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Mapped: The Most Popular Video Streaming Service by Country

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The graphic highlights the streaming services with the highest subscribers in every nation.

Mapped: The Most Popular Video Streaming Service by Country

In recent years, video streaming has become an integral part of global entertainment. From Netflix and Amazon Prime to HBO Max and Apple TV, consumers today have many choices when it comes to streaming services.

While some prefer services with their favorite shows and movies, others opt for the most affordable or content-packed options. Often, users band together friends and family and subscribe to multiple streaming services, though some services like Netflix have started to clamp down on the practice.

This graphic by theWORLDMAPS uses data from FlixPatrol to highlight the streaming services with the most subscriptions by country in February 2023.

Most Subscribed Streaming Services in 2023

With the highest number of subscribers in 78 countries and over 220 million customers globally, Netflix was the most popular video streaming service in the most countries.

Streaming ServiceTop in Number of Countries
Netflix78
Canal Plus17
Shahid16
Showmax15
Amazon Prime5
KinoPoisk5
iFlix4
GO33
ivi TV3
Tencent Video2
Globoplay1
BluTV1
Disney+1
Viu1
WatchIT1

In many countries including the UK, Brazil, Germany, France, and Mexico, Netflix had the most subscribers of any service. That’s more than delivery subscription and streaming service Amazon Prime and its 200 million global subscribers.

Because of its large userbase, however, Prime can claim more subscribers than Netflix in five countries: Afghanistan, Canada, Japan, Taiwan, and the U.S..

Other streaming services found success catering to specific regions. The French premium television channel Canal Plus had the highest subscriber count in 17 francophone countries across Central and West Africa. Likewise, the Arabic free video streaming service Shahid topped the list of 16 countries including Egypt, Saudi Arabia, UAE, and Yemen.

And despite having over 160 million global subscribers, Disney+ only made it to the top of India‘s subscriber base. Likewise, Tencent Video was the most-subscribed platform in China with 124 million customers.

Honorable Mentions and Turning Tides

Only 11 video streaming channels made it to the top of the 134 countries tracked by this data.

And while many others did not make the cut, they continue to attract millions of subscribers worldwide.

They include the Chinese platform iQIYI with 106 million subscribers, as well as four American streaming services: HBO Max (79.9M), Hulu (48M), Paramount+ (46M), and Apple TV (40M).

But with both Netflix and Disney+ wrestling with slowing (and declining) subscriber growth, how will the map evolve over the next few years?

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This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

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Technology

Charted: Is Google’s Search Product Still a Monopoly?

This is the first time since 2015 that Google Search’s market share has stayed below 90% for three full months. An ominous sign?

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This chart breaks down the average Q4 2024 market share of major search engine operators.

Google Search’s Market Share Fell Below 90% in Late 2024

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

This chart breaks down the average Q4 2024 market share of major search engine operators, including Google, Microsoft Bing, Yahoo!, and Yandex.

Data is sourced from Statcounter as of 2024.

Early Warning Signs for Google Search?

In the last quarter of 2024, Google Search’s worldwide market share dropped below 90%.

This is the first time it’s consistently stayed below 90% since 2015, averaging 89.6% in the last three months of the year.

DateSearch Market Share
(Oct–Dec, 2024)
Google89.7%
Bing4.0%
YANDEX2.6%
Yahoo!1.3%
Other2.4%

The reasons behind this drop are not entirely obvious. Industry media outlet Search Engine Land points out that Google’s market share has stayed fairly consistent, except for in Asia where three months of decline seems to have had effect.

Main search rivals, Bing and Yahoo! all gained share in the same time period.

AI is Coming For Search

The source for this graphic, Statcounter, does not measure search metrics for AI models like ChatGPT.

But ChatGPT and Perplexity.ai are coming for internet search. Both AI models offer searching for relevant information with their free versions.

While there’s no big dataset yet on whether users have changed behavior, AI-aficionados aren’t limiting themselves to traditional research or rewriting emails.

They’re also searching for everything from recipes, memes, and fashion inspiration: all of which are traditionally in the purview of Google Search.

And ads are coming to these models as well, with Perplexity announcing their monetization plans in November 2024.

What does this all mean? As it happens, 60% of Google’s revenue comes from search. And though the company has their own AI bot, all these new disruptors are likely to have an effect.

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All the billions of searches that Google runs on its servers makes for some really big data centers. And they need cooling. Check out: Google’s Thirstiest Data Centers to see how much water is required.

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