Culture

Ranked: The Most Popular Halloween Costumes of 2023

Published

6 months ago

October 24, 2023

Omri Wallach

The Most Popular Halloween Costumes of 2023

Wearing costumes on Halloween goes far beyond trick or treating. Adults, teachers, and even pets get dressed up for the season, showing off at work, parties, charity drives, and of course to join in with candy-collecting kids.

But with different movies, television shows, albums, and other cultural touchstones changing year-to-year, the most popular Halloween costumes also get switched up regularly.

With the help of Google Trends data through their Frightgeist series, we visualized the top 27 most searched Halloween costumes in the United States.

What Are the Most Popular Halloween Costumes This Year?

As with last year, the impact of popular movies, shows, and games is clearly visible in the top 27 most popular Halloween costumes in the U.S. in 2023:

Rank (2023)	Costume Name
1	Barbie
2	Princess
3	Spider-Man
4	Witch
5	Fairy
6	Wednesday Addams
7	Dinosaur
8	Cowboy
9	Ninja
10	Bunny
11	Rabbit
12	Pirate
13	Princess Peach
14	Clown
15	Pumpkin
16	Batman
17	Mermaid
18	Cheerleader
19	Ghost
20	Bear
21	Vampire
22	Taylor Swift
23	Harley Quinn
24	Doll
25	1980s
26	Cowgirl
27	Toy Story

Reigning supreme is toy-turned-movie icon Barbie, after the eponymous movie released this year. The summer blockbuster has so far topped the 2023 box office at $1.44 billion earned globally, and also was responsible for the most popular couple’s costume: Barbie and Ken.

#3 Spider-Man and #13 Princess Peach also reflect on the cultural power of the box office and video games. Both were in popular movies this year—with the The Super Mario Bros. Movie earning $1.36 billion and Spider-Man: Across the Spider-Verse earning $690 million at the global box office—and both had major game releases in October for the Nintendo Switch and PlayStation 5.

Netflix also saw cultural “success” in this year’s most popular Halloween costumes, with #6 Wednesday Addams coming from their Addams Family series Wednesday. Though the show released in November of 2022, it quickly became the most watched English-language show on the platform and a perfect fit for Halloween costume ideas.

This year also had one celebrity make the top 25, Taylor Swift at #22. The singer-songwriter released two re-recorded albums following an ownership dispute with her former record label, and is currently in the midst of a record-breaking concert tour.

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Brands

How Tech Logos Have Evolved Over Time

From complete overhauls to more subtle tweaks, these tech logos have had quite a journey. Featuring: Google, Apple, and more.

Published

5 days ago

April 22, 2024

Marcus Lu

How Tech Logos Have Evolved Over Time

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

One would be hard-pressed to find a company that has never changed its logo. Granted, some brands—like Rolex, IBM, and Coca-Cola—tend to just have more minimalistic updates. But other companies undergo an entire identity change, thus necessitating a full overhaul.

In this graphic, we visualized the evolution of prominent tech companies’ logos over time. All of these brands ranked highly in a Q1 2024 YouGov study of America’s most famous tech brands. The logo changes are sourced from 1000logos.net.

How Many Times Has Google Changed Its Logo?

Google and Facebook share a 98% fame rating according to YouGov. But while Facebook’s rise was captured in The Social Network (2010), Google’s history tends to be a little less lionized in popular culture.

For example, Google was initially called “Backrub” because it analyzed “back links” to understand how important a website was. Since its founding, Google has undergone eight logo changes, finally settling on its current one in 2015.

Company	Number of Logo Changes
Google	8
HP	8
Amazon	6
Microsoft	6
Samsung	6
Apple	5*

Note: *Includes color changes. Source: 1000Logos.net

Another fun origin story is Microsoft, which started off as Traf-O-Data, a traffic counter reading company that generated reports for traffic engineers. By 1975, the company was renamed. But it wasn’t until 2012 that Microsoft put the iconic Windows logo—still the most popular desktop operating system—alongside its name.

And then there’s Samsung, which started as a grocery trading store in 1938. Its pivot to electronics started in the 1970s with black and white television sets. For 55 years, the company kept some form of stars from its first logo, until 1993, when the iconic encircled blue Samsung logo debuted.

Finally, Apple’s first logo in 1976 featured Isaac Newton reading under a tree—moments before an apple fell on his head. Two years later, the iconic bitten apple logo would be designed at Steve Jobs’ behest, and it would take another two decades for it to go monochrome.