Mapped: The Most Popular Video Streaming Service by Country
In recent years, video streaming has become an integral part of global entertainment. From Netflix and Amazon Prime to HBO Max and Apple TV, consumers today have many choices when it comes to streaming services.
While some prefer services with their favorite shows and movies, others opt for the most affordable or content-packed options. Often, users band together friends and family and subscribe to multiple streaming services, though some services like Netflix have started to clamp down on the practice.
This graphic by theWORLDMAPS uses data from FlixPatrol to highlight the streaming services with the most subscriptions by country in February 2023.
Most Subscribed Streaming Services in 2023
With the highest number of subscribers in 78 countries and over 220 million customers globally, Netflix was the most popular video streaming service in the most countries.
|Streaming Service||Top in Number of Countries|
In many countries including the UK, Brazil, Germany, France, and Mexico, Netflix had the most subscribers of any service. That’s more than delivery subscription and streaming service Amazon Prime and its 200 million global subscribers.
Because of its large userbase, however, Prime can claim more subscribers than Netflix in five countries: Afghanistan, Canada, Japan, Taiwan, and the U.S..
Other streaming services found success catering to specific regions. The French premium television channel Canal Plus had the highest subscriber count in 17 francophone countries across Central and West Africa. Likewise, the Arabic free video streaming service Shahid topped the list of 16 countries including Egypt, Saudi Arabia, UAE, and Yemen.
And despite having over 160 million global subscribers, Disney+ only made it to the top of India‘s subscriber base. Likewise, Tencent Video was the most-subscribed platform in China with 124 million customers.
Honorable Mentions and Turning Tides
Only 11 video streaming channels made it to the top of the 134 countries tracked by this data.
And while many others did not make the cut, they continue to attract millions of subscribers worldwide.
They include the Chinese platform iQIYI with 106 million subscribers, as well as four American streaming services: HBO Max (79.9M), Hulu (48M), Paramount+ (46M), and Apple TV (40M).
But with both Netflix and Disney+ wrestling with slowing (and declining) subscriber growth, how will the map evolve over the next few years?
This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.
The Most-Viewed YouTube Videos of All Time
This chart highlights the rising demand for kid-focused content and videos through the top 20 most-viewed videos.
The Most-Viewed YouTube Videos of All Time
YouTube has been the dominant force in video streaming for well over a decade, with music being a huge driver of the platform’s growth.
However, there seems to have been a demographic shift in YouTube’s audience over the years.
While commercial music videos once dominated the rankings of the most-viewed videos on YouTube, they have since faced stiff competition from an unlikely source: nursery rhymes and children’s educational videos.
This graphic pulls up the 20 most viewed videos on YouTube, revealing the rising demand for kid-focused content and videos as of August 2023.
Now Streaming for Children
Launched in 2016 by Korean education brand Pinkfong, the catchy “Baby Shark (do-do, do-do-do-do)” dance video became the first music video ever to cross 10 billion views in January 2021.
Nine of the top 20 most-viewed YouTube videos today offer content geared toward children:
|Rank||YouTube Video||Channel||Views (August 2023)|
|1||Baby Shark Dance||Pinkfong||13.0B|
|3||Johny Johny Yes Papa||LooLoo Kids||6.7B|
|5||Shape of You||Ed Sheeran||6.0B|
|6||See You Again||Wiz Khalifa||5.9B|
|7||Wheels on the Bus||Cocomelon||5.4B|
|8||Phonics Song with TWO Words||ChuChu TV||5.4B|
|9||Uptown Funk||Mark Ronson||4.9B|
|10||Learning Colors - Colorful Eggs on a Farm||Miroshka TV||4.9B|
|12||Masha and The Bear - Episode 17||Get Movies||4.5B|
|13||Dame Tu Cosita||Ultra Records||4.4B|
|14||Axel F||Crazy Frog||3.9B|
|18||Baa Baa Black Sheep||Cocomelon||3.7B|
|20||Waka Waka (This Time for Africa)||Shakira||3.6B|
With total views of 13 billion today, “Baby Shark” surpasses the music video for Luis Fonsi’s “Despacito” (previously the most-viewed YouTube video) by almost five billion views.
And other popular child-focused music videos are close behind. “Johny Johny Yes Papa” (#3) and Cocomelon’s “Bath Song” (#4) nudged Ed Sheeran’s “Shape of You” and Wiz Khalifa’s “See You Again” down to the fifth and sixth rank in the list of most-viewed YouTube videos.
Catchy or Educational?
While many attribute the popularity of kid-focused videos to repetitive lyrics, familiar nursery rhymes, or otherwise catchy music that can’t get out of your head, research says otherwise.
A study by the Pew Research Center found that YouTube plays a key role in providing content for children. 81% of parents of kids aged 11 and younger allow their children to watch YouTube, with 35% of these kids using the platform regularly.
And this has become a lucrative business too. In 2021, the company behind Cocomelon and other popular kids channels was acquired for around $3 billion.
If these trends keep up, we may see more kid-focused content climb up this Top 20 list in the future as well.
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