Markets
Interactive: A Dynamic Look At Rental Prices in the USA
The homeownership rate in the U.S. is at lows not seen since 1965 – and as a result, there are more renters in the housing market than ever before.
With rental prices across the country continuing to rise from this demand, there is one question on the minds of many Americans: how and where can dollars spent on housing be stretched the furthest?
Housing market bloggers RentCafe have taken both of these key variables into account in the graphic below, which compares the square footage of an apartment with a fixed rent of $1,500 in the top 100 most populous U.S. metro areas.
Finding The Right Balance
Data like this helps to answer one of the most pressing problems that a prospective renter may have, which is finding the right balance in the trade-off between cost and size.
Cities like Cincinnati, Las Vegas, and St. Louis offer a benchmark for the American rental prices, as they have an average dollar-to-space ratio of 1:1.
This kind of value can’t be found in most cities on the list, however. And in cities like San Francisco, Boston, and New York, the ratios get really out of whack. In Manhattan, $1,500 gets you just 271 square feet of space, which is the equivalent of $5.53 per square foot.
Space: The Rental Frontier
The disparity between these spatial arrangements is made clear in the graphic below. A fixed $1,500 budget would allow a renter to live in nearly 2,000 square feet of space in Wichita, KS, compared to the aforementioned “closet” in Manhattan:
Adjusting For Income
Not all renters’ budgets will be fixed at $1,500 per month, of course.
To address the wide variation in income and percentage of income that individual renters will be able to devote to their housing expenses, this calculator shows the equivalent square footage for any given monthly rent in a selection of the cities in the main graphic above.
Markets
Recession Risk: Which Sectors are Least Vulnerable?
We show the sectors with the lowest exposure to recession risk—and the factors that drive their performance.

Recession Risk: Which Sectors are Least Vulnerable?
This was originally posted on Advisor Channel. Sign up to the free mailing list to get beautiful visualizations on financial markets that help advisors and their clients.
In the context of a potential recession, some sectors may be in better shape than others.
They share several fundamental qualities, including:
- Less cyclical exposure
- Lower rate sensitivity
- Higher cash levels
- Lower capital expenditures
With this in mind, the above chart looks at the sectors most resilient to recession risk and rising costs, using data from Allianz Trade.
Recession Risk, by Sector
As slower growth and rising rates put pressure on corporate margins and the cost of capital, we can see in the table below that this has impacted some sectors more than others in the last year:
Sector | Margin (p.p. change) |
---|---|
🛒 Retail | -0.3 |
📝 Paper | -0.8 |
🏡 Household Equipment | -0.9 |
🚜 Agrifood | -0.9 |
⛏️ Metals | -0.9 |
🚗 Automotive Manufacturers | -1.1 |
🏭 Machinery & Equipment | -1.1 |
🧪 Chemicals | -1.2 |
🏥 Pharmaceuticals | -1.8 |
🖥️ Computers & Telecom | -2.0 |
👷 Construction | -5.7 |
*Percentage point changes 2021- 2022.
Generally speaking, the retail sector has been shielded from recession risk and higher prices. In 2023, accelerated consumer spending and a strong labor market has supported retail sales, which have trended higher since 2021. Consumer spending makes up roughly two-thirds of the U.S. economy.
Sectors including chemicals and pharmaceuticals have traditionally been more resistant to market turbulence, but have fared worse than others more recently.
In theory, sectors including construction, metals, and automotives are often rate-sensitive and have high capital expenditures. Yet, what we have seen in the last year is that many of these sectors have been able to withstand margin pressures fairly well in spite of tightening credit conditions as seen in the table above.
What to Watch: Corporate Margins in Perspective
One salient feature of the current market environment is that corporate profit margins have approached historic highs.
As the above chart shows, after-tax profit margins for non-financial corporations hovered over 14% in 2022, the highest post-WWII. In fact, this trend has been increasing over the past two decades.
According to a recent paper, firms have used their market power to increase prices. As a result, this offset margin pressures, even as sales volume declined.
Overall, we can see that corporate profit margins are higher than pre-pandemic levels. Sectors focused on essential goods to the consumer were able to make price hikes as consumers purchased familiar brands and products.
Adding to stronger margins were demand shocks that stemmed from supply chain disruptions. The auto sector, for example, saw companies raise prices without the fear of diminishing market share. All of these factors have likely built up a buffer to help reduce future recession risk.
Sector Fundamentals Looking Ahead
How are corporate metrics looking in 2023?
In the first quarter of 2023, S&P 500 earnings fell almost 4%. It was the second consecutive quarter of declining earnings for the index. Despite slower growth, the S&P 500 is up roughly 15% from lows seen in October.
Yet according to an April survey from the Bank of America, global fund managers are overwhelmingly bearish, highlighting contradictions in the market.
For health care and utilities sectors, the vast majority of companies in the index are beating revenue estimates in 2023. Over the last 30 years, these defensive sectors have also tended to outperform other sectors during a downturn, along with consumer staples. Investors seek them out due to their strong balance sheets and profitability during market stress.
S&P 500 Sector | Percent of Companies With Revenues Above Estimates (Q1 2023) |
---|---|
Health Care | 90% |
Utilities | 88% |
Consumer Discretionary | 81% |
Real Estate | 81% |
Information Technology | 78% |
Industrials | 78% |
Consumer Staples | 74% |
Energy | 70% |
Financials | 65% |
Communication Services | 58% |
Materials | 31% |
Source: Factset
Cyclical sectors, such as financials and industrials tend to perform worse. We can see this today with turmoil in the banking system, as bank stocks remain sensitive to interest rate hikes. Making matters worse, the spillover from rising rates may still take time to materialize.
Defensive sectors like health care, staples, and utilities could be less vulnerable to recession risk. Lower correlation to economic cycles, lower rate-sensitivity, higher cash buffers, and lower capital expenditures are all key factors that support their resilience.
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