Markets
Why Do People Start Businesses in Every U.S. State?
Why Do People Start Businesses in Every U.S. State?
People have various motivations for starting their businesses.
Some seek higher income. Others are looking for a balance between family life and career. In some situations, entrepreneurship may be the only way to fight unemployment.
In this infographic, OnDeck uses data from the U.S. Census Bureau’s 2020 Annual Business Survey to highlight the most unique reasons for why people start businesses in each U.S. state.
Editor’s note: The map tracks the most popular unique reasons to start a business. In this case, “unique” is defined by how much a particular reason stands out from the U.S. average across all states. For example, in Delaware, more respondents said they started businesses because they “couldn’t find jobs” (11.6%) than in any other state (U.S. average: 7.3%). So, even though it’s not numerically the most popular reason overall, it is the unique reason that stands out the most for that state.
The Most Popular Unique Reasons to Start a Business
According to the Global Entrepreneurship Monitor, entrepreneurship rates in the U.S. have been trending upward over the past two decades.
In fact, despite multi-billion dollar companies getting the spotlight, 99.9% of businesses across the U.S. are small businesses, employing over 60 million people.
Wanting to make more income is the biggest unique factor in starting a business in 14 states, including some of the states with the highest unemployment rates, like New Hampshire, North Dakota, and Alabama.
In Utah, a higher percentage (65.4%) of entrepreneurs start businesses to achieve a work-life balance than in any other state. Notably, Utah is known for having the largest average family size, as reported by the U.S. Census Bureau, and has a strong religious presence.
On the other hand, in Florida, more business founders (69.2%) start their businesses to become their own bosses than anywhere else.
New York and California are states where entrepreneurs mentioned that they couldn’t find a job as a key unique reason to start a business. In fact, both states lead as the worst for job seekers, as shown in another Visual Capitalist graphic.
Small Businesses to Remain Vital
Despite all the different reasons to start a business, the fact is that entrepreneurship is still crucial for the U.S. economy.
Over the last 25 years, small businesses have added over 12.9 million jobs. For perspective, that’s about two-thirds of the jobs added to the economy.
In 2021, a record-breaking 5.4 million new business applications were filed in the U.S.

This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.
Markets
Recession Risk: Which Sectors are Least Vulnerable?
We show the sectors with the lowest exposure to recession risk—and the factors that drive their performance.

Recession Risk: Which Sectors are Least Vulnerable?
This was originally posted on Advisor Channel. Sign up to the free mailing list to get beautiful visualizations on financial markets that help advisors and their clients.
In the context of a potential recession, some sectors may be in better shape than others.
They share several fundamental qualities, including:
- Less cyclical exposure
- Lower rate sensitivity
- Higher cash levels
- Lower capital expenditures
With this in mind, the above chart looks at the sectors most resilient to recession risk and rising costs, using data from Allianz Trade.
Recession Risk, by Sector
As slower growth and rising rates put pressure on corporate margins and the cost of capital, we can see in the table below that this has impacted some sectors more than others in the last year:
Sector | Margin (p.p. change) |
---|---|
🛒 Retail | -0.3 |
📝 Paper | -0.8 |
🏡 Household Equipment | -0.9 |
🚜 Agrifood | -0.9 |
⛏️ Metals | -0.9 |
🚗 Automotive Manufacturers | -1.1 |
🏭 Machinery & Equipment | -1.1 |
🧪 Chemicals | -1.2 |
🏥 Pharmaceuticals | -1.8 |
🖥️ Computers & Telecom | -2.0 |
👷 Construction | -5.7 |
*Percentage point changes 2021- 2022.
Generally speaking, the retail sector has been shielded from recession risk and higher prices. In 2023, accelerated consumer spending and a strong labor market has supported retail sales, which have trended higher since 2021. Consumer spending makes up roughly two-thirds of the U.S. economy.
Sectors including chemicals and pharmaceuticals have traditionally been more resistant to market turbulence, but have fared worse than others more recently.
In theory, sectors including construction, metals, and automotives are often rate-sensitive and have high capital expenditures. Yet, what we have seen in the last year is that many of these sectors have been able to withstand margin pressures fairly well in spite of tightening credit conditions as seen in the table above.
What to Watch: Corporate Margins in Perspective
One salient feature of the current market environment is that corporate profit margins have approached historic highs.
As the above chart shows, after-tax profit margins for non-financial corporations hovered over 14% in 2022, the highest post-WWII. In fact, this trend has been increasing over the past two decades.
According to a recent paper, firms have used their market power to increase prices. As a result, this offset margin pressures, even as sales volume declined.
Overall, we can see that corporate profit margins are higher than pre-pandemic levels. Sectors focused on essential goods to the consumer were able to make price hikes as consumers purchased familiar brands and products.
Adding to stronger margins were demand shocks that stemmed from supply chain disruptions. The auto sector, for example, saw companies raise prices without the fear of diminishing market share. All of these factors have likely built up a buffer to help reduce future recession risk.
Sector Fundamentals Looking Ahead
How are corporate metrics looking in 2023?
In the first quarter of 2023, S&P 500 earnings fell almost 4%. It was the second consecutive quarter of declining earnings for the index. Despite slower growth, the S&P 500 is up roughly 15% from lows seen in October.
Yet according to an April survey from the Bank of America, global fund managers are overwhelmingly bearish, highlighting contradictions in the market.
For health care and utilities sectors, the vast majority of companies in the index are beating revenue estimates in 2023. Over the last 30 years, these defensive sectors have also tended to outperform other sectors during a downturn, along with consumer staples. Investors seek them out due to their strong balance sheets and profitability during market stress.
S&P 500 Sector | Percent of Companies With Revenues Above Estimates (Q1 2023) |
---|---|
Health Care | 90% |
Utilities | 88% |
Consumer Discretionary | 81% |
Real Estate | 81% |
Information Technology | 78% |
Industrials | 78% |
Consumer Staples | 74% |
Energy | 70% |
Financials | 65% |
Communication Services | 58% |
Materials | 31% |
Source: Factset
Cyclical sectors, such as financials and industrials tend to perform worse. We can see this today with turmoil in the banking system, as bank stocks remain sensitive to interest rate hikes. Making matters worse, the spillover from rising rates may still take time to materialize.
Defensive sectors like health care, staples, and utilities could be less vulnerable to recession risk. Lower correlation to economic cycles, lower rate-sensitivity, higher cash buffers, and lower capital expenditures are all key factors that support their resilience.
-
Markets7 days ago
Charted: The Industries Where Asian Companies are the Strongest
-
Brands2 weeks ago
Ranked: Average Black Friday Discounts for Major Retailers
-
Brands2 weeks ago
Ranked: Fast Food Brands with the Most U.S. Locations
-
Markets2 weeks ago
Visualizing 30 Years of Imports from U.S. Trading Partners
-
Markets2 weeks ago
Ranked: The Biggest Retailers in the U.S. by Revenue
-
Globalization2 weeks ago
The Top 50 Largest Importers in the World
-
Maps1 week ago
Mapped: Which Countries Recognize Israel or Palestine, or Both?
-
Education1 week ago
Ranked: America’s Best Universities