Mapped: The Most Popular Video Streaming Services Globally
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Mapped: The Most Popular Video Streaming Service by Country

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The graphic highlights the streaming services with the highest subscribers in every nation.

Mapped: The Most Popular Video Streaming Service by Country

In recent years, video streaming has become an integral part of global entertainment. From Netflix and Amazon Prime to HBO Max and Apple TV, consumers today have many choices when it comes to streaming services.

While some prefer services with their favorite shows and movies, others opt for the most affordable or content-packed options. Often, users band together friends and family and subscribe to multiple streaming services, though some services like Netflix have started to clamp down on the practice.

This graphic by theWORLDMAPS uses data from FlixPatrol to highlight the streaming services with the most subscriptions by country in February 2023.

Most Subscribed Streaming Services in 2023

With the highest number of subscribers in 78 countries and over 220 million customers globally, Netflix was the most popular video streaming service in the most countries.

Streaming ServiceTop in Number of Countries
Netflix78
Canal Plus17
Shahid16
Showmax15
Amazon Prime5
KinoPoisk5
iFlix4
GO33
ivi TV3
Tencent Video2
Globoplay1
BluTV1
Disney+1
Viu1
WatchIT1

In many countries including the UK, Brazil, Germany, France, and Mexico, Netflix had the most subscribers of any service. That’s more than delivery subscription and streaming service Amazon Prime and its 200 million global subscribers.

Because of its large userbase, however, Prime can claim more subscribers than Netflix in five countries: Afghanistan, Canada, Japan, Taiwan, and the U.S..

Other streaming services found success catering to specific regions. The French premium television channel Canal Plus had the highest subscriber count in 17 francophone countries across Central and West Africa. Likewise, the Arabic free video streaming service Shahid topped the list of 16 countries including Egypt, Saudi Arabia, UAE, and Yemen.

And despite having over 160 million global subscribers, Disney+ only made it to the top of India‘s subscriber base. Likewise, Tencent Video was the most-subscribed platform in China with 124 million customers.

Honorable Mentions and Turning Tides

Only 11 video streaming channels made it to the top of the 134 countries tracked by this data.

And while many others did not make the cut, they continue to attract millions of subscribers worldwide.

They include the Chinese platform iQIYI with 106 million subscribers, as well as four American streaming services: HBO Max (79.9M), Hulu (48M), Paramount+ (46M), and Apple TV (40M).

But with both Netflix and Disney+ wrestling with slowing (and declining) subscriber growth, how will the map evolve over the next few years?

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This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

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These 18 Industries Could Reshape the Global Economy by 2040

Discover the biggest industries in 2040, from AI to biotech, as emerging sectors generate up to $48 trillion in revenue.

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These 18 Industries Could Reshape the Global Economy by 2040

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Key Takeaways

  • McKinsey identified these industries as having the most potential for future growth, generating up to $48 trillion in revenues by 2040
  • AI Software & Services is expected to have a CAGR of up to 25% between 2022 and 2040

As the world evolves, new industries are emerging as the key drivers of future economic growth. According to McKinsey Global Institute, there are 18 high-growth arenas—including AI, cybersecurity, biotech, and air mobility—which could generate up to $48 trillion in annual revenue by 2040.

In this graphic, we break down most transformative industries by 2040, offering a glimpse into the future economy.

Data & Discussion

The 18 industries shown in this graphic stand out for their rapid innovation, large investments, and expanding markets. Under a high scenario, McKinsey believes their share of global GDP could rise from 4% today, to 16% by 2040.

Industry2022 Revenue ($B)2040 Revenue ($B)CAGR (%)
🛒 E-commerce$4,000$20,0009%
🤖 AI Software &
Services
$85$4,60025%
☁️ Cloud Services$220$3,40017%
🚗 Electric Vehicles$450$3,20012%
📢 Digital Ads$520$2,90010%
💾 Semiconductors$630$2,4008%
🚘 Autonomous Cars-$2,300-
🚀 Space$300$1,60010%
🛡️ Cybersecurity$160$1,20012%
🔋 Batteries$98$1,10014%
🏗️ Modular Construction$180$1,10010%
📺 Streaming Services$160$1,00011%
🎮 Video Games$230$9108%
🤖 Robotics$21$91023%
🧬 Biotech$140$900900%
✈️ Air Mobility-$340-
💊 Obesity Drugs$24$28015%
⚛️ Nuclear Fission$18$15013%

Let’s take a closer look at some of these high-growth industries.

🛒 E-commerce

E-commerce revenues could quintuple from $4 trillion in 2022, to $20 trillion by 2040.

Much of this growth will occur in emerging markets, where regions like Southeast Asia and Africa are experiencing a surge in their consumer class populations.

Advancements in logistics and digital payments are also making online shopping more accessible and reliable in these areas.

🤖 AI Software & Services

AI software and services is one of the fastest growing industries in this dataset, propelled by massive investments in generative AI technologies.

In the U.S. alone, nearly $500 billion in private capital has been raised since 2013, with 6,956 new AI companies being founded.

Check out our 2025 AI Week Wrap Report to see all of our latest visuals breaking down the AI landscape.

🏗️ Modular Construction

Modular construction involves prefabricating building components off-site and assembling them on-site.

A major benefit of this approach is automation. By moving production to a single facility, components could be manufactured quicker and cheaper. This could also address the lack of skilled labor that the construction industry often faces.

💊 Obesity Drugs

While the majority of obesity drug demand is based in the U.S., the market for these innovative medicines is rising globally due to rising obesity rates.

McKinsey aren’t the only ones predicting a massive boom in this industry, either. In a 2023 analysis, Morgan Stanley predicted that the global obesity drug market would be worth $77 billion by 2030.

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