Markets

Infographic: The Numbers Behind Black Friday

Published

5 years ago

November 21, 2018

Jeff Desjardins

For American retailers, Christmas comes a month earlier.

Starting in late-November, the holiday shopping season officially kicks into high gear – and it’s the beginning of a month-long stretch that can either make or break retailers.

Black Friday is the shotgun start for this mad scramble of consumerism. And whether you are waiting in line to get a Turbo-Man doll, or you are constantly refreshing your browser window for the latest deal on Amazon, it’s a spectacle all the same.

Black Friday Numbers

Today’s infographic comes to us from AppInstitute, and it breaks down the numbers behind Black Friday, the centerpiece of the shopping extravaganza for retailers in the United States.

The Numbers Behind Black Friday

In totality, the holiday season generated $688 billion of revenue for retailers in the United States in 2017 – and $108.2 billion of this came from online purchases, which are seeing double-digit growth each year.

Impressively, about 15% of all online holiday revenue comes in the four-day span between Black Friday and Cyber Monday. The two days (Black Friday, Cyber Monday) are the two highest volume online shopping days of the year.

Shopping Season Retail Breakdowns

Source: Adobe

Online or Offline

Do shoppers take advantage of deals at home or in store?

It appears to be a mix of both, according to comprehensive data from Adobe for the 2017 shopping season:

16% shopped entirely in stores
29% shopped mostly in stores, and a little online
26% shopped equally in stores and online
20% shopped mostly online, and a little in stores
9% shopped entirely online

This means for most people, shopping is an omni-channel experience – they are comparing options in their heads between online (desktop, mobile) and offline channels.

An Even Bigger Day For Online Sales

While Black Friday is an impressive kickoff day for online and offline sales, there is an even bigger one-day online equivalent in China.

On Black Friday, online sales total about $5 billion – this is just a drop in the bucket compared to Alibaba’s Single’s Day, which sold $30.8 billion in a 24-hour period on November 11, 2018.

On Single’s Day in 2018, it took fewer than 90 seconds to hit $1 billion in online sales.

Related Topics:retail black friday shopping holiday shopping

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U.S. Debt Interest Payments Reach $1 Trillion

U.S. debt interest payments have surged past the $1 trillion dollar mark, amid high interest rates and an ever-expanding debt burden.

Published

3 days ago

April 16, 2024

Niccolo Conte

This line chart shows U.S. debt interest payments over modern history.

U.S. Debt Interest Payments Reach $1 Trillion

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

The cost of paying for America’s national debt crossed the $1 trillion dollar mark in 2023, driven by high interest rates and a record $34 trillion mountain of debt.

Over the last decade, U.S. debt interest payments have more than doubled amid vast government spending during the pandemic crisis. As debt payments continue to soar, the Congressional Budget Office (CBO) reported that debt servicing costs surpassed defense spending for the first time ever this year.

This graphic shows the sharp rise in U.S. debt payments, based on data from the Federal Reserve.

A $1 Trillion Interest Bill, and Growing

Below, we show how U.S. debt interest payments have risen at a faster pace than at another time in modern history:

Date	Interest Payments	U.S. National Debt
2023	$1.0T	$34.0T
2022	$830B	$31.4T
2021	$612B	$29.6T
2020	$518B	$27.7T
2019	$564B	$23.2T
2018	$571B	$22.0T
2017	$493B	$20.5T
2016	$460B	$20.0T
2015	$435B	$18.9T
2014	$442B	$18.1T
2013	$425B	$17.2T
2012	$417B	$16.4T
2011	$433B	$15.2T
2010	$400B	$14.0T
2009	$354B	$12.3T
2008	$380B	$10.7T
2007	$414B	$9.2T
2006	$387B	$8.7T
2005	$355B	$8.2T
2004	$318B	$7.6T
2003	$294B	$7.0T
2002	$298B	$6.4T
2001	$318B	$5.9T
2000	$353B	$5.7T
1999	$353B	$5.8T
1998	$360B	$5.6T
1997	$368B	$5.5T
1996	$362B	$5.3T
1995	$357B	$5.0T
1994	$334B	$4.8T
1993	$311B	$4.5T
1992	$306B	$4.2T
1991	$308B	$3.8T
1990	$298B	$3.4T
1989	$275B	$3.0T
1988	$254B	$2.7T
1987	$240B	$2.4T
1986	$225B	$2.2T
1985	$219B	$1.9T
1984	$205B	$1.7T
1983	$176B	$1.4T
1982	$157B	$1.2T
1981	$142B	$1.0T
1980	$113B	$930.2B
1979	$96B	$845.1B
1978	$84B	$789.2B
1977	$69B	$718.9B
1976	$61B	$653.5B
1975	$55B	$576.6B
1974	$50B	$492.7B
1973	$45B	$469.1B
1972	$39B	$448.5B
1971	$36B	$424.1B
1970	$35B	$389.2B
1969	$30B	$368.2B
1968	$25B	$358.0B
1967	$23B	$344.7B
1966	$21B	$329.3B

Interest payments represent seasonally adjusted annual rate at the end of Q4.

At current rates, the U.S. national debt is growing by a remarkable $1 trillion about every 100 days, equal to roughly $3.6 trillion per year.

As the national debt has ballooned, debt payments even exceeded Medicaid outlays in 2023—one of the government’s largest expenditures. On average, the U.S. spent more than $2 billion per day on interest costs last year. Going further, the U.S. government is projected to spend a historic $12.4 trillion on interest payments over the next decade, averaging about $37,100 per American.

Exacerbating matters is that the U.S. is running a steep deficit, which stood at $1.1 trillion for the first six months of fiscal 2024. This has accelerated due to the 43% increase in debt servicing costs along with a $31 billion dollar increase in defense spending from a year earlier. Additionally, a $30 billion increase in funding for the Federal Deposit Insurance Corporation in light of the regional banking crisis last year was a major contributor to the deficit increase.

Overall, the CBO forecasts that roughly 75% of the federal deficit’s increase will be due to interest costs by 2034.