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The Most Searched Consumer Brands in 2022

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Most Searched Consumer Brands

The Most Searched Consumer Brands in 2022

View the high resolution of this infographic by clicking here.

In today’s fast-paced world, a strong brand is a powerful asset that helps a business stand out in a sea of competition.

What are some of the most popular brands around the world? One way to gauge this is by looking at Google searches to see what consumers are searching for online (and therefore, what brands they’re paying the most attention to).

This graphic by BusinessFinancing.co.uk uses data from Google Keyword Planner to show the world’s most searched consumer brands in the twelve months leading up to March 2022.

Methodology

To source this wide of a dataset, the team at BusinessFinancing.co.uk first compiled a list of well-known brands, using a number of reputable sources including Forbes, the Financial Times, BrandDirectory, and more.

From there, the team created a shortlist of popular consumer brands. This year, they focused on businesses that sell products and services, so some of the big tech companies like Google and Meta were excluded from the 2022 ranking.

Next, the team used Google Ads API to extract search volume data for the shortlisted brands. They looked at a couple of things:

  • The monthly average of searches over the last 12 months for the brand name alone (e.g. “Nike”)
  • Brand name with the corresponding sector added to the keyword (“Nike clothing”), which helped offset the skew in search volume for generic terms like “Apple” or “Amazon”

They did this for every country in the world with data available. Here’s what they found.

The Top 5 Most Searched Brands

While Netflix is the most frequently searched brand in the highest number of countries (92), Amazon takes the top spot when it comes to total search volume.

Here’s a look at the top five most search brands by average global monthly searches:

BrandAverage global monthly searches (March 2022)# Countries Most-Searched In
Amazon335,400,00042
Netflix140,200,00092
eBay80,600,0006
Walmart76,100,0002
IKEA55,300,00014

But a brand’s search popularity doesn’t necessarily reflect that the business is thriving. For instance, in April 2022, Netflix announced it had lost around 200,000 subscribers throughout Q1.

The week of the announcement, Netflix’s stock price dipped below $200—the lowest it had been since 2017.

Smartphones

Apple and its iPhone take the top spot when it comes to smartphone searches, which may be unsurprisingly considering the top five best-selling smartphones in 2021 were all iPhones.

Most Searched Smartphones 2022
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It’s worth noting that the top five best-selling smartphones only capture a fraction of the overall smartphone market, and while iPhones are undeniably popular, they only make up 16.7% of worldwide smartphone sales.

Gaming

Epic Games, the creator and platform of Fortnite, maintains its status as the most searched-for gaming brand worldwide, with an average of 14.9 million global monthly searches.

Most Searched Gaming Brands 2022
View the high resolution of this infographic by clicking here.

No other gaming company came close to Epic Game’s search volume. For instance, Nintendo, which came in second place, only averaged 3.2 million searches a month.

However, Nintendo still managed to generate more than $16 billion in revenue throughout 2021, triple the gross revenue that Epic Games made the same year.

Fast Food

KFC was the most searched fast-food company in more than 83 countries, making it the most popular worldwide.

most popular brands by search volume fast food
View the high resolution of this infographic by clicking here.

However, it’s worth noting that, while McDonald’s ranked first in fewer countries, it had a higher global monthly search average than its fried chicken competitor.

In 2021, KFC generated approximately $2.79 billion in global revenue, while McDonald’s brought in $23.2 billion.

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This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.

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Charted: Inflation Across U.S. Fast Food Chains (2014-2024)

Even fast food restaurants have seen their prices surge this past decade. Which ones lead in terms of fast food inflation?

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Cropped chart of fast food inflation across 10 restaurant chains

Inflation Across Fast Food Chains from 2014 to 2024

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Fast food joints were once the go-to option for quick, cost-friendly meals, but now, they’re starting to pinch the budget.

Inflation has hit fast food chains hard in the past decade, with many restaurants seeing an average price increase on menu items of more than 50%.

This graphic visualizes the average price increase of 10 core menu items from select American fast food chains, as well as the change in the consumer price index (U.S. city average) for food away from home, from 2014 to 2024.

Fast food chain data comes from Finance Buzz and the food away from home figure comes from the Federal Reserve’s March 2024 Consumer Price Index data.

The Rising Costs of Dining Out

On average, eating at these 10 fast food restaurants has gotten 63% more expensive since 2014, as shown in the table below.

RestaurantAverage price increase of 10 different menu items (2014-2024)
McDonald's100%
Popeye's86%
Taco Bell81%
Chipotle75%
Jimmy John's62%
Wendy's55%
Arby's55%
Chick-fil-A55%
Burger King55%
Panera Bread54%
Food Away from Home Inflation49%
Starbucks39%
Subway39%

McDonald’s leads the pack in term of fast food inflation, with some of its food items doubling in price since 2014. The company likely took notice of complaints of its rising prices, and is preparing to roll out a month-long, affordable $5 combo meal deal this summer.

While not visualized on the graphic above, Subway and Starbucks were the only two restaurants that had average price increases that were lower than food away from home inflation, at 39% for both restaurants.

As the cost of dining out has increased across the board, with even fast food options surpassing overall inflation, consumers are running out of cheaper alternatives when it comes to having food away from home.

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