch company, has switched from its more circular logo with italic letters adopted in the 1990s back to the Bud Light badge of the 1980s. It is composed of heavy uppercase lettering, written in two levels in a shade of blue with the inscription placed on a solid white background and enclosed in a thin rectangular frame.
Miller Lite Goes Old School
After following a similar approach to Bud Light’s branding throughout the 2000s, Miller Lite decided to undergo a major rebranding in 2014.
The company returned to its 1970s roots, once again combining a white can with its original blue, gold, and red logo. The redesign was largely considered a success, given that Miller Lite sales immediately increased following the change.
A Symbol of American Brewing
The oldest brand on our U.S. beer list, the Budweiser logo, has undergone more than 15 changes over the years.
The design of two connected triangles represents a red bow tie, as a symbol of American brewing.
The colors of the Budweiser logo include a vibrant red, which helps the logo stand out and be easily recognizable from a distance. Studies also suggest that the color red stimulates appetite. Meanwhile, the white inscription symbolizes purity and cleanliness.
Curious to learn more about the beer market? Check out this graphic about global beer consumption.
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