Brands
Ranked: Average Black Friday Discounts for Major Retailers
Average Black Friday Discounts for Major U.S. Retailers in 2023
Whether one is shopping online or lining up at stores this Black Friday, the sheer plethora of deals can overwhelm even the most hardy shoppers. Knowing the average Black Friday discounts at a glance can help impending shopping decisions.
We visualize the average Black Friday discounts of 13 major U.S. retailers for 2023, using data compiled by WalletHub.
To come up with this ranking, WalletHub analyzed over 3,500 advertised deals from 2023 Black Friday ads from 13 popular U.S. retailers. The average discount was weighted based on the pre-discounted price of the item, which gives more credit to retailers discounting high-price items.
Which U.S. Retailer Has the Best Black Friday Deals?
JCPenney ranks first with an average Black Friday discount of 59%. This is the fifth time the apparel and jewelry giant has topped the list since 2014.
For those looking to get engaged soon, their headline deal drops a $6,000 diamond ring to close to $1,600, boosting their discount rank.
Here’s the full ranking of U.S. retailers average Black Friday discounts.
| Rank | Retailer | Average Black Friday Discount (%) |
|---|---|---|
| 1 | JCPenney | 59% |
| 2 | Macy's | 58% |
| 3 | Belk | 55% |
| 4 | Kohl's | 49% |
| 5 | Target | 33% |
| 6 | BJ's | 30% |
| 7 | Best Buy | 30% |
| 8 | Amazon | 29% |
| 9 | Walmart | 27% |
| 10 | Dell | 26% |
| 11 | Newegg | 22% |
| 12 | The Home Depot | 21% |
| 13 | Costco | 17% |
Note: Data is current up to November 14th, 2023.
Macy’s is close behind, with an average discount of 58%. Only one other major brand, Belk, has an average discount above 50%, though their appliance-specific deals inch closer to a 60% drop.
Coming in fourth, Kohl’s average discount for Black Friday is around 49%, but will have the best deals on their jewelry line, averaging 72%.
Similarly, Newegg whose average markdown will be around 20% will have the best deals on electronics, at around 43%.
Last on the list, Costco, known for their affordable products, will not be cutting prices much further for Black Friday, coming in at 17%.
WalletHub notes that this year, many retailers have opted to release several rounds of markdowns throughout the month, changing their Black Friday deals on a weekly basis. As a result this data is current up to November 14th, 2023.
Brands
How Tech Logos Have Evolved Over Time
From complete overhauls to more subtle tweaks, these tech logos have had quite a journey. Featuring: Google, Apple, and more.
How Tech Logos Have Evolved Over Time
This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.
One would be hard-pressed to find a company that has never changed its logo. Granted, some brands—like Rolex, IBM, and Coca-Cola—tend to just have more minimalistic updates. But other companies undergo an entire identity change, thus necessitating a full overhaul.
In this graphic, we visualized the evolution of prominent tech companies’ logos over time. All of these brands ranked highly in a Q1 2024 YouGov study of America’s most famous tech brands. The logo changes are sourced from 1000logos.net.
How Many Times Has Google Changed Its Logo?
Google and Facebook share a 98% fame rating according to YouGov. But while Facebook’s rise was captured in The Social Network (2010), Google’s history tends to be a little less lionized in popular culture.
For example, Google was initially called “Backrub” because it analyzed “back links” to understand how important a website was. Since its founding, Google has undergone eight logo changes, finally settling on its current one in 2015.
| Company | Number of Logo Changes |
|---|---|
| 8 | |
| HP | 8 |
| Amazon | 6 |
| Microsoft | 6 |
| Samsung | 6 |
| Apple | 5* |
Note: *Includes color changes. Source: 1000Logos.net
Another fun origin story is Microsoft, which started off as Traf-O-Data, a traffic counter reading company that generated reports for traffic engineers. By 1975, the company was renamed. But it wasn’t until 2012 that Microsoft put the iconic Windows logo—still the most popular desktop operating system—alongside its name.
And then there’s Samsung, which started as a grocery trading store in 1938. Its pivot to electronics started in the 1970s with black and white television sets. For 55 years, the company kept some form of stars from its first logo, until 1993, when the iconic encircled blue Samsung logo debuted.
Finally, Apple’s first logo in 1976 featured Isaac Newton reading under a tree—moments before an apple fell on his head. Two years later, the iconic bitten apple logo would be designed at Steve Jobs’ behest, and it would take another two decades for it to go monochrome.
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