Cocoa: A Bittersweet Supply Chain
From bean to bar, the cocoa supply chain is a bittersweet one. While the end product is something most of us enjoy, this also comes with a human cost.
Based on how much cocoa comes from West Africa, it’s likely that most of the chocolates we eat have a little bit of Cote d’Ivoire and Ghana in them. The $130B chocolate industry relies on cocoa farming for supply of chocolate’s key ingredient. Yet, many cocoa farmers make less than $1/day.
The above graphic maps the major trade flows of cocoa and allows us to dive deeper into its global supply chain.
From Bean to Bar: Stages in the Cocoa Supply Chain
Cocoa beans go through a number of stages before being used in chocolate products.
- Harvesting, Fermenting, and Drying
First, farmers harvest cocoa beans from pods on cacao plants. Next, they are fermented in heaps and covered with banana leaves. Farmers then dry and package the cocoa beans for domestic transportation.
- Domestic Transportation, Cleaning, and Exporting
Domestic transporters carry packaged cocoa beans to either cleaning warehouses or processing factories. Cocoa beans are cleaned and prepared for exports to the chocolate production hubs of the world.
- Processing and Chocolate Production
Processing companies winnow, roast, and grind cocoa beans and then convert them into cocoa liquor, cocoa butter, or cocoa cakes—which are mixed with other ingredients like sugar and milk to produce chocolate products.
Cocoa farming and trade are at the roots of the chocolate industry, and the consistent supply of cocoa plays a critical role in providing us with reasonably-priced chocolate.
So where exactly does all this cocoa come from?
The Key Nations in Cocoa’s Global Supply Chain
Growing cocoa has specific temperature, water, and humidity requirements. As a result, the equatorial regions of Africa, Central and South America, and Asia are optimal for cocoa farming.
These regions host the biggest cocoa exporters by value.
|Rank (2019)||Exporting Country||Value (US$, millions)|
|1||Côte d’Ivoire 🇨🇮||$3,575|
Côte d’Ivoire and Ghana are responsible for 70% of global cocoa production, and cocoa exports play a huge role in their economies. Although the majority of exporters come from equatorial regions, Belgium stands out in fifth place.
On the other hand, most of the top importers are in Europe—the Netherlands and Germany being the top two.
|Rank (2019)||Importing Country||Value (US$, millions)|
In third place, the U.S. primarily sources its cocoa from Côte d’Ivoire, Ghana, and Ecuador. Mars, Hershey, Cargill, and Blommer—some of the world’s biggest chocolate manufacturers and processors—are headquartered in the U.S.
Finally, it comes as no surprise that the biggest importers of cocoa beans are among the biggest chocolate exporters.
|Rank (2019)||Country||Value of Chocolate Exports
Not only is the Netherlands the biggest importer of beans, but it’s also the biggest processor—grinding 600,000 tons annually—and the fourth largest exporter of chocolate products.
Belgium is another key nation in the supply chain, importing cocoa beans from producing countries and exporting them across Europe. It’s also home to the world’s largest chocolate factory, supporting its annual chocolate exports worth $3.1 billion.
Breaking Down the Cocoa Supply Chain: Who Gets What
Without farmers, both the cocoa and chocolate industries are likely to suffer from shortages, with domino effects on higher overall costs. Yet, they have little ability to influence prices at present.
Farmers are among the lowest earners from a tonne of sold cocoa—accounting for just 6.6% of the value of the final sale.
Low incomes also translate into numerous other issues associated with cocoa farming.
The Bitter Side of Cocoa Farming
The World Bank has established the threshold for extreme poverty at $1.90/day. Cocoa farmers in Ghana make $1/day, while those in Côte d’Ivoire make around $0.78/day—both significantly below the extreme poverty line.
Farmers are often unable to bear the costs of cocoa farming as a result of low incomes. In turn, they employ children, who miss out on education, are exposed to hazardous working conditions, and get paid little or no wages.
|Country||Cocoa Farmers Making $1/day or less||Children in Cocoa Agriculture|
|Côte d’Ivoire 🇨🇮||600,000||891,500|
To make matters worse, cocoa farming is primarily responsible for deforestation and illegal farming in Côte d’Ivoire and Ghana—adding environmental issues to the mix.
These interconnected problems call for action, so what is being done to fight them?
Combating Cocoa’s Concerns
Mars, Nestlé, and Hershey—some of the world’s biggest chocolate manufacturers—have made several pledges to eradicate child labor in cocoa farming over the last two decades, but haven’t reached their targets.
In addition, organizations such as UTZ Certified, Rainforest Alliance, and Fairtrade are working to increase traceability in the supply chain by selling ‘certified cocoa’, sourced from farms that prohibit child labor.
More recently, Côte d’Ivoire and Ghana announced a fixed premium of US$400/tonne on cocoa futures, aiming to improve farmer livelihoods by creating a union for cocoa, also known colloquially as the “COPEC” for the industry.
While these initiatives have had some positive impacts, more still needs to be done to successfully eradicate large-scale child labor and poverty of those involved in cocoa’s bittersweet supply chain.
The Incredible Historical Map That Changed Cartography
Check out the Fra Mauro Mappa Mundi (c. 1450s), a historical map that formed a bridge between medieval and renaissance worldviews.
The Incredible Historical Map That Changed Cartography
This map is the latest in our Vintage Viz series, which presents historical visualizations along with the context needed to understand them.
In a one-paragraph story called On Exactitude in Science (Del Rigor en la Ciencia), Jorge Luis Borges imagined an empire where cartography had reached such an exact science that only a map on the same scale of the empire would suffice.
The Fra Mauro Mappa Mundi (c. 1450s), named for the lay Camaldolite monk and cartographer whose Venetian workshop created it, is not nearly as large, at a paltry 77 inches in diameter (196 cm). But its impact and significance as a bridge between Middle Age and Renaissance thought certainly rivaled Borges’ imagined map.
One of ‘the Wonders of Venice’
Venice was the undisputed commercial power in the Mediterranean, whose trade routes connected east and west, stretching to Flanders, London, Algeria, and beyond.
This network was protected by fleets of warships built at the famous Arsenale di Venezia, the largest production facility in the West, whose workforce of thousands of arsenalotti built ships on an assembly line, centuries before Henry Ford.
The lion of St Mark guards the land gate to the Arsenale di Venezia, except instead of the usual open bible in its hands offering peace, this book is closed, reflecting its martial purpose. Source: Wikipedia
The Mappa Mundi (literally “map of the world”) was considered one of the wonders of Venice with a reputation that reached the Holy Land. It is a circular planisphere drawn on four sheets of parchment, mounted onto three poplar panels and reinforced by vertical battens.
The map is painted in rich reds, golds, and blues; this last pigment was obtained from rare lapis lazuli, imported from mines in Afghanistan. At its corners are four spheres showing the celestial and sublunar worlds, the four elements (earth, air, fire, and water), and an illumination of the Garden of Eden by Leonardo Bellini (active 1443-1490).
Japan (on the left edge, called the Isola de Cimpagu) appears here for the first time in a Western map. And contradicting Ptolemaic tradition, it also shows that it was possible to circumnavigate Africa, presaging the first European journey around the Cape of Good Hope by the Portuguese explorer Bartolomeu Dias in 1488.
NASA called the historical map “stunning” in its accuracy.
A Historical Map Between Two Worlds
Medieval maps, like the Hereford Mappa Mundi (c. 1300), were usually oriented with east at the top, because that’s where the Garden of Eden was thought to be. Fra Mauro, however, chose to orient his to the south, perhaps following Muslim geographers such as Muhammad ibn Muhammad al-Idrisi.
Significantly, the Garden of Eden is placed outside of geographic space and Jerusalem is no longer at the center, though it is still marked by a windrose. The nearly 3,000 place names and descriptions are written in the Venetian vernacular, rather than Latin.
At the same time, as much as Fra Mauro’s map is a departure from the past, it also retains traces of a medieval Christian worldview. For example, included on the map are the Kingdom of the Magi, the Kingdom of Prester John, and the Tomb of Adam.
Isidore of Seville, Etymologiae (c. 600–625). Source: Wikipedia
The circular planisphere also follows the medieval T-O schema, first described by Isidore of Seville, with Asia occupying the top half of the circle, and Europe and Africa each occupying the bottom two quarters (Fra Mauro turns the ‘T’ on its side, to reflect a southern orientation). Around the circle, are many islands, beyond which is the “dark sea” where only shipwreck and misfortune await.
Fra Mauro’s Legacy
Fra Mauro died some time before 20 October 1459, and unfortunately his contributions fell into obscurity soon thereafter; until 1748, it was believed that the Mappa Mundi was a copy of a lost map by Marco Polo.
In 1811, the original was moved from Fra Mauro’s monastery of San Michele to the Biblioteca Nazionale Marciana, following the suppression of religious orders in the Napoleonic era, where it can be viewed today.
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