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Sports Streaming Interest in the U.S. by State



data on sports streaming for all 50 American states

Sports Streaming Interest in the U.S.

The global streaming revolution is well underway, and sports streaming is no different.

In 2022, 85% of Americans had a streaming account and 58% had more than one. And with old exclusive cable deals winding down, sports streaming interest has grown from both consumers and providers, including sports leagues, streamers, and cable providers.

This graphic from ExpressVPN provides an overview of sports streaming interest in America by using Google Trends data to examine the most searched-for sports.

Sports Streaming Search Trends

Examining the frequency of streaming sports queries reveals both important sporting events and the effects of COVID-19.

From 2017 to 2021, some of the notable and recurring spikes in sports streaming interest occurred around the following dates:

  • Early January to Mid-February, coinciding with the NFL playoff season and the Superbowl.
  • Early June, coinciding with the NBA and NHL finals playoffs and the UEFA Champion’s League final.
  • Early September, coinciding with the start of the NFL regular season, and cascading into October for the start of the MLB playoffs and NBA and NHL regular seasons.

One major exception? The end of August in 2017 saw the largest spike in searches, likely for the professional boxing match between Floyd Mayweather Jr. and Conor McGregor. Illegal streams alone reached nearly 3 million viewers.

And of course, interest in 2020 bottomed out in March during the start of the pandemic, picking back up in July once the first sports leagues restarted.

Sports Streaming Popularity by States and Hot Dates

From 2017 to 2021, soccer, basketball, and football saw notable surges in streaming interest.

With football and baseball long considered as America’s favorite pastimes, the uptick for soccer is especially notable. The sport’s popularity in the U.S. has tripled in the last decade, which may continue to climb as the 2026 World Cup will be hosted in North America.

But when looking at the most popular sport in all 50 states by streaming interest, football and basketball came out on top.

StateTop Searched Sport
Alabama🏈 Football
Alaska🏈 Football
ArizonaπŸ€ Basketball
ArkansasπŸ€ Basketball
CaliforniaπŸ€ Basketball
ColoradoπŸ€ Basketball
ConnecticutπŸ€ Basketball
DCπŸ€ Basketball
DelawareπŸ€ Basketball
Florida🏈 Football
Georgia🏈 Football
Hawaii🏈 Football
IdahoπŸ€ Basketball
IllinoisπŸ€ Basketball
IndianaπŸ€ Basketball
IowaπŸ€ Basketball
KansasπŸ€ Basketball
KentuckyπŸ€ Basketball
Louisiana🏈 Football
MaineπŸ€ Basketball
MarylandπŸ€ Basketball
Massachusetts🏈 Football
Michigan🏈 Football
MinnesotaπŸ’ Hockey
Mississippi🏈 Football
MissouriπŸ€ Basketball
Montana🏈 Football
Nebraska🏈 Football
NevadaπŸ€ Basketball
New JerseyπŸ€ Basketball
New MexicoπŸ€ Basketball
New YorkπŸ€ Basketball
North CarolinaπŸ€ Basketball
North DakotaπŸ€ Basketball
Ohio🏈 Football
Oklahoma🏈 Football
Oregon🏈 Football
PennsylvaniaπŸ€ Basketball
Rhode IslandπŸ€ Basketball
South Carolina🏈 Football
South DakotaπŸ€ Basketball
Tennessee🏈 Football
Texas🏈 Football
Utah🏈 Football
Vermont🏈 Football
VirginiaπŸ€ Basketball
WashingtonπŸ€ Basketball
West VirginiaπŸ€ Basketball
WisconsinπŸ€ Basketball
WyomingπŸ€ Basketball

By number of states, basketball takes the first spot. 30 states including California and much of the Northeastern U.S. searched for NBA streams above other sports, reflecting the rising success of the league.

Football was second, with NFL stream searches leading in 19 states including Texas and Florida. But in terms of overall popularity, searches for NFL streams were still more popular than NBA streams in both 2017 and 2021.

The sole standout was Minnesota, which searched for NHL streams above all other sports.

TV’s Influence on Sports

Another factor to consider in sports streaming interest is the influential effect of other popular content.

For example, search interest for Formula 1 streams spiked alongside the introduction of the Netflix documentary on the sport, Drive to Survive. Likewise, the Netflix series The Queen’s Gambit led to record-breaking interest in chess.

And as sports executives know all too well, having overly entertaining or charismatic individuals can also spark attention. Muhammad Ali had an oversize impact on boxing. Tiger Woods causes ratings and attendance for golf events to skyrocket.

What events, or people, will be the next to drive sports streaming interest in the U.S.? And which sport will benefit?

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This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

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Personal Finance

Mapped: The Income a Family Needs to Live Comfortably in Every U.S. State

Families in expensive states require over $270,000 annually to live comfortably.



A map showing the income that two working adults with two children need to live comfortably in each U.S. state.

The Income a Family Needs to Live Comfortably in Every U.S. State

This was originally posted on ourΒ Voronoi app. Download the app for free onΒ iOSΒ orΒ AndroidΒ and discover incredible data-driven charts from a variety of trusted sources.

Families in the top five most expensive U.S. states require an annual income exceeding $270,000 to live comfortably.

This visualization illustrates the income necessary for two working adults with two children to maintain a comfortable lifestyle in each state.

“Comfortable” is defined as the income needed to cover a 50/30/20 budget, with 50% allocated to necessities like housing and utilities, 30% to discretionary spending, and 20% to savings or investments.

The calculations for family income needed in each state were done by SmartAsset, using the cost of necessities sourced from the MIT Living Wage Calculator, last updated on Feb. 14, 2024.

Massachusetts Tops the List

Massachusetts is the most expensive state to live comfortably in, requiring a total family income of about $301,184. Hawaii ($294,611) comes in second, followed by Connecticut ($279,885).

Housing is one main reason Massachusetts is an expensive state to live in, particularly in the Boston area. In addition, the state also has a high cost of living, including expenses such as healthcare and utilities.

RankStateIncome for 2 working adults raising 2 children
4New York$278,970
9New Jersey$251,181
10Rhode Island$249,267
13New Hampshire$244,109
31North Carolina$209,331
35New Mexico$203,923
38North Dakota$202,176
40South Carolina$200,762
45South Dakota$192,608
48West Virginia$189,363

Meanwhile, Mississippi is the least expensive state for a family to live comfortably, requiring $177,798 per year. Arkansas ($180,794) comes in second, followed by West Virginia ($189,363). In common, all these states share low prices of housing.

Learn More About Cost of Living From Visual Capitalist

If you enjoyed this post, be sure to check outΒ this graphic, which ranks the median down payment for a house by U.S. state.

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